What Diótima does

Diótima srl is a privately held Italian communication agency headquartered in Matera, Basilicata, founded in 2007 with a registered share capital of €10,000 and operating with 1-10 employees under sole administrator Gabriella Lanzillotta. The company operates as an integrated communication laboratory offering eight distinct service lines under one roof: Consulting (marketing strategy), Diótima ADV (visual identity and advertising), Hypermedia (web development, e-commerce, SEO/SEM, VR/AR), Promodirect (one-to-one marketing including email, SMS, and RCS), Virtual Press (press office, content creation, podcasting, live streaming), Virtual Paper (publishing via Altrimedia Edizioni), Didasoft (training and e-learning), and Projetto (territorial development consulting). The underlying technology stack is built on standard WordPress with WooCommerce for e-commerce, supplemented by Google Analytics, reCAPTCHA, and Google Maps, alongside professional audiovisual production equipment (Mevo cameras, HDMI switchers, audio mixers, Saramonic radio microphones) for streaming services.

The business model is professional services-based, generating revenue through project-based fees and ongoing retainers across five primary streams: integrated communication and marketing services, event production and streaming, publishing through Altrimedia Edizioni, e-commerce payment processing (PayPal, Satispay), and art exhibition services under the DEA brand. Go-to-market is hybrid: direct sales to enterprise and institutional clients (UILCA, Agens, Comune di Matera) combined with event-driven acquisition through streaming production showcases, and self-serve website inquiries for SMB clients. The company serves Italian businesses, institutional/associative organizations (trade unions, public bodies), tourism and cultural institutions, and event organizers requiring streaming. The customer base is concentrated in southern Italy with selective national-project execution.

Diótima is part of the gruppodihub corporate group and holds associate membership in UNA – Aziende della Comunicazione Unite, the Italian communication companies industry association. The firm maintains a partnership with FilmmakersWorld, a global filmmaking community exceeding 700,000 Instagram followers. No external institutional funding, acquisitions, or significant leadership transitions are evidenced; growth has been incremental and internally financed.

Name

Diótima

Legal name

Diòtima srl

Website

https://diotimagroup.it

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Diótima is a boutique Italian communication agency in Matera offering integrated marketing, advertising, web development, publishing, live streaming, and art exhibition services to businesses, public institutions, and associations across Italy.

Ownership category

akta.pro rank

Product category

Marketing & Communication Services

NAICS

Public Relations Agencies (54182), Advertising Material Distribution Services (54187), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Activation/Experiential Creative Agencies (MPAAAAAO)

akta.pro secondary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

Keywords

• Integrated marketing services
• Communication agency services
• Brand identity design
• Web development services
• Event streaming production

Headquarters

HQ city

Matera

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Communication and Marketing Services: Integrated communication agency providing consulting, advertising, hypermedia, direct marketing, press services, publishing, and training to corporate and institutional clients. Revenue is generated through project-based fees and ongoing service retainers.
2. Event Production and Streaming: Live streaming and event production services for conferences, institutional events, and corporate meetings. Revenue generated per event or through service packages.
3. Publishing and Editorial Products: Publishing services through Altrimedia Edizioni for books, catalogs, and brochures. Physical and digital publishing products for commercial, scientific, and educational purposes.
4. E-commerce Payments: Online payment processing through WooCommerce, PayPal, and Satispay for digital and physical products.
5. Art Exhibition Services (DEA): Full-service art exhibition production including curation, installation, ticketing, bookshop, and promotional services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Diótima is an integrated communication agency delivering marketing consulting, brand identity and advertising, web/e-commerce development, one-to-one marketing, press office and content creation, publishing, training, and territorial development under eight branded service lines. It complements these with specialized offerings such as DiotimaStreaming live event streaming, DEA art exhibition production, and the Matera Welcome tourism portal, selling custom project-based services to Italian businesses, public institutions, and associations.

Product overview

Diótima is a communication laboratory offering eight core services: Consulting (marketing support), Diótima ADV (visual identity and advertising), Hypermedia (websites, e-commerce, VR/AR), Promodirect (one-to-one marketing), Virtual Press (press office and content), Virtual Paper (publishing), Didasoft (training), and Projetto (territorial development). Additional specialized offerings include DiotimaStreaming for live events, the Matera Welcome tourism portal, and DEA for art exhibition production. The company operates as an integrated communication agency combining traditional media, digital services, and multimedia production.

