Prague Morning
Prague Morning is a privately-held English-language digital media outlet and digital marketing agency founded in 2015 in Prague, Czech Republic, publishing daily news and lifestyle content for the expat community and selling integrated advertising services to local businesses.
- Company typePrivate
- Founded2015
- HeadquartersPrague, Czechia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Prague Morning does
Prague Morning is a privately-held digital media outlet and integrated digital marketing agency headquartered in Prague, Czech Republic, founded in 2015 by Massimo Parolisi. It operates as Czechia's #1 English-language media platform, publishing daily news and feature content across nine verticals: news, Prague, Czechia, culture, lifestyle, politics & economics, real estate, travel, food, and education. The core platform is built on WordPress and distributes content across owned channels including a website (praguemorning.cz), a daily weekday newsletter to 10,000+ subscribers powered by EmailOctopus, and social media profiles on Facebook (320k likes), LinkedIn, Instagram (47k followers), YouTube (6k subscribers), and Threads (7k subscribers), plus the 'Expats in Prague' Facebook community group of 65k+ members.
The company monetizes via six advertising service lines: PR Articles (native editorial, press-release, and SEO-optimized), Display Banners (newsletter, mobile, desktop skin-takeover), Video Production (TV commercials, corporate videos, reels, web promos), Newsletter Ads, Job Listings (distributed via the Joobly job board integration), and Influencer Marketing. Pricing is quote-based and not publicly disclosed; advertisers request proposals through a 'Get a Proposal' form on the website. The platform reports 25+ million monthly interactions across its channels.
The audience is primarily the English-speaking expat and international community in Czechia (estimated at 2M+ modern consumers, skewed to ages 25-44), and B2B advertisers are local businesses and brands seeking reach into that expat segment. The company also operates a City Guide sub-brand (praguemorning-guide.cz) and runs a remote Digital Editorial Internship program (Contributor, Social Media Editor roles) that funnels into paid positions. No public funding, parent company, or external investors are disclosed; ownership appears to remain founder-operated.
Prague Morning firmographics
Firmographics- Name
- Prague Morning
- Legal name
- Prague Morning
- Website
- https://praguemorning.cz
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Prague Morning is a privately-held English-language digital media outlet and digital marketing agency founded in 2015 in Prague, Czech Republic, publishing daily news and lifestyle content for the expat community and selling integrated advertising services to local businesses.
- Ownership category
- akta.pro rank
Prague Morning industry classification
Industry- Product category
- Online News & Media
- NAICS
- Advertising Agencies (54181), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Connected TV (CTV) & OTT Performance Advertising (BPAFACAG)
Keywords
Where Prague Morning is headquartered
LocationHeadquarters
- HQ city
- Prague
- HQ country
- Czechia
- HQ region
- Europe
Offices1 record
Markets served
Prague Morning business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Advertising - PR Articles: Native articles prepared by editorial team for storytelling, brand awareness, launches, or highlighting services; PR articles prepared by clients and reviewed by editorial team; SEO articles with links for search visibility and link building.
- Display Banner Campaigns: Banner advertising including daily newsletter banners (sent to 10,000+ subscribers with 18-23% open rate), mobile banner placement, and desktop skin-takeover banners. Prices vary by format and placement.
- Video Production Services: Full-service video production including TV commercials, promo videos, corporate videos, web videos, reels for Instagram, and longer promotional content for Facebook and YouTube. Handles concept, script preparation, filming, editing, and promotion.
- Newsletter Advertising: Banner placement in daily newsletter sent Monday to Friday to over 10,000 subscribers with 18-23% average open rate.
- Social Media Promotion: Instagram posts, reels, stories, giveaways, Facebook group promotions targeting the 'Expats in Prague' community group with over 65k members. Also includes influencer marketing campaigns.
- Job Listings: Job offer promotion on social media channels including Instagram stories, Facebook group sharing, and newsletter inclusion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom advertising packages tailored to client needs |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels10 records
Prague Morning product offering
Product offeringCore offering
Prague Morning is an English-language digital news platform covering Prague and the Czech Republic across categories such as news, culture, lifestyle, politics, real estate, travel, food, and education. Layered on top of this audience, the company operates as a digital marketing agency, selling advertising services including native PR articles, SEO articles, display banners, video production, newsletter ads, job listings, and influencer marketing campaigns to businesses seeking to reach Prague's English-speaking and expat community.
Product overview
Prague Morning operates as both a digital media outlet and a digital marketing agency. Its core product is its English-language news platform covering Prague and the Czech Republic across nine content categories. Built on top of this audience, the company offers an integrated suite of six advertising services: PR Articles (native and SEO-optimized), Display Banners (newsletter, mobile, and desktop formats), Video Production (reels through full promotional videos), Newsletter Ads, Job Listings, and Influencer Marketing campaigns. The portfolio is designed for brands seeking to reach Prague's expat and English-speaking community. No software platform, API, or SaaS product is offered.
