Clarke Eye Care Center
Clarke Eye Care Center is a family-owned optometry practice in Wichita Falls, Texas, operating two clinics with four doctors and serving local patients with comprehensive eye exams, specialty clinical services, and an in-house optical dispensary.
- Company typePrivate
- Founded1973
- HeadquartersWichita Falls, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Clarke Eye Care Center does
Clarke Eye Care Center is a family-owned optometry practice headquartered in Wichita Falls, Texas, founded in 1973 by Dr. Calvin Clarke and now operating across two clinic locations under the continued clinical leadership of second-generation optometrists Dr. Daniel Clarke and Dr. Elizabeth Clarke, alongside two additional doctors for a four-clinician team. The practice delivers comprehensive eye examinations, contact lens fittings, pediatric eye care, dry eye treatment, and a set of differentiated clinical services including Neurolens (for eye misalignment-related symptoms), Corneal Refractive Therapy (CRT) overnight vision correction, and an in-house aesthetics offering branded Clarke Aesthetics.
On the retail side, the practice operates an eyewear dispensary anchored by its proprietary Clarke Custom Label private-label frame line, and in 2023 extended distribution through a direct-to-consumer online eyewear shop, allowing frame and lens purchases outside the in-clinic visit. Operations are supported by the MARLO electronic health record and practice management platform, and remote consultations are delivered through Canvas Live telemedicine. Patient volume is generated locally in Wichita Falls and the surrounding North Texas catchment, with no disclosed enterprise, payor, or institutional customer concentration.
Revenue is generated through fee-for-service clinical visits, specialist procedures (Neurolens evaluation and treatment, CRT fitting, dry eye management, aesthetics), and margin on optical goods (proprietary frames, branded lenses, and contact lenses). The practice competes against other independent optometrists, regional optical chains, and online-only eyewear retailers; its defensibility rests on multi-generational brand trust, specialty clinical capability, and local market density rather than technology differentiation.
Clarke Eye Care Center firmographics
Firmographics- Name
- Clarke Eye Care Center
- Legal name
- Clarke EyeCare Center
- Website
- https://clarkeeye.com
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Clarke Eye Care Center is a family-owned optometry practice in Wichita Falls, Texas, operating two clinics with four doctors and serving local patients with comprehensive eye exams, specialty clinical services, and an in-house optical dispensary.
- Ownership category
- akta.pro rank
Clarke Eye Care Center industry classification
Industry- Product category
- Optometry Services
- NAICS
- Offices of Optometrists (62132), Optical Goods Retailers (45613)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Ophthalmic Goods (3851)
- akta.pro primary industry
- Optometry Clinics (Primary Eye Care) (HLAKAKAB)
- akta.pro secondary industries
- Comprehensive Eye Exams & Vision Care (HLAKAKAA), Cornea, External Disease & Refractive Surgery (LASIK/PRK) (HLAKAKAF)
Keywords
Where Clarke Eye Care Center is headquartered
LocationHeadquarters
- HQ city
- Wichita Falls
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Clarke Eye Care Center business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain, Others
Revenue model
- Professional Eye Care Services: Comprehensive eye examinations, eye disease diagnosis and treatment, pediatric eye care, and specialized consultations including binocular vision dysfunction assessments.
- Contact Lens Sales: Sales of various contact lens types including daily disposables, two-week, monthly disposables, conventional lenses, and specialty lenses. Online ordering through MARLO platform.
- Optical Products (Eyewear): Sale of prescription eyeglasses, sunglasses, and eyewear through in-office optical boutique and online shop. Includes Clarke Custom Label frames, designer brands, and specialty lenses (BluTech, progressive, computer lenses).
- Aesthetic Services: Clarke Aesthetics services complementing vision care with non-invasive aesthetic treatments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Clarke Custom Label - Children's Glasses Package |
| Unit Pricing | One time/ perpetual license | Clarke Custom Label - Single Vision Package |
| Unit Pricing | One time/ perpetual license | Clarke Custom Label - Computer Lenses Package |
| Unit Pricing | One time/ perpetual license | Clarke Custom Label - Progressive Lenses Package |
| Unit Pricing | One time/ perpetual license | Retinal Screening |
| Unit Pricing | One time/ perpetual license | Cancellation Policy |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Clarke Eye Care Center product offering
Product offeringCore offering
Clarke Eye Care Center is a family optometry practice providing comprehensive eye examinations, diagnosis and management of eye diseases, contact lens fittings, and an optical boutique selling prescription eyewear. The practice offers specialty services including dry eye therapy, Neurolens for eye misalignment, Corneal Refractive Therapy, LASIK/PRK co-management, pediatric vision care, and glaucoma screening, supported by in-office diagnostic imaging and a telemedicine platform.
