What Rascol does

Rascol is a French family-owned online haberdashery (mercerie) founded in 1974 and headquartered near Montpellier, France. The company retails sewing, knitting, crochet, embroidery, patchwork, and creative hobby supplies through a PrestaShop-based e-commerce platform serving 8 European countries via country-specific storefronts (France, Germany, UK, Spain, Italy, Netherlands, Portugal) with multi-currency support across 8 currencies. The catalog comprises 60,000+ curated SKUs spanning threads, zippers, buttons, fabrics, sewing patterns, sewing machines, embroidery supplies, knitting yarns, creative hobby kits, storage, and fabric care products, drawing on third-party brands including Bohin, Prym, Gutermann, DMC, Janome, Singer, Burda, and Vogue.

The business operates as a direct-to-consumer e-commerce retailer with a self-serve go-to-market motion: customers browse and purchase online, supported by free-shipping thresholds (€49 to collection points, €79 to home), installment payments, loyalty and referral programs, and gift cards. Distribution is fulfilled through own storefronts with delivery via Colissimo, and the company invests in content marketing (video tutorials, practical guides under 'Conseils et astuces'), email campaigns, and a social community driven by the #RASCOL hashtag. Order data and revenue are not publicly disclosed.

Rascol is privately held with no parent company, no disclosed funding rounds, no institutional investors, and no public listing. Headcount is reported as 11–50 employees, and the company has accumulated over 80,000 customer reviews, indicating a large but dispersed individual consumer base. There is no evidence of AI/ML capabilities, API offerings, mobile applications, patents, or regulatory actions in the source material.

Name

Rascol

Legal name

Rascol

Website

https://rascol.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Rascol is a French family-owned online haberdashery founded in 1974, retailing 60,000+ sewing, knitting, crochet, and embroidery supplies via 8 country-specific e-commerce storefronts across Europe to individual hobbyists and professional crafters.

Ownership category

akta.pro rank

Product category

Haberdashery and Craft Supplies E-commerce

NAICS

Sewing, Needlework, and Piece Goods Retailers (45913), Sewing, Needlework, and Piece Goods Retailers (459130)

akta.pro primary industry

Office, Stationery & Craft Supplies DTC (CRAFACAL)

akta.pro secondary industries

Yarn, Knitting & Crochet Supplies Retail (CRALACAF), Pattern & Sewing Instruction Retail (Patterns, Books, Classes) (CRALADAH), Craft Storage, Organization & Display Retail (CRALACAJ), Cross-Stitch & Counted Thread Shops (CRALADAF)

Keywords

• Haberdashery supplies
• Sewing materials
• Knitting supplies
• Embroidery products
• Craft supplies

Headquarters

HQ city

Vic-la-gardiole

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct e-commerce sales of haberdashery, craft supplies, fabrics, sewing machines, and related products to individual consumers and professionals. One-time transaction model for individual products.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Rascol is an online haberdashery (mercerie) retailer selling more than 60,000 product references for sewing, knitting, crochet, embroidery, patchwork, and creative hobbies through country-specific e-commerce storefronts across eight European markets. The offering covers sewing supplies, fabrics and interfacing, sewing patterns, sewing machines and overlockers, embroidery and patchwork tools, knitting and crochet yarns and needles, magnifying lamps, creative hobby kits, storage solutions, craft books, and fabric care products. Customers browse and purchase directly online with multi-currency support and home delivery via courier.

