EMC Research
EMC Research is a national public opinion research and data analytics firm founded in 1989, providing custom survey research, voter analytics, and strategic consulting to government agencies, political campaigns, transit authorities, and nonprofits across at least 11 U.S. states.
- Company typePrivate
- Founded1989
- HeadquartersOrlando, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What EMC Research does
EMC Research is a national public opinion research and data analytics firm founded in 1989, headquartered in Oakland, California, with an additional regional office in Seattle. The firm serves government agencies, transit authorities, political campaigns and ballot measure committees, nonprofits, and advocacy organizations, with active engagements documented in at least 11 U.S. states. EMC operates a portfolio of research methodologies — telephone surveys, focus groups, online surveys, IVR, multilingual research, dial testing, heat map testing, predictive modeling, microtargeting, market segmentation, and conjoint/MaxDiff analysis — organized into five service areas: Community & User Research, Brand/Social Marketing/Behavioral Research, Public Affairs Research, Campaign & Voter Research, and Data Analytics.\n\nThe company's flagship technology product is EMC California Analytics, a statewide suite of voter scores (1-100 predictive scale) and personas (Electoral, Housing, Government & Taxes) covering every registered voter in California, built by combining large-scale survey research with voter file and consumer data through statistical modeling and machine learning. EMC California Analytics is delivered through a partnership with Political Data Inc. (PDI), functioning as native PDI fields for campaign targeting and onboarding subscribers within three business days. The analytics layer is complemented by a data science function that builds custom predictive models (turnout, early vote likelihood, opposition likelihood, persuasion tracks) and applies cluster analysis to develop behavioral customer personas for transit and government clients.\n\nEMC generates revenue through two streams: custom professional services engagements (surveys, focus groups, qualitative/quantitative studies, strategic consulting) sold on a quote-based, often multi-year contract basis, and subscription-based access to EMC California Analytics priced annually with rates varying by geography and product selection. The company is a private, women-owned corporation (WBENC and NWBOC certified), with no parent company, no disclosed funding rounds, and no public trading. In May 2025, Molly O'Shaughnessy assumed the CEO & President role, succeeding Ruth Bernstein, who transitioned to Senior Principal after a seven-year tenure as CEO.
EMC Research firmographics
Firmographics- Name
- EMC Research
- Legal name
- EMC Research, Incorporated
- Website
- https://emcresearch.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- EMC Research is a national public opinion research and data analytics firm founded in 1989, providing custom survey research, voter analytics, and strategic consulting to government agencies, political campaigns, transit authorities, and nonprofits across at least 11 U.S. states.
- Ownership category
- akta.pro rank
EMC Research industry classification
Industry- Product category
- Public Opinion Research & Analytics
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Engineering, Accounting, Research, Management (8700), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Syndicated Market Research (Panels, Omnibus, Tracker Studies) (MPAAALAB)
Keywords
Where EMC Research is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
EMC Research business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Custom Research Services: Fees for custom survey research, focus groups, qualitative and quantitative studies, and strategic consulting engagements for public affairs, campaigns, and community research
- Analytics Products (EMC California Analytics): Subscription-based access to voter scores, personas, and targeting data delivered through PDI integration, with pricing varying by geography and products selected
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | EMC California Analytics - voter scores and personas for California registered voters |
| Other | Multi-year contract | Custom Research Engagements |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
EMC Research product offering
Product offeringCore offering
EMC Research is a full-service public opinion research and data analytics firm that designs and conducts custom qualitative and quantitative studies, voter targeting analytics, and strategic consulting for clients across government, political campaigns, nonprofits, and advocacy organizations. The firm combines rigorous survey methodology with statistical modeling and machine learning techniques to produce voter scores, personas, and predictive insights that inform campaign strategy, public affairs, and community engagement decisions.
Product overview
EMC Research is a public opinion research firm offering a unified portfolio of research services and analytics products. The core offering includes comprehensive research methodologies (surveys, focus groups, qualitative/quantitative studies) across five service areas: Community & User Research, Brand/Social Marketing Research, Public Affairs Research, Campaign & Voter Research, and Data Analytics. The flagship analytics product is EMC California Analytics, a statewide suite of voter scores and personas covering every registered voter in California, supported by three persona types (Electoral, Housing, Government & Taxes). Research methodologies include telephone surveys, focus groups, online surveys, IVR, multilingual research, predictive modeling, microtargeting, market segmentation, and conjoint analysis. The company was founded in 1989 and operates as a women-owned business.
Differentiator
Problem solved
Functional benefit
Brands
- EMC California Analytics: EMC Research's flagship analytics product providing voter scores and personas for every registered voter in California, including Electoral Personas, Housing Personas, and Government & Taxes Personas
Products and services
- EMC California Analytics Flagship subscription-based analytics product providing voter scores (1-100 scale) and persona classifications for every registered voter in California, including Electoral Personas, Housing Personas, and Government & Taxes Personas, delivered through PDI integration within three business days of subscription.
- Community & User Research Custom research services for public agencies, transit authorities, and community organizations, including community needs assessments, resident and user satisfaction studies, employee and donor engagement research, and public policy research.
- Brand, Social Marketing & Behavioral Research In-depth behavioral insights helping nonprofits, government agencies, and advocacy campaigns understand what drives public behavior, including brand perception studies and social impact measurement.
- Public Affairs Research Public affairs polling, legislative advocacy research, crisis communication research, and message testing services for shaping issue advocacy, public opinion, and stakeholder engagement.
