Evitarus

What Evitarus does

Evitarus is a privately-held public opinion research and strategic consulting firm headquartered in Los Angeles, California, founded in 2008. The firm provides multilingual survey research, polling, focus group design and moderation, executive/stakeholder interviews, and customized strategic consulting with experimental research designs. Research is delivered through online, telephone, and in-person methodologies across California geographies including Los Angeles, Oakland, Fresno, and Eureka.

The firm serves public policy decision-makers, political campaigns and organizations, corporate clients, and non-profit organizations/ foundations. Its client base includes California Health Care Foundation (CHCF), Los Angeles County, Pat Brown Institute for Public Affairs at Cal State LA, California Senate Education Committee, Ambit 360 Consulting, and California Black Women's Collective Empowerment Institute. Notable research outputs include the Listening to Black Californians study, Listening to Californians with Complex Needs (100+ interviews, 8 focus groups), California Black Women's Quality of Life Survey (1,258 respondents), 2024 Play Equity Report, 2024 Skilled Trades Education Study, and the 2022 State of Non-Profit Sector Survey (1,168 nonprofits).

Evitarus operates as a boutique professional services firm on a project-based, quote-based engagement model. It is founder-led by Rodrego Byerly (President & CEO, MPA Columbia, BA Dartmouth) and Dr. Shakari Byerly (Managing Partner, PhD UCLA), supported by approximately 15-20 team members including data analysts, research assistants, and interns. The firm differentiates through culturally-resonant community research expertise, multilingual capabilities, and mixed-methods design. Marketing and business development rely on thought leadership, conference presentations, professional affiliations (AAPOR, BAAPOR), and direct enterprise engagement with no resellers or intermediaries.

Name

Evitarus

Legal name

Evitarus

Website

https://evitarus.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Evitarus is a Los Angeles-based, Black-owned public opinion research and strategic consulting firm providing multilingual surveys, polling, focus groups, and strategic consulting to government agencies, foundations, political campaigns, and corporate clients across California.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Public Opinion Research Services: Multi-lingual survey research, focus group research, and in-depth interviews conducted for public policy, political, and corporate clients. Revenue generated through project-based consulting engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Evitarus is a public opinion research and strategic consulting firm that conducts multi-lingual survey research (online, telephone, and in-person), public opinion polling, focus group research, strategic consulting with customized sampling methodologies, and in-depth executive and stakeholder interviews. The firm delivers actionable data and strategic insights to public policy, political, and corporate decision makers through project-based research engagements.

Product overview

EVITARUS is a public opinion research and strategic consulting firm that operates as a single unified service offering rather than a platform-plus-modules architecture. The company's core service portfolio centers on multi-lingual survey research (conducted via online, telephone, and in-person methods), polling services, focus group research (including design, recruitment, moderation, hosting, logistics, data analysis, and reporting), strategic consulting with customized sampling methodologies and experimental research, and executive/stakeholder interviews. These services are delivered to public policy, political, and corporate decision makers through a range of named research studies and ongoing consulting engagements.

Differentiator

Problem solved

Functional benefit

Products and services

• Multi-Lingual Survey Research Multi-lingual survey research conducted through online, telephone, and in-person methodologies to gather public opinion data from diverse populations for government, political, and corporate clients.
• Polling Services Public opinion polling services providing quantitative data on voter attitudes, consumer preferences, and stakeholder perspectives for campaigns, advocacy groups, foundations, and governments.
• Focus Group Research Focus group research encompassing design and approach, participant recruitment, incentives, moderation, hosting, logistics, data analysis, and reporting of findings for clients seeking qualitative insights.
• Strategic Consulting Customized survey sampling methodologies and experimental research designed to help clients understand causal relationships between factors that motivate changes in political behavior and policy outcomes.
• Executive and Stakeholder Interviews In-depth interviews conducted in-person or remotely with executive leaders, stakeholders in policy making, and business professionals to gather qualitative insights.
• Listening to Californians with Complex Needs (LCCN) A qualitative and quantitative study of more than 100 in-depth interviews and eight focus groups among adults aged 18 to 75 from diverse racial and ethnic backgrounds, examining experiences of residents with complex needs including mental illness, homelessness, substance use disorder, prior incarceration, and seniors with functional impairments.
• 2024 California Play Equity Study An assessment of play equity and youth sports participation across California, evaluating levels of youth participation in sports, play, and movement across the state.
• 2024 Skilled Trades Education Study Three online surveys among Los Angeles County voters, parents, and high school students assessing attitudes toward pressing county issues, quality of education in public high schools, and expanding skilled trades education opportunities.
• Listening to Black Californians A three-phase qualitative and quantitative study conducted in partnership with the California Health Care Foundation (CHCF) to understand Black Californians' experiences of racism and its influence over health care and outcomes, identifying policy actions and practice changes needed.
• California Black Women's Quality of Life Survey A statewide survey of 1,258 Black women voters across California collecting insights on economic state, most pressing concerns, attitudes toward policymakers, and experiences in California.
• Equity in Mental Health Survey A statewide poll and report on the current state of mental health for Black and Latina women in California, developed with Black Women Organized for Political Action (BWOPA) and Hispanas Organized for Political Equality (HOPE).
• State of Non-Profit Sector Survey A widely cited barometer of U.S. nonprofits' programmatic, operational, and financial health, conducted in partnership with Ambit 360 Consulting and National Non-Profit Finance.
• California Youth Poll A study examining youth perspectives on civic engagement, voting, and political priorities among Californian youth.

