Foundry

Name

Foundry

Legal name

FoundryCo, Inc.

Website

https://foundryco.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

B2B Marketing Technology

akta.pro primary industry

Technology & B2B PR (MPAAADAC)

akta.pro secondary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

Keywords

• B2B media marketing
• Intent data platform
• Account-based marketing
• Technology demand generation
• IT decision-maker engagement

Headquarters

HQ city

Needham

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Revenue model

1. Advertising & Media: Advertising solutions across digital editorial properties, including display ads, native content, and sponsored content on trusted tech publication sites reaching IT decision-makers.
2. Events & Sponsorships: Event sponsorship packages, attendance fees, and partner opportunities for 800+ annual events including CIO 100 Awards, Leadership Live series, Channel Partner Congress, and regional summits.
3. Demand Generation & Lead Gen: Demand generation solutions utilizing exclusive first-party data to reach specific tech buyers based on purchase intent and contextual insights.
4. Intent Data & Martech Solutions: Intent data platform, ABM software, Data-as-a-Service, and email marketing platform built for B2B technology marketers.
5. Content Marketing Services: Content creation and marketing services positioning brands as leaders to target audiences through editorial and branded content.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Foundry operates a B2B tech marketing and buyer engagement platform built on a portfolio of award-winning IT editorial brands (CIO, CSO, Computerworld, InfoWorld, Network World, Macworld, PCWorld, Tech Advisor, TechHive, ChannelWorld). It monetizes these audiences through advertising, demand generation, content marketing services, 800+ industry events, and proprietary martech software including an Intent Data Platform, ABM platform, Data-as-a-Service, and an Email Marketing Platform targeted at enterprise technology marketers.

Product overview

Foundry is a B2B tech marketing and buyer engagement company operating a platform-plus-services model. The core offering centers on proprietary intent data (Foundry Intent Data Platform) combined with ABM software and martech solutions, layered over an award-winning portfolio of 10+ global editorial brands (CIO, CSO, Computerworld, InfoWorld, Network World, Macworld, PCWorld, Tech Advisor, TechHive, ChannelWorld) spanning digital, video, events, and print. These editorial brands reach 28M+ monthly visitors and 800+ events annually, providing technology vendors access to in-market IT decision-makers. The company delivers marketing solutions including advertising, demand generation, content creation, and events, with data and software products (ABM Platform, Data-as-a-Service, Email Marketing) that help marketers reach, engage, and convert tech buyers throughout the purchasing journey.

Differentiator

Problem solved

Functional benefit

Brands

• CIO: Technology leadership brand reaching chief information officers and IT thought leaders in 72 countries
• CSO
• Computerworld
• InfoWorld
• Network World
• Macworld
• PCWorld
• Tech Advisor
• TechHive
• ChannelWorld
• CIO 100
• CSO50

Products and services

• Foundry Intent Data Platform Proprietary intent data platform that captures and unifies buyer signals from digital and non-digital sources to deliver a comprehensive view of buying activity, including decision-maker granularity for activation. Sold to enterprise technology marketers.
• Foundry ABM Platform Account-Based Marketing software that supports and connects marketers' digital programs across channels to activate intent, personalize messaging, and drive pipeline for enterprise technology marketers.
• Data-as-a-Service Data solution providing technology companies with buyer insight and intelligent foresight for demand generation and pipeline filling, leveraging Foundry's proprietary first-party audience data.
• Email Marketing Platform B2B-focused email marketing platform built for technology marketers to reach and engage IT decision-makers across Foundry's audience network.
• CIO 100 Awards & Conference Premier annual awards program and conference recognizing CIO excellence, held across the US, UK, Australia, India, Spain, and additional markets for over three decades; serves as a flagship sponsorship and lead-generation venue.
• CIO 100 Leadership Live Five-city US regional event series bringing the CIO 100 community and next-generation technology leaders together for peer-driven conversations on leadership and digital transformation.
• Channel Partner Congress Germany's largest IT channel event connecting IT service providers, system integrators, and managed service providers with new partnerships and channel insights.
• EDGE Channel Conference Annual conference bringing together 300+ MSPs, SIs, VARs, consultants, and vendors in an immersive business-focused environment focused on the IT channel.
• Foundry Advertising Solutions Advertising solutions across Foundry's digital editorial properties including display ads, native content, and sponsored content on trusted tech publication sites reaching IT decision-makers globally.
• Demand Generation Solutions Lead generation and demand generation solutions utilizing exclusive first-party data to reach specific tech buyers based on purchase intent and contextual insights.
• Content Marketing Services Content creation and marketing services positioning brands as leaders to target audiences through editorial and branded content distributed via Foundry's editorial properties.

Quantifiable outcome

• 96% of visitors take action towards purchasing after engaging with content
• +3 more outcomes

Named customers4 records

Segments4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ZoomInfo: Public B2B data/intent platform with a much larger TAM footprint across all industries; competing with Foundry's intent and ABM offerings at greater scale and with deeper venture funding.
• Forrester Research: Independent research/advisory firm reaching the same IT decision-maker audience via paid research, events, and Forrester Decisions; broader incumbent competing for content-marketing and research sponsorship budgets.
• Informa Markets / Informa Tech: Global events-and-information conglomerate now encompassing TechTarget and former UBM tech assets; a broader incumbent offering overlapping B2B tech events, media, and data at much larger scale than Foundry.

Direct peers

• Ziff Davis: Public B2B/consumer tech media and martech platform operating editorial brands (PCMag, Mashable) plus subscription software (ePC, Spiceworks), competing for the same enterprise tech marketing wallet as Foundry.
• The Channel Company (CRN parent): Channel-focused B2B tech media and events operator publishing CRN and running channel events; directly comparable to Foundry's ChannelWorld and EDGE business serving the IT reseller community.
• TechTarget (now Informa Tech): The closest direct comparable: a B2B tech media and intent data operator combining owned editorial sites, demand-generation services, and ABM/intent software — the model TechTarget scaled and was acquired by Informa for ~$1.2B in 2024.

Emerging players

• 6sense: AI-driven ABM platform built on third-party and partner intent signals; an emerging but well-funded competitor to Foundry's ABM software and intent offering for tech marketers.
• Demandbase: ABM platform with first-party intent data and advertising activation, directly competing with Foundry's ABM and demand-gen stack for enterprise B2B tech marketing dollars.
• G2: B2B software marketplace and intent-driven lead-gen platform; overlaps Foundry's buyer-research audience and offers competing demand-gen and intent signals to tech vendors.
• Bombora: Pure-play B2B intent data provider whose Company Surge® data feeds many ABM platforms; competes head-to-head with Foundry's intent data product on the same marketer buying motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/FoundryIDG
• Facebookfacebook.com/FoundryGlobal
• LinkedInlinkedin.com/company/foundryglobal

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foundry