Red Moon Marketing
Red Moon Marketing is a Charlotte-based full-service experiential and digital marketing agency serving enterprise brands across beverage, CPG, automotive, retail, and healthcare with field activations, sponsorship services, digital media, and creative production from 8 US field offices.
- Company typePrivate
- Founded2002
- HeadquartersCharlotte, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Red Moon Marketing does
Red Moon Marketing is a full-service experiential and digital marketing agency founded in 2002 and headquartered in Charlotte, North Carolina. The agency operates as a direct extension of client teams, delivering face-to-face brand experiences, sponsorship activations, omnichannel digital media, creative production, and turnkey promotional campaign management (sweepstakes, contests, giveaways) to large national brands. Its enterprise client base spans beverage, CPG, automotive, healthcare, retail, entertainment, and financial services, with marquee relationships including Coca-Cola (visible work with at least nine bottling partners including Consolidated, Swire, United, Southwest Beverages, and others), Brown-Forman/Jack Daniel's (15+ year partnership), Procter & Gamble, Zaxby's, Lowe's, Valvoline, Panasonic, Husqvarna, and Novant Health. The agency is led by President & CEO Jim Bailey and is privately held as Red Moon Marketing, LLC with no disclosed external funding or ownership changes.
The agency operates a distributed field infrastructure of 8 offices (Charlotte, Tampa, Dallas, Baltimore, Salt Lake City, Atlanta, San Francisco, San Diego, Nashville, San Antonio) covering 49 states, supported by 60+ mobile tour assets and field staff trained as embedded client team members. Its technology stack combines event technology (VR/AR, custom games, photobooth, tablet/kiosk systems, digital coupons, landing pages), digital media buying (programmatic, addressable TV, geo-fencing, paid social, influencer), and creative production (video, brand identity, animations, UX/UI, web development). The business is organized around six service pillars: Experiential Event Marketing, Digital Media Agency, Sponsorship Services, Promotions, Creative Development, and Marketing Strategy.
Red Moon generates revenue through project-based professional services fees across its six service pillars. Pricing is quote-driven and customized to scope, geography, and campaign duration; no public pricing tiers are disclosed. Distribution is direct enterprise sales via business development directors and senior account supervisors, with no self-service or channel partner model. Reported operational scale includes 21 years of operation, 22M+ miles driven for field operations, billions of impressions served, and 20+ industry awards, with long-tenured anchor relationships (15+ years Brown-Forman, 6+ years Coca-Cola Consolidated) anchoring revenue predictability.
Red Moon Marketing firmographics
Firmographics- Name
- Red Moon Marketing
- Legal name
- Red Moon Marketing, LLC
- Website
- https://redmoonmkt.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Red Moon Marketing is a Charlotte-based full-service experiential and digital marketing agency serving enterprise brands across beverage, CPG, automotive, retail, and healthcare with field activations, sponsorship services, digital media, and creative production from 8 US field offices.
- Ownership category
- akta.pro rank
Red Moon Marketing industry classification
Industry- Product category
- Experiential Marketing Services
- NAICS
- Advertising Agencies (54181), Media Buying Agencies (54183), Other Services Related to Advertising (54189), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Brand Activations & Experiential Campaign Design (MPAAAGAA)
- akta.pro secondary industries
- Event Staffing & Brand Ambassadors (BPAFAGAC), Field Sales & Brand Ambassador Programs (MPAAAJAG), Brand Ambassadors & Promotional Event Staff (HSACAEAE)
Keywords
Where Red Moon Marketing is headquartered
LocationHeadquarters
- HQ city
- Charlotte
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
Red Moon Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Experiential Marketing Services: Fees for event planning, execution, and management of face-to-face brand experiences at music events, sports venues, college campuses, tradeshows, and community events. Services include staffing, logistics, and activation.
- Digital Marketing Services: Fees for omnichannel digital advertising including programmatic, paid social, addressable TV, influencer marketing, media planning, geo-fencing, and organic social management.
