What STRAGIER does

Stragier is a Belgian family-run textile specialist, founded in 1935 and currently operating as a private limited company (A & C Stragier s.r.l., BE 0772 618 163) headquartered at an eco-building in Nil-Saint-Vincent, Belgium. The company sells fabrics, haberdashery (mercerie), ribbons and trims (rubanerie), sewing patterns, and gift certificates, primarily through its e-commerce platform (stragier.com, available in French and English) supplemented by a single physical retail store and direct-to-consumer delivery via postal services and UPS. Its catalog spans over 80 material categories — cotton, linen, silk, viscose, wool, cashmere, alpaca, and synthetics — and includes exclusive proprietary collections such as Liberty Tana Lawn fabrics, the internally-designed UNE sustainable line, exclusive Scottish tartans, and specialized bridal and prestige textiles.

The business serves two horizontal segments: private individuals and hobbyist sewists purchasing per-meter fabrics for personal projects, and a professional segment comprising fashion designers, couturiers, tailors, and textile manufacturers who require both small and bulk quantities. For the professional segment, Stragier operates a dedicated division offering custom textile development services — weaving, dyeing, printing, knitting, finishing, tulle and lace weaving, embroidery, and ribbon making — with a stated 48-hour response time. Pricing is per-meter unit pricing (typical range €15–€25/m) with volume discounts available on selected items; sample swatches are offered at €2.00 (7×10 cm) and €4.90 (15×20 cm) to support informed purchase decisions. Bridal and formal wear appointments are available Thursday through Saturday by reservation. Gift certificates are sold in denominations of €15 to €500, and free shipping applies to orders over €55 within mainland France, Belgium, and Luxembourg.

Stragier holds OEKO-TEX STANDARD 100 certification (Licence 2101018, certified by Centexbel) across applicable product lines, guaranteeing that certified textiles are tested for harmful substances. Payment processing supports PayPal, Visa and Mastercard via Ingenico/Ogone, and local European methods including Bancontact, Maestro, iDeal, Sofort, and Giropay. The company is independently owned (no parent, no external investors, no funding rounds disclosed) and provides no public financials. Most merchandise is sourced and produced in France, Belgium, and neighboring countries.

Name

STRAGIER

Legal name

A & C Stragier s.r.l.

Website

https://stragier.com

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

11–50 employees

Short description

Stragier is a family-owned Belgian textile specialist, founded in 1935 and operating as a private retailer selling fabrics, haberdashery, ribbons, and sewing patterns via e-commerce and a Nil-Saint-Vincent storefront, serving both individual hobbyist sewists and professional designers, tailors, and couturiers across Europe.

Ownership category

akta.pro rank

Product category

Textile Retail

NAICS

Piece Goods, Notions, and Other Dry Goods Merchant Wholesalers (424310)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

General Fabric & Textile Stores (CRALADAA)

akta.pro secondary industry

Quilting & Patchwork Shops (CRALADAB)

Keywords

• Fabric retail
• Textile distribution
• Haberdashery supplies
• Bridal fabric
• Sewing patterns

Headquarters

HQ city

Nil-Saint-Vincent

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fabric and textile product sales: Stragier generates revenue through the direct sale of fabrics, ribbons, haberdashery items, sewing patterns, and gift certificates. Products are sold by the meter or per unit through its e-commerce platform and physical store. The company also offers bespoke/white-label textile development services for professional clients, potentially generating additional professional services revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

STRAGIER is a family-owned Belgian textile retailer founded in 1935 that sells fabrics (cotton, linen, silk, viscose, wool, cashmere, alpaca, synthetics), haberdashery (threads, buttons, zippers, interlinings), ribbons and trims, sewing patterns, and gift certificates through its e-commerce platform and physical store in Nil-Saint-Vincent, Belgium. The company also operates a dedicated professional services division offering custom textile manufacturing (weaving, dyeing, printing, knitting, finishing) to designers, couturiers, and tailors.

Product overview

STRAGIER is a family-owned Belgian textile specialist founded in 1935, operating as a comprehensive fabric and haberdashery retailer. The company offers a multi-category product portfolio organized around three core divisions: Tissus (Fabrics) covering over 80 material varieties including cotton, linen, silk, viscose, wool, and synthetic fibers; Mercerie (Haberdashery) providing sewing supplies such as threads, buttons, zippers, and interlinings; and Rubanerie (Ribbonry) featuring ribbons, braids, and trims. The portfolio includes exclusive sub-brands like Liberty Tana Lawn fabrics, the internally-designed UNE sustainable collection, and Scottish tartans. STRAGIER specializes in bridal fabrics serving both private individuals and professionals, with services including custom cutting and professional account management.

Differentiator

Problem solved

Functional benefit

Products and services

• Tissus (Fabrics)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Tissus.net: Belgian/French online fabric retailer offering a broad multi-category fabric assortment (cotton, silk, wool, synthetics) for hobbyists and professionals. Closely comparable to STRAGIER in geography, target customer, and product breadth, with a similarly curated e-commerce-first positioning.
• Toto Tissus: French online fabric retailer specializing in Liberty fabrics, jerseys, and exclusive prints. Directly comparable in the curated Liberty-focused assortment and target demographic of hobbyist sewists, with a similar e-commerce-first model.
• Les Coupons de Saint Pierre: French online fabric retailer known for its cut-to-size coupon model. Directly comparable in customer base (hobbyist sewists) and product breadth, with a streamlined e-commerce experience similar to STRAGIER's platform.
• Textielstad: Dutch fabric retailer with both physical stores and online presence, offering a wide assortment of fabrics, haberdashery, and sewing supplies. Comparable in product breadth, customer segments, and Benelux-adjacent geographic footprint.
• Mondial Tissus: One of France's largest fabric retail chains with both physical stores and a strong e-commerce platform. Direct competitor in the multi-category fabric retail space with greater scale and more retail locations, but serving the same hobbyist and professional seamstress customer.
• Stoff & Stil: Nordic-origin fabric retailer with physical stores across Scandinavia and Northern Europe selling fabrics, haberdashery, and sewing patterns. Comparable in multi-channel retail model and broad assortment targeting hobbyist and professional sewists.

Broad incumbents

• Fabric.com: Major US-based online fabric retailer (now part of Amazon), offering an extensive multi-category fabric assortment with global shipping. Comparable in pure-play e-commerce model and broad assortment, but at significantly larger scale and with commoditized pricing.
• Liberty London: Iconic British heritage retailer with its own proprietary Liberty Tana Lawn fabric collection — a brand STRAGIER explicitly carries and resells. Comparable in the exclusive, premium fabric positioning and bridal/textile specialty, but operates at much larger scale and brand recognition.

Emerging players

• Spoonflower: US-based custom fabric printing platform that enables designers and consumers to print their own designs on fabric. Comparable in the hobbyist/maker customer base and e-commerce-first model, but disrupts the traditional fabric retail model by enabling on-demand, custom-printed textile production.

Regional players

• The Fabric Store: Fabric retailer with physical stores primarily in Australasia and a strong e-commerce platform. Comparable in curated, premium fabric assortment and target customer (hobbyist and professional sewists), but operates in a different geographic region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/stragier

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STRAGIER