Quantifiable outcome

• Conducted 2022 State of Non-Profit Sector Survey with 1,168 nonprofits showing 51% adopted new ways of working
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• California Health Care Foundation (CHCF)coreStrategic or Co-development PartnerCHCF partnered with Evitarus to conduct the Listening to Black Californians study - a three-phase qualitative and quantitative study understanding Black Californians' experiences of racism in health care. Evitarus also conducted Listening to Californians with Complex Needs research with CHCF support, including over 100 in-depth interviews and 8 focus groups.
• Ambit 360 ConsultingminorStrategic or Co-development PartnerConducted the 2022 State of Non-Profit Sector Survey in partnership with Ambit 360 Consulting and Nonprofit Finance Fund, surveying 1,168 nonprofits on programmatic, operational, and financial health.
• Pat Brown Institute for Public Affairs at Cal State LAcoreStrategic or Co-development PartnerConducted multiple population polls including Jewish voters survey (1,800+ interviews), African American voters poll (2,300+ voters - largest survey of Black voters in LA County in recent memory), and other demographic-specific civic engagement research as part of multi-year project surveying four major racial and ethnic populations in Los Angeles County.
• California Senate Education Committee / LA84minorStrategic or Co-development PartnerDr. Shakari Byerly presented 2024 Play Equity Report findings to California Senate Education Committee; research assessed play equity and youth sports participation across the state.
• California Volunteers CommissionminorOthersRodrego Byerly serves as Board member of the California Volunteers Commission, appointed twice by Governor Newsom. The Commission is the state office tasked with engaging Californians in service, volunteering, and civic action.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Regional players

• Public Policy Institute of California (PPIC): Nonpartisan California-focused public opinion and policy research organization. Competes for similar CA state-level public-policy research budgets, though PPIC is non-profit/think-tank rather than for-profit.

Direct peers

• Lake Research Partners: National public opinion and strategic research firm known for progressive and issue-advocacy polling with a Washington DC base. Comparable methodology, similar foundation and advocacy clientele, and similar concentration on message-testing and persuasion research.
• EMC Research: California-based public opinion research and polling firm serving campaigns, labor, and public agencies. Overlapping client mix, statewide CA presence, and similar multi-method (survey + focus group) offering make it a direct head-to-head competitor.
• Public Policy Polling: Well-known political and public opinion polling firm serving campaigns, media, and advocacy organizations. Comparable deliverable (polling, surveys, strategic insights) to Evitarus's political and policy client base.
• The Mellman Group: Democratic polling and strategic research firm serving campaigns, public officials, and advocacy groups. Directly comparable on political/strategic consulting, message testing, and constituency research.
• FM3 Research: LA-based public opinion and strategic research firm serving campaigns, foundations, and government; the most directly comparable California peer. Managing Partner Dr. Shakari Byerly was previously SVP at FM3, making it both a competitor and training-ground peer.
• Change Research: Online polling and public opinion research firm serving campaigns, advocacy, and corporate clients. Comparable online survey methodology and rapid-turn political/issue research offering.
• BSP Research: California-based polling and research firm supporting campaigns, ballot measures, and advocacy organizations. Comparable CA-centric geographic footprint and candidate/ballot-measure client work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/EvitarusResearch
• Instagraminstagram.com/evitarus
• YouTubeyoutube.com/@evitarus
• LinkedInlinkedin.com/company/evitarus-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Evitarus