Product overview

Rascol is an online haberdashery (mercerie) offering a comprehensive portfolio of over 60,000 products for sewing, knitting, crochet, and creative crafts. The platform operates as a multi-category e-commerce store rather than a unified software product. Core offerings include Mercerie créative (sewing supplies like threads, zippers, buttons, VELCRO), Patrons de couture (sewing patterns for various garments), Tissus Entoilage (fabrics and interfacing), Machines à coudre Surjeteuses (sewing machines and accessories), Broderie Canevas (embroidery supplies), Patchwork Quilting (quilting tools), Lampes Loupes (magnifying lamps), Loisirs créatifs (creative hobby supplies), Rangements boites (storage solutions), Tricot Crochet (knitting and crochet supplies), Livress Créatifs (craft books and magazines), and Soin du linge (fabric care products). The company also carries numerous third-party brands including Bohin, Prym, Gutermann, DMC, Janome, Singer, Burda, Vogue, and many others.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Haberdashery (Mercerie créative) Core sewing supplies including threads, zippers, VELCRO, buttons, snaps, eyelets, buckles, ribbons, elastics, bias tapes, and clothing renovation materials for individual crafters and professionals.
• Sewing Patterns (Patrons de couture) Sewing patterns for dresses, jackets, coats, tops, blouses, shorts, pants, skirts, lingerie, swimwear, vintage, wedding, costumes, cosplay, decoration, dolls, sportswear, and accessories from brands such as Burda, McCall's, Vogue, Butterick, Jalie, Know Me, and French designers.
• Fabrics and Interfacing (Tissus Entoilage) Fabrics and interfacing materials including cotton, jersey, linen, silk, wool, velvet, lace, satin, organza, tulle, and specialty fabrics for clothing, home decor, and craft projects. Certain fabrics (e.g., Poppy Fabrics flannel) are Oeko-Tex Standard 100 certified.
• Sewing Machines and Overlockers (Machines à coudre Surjeteuses) Sewing machines, overlockers, embroidery machines, knitting machines, cutting machines, and heat presses along with accessories and maintenance supplies from brands including Janome and Singer, targeted at hobbyists and professional crafters.
• Embroidery Supplies (Broderie Canevas) Embroidery supplies including embroidery threads, pearl cotton, machine embroidery threads, kits, canvases, needles, hoops, stabilizers, and Sashiko supplies from brands including DMC.
• Patchwork and Quilting Patchwork and quilting tools including bias tools, templates, needles, pins, rotary cutters, cutting mats, rulers, quilting threads, and frames.
• Magnifying Lamps (Lampes Loupes) Magnifying lamps including floor lamps, table lamps, clamp lamps, portable lamps, artist lamps, light boxes, sewing machine lamps, and therapy lamps from Daylight.
• Creative Hobbies (Loisirs créatifs) Creative hobby supplies including bag making materials, customization items, baby creation supplies, decoration, jewelry, kits, pom-poms, felt crafts, and macramé.
• Storage and Organization (Rangements boites) Storage and organization solutions for sewing, knitting, patchwork, and embroidery including boxes, wooden workboxes, cases, machine suitcases, and decorative storage.
• Knitting and Crochet (Tricot Crochet) Knitting and crochet supplies including yarns by brand and fiber type, circular needles, straight needles, double-pointed needles, hooks, Tunisian hooks, and accessories.
• Creative Books and Magazines (Livres Créatifs) Creative books and magazines covering sewing, knitting, crochet, embroidery, patchwork, crafts, and magazines including Fibre Mood.
• Fabric Care (Soin du linge) Fabric care products including lint removers, fabric dyes, stain removers, irons, ironing boards, ironing accessories, laundry nets, and repair kits.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Hobbycraft: UK's largest arts and crafts specialty retailer with broad assortment across sewing, knitting, painting, and paper crafts. Larger scale than Rascol with broader craft scope but overlapping sewing/haberdashery categories.
• JOANN: US-listed specialty retailer of fabrics and craft supplies with broad assortment. Larger and broader in craft categories but comparable in fabric and sewing positioning; illustrates scale-up reference point.
• Amazon Handmade: Global marketplace increasingly listing craft supplies including threads, fabrics, and notions. Competes for transactional craft supply purchases; broad incumbent rather than specialist.

Direct peers

• Buttinette: Major German online and catalog retailer specializing in creative crafts, sewing, knitting, and hobby supplies. Directly comparable in product breadth, European online focus, and DIY craft positioning.
• Stragier: Belgian/Dutch online fabric and sewing supplies retailer with multi-country European presence. Comparable in product mix (fabrics, sewing notions) and online specialty retail model.
• Stoff & Stil: Scandinavian-origin retailer of fabrics, sewing patterns, and craft supplies operating across multiple European countries. Comparable in multi-country European DTC model and broad craft assortment.
• Tissus.net: French online retailer of fabrics, mercerie, and sewing supplies with European shipping. Direct competitor in French-speaking online haberdashery with overlapping customer segments.
• Mondial Tissus: French specialty retailer of fabrics, sewing supplies, and haberdashery products with both physical stores and e-commerce. Directly competes with Rascol in the French market for fabric and sewing craft supplies.
• Les Coupons de Saint Pierre: French online fabric and haberdashery retailer focused on piece goods and sewing supplies. Direct competitor in the French online haberdashery niche with overlapping product categories.

Emerging players

• Etsy: Global marketplace for handmade and craft goods where many independent pattern makers and craft suppliers sell. Overlaps with Rascol's supplier ecosystem and crafts audience, though operating as marketplace rather than retailer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rascol

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rascol