Onatal

What Onatal does

Onatal is a Dutch healthcare IT company that provides web-based software for midwifery and obstetric practice management, serving more than half of all midwifery practices in the Netherlands and connecting over 200,000 pregnant women through its platform. The core product, Onatal Eerste lijn, is a cloud-based ASP application that consolidates scheduling, client dossiers built on the PWD dictionary standard, document creation, and Vecozo healthcare billing into a single web-accessible platform, eliminating the need for local software installation. The portfolio is extended by three modules: Onatal Ultra for ultrasound workflows with direct delivery to the national Peridos registry; Perinatologie.nl, the first real-time integration link between first-line midwife systems and second-line hospital systems in the Netherlands; and Zwangerenportaal.nl, a free client-facing portal for pregnant women that drives network effects through end-user adoption.

The company operates a hybrid subscription business model, charging a fixed monthly fee per practice with annual billing, 24/7 support, and free module access for patients via Zwangerenportaal. Distribution combines self-service web onboarding with personal demonstrations and migration support for practices switching from competing applications. Onatal holds NEN-7510 certification and claims AVG/GDPR compliance, which serve as regulatory barriers in Dutch healthcare data handling. The platform integrates deeply with the Dutch healthcare ecosystem: Vecozo for insurer declarations, Peridos for perinatal screening data, and ZorgMail/KPN e-zorg for secure document exchange.

The operating entity is MicroWare Automatisering B.V., part of the LinkORB group alongside subsidiaries Perinatologie.nl, Zwangerenportaal.nl B.V., and Orfeus B.V. The company is privately held with no external funding rounds disclosed and operates exclusively within the Netherlands. Headcount is reported in the 11-50 range, and with 2,000+ active users, the business appears to be a stable, cash-generative vertical SaaS serving a saturated niche market.

Name

Onatal

Legal name

MicroWare Automatisering B.V.

Website

https://onatal.nl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Onatal is a Dutch healthcare IT company providing web-based midwifery and obstetric practice management software, serving more than half of all midwife practices in the Netherlands through subscription SaaS with integrated billing, ultrasound, and patient portal modules.

Ownership category

akta.pro rank

Product category

Midwifery Practice Management Software

NAICS

Offices of Physicians (6211)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Pregnancy & Prenatal Care Telehealth (OB tele-visits, prenatal monitoring) (HLALAHAC)

Keywords

• Midwifery practice software
• Obstetric care platform
• Perinatal data exchange
• Maternity information system
• Healthcare practice management

Headquarters

HQ city

Berkel

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Subscription-based SaaS: Onatal operates as a cloud-based ASP service with a fixed monthly fee (vast bedrag per maand). The subscription model provides continuous access to the platform including administrative tools, dossier management, agenda, document creation, and Vecozo declarations. Pricing is annual or per quantity of users, with 24/7 support included.
2. Free Client Portal: Zwangerenportaal.nl is provided free of charge for both midwives and pregnant women, creating network effects and driving adoption of the core platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Onatal is a web-based SaaS platform for midwifery and obstetric practice management in the Netherlands. It provides first-line midwife practice tools (agenda, dossier, documents, billing via Vecozo), a dedicated ultrasound workflow (Onatal Ultra), real-time first-to-second line care data exchange (Perinatologie.nl), and a client portal for pregnant women (Zwangerenportaal.nl). The platform is used by more than half of Dutch midwife practices and is ISO NEN-7510 certified.

Product overview

Onatal is a unified all-in-one web-based platform for midwifery and obstetric care. The core product, Onatal Eerste lijn, provides practice management including agenda, dossiers, documents, and Vecozo billing. It is extended by three specialized modules: Onatal Ultra for ultrasound/ecloscopy workflows, Perinatologie.nl for real-time first-to-second-line care information exchange, and Zwangerenportaal.nl as a client-facing portal for pregnant women. All modules share a common web-based architecture accessible on any device without software installation.