- Creative Development: Fees for creative services including video production, brand identity, merchandising materials, event concepts, animations, photography, website development, and UX/UI design.
- Sponsorship Services: Fees for sponsorship negotiation, evaluation, proposal development, execution, and activation for brand partnerships across sports, music, and entertainment.
- Promotional Campaigns: Fees for sweepstakes, contests, and giveaway management including strategic planning, official rules, entry screening, winner verification, prize fulfillment, and reporting.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Red Moon Marketing product offering
Product offeringCore offering
Red Moon Marketing is a full-service marketing agency that plans and executes experiential events, digital media campaigns, sponsorship activations, promotional sweepstakes/contests, and creative production for large national brands. The agency delivers face-to-face brand experiences at music events, sports venues, college campuses, tradeshows, and community events, supported by 8 field offices providing 49-state coverage. Services span from strategy and creative development through media buying, staffing, and turnkey campaign fulfillment.
Product overview
Red Moon Marketing is a full-service marketing agency founded in 2002, operating as a single integrated offering rather than a modular platform. The agency's core portfolio spans six service pillars: Experiential Event Marketing (events, mobile tours, staffing), Digital Media Agency (paid media, programmatic, influencer, social), Sponsorship Services (evaluation, negotiation, activation), Promotions (sweepstakes, contests, giveaways with turnkey fulfillment), Creative Development (video, brand identity, UX/UI, web development), and Marketing Strategy (planning, toolkits). These services are delivered through technology-augmented add-ons including event technology enhancements (VR/AR, custom games, photobooth), logistical support for 60+ mobile tour assets nationwide, and field staffing solutions. The agency also produces a portfolio of named campaign case studies documenting work for clients such as Husqvarna, Coca-Cola Consolidated, Zaxby's, and MetroTech.
Differentiator
Problem solved
Functional benefit
Products and services
- Experiential Event Marketing Full-service experiential event marketing covering planning and execution of events nationwide, including music events, pop-up and street events, hospitality, sports/college/university activations, sampling and retail, business meetings, fairs, tradeshows, and autoshows.
- Digital Media Agency Performance-driven digital marketing spanning omnichannel buying, paid social, addressable TV, influencer marketing, media planning, programmatic advertising, shopping ads, reputation management, creative strategy, geo-fencing, organic social, and content scheduling.
- Sponsorship Services End-to-end sponsorship support including evaluation, proposal development, competitive analysis, public relations, negotiation, and execution of brand partnerships and sponsorship activations.
- Promotions (Sweepstakes, Contests, Giveaways) Promotional campaign management including sweepstakes, contests, and giveaways, supported by a turnkey fulfillment process covering strategizing, creation, management, fulfillment, and reporting.
- Creative Development Creative production services including merchandising, video production (commercials and event recaps), brand identity development, event concepts, animations, mobile games, professional photography, UX/UI design, and website development.
- Marketing Strategy Strategic consulting services including strategic planning, employee toolkits, and presentation development to guide marketing initiatives.
- Event Technology Enhancements Technology-augmented event capabilities including event registration, custom games, tablet and kiosk systems, mobile games, VR and AR experiences, landing pages, photobooth, and digital coupon delivery.
- Logistical Support & Mobile Tours Nationwide logistical support for managing and scheduling 60+ mobile tour assets, including design, management, and scheduling of field marketing assets.
- Staffing Solutions Field staffing services where Red Moon staff members are trained and deployed as an extension of client teams to execute experiential activations.
Quantifiable outcome
- 80% year-over-year increase in website traffic for MetroTech Automotive
- +3 more outcomes
Companies that use Red Moon Marketing
Customer profileNamed customers23 records
Segments5 records
Ideal customer profiles4 records
Red Moon Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Red Moon Marketing partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights5 records
Red Moon Marketing competitors and assessment
Company assessmentDirect peers
- Allied Experiential: Independent experiential marketing agency producing brand activations, events, and mobile tours for enterprise clients. Closely comparable in size, service mix, and enterprise client focus to Red Moon.
