LiveXtension
- Company typePrivate
- Founded2006
- HeadquartersMilan, Italy
- Headcount11–50
- GTM typeB2B
- OfferingServices
What LiveXtension does
LiveXtension (legal entity LiveXtention S.r.l., also branded LX) is a Milan-based digital marketing communication agency founded in 2006 and operating under the direction and coordination of Digital Magics S.p.A., an Italian venture incubator. The company delivers four integrated service modules to enterprise clients: Digital Communication Strategy, Social Media Management, Social Media Advertising, and Direct Response Media. Its stated capability is the integration of creativity with measurable, direct-response media planning techniques that give clients control over campaign objectives and costs. Projects span social media campaigns, video production, branded content (e.g., the 'Casa Prosumer' web series for Evolvere), and digital event platforms (e.g., the first digital 'Salone dello Studente' for Campus Orienta, reaching 450,000 students). The agency is headquartered at Via Bernardo Quaranta 40, Milan, and has also operated from the Talent Garden coworking campus at Via Calabiana 6 since September 2015.
The agency serves a B2B, predominantly enterprise client base that includes Italian blue-chips and international brands: IBM Europe, Generali Italia, Intesa Sanpaolo, Adecco, Furla, Fiat Group, Telecom Italia, Fastweb, Zanichelli, Smemoranda, Evolvere, Sorgenia, Fondazione Telethon, Comieco, Diffusione Tessile, and others. Go-to-market is sales-led, with new business won through competitive pitches and agency reviews across Italy (active in Lombardy and Piedmont). The revenue model is professional services: agency fees for project-based engagements and ongoing retainers, with pricing quote-based and not publicly disclosed. The agency has no disclosed app, no public API, no patents, and no proprietary technology platform; its offering is service- and people-led rather than product- or AI-led.
Corporate context: LiveXtension is privately held, is not publicly listed, and has no disclosed external funding rounds. It is part of the Digital Magics innovation ecosystem, which provides strategic direction and a startup-venture referral channel. The current CEO (Amministratore Delegato) is Gianni Fiammengo. Recognised outcomes include the NC Awards 2019 Silver for the Smemoranda 'Ciao, It's Me' campaign, growth of the Smemoranda Facebook page to 600,000+ fans, and the Evolvere energy community scaling to 60,000+ members under the agency's management.
LiveXtension firmographics
Firmographics- Name
- LiveXtension
- Legal name
- Livextension S.r.l.
- Website
- https://livextension.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
LiveXtension industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Live Commerce & Shoppable Creator Campaigns (BPAFAHAL)
- akta.pro secondary industry
- Social Audio & Live Community Platforms (BPAMABAH)
Keywords
Where LiveXtension is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
LiveXtension business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Marketing Communication Services: Professional agency fees for digital marketing, social media management, advertising campaigns, and communication strategy services. Projects include social media campaigns, video production, platform development, and media planning.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
LiveXtension product offering
Product offeringCore offering
LiveXtension is a full-service digital marketing communication agency that ideates, plans, and manages brand presence across innovative digital media. Its four core service lines are Digital Communication Strategy, Social Media Management, Social Media Advertising, and Direct Response Media, combining creativity with data-driven media buying for enterprise clients.
Product overview
LiveXtension is a full-service Digital Agency (marketing communication agency) providing integrated digital services. The core offering consists of four main service modules: Digital Communication Strategy, Social Media Management, Social Media Advertising, and Direct Response Media. The agency combines creativity with data-driven approaches to deliver measurable results for clients across innovative digital channels while also applying innovation to traditional media. Projects are delivered for clients such as IBM Europe, Generali Italia, Adecco, Intesa Sanpaolo, Disaronno, Zanichelli, Furla, Evolvere, and others.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Communication Strategy Strategic planning and management of brand digital presence across innovative media channels, combining creativity with measurable results aligned to brand objectives; for enterprise clients.
- Social Media Management Ongoing study and management of social media trends and platforms to optimize brand presence and engagement, including content creation, community management, and performance analytics.
- Social Media Advertising Paid social media campaigns targeting specific audiences to drive brand awareness, engagement, and conversions through Facebook and other social platforms.
- Direct Response Media Media planning and buying with direct response techniques that give clients full control over objectives and costs, leveraging deep know-how across direct response methodologies.
Quantifiable outcome
- Over 250,000 people reached in 6.24 Palestre campaign within days of launch with minimal budget
- +2 more outcomes
Companies that use LiveXtension
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles4 records
LiveXtension technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
LiveXtension partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- MSGMminorFashion brand MSGM designed capsule collection for Area Z/Zanichelli project, adopting five words to save from the Italian language.
