Pacific Centre Family Services Association

What Pacific Centre Family Services Association does

Pacific Centre Family Services Association (PCFSA) is a non-profit charitable society incorporated in British Columbia, Canada, founded in 1968 and headquartered in Colwood with additional service locations in Langford and Sooke on South Vancouver Island. The organization delivers a unified portfolio of community-based services across two core lines: Counselling and Social Services (adult, child/youth/family, couples, group, substance use, trauma, and seniors 65+ counselling plus programs such as Y Mind and Tools for Change), and the Westshore Community Health Centre (a multidisciplinary primary care clinic launched in June 2022 providing attached longitudinal care via family physicians, Nurse Practitioners, Registered Nurses, and allied health providers to underserved Westshore populations).

PCFSA operates a non-commercial, grant- and donation-funded revenue model. The primary revenue stream is government program funding from Island Health, the Ministry of Health, the Ministry of Children and Family Development, the Ministry of Public Safety and Solicitor General, and BC Housing, supplemented by foundation grants (United Way BC, RBC Foundation, CMHA Community Action Initiative) and a growing fundraising program anchored by the annual Coldest Night of the Year walk (co-hosted with Our Place Society; $65,925 raised in 2025) and the Discover PCFSA Fundraising Gala ($45,000+ raised in 2024). A community counselling program offers clinical services on a sliding scale for clients outside funded mandates. All other services are provided free of charge at the point of use.

The organization serves more than 5,000 individuals and families annually across diversified segments including youth and families, adults and seniors, Indigenous communities (Lkwungen/Songhees and Esquimalt, Scia'new/Beecher Bay, T'Sou-ke/Sooke, and Pacheedaht First Nations), and underserved populations facing healthcare-access barriers. Go-to-market is community-led: clients arrive through self-referral, healthcare-provider referrals, government program referrals, and word-of-mouth, with awareness generated via social media, email newsletters, community events, and local media partnerships. The technology posture is minimal — there is no proprietary platform, public API, or AI/ML capability; all services are human-delivered.

Name

Pacific Centre Family Services Association

Legal name

Pacific Centre Family Services Association

Website

https://pacificcentrefamilyservices.org

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

Founded in 1968, Pacific Centre Family Services Association is a BC non-profit delivering counselling, social services, and primary healthcare to more than 5,000 individuals and families annually across South Vancouver Island's Westshore and Sooke regions, funded primarily by government grants and donations.

Ownership category

akta.pro rank

Product category

Community Social Services

NAICS

Other Individual and Family Services (624190), Services for the Elderly and Persons with Disabilities (624120), Child and Youth Services (62411)

SIC

Services-Social Services (8300), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Family & Parenting Support Services (BPAGAEAC)

akta.pro secondary industries

Companion Care & Social Support (non-clinical) (HLADAGAB), Conversation, Cognitive Stimulation & Activity Facilitation (HSABAAAB)

Keywords

• Community counselling services
• Family support programs
• Community health centre
• Youth mental health services
• Primary healthcare services

Headquarters

HQ city

Sooke

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others

Revenue model

1. Government Funding and Grants: PCFSA receives funding from various levels of government including the Ministry of Health, Ministry of Children and Family Development, Ministry of Public Safety and Solicitor General, and Island Health Authority. This constitutes the primary revenue stream supporting their core programs.
2. Donations and Fundraising: The organization raises funds through annual fundraising events including the Coldest Night of the Year walk, the Discover PCFSA Gala, and various donor partnerships. Donations support mental health programs and community services.
3. Sliding Scale Counseling Fees: The Community Counselling program offers clinical counselling on a sliding scale basis for those who do not meet the mandate of funded programs. Fees may be covered by Extended Health Benefits or Crime Victims Assistance Program.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Pacific Centre Family Services Association delivers community-based counselling and social services (adult, child/youth/family, group, trauma, seniors, and substance-use counselling) and operates the Westshore Community Health Centre, which provides multidisciplinary, low-barrier primary healthcare to underserved populations on South Vancouver Island. Most services are offered free of charge through government and donor funding, with non-funded community counselling available on a sliding scale.

Product overview

Pacific Centre Family Services Association (PCFSA) is a non-profit community services organization operating since 1968 that provides a unified portfolio of counselling and healthcare services across South Vancouver Island. The organization offers two core service lines: Counselling and Social Services (including adult, child/youth/family, and group counselling, plus specialized programs like Y Mind and Tools for Change) and the Westshore Community Health Centre (primary healthcare with physicians, nurse practitioners, and allied health providers). Supporting programs include fundraising events (Coldest Night of the Year, Discover PCFSA Gala) and the Circle of Care monthly giving campaign. Most services are free, with some clinical counselling available on a sliding scale. The organization served over 5,000 individuals and families annually.