Differentiator
Problem solved
Functional benefit
Products and services
- Prague Morning News Platform English-language digital news and lifestyle platform covering Prague and the Czech Republic across categories including Prague, Czechia, Culture, Lifestyle, Politics & Economics, Real Estate, Travel, Food, Education, and Jobs, aimed at expats and English-speaking residents and visitors.
- PR Article Advertising
Quantifiable outcome
- Over 25 million monthly interactions across all platforms
- +2 more outcomes
Companies that use Prague Morning
Customer profileSegments3 records
Ideal customer profiles2 records
Prague Morning technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Prague Morning partnerships and signals
Strategic signalScale indicators6 records
Recent moves3 records
Expansion highlights5 records
Prague Morning competitors and assessment
Company assessmentBroad incumbents
- Time Out: Time Out is a global city-guide media brand covering dining, culture, events, and travel across dozens of major cities. It operates a much broader portfolio than Prague Morning but competes for the same English-speaking urban audience interested in Prague events, food, and culture.
Direct peers
- The Local: The Local is a network of English-language news sites covering multiple European countries (Sweden, Germany, France, Spain, etc.) for expat and international audiences. It is the most directly comparable peer to Prague Morning in terms of niche audience (English-speaking expats), content category (local news/lifestyle), and monetization (display and native advertising).
- Daily Hive: Daily Hive is a digital city-lifestyle publisher operating in multiple North American cities with a combined media-plus-agency monetization model. The business architecture (audience-driven content plus integrated advertising services) closely mirrors Prague Morning's approach, though in a different geography.
- Spotted by Locals: Spotted by Locals is a city-focused digital media platform with local contributors in 80+ European cities, producing insider guides for travelers and residents. It is comparable to Prague Morning in its city-focused digital publishing model and audience overlap with English-speaking urban dwellers.
- Expats.cz: Expats.cz is a Czech Republic-based English-language portal serving the same expat audience as Prague Morning, with coverage of news, housing, jobs, and lifestyle. It competes directly in the same local market for both readers and advertisers targeting English-speaking residents.
- Prague.TV: Prague.TV is an English-language digital media outlet covering events, culture, and lifestyle in Prague for residents and visitors. It competes for the same audience segment and operates a similar community-engagement model with event listings and lifestyle content.
- Prague Post: Prague Post is one of the original English-language publications in Prague covering news, culture, and lifestyle for the international community. It overlaps directly with Prague Morning's editorial mission and audience targeting, although it has undergone multiple ownership and format changes.
Regional players
- Welcome to the Jungle: Welcome to the Jungle is a European-focused employer branding and job platform operating primarily in Western Europe. It overlaps with Prague Morning in targeting English-speaking professionals and employers across multiple European markets, though its geographic focus differs from Prague Morning's Czech-centric base.
Emerging players
- City Nomads: City Nomads is an English-language online magazine covering lifestyle, events, and culture across Central European cities including Prague. It targets a similar expat/lifestyle audience with a narrower content scope and emerging brand presence.
Others
- Joobly: Joobly is a Czech job-board platform that Prague Morning links to and integrates with for job listings monetization. It is not a direct content competitor but functions as an ecosystem partner enabling one of Prague Morning's revenue streams.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Prague Morning social profiles
Digital presencePrague Morning financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prague Morning leadership team
Management profileNumber of profiles
Profiles1 record
Prague Morning funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prague Morning M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prague Morning
What does Prague Morning do?
Prague Morning is an English-language digital news platform covering Prague and the Czech Republic across categories such as news, culture, lifestyle, politics, real estate, travel, food, and education. Layered on top of this audience, the company operates as a digital marketing agency, selling advertising services including native PR articles, SEO articles, display banners, video production, newsletter ads, job listings, and influencer marketing campaigns to businesses seeking to reach Prague's English-speaking and expat community.
Is Prague Morning a public or private company?
Prague Morning is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Prague Morning founded?
Prague Morning was founded in 2015. It employs 1 to 10 people.
Where is Prague Morning based?
Prague Morning is headquartered in Prague, Czechia, in the Europe region.
How does Prague Morning make money?
Six revenue lines are on record. Advertising - PR Articles are the primary driver. The others are display Banner Campaigns, video Production Services, newsletter Advertising, social Media Promotion and job Listings.
Who are Prague Morning's main competitors?
Time Out is listed as a broad incumbent. Direct peers are The Local, Daily Hive, Spotted by Locals, Expats.cz, Prague.TV and Prague Post. Welcome to the Jungle is listed as a regional player. City Nomads is listed as an emerging player. Joobly is listed as an others.
Does Prague Morning have an API?
No public API is recorded for Prague Morning.
What industry is Prague Morning in?
Prague Morning's product category is Online News & Media. Its primary akta.pro industry code is BPAFACAG, Connected TV (CTV) & OTT Performance Advertising. Its NAICS code is 54181 and its SIC code is 7311.