Safe Money Radio

What Safe Money Radio does

Safe Money Radio is a US-based financial advisory and lead-generation platform operated by Annuity.com, Inc., a private licensed insurance agency (NPN 21086345) headquartered under phone area code 360 and licensed across all US states where required, with separate DBA entities in California and New York. The company targets pre-retirees and retirees concerned about outliving their savings, market volatility, and unpredictable retirement income, offering free educational content as the primary acquisition mechanism: the flagship 21-page 'Safe Money Guide' (originated in 1993 with 150,000+ copies distributed), the 'Winning The Race' guide by Tim Davis, and an integrated third-party Retirement Income Calculator. Licensed agents convert these leads via phone-based consultations at (360) 701-6209 into annuity and insurance product sales.

Underlying technology is minimal: the platform is a standard Squarespace-hosted content site with gated form capture; no proprietary technology stack, API, mobile app, or AI/ML components are disclosed. The product surface is content-and-conversation rather than software. The business model is affiliate/commission revenue on insurance and annuity products, meaning the company carries no underwriting risk and earns on closed policies rather than subscription or licensing fees. Pricing to the end consumer is freemium: all educational resources and consultations are free, with monetization occurring downstream at policy issuance. The corporate entity Annuity.com, Inc. was established in 2015 (per copyright notice 2015-2025), while the underlying content brand traces to 1993. Bill Broich is identified as a contributing author/agent; no broader management team, headcount, or investor base is disclosed.

Name

Safe Money Radio

Legal name

Annuity.com, Inc.

Website

https://safemoneyradio.com

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Safe Money Radio is a US financial education and lead-generation platform operated by Annuity.com, Inc., a licensed multi-state insurance agency. It uses free retirement-planning guides and a retirement income calculator to capture pre-retiree and retiree leads, then converts them via phone-based licensed agents into annuity and insurance product sales on a commission basis.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Annuity and Insurance Product Sales: Agents are licensed to sell insurance products, including annuity products that guarantee retirement income based on the financial strength of the insurance company providing the product. Revenue is generated through commissions on annuity and insurance product sales facilitated through the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Safe Money Radio is a consumer-facing financial education and insurance marketing platform operated by Annuity.com, Inc. The company distributes free educational guides (Safe Money Guide and Winning The Race) and a retirement income calculator to capture leads, then connects prospects with licensed insurance agents who sell annuity and insurance products providing guaranteed retirement income.

Product overview

Safe Money Radio is a financial advisory education platform operated by Annuity.com, Inc. The company offers two main educational products: the 'Safe Money Guide' (a 21-page guide on safe investing originated in 1993) and 'Winning the Race' (a retirement planning guide). These resources are distributed free in exchange for contact information and are designed to help retirees and pre-retirees understand income strategies, particularly annuity-based solutions. The company also provides access to a third-party retirement income calculator through their website. All offerings are oriented around guaranteed income retirement planning rather than portfolio accumulation.

Differentiator

Problem solved

Functional benefit

Products and services

• Safe Money Guide A 21-page free educational guide covering how to invest money while keeping it safe from losses, fees, and inflation. Distributed free of charge in exchange for contact information to pre-retirees and retirees.
• Winning The Race A free educational guide titled 'Clearing the Hurdles to a Meaningful Retirement' by Tim Davis, using hurdling metaphors to describe obstacles to a successful retirement and how to overcome them. Available free upon request.
• Annuity and Insurance Products Income and insurance products, including annuities that guarantee retirement income, sold through licensed agents (NPN: 21086345) to pre-retirees and retirees in the United States. Product availability varies by state.
• Retirement Income Calculator A two-minute retirement planning quiz that generates personalized monthly income estimates, identifies potential income shortfalls, compares income sources, and explores options including annuity income to address longevity and market risks.

Quantifiable outcome

• Addresses risk of outliving savings through guaranteed income products

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Annuity.org: Direct peer: educational content site providing annuity information, comparison tools, and lead capture for licensed insurance agents. Competes directly with Safe Money Radio's content-first approach to educate and convert retirees seeking guaranteed income solutions.
• The Annuity Expert: Direct peer: a financial education and lead-generation platform focused on annuities, offering free guides and connecting consumers to licensed agents for annuity and retirement income products. Operates an identical D2C content-to-agent funnel as Safe Money Radio.

Broad incumbents

• Fidelity Investments: Broad incumbent: a large financial services firm offering annuities, retirement planning, and income solutions alongside its broader investment platform. Represents scale competition for retirement-income mindshare that Safe Money Radio targets.
• MassMutual: Broad incumbent: a major mutual life insurance company with a strong annuity product portfolio and a large captive agent network. Competes for the same retirement-income planning customers and channels annuity distribution through licensed agents.
• New York Life: Broad incumbent: a major mutual life insurance carrier offering a full suite of life insurance and annuity products. Represents the upstream carrier side of the annuity distribution chain that Safe Money Radio's agents ultimately sell.
• Nationwide: Broad incumbent: a large diversified insurance and financial services company with significant annuity product offerings distributed through agents and financial advisors targeting the same retirement-income customer segment.
• Bankers Life: Broad incumbent: a large insurance agency focused on retirement planning, life insurance, and annuity products for middle-income Americans. Uses a similar face-to-face and agent-based distribution model with deep presence in the same retiree demographic.

Emerging players

• Income Annuity: Emerging player: a digital platform specializing in income annuity comparison and purchasing. Targets the same pre-retiree audience seeking guaranteed lifetime income, but with a more technology-driven discovery and purchase experience.
• Lifetime Income: Emerging player: an educational and advisory platform focused on protected retirement income solutions, including annuities. Overlaps with Safe Money Radio's content-led positioning on guaranteed income and longevity risk.
• Blueprint Income: Emerging digital annuity marketplace that allows consumers to compare and purchase immediate and deferred annuities online. Represents a more tech-enabled version of Safe Money Radio's lead-to-purchase funnel, targeting the same pre-retiree/retiree segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safe Money Radio