- Campaign & Voter Research Campaign polling, ballot measure research, advanced voter analytics, message testing, ad evaluation, and strategic consulting for political campaigns, candidates, party organizations, and ballot measure campaigns.
- Data Analytics Advanced analytics combining opinion research with data science, including statistical analysis, predictive modeling, market segmentation, voter targeting, customer persona development, and electorate profiling.
Quantifiable outcome
- Reduced 278,000+ registered voters to approximately 40,000 swing voters for 76th Assembly District campaign through California Analytics Package
- +5 more outcomes
Companies that use EMC Research
Customer profileNamed customers19 records
Segments5 records
Ideal customer profiles4 records
EMC Research technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature6 records
EMC Research partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Political Data (PDI)coreEMC California Analytics is delivered through PDI partnership, ensuring seamless integration with tools campaigns already use. Voter scores and personas function like standard PDI fields for analysis, targeting, and strategic planning. This integration allows access within three business days of subscription.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
EMC Research competitors and assessment
Company assessmentDirect peers
- TargetSmart: TargetSmart is a direct competitor providing voter data, targeting, and analytics for political campaigns and progressive organizations. It is comparable to EMC Research because both serve campaigns and advocacy groups with voter file enhancement and targeting services, though TargetSmart operates nationally and at greater scale.
- Catalist: Catalist is a progressive data and analytics platform serving campaigns, advocacy groups, and nonprofits with voter file data and modeled targeting. It is comparable to EMC Research because both deliver analytics-driven voter targeting to similar political and advocacy clients.
- Morning Consult: Morning Consult is a global research and polling firm offering custom survey research, brand tracking, and political intelligence. It is comparable to EMC Research because both provide opinion research and analytics, though Morning Consult operates at much larger scale across consumer, political, and enterprise segments.
- Anzalone Liszt Grove Research: Anzalone Liszt Grove Research is a public opinion research firm serving Democratic campaigns, ballot measures, and progressive causes. It is comparable to EMC Research because both specialize in campaign polling, message testing, and voter analytics for similar left-leaning political clients.
- GBAO Strategies: GBAO is a public affairs and opinion research firm working with campaigns, advocacy groups, nonprofits, and corporations. It is comparable to EMC Research because both deliver public affairs polling, message testing, and strategic research to campaigns and cause-based clients.
- Greenberg Quinlan Rosner Research: Greenberg Quinlan Rosner Research is a public opinion research firm specializing in political, public affairs, and corporate reputation research. It is comparable to EMC Research because both serve campaigns and advocacy organizations with polling, segmentation, and strategic consulting.
- Lake Research Partners: Lake Research Partners is a public opinion research firm providing polling and strategic consulting to progressive campaigns, advocacy groups, and foundations. It is comparable to EMC Research because both focus on left-leaning campaigns, ballot measures, and issue advocacy research.
- Hart Research Associates: Hart Research Associates is a public opinion research firm providing survey research and strategic advice to Democratic candidates and progressive causes. It is comparable to EMC Research because both serve similar political and advocacy clients with polling and message testing services.
- Benenson Strategy Group: Benenson Strategy Group is a strategic research and consulting firm serving corporate, political, and advocacy clients. It is comparable to EMC Research because both deliver opinion research, message testing, and strategic consulting across political and corporate engagements.
- Public Policy Polling: Public Policy Polling is a public opinion polling firm producing public polls and conducting campaign and corporate research. It is comparable to EMC Research because both deliver opinion polling to campaigns, media, and political organizations, though PPP leans more heavily toward public polling while EMC focuses on custom work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
EMC Research social profiles
Digital presenceEMC Research compliance and trust
Trust signalCompliance3 records
EMC Research financial estimates
Financial estimateRevenue estimate
Valuation estimate
EMC Research leadership team
Management profileNumber of profiles
Profiles13 records
EMC Research funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EMC Research M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EMC Research
What does EMC Research do?
EMC Research is a full-service public opinion research and data analytics firm that designs and conducts custom qualitative and quantitative studies, voter targeting analytics, and strategic consulting for clients across government, political campaigns, nonprofits, and advocacy organizations. The firm combines rigorous survey methodology with statistical modeling and machine learning techniques to produce voter scores, personas, and predictive insights that inform campaign strategy, public affairs, and community engagement decisions.
Is EMC Research a public or private company?
EMC Research is a private company. It is classified as management employee owned and is currently operating.
When was EMC Research founded?
EMC Research was founded in 1989. It employs 51 to 100 people.
Where is EMC Research based?
EMC Research is headquartered in Orlando, United States, in the North America region.
How does EMC Research make money?
Two revenue lines are on record. Custom Research Services are the primary driver. The others are analytics Products (EMC California Analytics).
Who are EMC Research's main competitors?
Direct peers on record are TargetSmart, Catalist, Morning Consult, Anzalone Liszt Grove Research, GBAO Strategies, Greenberg Quinlan Rosner Research, Lake Research Partners, Hart Research Associates, Benenson Strategy Group and Public Policy Polling.
Does EMC Research have an API?
No public API is recorded for EMC Research.
What industry is EMC Research in?
EMC Research's product category is Public Opinion Research & Analytics. Its primary akta.pro industry code is MPAAALAB, Syndicated Market Research (Panels, Omnibus, Tracker Studies). Its NAICS code is 541910 and its SIC code is 8700.