Product overview
Clarke EyeCare Center offers a comprehensive suite of eye care services centered around its core optometry practice. The main offerings include comprehensive eye exams using state-of-the-art diagnostic equipment, contact lens services with fittings and a wide selection of brands (Alcon, CooperVision, Acuvue), an optical boutique with designer eyewear and Clarke Custom Label frames, and specialized treatments including dry eye therapy, LASIK/PRK co-management, Corneal Refractive Therapy (CRT), eye disease management, pediatric vision care, and Neurolens for eye misalignment. The practice also offers telemedicine capabilities and aesthetic treatments through Clarke Aesthetics.
Differentiator
Problem solved
Functional benefit
Brands
- Clarke Aesthetics: Aesthetic treatments designed to complement appearance, combining clinical expertise with non-invasive aesthetic services.
Products and services
- Comprehensive Eye Exams Thorough eye examinations using state-of-the-art diagnostic equipment including digital retinal photography, visual field examination, corneal topography, and retinal thickness analysis to assess eye health and vision clarity for patients of all ages.
- Contact Lens Fittings and Sales Full-service contact lens offerings including fittings, specialty lenses for hard-to-fit patients, and a comprehensive selection of daily, two-week, monthly disposables, conventional, hybrid, extended-wear, daily-wear, monovision, gas-permeable, bifocal, keratoconic, astigmatic, and colored lenses from Alcon, CooperVision, and Acuvue.
- Optical Boutique and Eyewear Extensive selection of eyeglasses and sunglasses featuring designer and brand options including Clarke Custom Label frames, Gucci, Ray-Ban, Oakley, Coach, and many more, available in-office and through the online shop with virtual try-on.
- Clarke Custom Label Frames Private-label in-house eyewear brand offering complete pairs including single vision lenses and frames starting at $199, progressive lenses and frames from $399, computer lenses packages at $299, and children's glasses for $99.
- LASIK and PRK Co-Management Refractive surgery co-management services working with board-certified ophthalmologists for pre- and post-operative care for laser vision correction procedures.
- Corneal Refractive Therapy (CRT) Non-surgical overnight vision correction using custom-designed gas-permeable contact lenses to temporarily reshape the cornea for clear daytime vision without glasses or contacts; FDA-approved orthokeratology method.
- Dry Eye Treatment Comprehensive dry eye management including artificial tears, prescription eye drops, warm compresses, punctal plugs, meibomian gland expression, Lipiflow, and anti-inflammatory medications such as Restasis and Lotemax.
- Eye Disease Management Diagnosis and management of eye diseases including cataracts, age-related macular degeneration (AMD), glaucoma, and diabetic retinopathy.
- Glaucoma Screening Comprehensive glaucoma screening including tonometry, ophthalmoscopy, visual field testing, gonioscopy, and pachymetry to detect and monitor intraocular pressure and optic nerve damage.
- Children's Vision Care Pediatric eye care services with special interest in treating amblyopia (lazy eye) and strabismus (crossed or wandering eyes), including coordination with pediatric ophthalmologists.
- Neurolens Specialty lens technology that corrects eye misalignment to help alleviate headaches, eye fatigue, dry eye, dizziness, and neck pain, with a reported 93% positive patient response rate.
- BluTech Lenses Blue light filtering lenses for both indoor (digital devices, fluorescent lighting) and outdoor (UV and blue light) use, available with scratch resistance, anti-glare coating, and transition lens options.
- Telemedicine Consultations Virtual consultation services through the Canvas Live platform allowing patients to connect with doctors remotely for certain eye care needs and follow-ups.
- Clarke Aesthetics Aesthetic treatments designed to complement patients' appearance, combining clinical expertise with non-invasive aesthetic services.
Quantifiable outcome
- 93% of patients responded positively to wearing Neurolenses after purchasing
- +1 more outcomes
Companies that use Clarke Eye Care Center
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles6 records
Clarke Eye Care Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature7 records
Clarke Eye Care Center partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- AlconcoreAlcon is a global leader in optical and ophthalmic products and services. Clarke EyeCare Center doctors conduct clinical investigations for Alcon. They offer Alcon contact lens products including Air Optix family and Dailies family, as well as Air Optix Colors.
- CooperVisioncoreCooperVision is a contact lens manufacturer. Clarke EyeCare Center offers CooperVision Biofinity contact lenses as part of their product lineup.