Differentiator

Problem solved

Functional benefit

Brands

• Westshore Community Health Centre: A multidisciplinary primary care centre operated by PCFSA designed to bring low-barrier, trauma-informed coordinated healthcare to underserved populations of the Westshore and their families

Products and services

• Counselling and Social Services A comprehensive range of counselling and social services for residents of South Vancouver Island, including adult counselling, child/youth/family counselling, group counselling, healthy aging services for seniors 65+, substance use counselling, and trauma therapy. Most services are free; non-funded community counselling is offered on a sliding scale.
• Westshore Community Health Centre A multidisciplinary primary care centre operated by PCFSA providing low-barrier, trauma-informed coordinated healthcare to underserved populations of the Westshore, with family physicians, nurse practitioners, registered nurses, and allied health providers delivering comprehensive longitudinal care to attached patients.
• Tools for Change Group A 9-week therapy group supporting individuals experiencing relationship conflict, with a focus on healthy communication, anger management, and developing safety plans. Offered at no cost on Thursday evenings.
• Y Mind Program A free mental wellness program for young people ages 18-30 that teaches coping skills for stress, worries, and anxiety in a supportive group environment, with sessions held on Monday evenings.
• Healthy Aging Social Meal and Garden Event A free social event for seniors aged 65+ that provides community connections, active living opportunities, and garden tours across the Westshore, with funding from United Way BC.

Quantifiable outcome

• Serves more than 5,000 individuals and families annually
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• Our Place SocietycoreStrategic or Co-development Partner · 7 February 2024PCFSA and Our Place Society partner annually for the Coldest Night of the Year (CNOY) Victoria Westshore campaign. The CNOY is a national charity walk raising funds for community agencies serving hungry, homeless, and hurting community members. Funds are shared between both organizations to support their respective programs including addiction treatment at Our Place's New Roads Therapeutic Recovery Community.
• Island HealthcoreStrategic or Co-development Partner · 2 June 2022Island Health partners with PCFSA to operate the Westshore Community Health Centre. This partnership brings multidisciplinary primary care services to underserved populations of the Westshore under the Community Health Centre model endorsed by BC Association of Community Health Centres and Island Health.
• Canadian Mental Health Association - Community Action InitiativecoreStrategic or Co-development PartnerFunder and strategic partner providing support for mental health programs and community action initiatives.
• City of LangfordmajorGTM or Marketing PartnerDiamond sponsor of Discover PCFSA Gala 2024 and sponsor of CNOY 2026 events, demonstrating strong civic partnership.
• Co-operators - Corcoran Financial Group Ltd.majorGTM or Marketing PartnerLead sponsor for Coldest Night of the Year Victoria Westshore 2026, providing generous support and leadership for the event.
• Slegg Building MaterialsmajorGTM or Marketing PartnerLead sponsor for CNOY Victoria Westshore since 2021, with team members participating and fundraising for the event.
• Big Wheel BurgerminorGTM or Marketing PartnerFeatured charity of the month sponsor, donating $5,840 split between CNOY walks and ongoing support for community events.
• F45 LangfordminorGTM or Marketing PartnerSponsor and participant in CNOY Victoria Westshore since 2022, providing warm-up sessions and team fundraising.
• Foundry/ThrivecoreStrategic or Co-development PartnerStrategic partner supporting youth mental health services and programming, listed as both community partner and Gold sponsor.
• Indigenous Nations (Lkwungen, Scia'new, T'Sou-ke, Pacheedaht)coreStrategic or Co-development PartnerPCFSA acknowledges and works with surrounding Indigenous nations including Lkwungen (Songhees and Esquimalt), Scia'new (Beecher Bay), T'Sou-ke (Sooke), and Pacheedaht First Nations, providing culturally appropriate services and Indigenous liaison support.

Scale indicators5 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Island Health: Regional health authority serving Vancouver Island. Comparable as both a funder/partner of PCFSA and a provider of overlapping community health and mental-health services across the same geography.
• BC Association of Community Health Centres: Provincial membership/advocacy body for BC's Community Health Centre model. Comparable as the institutional ecosystem in which PCFSA's Westshore Community Health Centre operates and is endorsed.
• Canadian Mental Health Association – BC Division: Provincial mental-health charity and PCFSA partner (via Community Action Initiative). Comparable in counselling, mental-health programming, and government/donation funding model across BC.

Direct peers

• Our Place Society: Victoria-based non-profit serving vulnerable populations through housing, health, and recovery services. Direct peer — co-partner with PCFSA on Coldest Night of the Year and overlapping in addiction recovery, seniors, and at-risk populations.
• Foundry (Providence Health Care): BC-wide network of integrated youth wellness centres offering mental-health, substance-use, and primary-care services to young people ages 12–24. Direct overlap with PCFSA's Y Mind and youth intervention programs; PCFSA is itself a Foundry/Thrive strategic partner.
• Boys & Girls Club of Greater Victoria: Local youth-services non-profit offering counselling, mentorship, and outreach. Comparable to PCFSA's youth and family programming, community-led GTM, and government + donation funding mix.
• Family Services of Greater Vancouver: Non-profit family and individual counselling/social-services agency in Metro Vancouver. Directly comparable to PCFSA in mission (counselling, family support, sliding-fee programs) and funding model (government grants + donations).
• Victoria Cool Aid Society: Greater Victoria non-profit delivering community health services, housing, and social supports. Highly comparable as a Vancouver Island non-profit combining health-centre services with social-services programming and donor-funded fundraising.
• Victoria Native Friendship Centre: Indigenous-led non-profit in Victoria providing health, social, cultural, and family services. Comparable to PCFSA's Indigenous liaison work and broader family/community-services delivery on South Vancouver Island.

Regional players

• YMCA-YWCA of Vancouver Island: Vancouver Island branch of a national non-profit delivering community services including youth programs, family support, and health/fitness programming. Comparable in geographic scope, non-profit funding mix, and community-led service delivery, though broader in mandate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PCFSA
• Facebookfacebook.com/PCFSA
• Instagraminstagram.com/pcfsa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacific Centre Family Services Association