Differentiator

Problem solved

Functional benefit

Products and services

• Consulting Marketing consulting service supporting brand or product development, sales network development, promotion, and management of presence points, offered to businesses and institutions.
• Diótima ADV Visual identity, advertising graphics, industrial design, illustration, brand communication, advertising across traditional and new media, photo and video production with editing and color correction, and organization of seminars, conferences, meetings, and exhibition design.
• Hypermedia Website development, hosting, online product campaigns, portals, e-commerce, Google campaigns, social communication and campaigns, SEO/SEM, interactive presentations, multimedia and high-tech products, virtual/augmented/mixed reality, and management solutions.
• Promodirect One-to-one marketing services including newsletters, email marketing, SMS, Rich Communication Services (RCS), and funnel marketing products and services.
• Virtual Press Press office, dedicated press services, press reviews, crisis communication, content creation, podcasting and video podcasting, industrial films, video clips, cultural and educational videos, and live streaming for events and information.
• Virtual Paper Content creation and publishing for books, catalogs, and brochures of commercial, scientific, educational, and tourist nature, plus newsletters and other editorial products on paper and online.
• Didasoft Training and learning services including professional training, distance learning (FAD), courses, and video lessons online in streaming and video-on-demand.
• Projetto Consulting and partnership for drafting territorial and community development projects and social responsibility initiatives.
• DiotimaStreaming Live streaming and room direction service for events with multi-camera setups using Mevo cameras, audio mixing, HDMI switching, and graphics production for simultaneous social media broadcasting.
• Matera Welcome Portal (materawelcome.it) Tourism information portal for Matera providing a database of attractions, accommodation, restaurants, and bars, with capabilities allowing local businesses and residents to register and update their own listings.
• DEA - Art Exhibition Production Full-service art exhibition and event production service including exhibition design, art critic consultation, location selection, promotional materials, catalogs, invitations, setup, transport, security, ticketing, bookshop, and exhibition promotion.
• Altrimedia Edizioni Publishing house producing catalogs and books for cultural and artistic projects.

Quantifiable outcome

• Simultaneous multi-platform social media streaming for municipal events
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• FilmmakersWorldminorGTM or Marketing Partner · 1 February 2026FilmmakersWorld is a global filmmaking community with over 700,000 Instagram followers, created by Emanuele Giannini and Rossella Benedetto. The community includes Hollywood professionals. FilmmakersWorld is listed as a partner of Diótima, with Diótima having interviewed Emanuele Giannini on its blog about business creation through social media and community building.
• dihubcoreOthersDiótima is part of the dihub group, alongside being an associate member of UNA – Aziende della Comunicazione Unite. This affiliation provides access to a broader network of communication companies and industry visibility.
• UNA – Aziende della Comunicazione UnitecoreGTM or Marketing PartnerUNA is the Italian association of communication companies. Diótima is an associate member, gaining visibility through industry association channels, press coverage, and professional networking events. Diótima's UILCA Congress communication project was featured on the UNA website.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• WPP: World's largest communications services group and parent of Ogilvy; provides a benchmark for integrated communications scale and competes for the same global and Italian institutional accounts.
• Publicis Groupe: Global communications holding company providing advertising, media, digital, and PR services through agencies including Publicis, Leo Burnett, and Saatchi — sets the integrated-services ceiling against which boutique agencies like Diótima position.
• Saatchi & Saatchi Italy: Global creative network's Italian operations providing advertising, brand, and integrated communications to major Italian brands; overlaps significantly with Diótima's full-service advertising and event-driven work.
• DLV BBDO: Italian arm of BBDO network offering full-service advertising and integrated communications; comparable as a larger in-market competitor for both Italian SMEs and institutional clients.
• Dentsu: Global advertising and communications group operating across creative, media, and CXM; its Italian operations compete for the multi-channel communications mandates that Diótima also serves.
• Armando Testa: One of Italy's largest independent creative-advertising agencies serving major Italian and international brands; represents the scaled incumbent tier against which Diótima's integrated communications compete for similar clients.
• Ogilvy Italy: Italian presence of WPP-owned Ogilvy network, providing advertising, PR, and digital communications; represents the global network tier whose institutional and corporate clients overlap with Diótima's pipeline.

Direct peers

• Connexia: Italian digital and integrated marketing agency offering communications, digital, events and content services to corporate clients; comparable as another Italy-based boutique-to-mid-market integrated communications player.
• Image Building: Italian integrated communication and PR agency headquartered in Italy, known for serving institutional and corporate clients with multi-service communication programs — directly comparable in product breadth and customer profile to Diótima, though materially larger.
• Livextension: Italian social media and integrated communications agency serving brands and institutions; comparable along the digital PR, content, and event-driven marketing lines that Diótima delivers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diótima