- GMR Marketing: Experiential and sports marketing agency (now part of Stagwell) focused on large consumer brands and sports/entertainment sponsorships. Highly comparable to Red Moon across experiential activations, sponsorship, and mobile tour work.
- AMP Agency: Mid-size independent agency offering experiential, social, influencer, and digital marketing services to enterprise brands. Comparable service breadth and mid-market positioning to Red Moon.
- The Marketing Arm: Omnicom-owned experiential and sports marketing agency focused on brand experiences, sponsorship activation, and event marketing for major CPG and consumer brands. Directly comparable to Red Moon across service lines.
- Sparks: Experiential and event marketing agency (now part of Quad) delivering brand experiences, sponsorship activation, and digital campaigns for global brands. Closely comparable service scope and enterprise client base to Red Moon.
- MKG: New York-based full-service experiential marketing agency serving enterprise brands with brand activations, events, and integrated campaigns. Directly comparable to Red Moon in service mix, enterprise client focus, and mid-size independent positioning.
Broad incumbents
- Jack Morton Worldwide: Global brand experience agency (Interpublic Group) offering experiential marketing, sponsorship, and digital services to large enterprise clients. Overlaps significantly with Red Moon's service pillars but with broader geographic and resource scale.
- Momentum Worldwide: Interpublic-owned experiential, sports, and entertainment marketing agency serving global consumer brands. Comparable experiential, sponsorship, and activation offerings, but with holding-company scale advantages.
- George P. Johnson Experience Marketing: Large, established experiential marketing agency with global footprint serving enterprise technology and consumer brands with events, exhibits, and activations. Operates in the same experiential category as Red Moon but at meaningfully greater scale.
- Octagon: IPG-owned sports and experiential marketing agency serving major brands with sponsorship consulting, athlete representation, and brand activations. Closely overlaps with Red Moon's sports and sponsorship activation work.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Red Moon Marketing social profiles
Digital presenceRed Moon Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red Moon Marketing leadership team
Management profileNumber of profiles
Profiles4 records
Red Moon Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red Moon Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red Moon Marketing
What does Red Moon Marketing do?
Red Moon Marketing is a full-service marketing agency that plans and executes experiential events, digital media campaigns, sponsorship activations, promotional sweepstakes/contests, and creative production for large national brands. The agency delivers face-to-face brand experiences at music events, sports venues, college campuses, tradeshows, and community events, supported by 8 field offices providing 49-state coverage. Services span from strategy and creative development through media buying, staffing, and turnkey campaign fulfillment.
Is Red Moon Marketing a public or private company?
Red Moon Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Red Moon Marketing founded?
Red Moon Marketing was founded in 2002. It employs 51 to 100 people.
Where is Red Moon Marketing based?
Red Moon Marketing is headquartered in Charlotte, United States, in the North America region.
How does Red Moon Marketing make money?
Five revenue lines are on record. Experiential Marketing Services are the primary driver. The others are digital Marketing Services, creative Development, sponsorship Services and promotional Campaigns.
Who are Red Moon Marketing's main competitors?
Direct peers on record are Allied Experiential, GMR Marketing, AMP Agency, The Marketing Arm, Sparks and MKG. Broad incumbents are Jack Morton Worldwide, Momentum Worldwide, George P. Johnson Experience Marketing and Octagon.
Does Red Moon Marketing have an API?
No public API is recorded for Red Moon Marketing.
What industry is Red Moon Marketing in?
Red Moon Marketing's product category is Experiential Marketing Services. Its primary akta.pro industry code is MPAAAGAA, Brand Activations & Experiential Campaign Design, with a secondary code of BPAFAGAC, Event Staffing & Brand Ambassadors. Its NAICS code is 54181 and its SIC code is 7311.