- Vistakon (Johnson & Johnson Vision/Acuvue)coreVistakon/Acuvue is a contact lens manufacturer. Clarke EyeCare Center offers Acuvue Oasys contact lenses.
- MARLOcoreMARLO is the online platform used by Clarke EyeCare Center for patients to order contact lenses 24/7. Patients register on MARLO to order lenses and receive welcome text messages for order status updates.
- Clarke AestheticsminorRelated company offering aesthetic treatments. Clarke EyeCare Center provides links to Clarke Aesthetics (clarkeaesthetics.com) as complementary services beyond vision care.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Clarke Eye Care Center competitors and assessment
Company assessmentBroad incumbents
- Target Optical: In-store optical centers within Target retail locations offering eye exams and eyewear; comparable retail/optometry hybrid operating model.
- America's Best Contacts & Eyeglasses: High-volume discount optical retailer offering eye exams and two-pair eyewear packages; competes with Clarke Custom Label on price-sensitive eyewear demand.
- LensCrafters: National retail optical chain owned by EssilorLuxottica offering eye exams, prescription eyewear, and contact lenses; competes with Clarke in the Wichita Falls market for walk-in optical customers.
- MyEyeDr. Multi-location optometry group practice with hundreds of offices offering comprehensive exams, eyewear, and contact lenses; comparable as a consolidator optometry group business model.
- Visionworks: National optical retailer offering eye exams, eyeglasses, and contact lenses; comparable retail optical model competing for the same consumer.
- Stanton Optical: Multi-state optical retail chain offering eye exams and discounted eyewear; comparable in the value-tier optical retail segment.
- Pearle Vision: National optical retail franchise providing eye exams and eyewear; comparable as a multi-location optometry/retail hybrid model.
Emerging players
- Warby Parker: Direct-to-consumer eyewear and contact lens brand with retail stores offering eye exams; competes with Clarke on price-conscious prescription eyewear and contact lens sales via online channels.
- Zenni Optical: Online-only discount eyewear retailer competing primarily on price for prescription glasses; pressures Clarke's optical retail economics through direct-to-consumer e-commerce.
Others
- Neurolens: Provider of the Neurolens contoured prism lens technology that Clarke offers to patients; comparable as a vendor/enabler of one of Clarke's key specialty services rather than a direct competitor.
Market position
Strengths1 record
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Clarke Eye Care Center compliance and trust
Trust signalCompliance1 record
Clarke Eye Care Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
Clarke Eye Care Center leadership team
Management profileNumber of profiles
Profiles4 records
Clarke Eye Care Center subsidiaries and ownership
Company hierarchySubsidiaries1 record
Clarke Eye Care Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Clarke Eye Care Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Clarke Eye Care Center
What does Clarke Eye Care Center do?
Clarke Eye Care Center is a family optometry practice providing comprehensive eye examinations, diagnosis and management of eye diseases, contact lens fittings, and an optical boutique selling prescription eyewear. The practice offers specialty services including dry eye therapy, Neurolens for eye misalignment, Corneal Refractive Therapy, LASIK/PRK co-management, pediatric vision care, and glaucoma screening, supported by in-office diagnostic imaging and a telemedicine platform.
Is Clarke Eye Care Center a public or private company?
Clarke Eye Care Center is a private company. It is classified as family owned and is currently operating.
When was Clarke Eye Care Center founded?
Clarke Eye Care Center was founded in 1973. It employs 11 to 50 people.
Where is Clarke Eye Care Center based?
Clarke Eye Care Center is headquartered in Wichita Falls, United States, in the North America region.
How does Clarke Eye Care Center make money?
Four revenue lines are on record. Professional Eye Care Services are the primary driver. The others are contact Lens Sales, optical Products (Eyewear) and aesthetic Services.
Who are Clarke Eye Care Center's main competitors?
Broad incumbents on record are Target Optical, America's Best Contacts & Eyeglasses, LensCrafters, MyEyeDr., Visionworks, Stanton Optical and Pearle Vision. Emerging players are Warby Parker and Zenni Optical. Neurolens is listed as an others.
Does Clarke Eye Care Center have an API?
No public API is recorded for Clarke Eye Care Center.
What industry is Clarke Eye Care Center in?
Clarke Eye Care Center's product category is Optometry Services. Its primary akta.pro industry code is HLAKAKAB, Optometry Clinics (Primary Eye Care), with a secondary code of HLAKAKAA, Comprehensive Eye Exams & Vision Care. Its NAICS code is 62132 and its SIC code is 8011.