- ComiecominorPartnership in #ciboperlamente initiative where Comieco partnered with Zanichelli and LiveXtension for cultural delivery campaign featuring paper recycling themes.
- Radio DeejayminorMedia partner for #ciboperlamente initiative and Area Z/Zanichelli campaigns. Radio Deejay provided promotional support for cultural campaigns.
- Campus OrientaminorLiveXtension developed the first digital Salone dello Studente platform for Campus Orienta to help 450,000 graduating students with orientation.
- Talent GardencoreLiveXtension was the first tenant in the Talent Garden coworking campus in Via Calabiana, Milan - the largest coworking space in Europe. Partnership enables access to innovation ecosystem and startup collaboration opportunities.
- SuperHub Project (EU)minorEU-funded urban mobility project where LiveXtension managed Facebook advertising across Barcelona, Milan, and Helsinki in three languages.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
LiveXtension competitors and assessment
Company assessmentDirect peers
- Conversion (Gruppo Conversion): Italian performance and digital marketing agency specializing in direct-response media, paid advertising and measurable campaigns — closely aligned with LiveXtension's direct response media positioning.
- Different: Milan-based integrated digital marketing and communications agency serving major Italian and international brands across social, content and advertising — a direct peer in scale, geography and service mix.
- Dentsu Creative Italy: Italian arm of Dentsu's creative network (formerly incorporating agencies such as H48), offering integrated digital marketing, social media and advertising services to enterprise clients in Italy — directly comparable in offering and customer base to LiveXtension.
Broad incumbents
- GroupM Italy: Italian media investment arm of WPP, specializing in media planning and buying — comparable to LiveXtension's direct response media practice but at substantially larger scale.
- Havas Milan: Italian creative and media network of Havas offering integrated communications services to enterprise clients — broad incumbent competing in the same Italian digital communications space.
- VMLY&R Italy: Italian operations of the WPP-owned VMLY&R network offering brand experience, digital and social services to enterprise clients — broad incumbent in the same competitive set as LiveXtension.
- Publicis Italy: Italian operations of Publicis Groupe covering creative, media and digital transformation — competes with LiveXtension for major Italian enterprise accounts across financial services, telecom and consumer goods.
- Ogilvy Italy: Italian office of WPP's Ogilvy network, providing full-service advertising and digital communications to enterprise brands — broader incumbent competing for the same Italian enterprise client mandates as LiveXtension.
Emerging players
- Buzzoole: Naples-based influencer marketing platform and agency — an emerging Italian player with overlapping creator-marketing and social activation capabilities relevant to LiveXtension's social campaign work.
- Webedia Italy: Italian arm of Webedia, focused on content, influencer marketing and social communities — comparable to LiveXtension in the social media and community management vertical, though with a creator-economy tilt.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
LiveXtension social profiles
Digital presenceLiveXtension financial estimates
Financial estimateRevenue estimate
Valuation estimate
LiveXtension leadership team
Management profileNumber of profiles
Profiles1 record
LiveXtension funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LiveXtension M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LiveXtension
What does LiveXtension do?
LiveXtension is a full-service digital marketing communication agency that ideates, plans, and manages brand presence across innovative digital media. Its four core service lines are Digital Communication Strategy, Social Media Management, Social Media Advertising, and Direct Response Media, combining creativity with data-driven media buying for enterprise clients.
Is LiveXtension a public or private company?
LiveXtension is a private company. It is classified as corporate owned and is currently operating.
When was LiveXtension founded?
LiveXtension was founded in 2006. It employs 11 to 50 people.
Where is LiveXtension based?
LiveXtension is headquartered in Milan, Italy, in the Europe region.
How does LiveXtension make money?
One revenue line is on record: marketing Communication Services.
Who are LiveXtension's main competitors?
Direct peers on record are Conversion (Gruppo Conversion), Different and Dentsu Creative Italy. Broad incumbents are GroupM Italy, Havas Milan, VMLY&R Italy, Publicis Italy and Ogilvy Italy. Emerging players are Buzzoole and Webedia Italy.
Does LiveXtension have an API?
No public API is recorded for LiveXtension.
What industry is LiveXtension in?
LiveXtension's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAHAL, Live Commerce & Shoppable Creator Campaigns, with a secondary code of BPAMABAH, Social Audio & Live Community Platforms. Its NAICS code is 541810 and its SIC code is 7311.