DNA Creative Marketing

What DNA Creative Marketing does

DNA Creative Marketing is a privately held, Brentwood, Tennessee-based marketing communications firm offering branding, advertising, and content creation services to B2B clients ranging from local businesses to international brands. Co-founded in 2020 by Dale Addy and April Bonner Addy, the firm operates with 1-10 employees and delivers an integrated suite of services spanning brand strategy and identity development, broadcast advertising (television and radio), outdoor advertising, and print marketing collateral — including packaging, invitations, menus, signage, and direct mail. The portfolio demonstrates cross-industry reach across healthcare (LifePoint Health's St. Francis Hospital), education (Belmont University), food & beverage (Ruby Tuesday, Yazoo Brewery, BNA Wine Group), hospitality (Big Cedar Lodge's Spirit Creek), building materials (YellaWood), government/tourism (Nashville Convention & Visitors Corp), and nonprofit (Adventure Science Center).

The business model is a traditional project-based professional services engagement model, with work structured around strategic planning, competitive analysis, creative execution, and campaign evaluation. Pricing is not publicly disclosed and is likely quote-driven. Go-to-market is sales-led and relationship-driven, primarily surfacing through a portfolio-style website rather than outbound marketing or paid channels. The firm's value proposition rests on the founders' prior senior roles at established agencies and Fortune 500 brand experience (Jack Daniel Distillery, Nissan North America, Permobil, Ruby Tuesday), supplemented by an accumulated record of industry recognition including ADDY, AIGA, One Show, London International Advertising, New York Film Festival, Print, and Telly awards. Distribution is direct to enterprise and mid-market clients across multiple U.S. states (Tennessee, Georgia, Nebraska, Missouri), with a single operational vendor relationship (Studio 202) supporting digital presence.

Name

DNA Creative Marketing

Legal name

DNA Creative Marketing

Website

https://dnacreative.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Creative Marketing Services

NAICS

Graphic Design Services (541430), Direct Mail Advertising (541860)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro industry

PRIMARYMPAAAAAA

Integrated Full-Service Creative Agencies

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

SECONDARYBPAFAAAB

Creative & Brand Campaign Development

Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies

SECONDARYBPAFAEAD

Creative Concepting & Campaign Development

Business & Public Services/Marketing, Advertising & PR Services/Brand Strategy & Creative Services

Keywords

• Branding services
• Advertising agency
• Creative marketing
• Brand strategy
• Content marketing

Headquarters

HQ city

Brentwood

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Creative Services Revenue: DNA Creative Marketing generates revenue through providing professional creative services including branding, advertising campaigns, content creation, and marketing communications services to B2B clients. The firm serves a range of clients from local to international brands, offering strategic planning, creative execution, and campaign evaluation services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

DNA Creative Marketing is a marketing communications firm that provides branding, advertising, and content creation services to clients ranging from local businesses to international brands. The firm delivers integrated campaigns across print, broadcast, outdoor, and digital mediums, combining strategic planning, competitive analysis, creative execution, and campaign evaluation to develop and protect client brands.

Product overview

DNA Creative Marketing is a marketing communications firm offering a unified suite of services including strategic planning, competitive analysis, creative execution, and campaign evaluation. Their core service offerings span branding, broadcast advertising, outdoor advertising, and print marketing collateral. The company serves clients ranging from local businesses to international brands, with a portfolio demonstrating work across universities (Belmont University), healthcare (LifePoint Health St. Francis), food service (Ruby Tuesday), beverage (Yazoo brewery, BNA Wine Group, Spirit Creek distillery), and cultural institutions (Adventure Science Center, Nashville Convention & Visitors Corp).

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• YellaWood Comedy Night event resulted in 44 contractors from 23 companies attending; Vice President of Sales called it 'the best event we have ever had'

Named customers11 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Studio 202minorImplementation/ SI/ Consulting PartnerStudio 202 is a Franklin-based web design company that maintains the DNA Creative Marketing website. They are listed as the web design provider for the company's digital presence.

Recent moves4 records

Expansion highlights2 records

Direct peers

• Tombras Group: Tennessee-headquartered independent ad agency offering full-service creative, media, and digital across multiple channels. Comparable as a privately held, mid-sized Southeastern creative shop working with enterprise and consumer brands.
• Luckie & Company: Independently owned creative and media agency based in the Southeast (Birmingham), serving regional and national accounts with integrated campaigns. Directly comparable as a privately held boutique competing in the same enterprise-brand mid-market segment.
• The Richards Group: Historically independent Dallas-based creative agency known for multi-medium brand work. Comparable as a privately held, creative-led boutique serving large brands across advertising, branding, and content.
• Red Moon Marketing: Tennessee-based boutique creative agency offering branding, advertising, and content services to mid-market and enterprise clients. Comparable on size, regional footprint, and service mix.
• DVL Seigenthaler: Nashville-based integrated marketing and PR agency with comparable full-service capabilities and similar regional-enterprise client profile. Direct competitive overlap in Tennessee B2B creative services.
• The Buntin Group: Nashville-based independent creative agency of similar boutique scale, offering integrated brand strategy, advertising, and content work for regional and national B2B clients. The closest direct comparable on geography, size, and service mix.
• The Variable: Mid-sized independent creative agency serving consumer and enterprise brands with multi-channel work. Comparable as a privately held creative boutique competing for similar RFPs.

Broad incumbents

• Ogilvy: Global full-service advertising and brand agency with broad capabilities across branding, advertising, and integrated communications. Comparable incumbent competing for the same enterprise brand assignments.
• Wieden+Kennedy: Independently owned global creative network known for award-winning brand campaigns. A large, established indie peer in the same creative-led category where DNA competes for recognition and clients.
• McCann: One of the largest global advertising agency networks, offering full-service creative across every medium. Represents the global incumbent that DNA competes against in enterprise pitches, though at vastly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DNA Creative Marketing