Differentiator

Problem solved

Functional benefit

Brands

• Perinatologie.nl: The first platform connecting first and second-line healthcare systems in the Netherlands, enabling real-time information exchange for integrated maternity care.
• Zwangerenportaal.nl
• Onatal Ultra

Products and services

• Onatal Eerste Lijn Web-based first-line midwife practice management suite covering agenda, client dossier, document management, invoicing via Vecozo, and clinical workflows for Dutch midwifery practices. Designed for verloskundigenpraktijken and intended as the all-in-one replacement for fragmented legacy tools.
• Onatal Ultra Obstetric ultrasound reporting module integrated with the Onatal dossier. Supports structured fetal biometry, growth curve calculations against Bero Verbrug, Robinson, Chitty, Altman, and Nicolaides reference standards, and direct output into the obstetric record. Targeted at echocenters and midwife-led ultrasound practices.
• Perinatologie.nl National perinatal data exchange service that enables real-time transfer of standardized obstetric records (PWD dictionary) between first-line midwife practices and second-line hospital obstetric departments. Acts as the connective layer of the Onatal platform across the Dutch perinatal care chain.
• Zwangerenportaal.nl Web portal for pregnant women whose midwife practice uses Onatal, providing access to pregnancy information, documents, and communications linked to the Onatal dossier. Free for end users and offered as part of the Onatal practice management subscription.

Quantifiable outcome

• Saves up to 25% of time per ultrasound consultation through automated administrative entry
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• VecozocoreTechnology or IntegrationNEN-7510 certified integration enabling direct submission of healthcare declarations to health insurers. Supports return message processing and payment management directly through Onatal platform.
• PeridoscoreTechnology or IntegrationDirect data delivery of ultrasound examination data to Peridos registry, the national ultrasound screening registration system in the Netherlands.
• ZorgMail and KPN e-zorgsupportingTechnology or IntegrationDocument sharing integrations allowing personalized documents to be sent securely through established Dutch healthcare communication networks.
• Multiple Software Vendors (Connected via perinatologie.nl)coreTechnology or Integrationperinatologie.nl platform facilitates collaboration between multiple different software vendors and healthcare providers, enabling true integrated care across first and second line systems.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Epic Systems: Epic is the dominant global hospital EHR, including obstetric and perinatal modules (Beaker, Stork). It is the broad incumbent whose consolidation into regional perinatal networks poses an upstream competitive threat to Onatal.
• MEDITECH: MEDITECH is a hospital EHR vendor with obstetric and perinatal modules. Comparable in integrating clinical, scheduling, and documentation workflows, though serving inpatient providers rather than independent midwife practices.
• Veradigm (Allscripts): Veradigm provides ambulatory EHR and practice management software for physician offices globally. Comparable in practice management functionality but serves broader ambulatory markets rather than midwifery-specific workflows.
• eClinicalWorks: eClinicalWorks is one of the largest ambulatory EHR vendors in the US, serving mid-sized practices with similar SaaS practice management features. Comparable in targeting smaller clinical practices with cloud-based software.
• NextGen Healthcare: NextGen provides ambulatory EHR and practice management to specialty practices including OB/GYN. Its specialty templates and workflows make it a comparable mid-market ambulatory platform serving women's health.
• Oracle Health (Cerner): Oracle Health (formerly Cerner) provides large-scale hospital and ambulatory EHR systems globally. Comparable in healthcare data integration depth but operates at much larger scale across general care delivery.
• athenahealth: athenahealth offers cloud-based practice management and EHR for ambulatory providers. Comparable SaaS model and cloud-native architecture serving mid-sized practices, though not specialized in obstetrics.

Regional players

• Doctolib: Doctolib is the leading healthcare booking and practice management platform in France with expansion across Europe. Comparable in cloud-based practice management SaaS for clinicians, though broader in scope than midwifery.

Direct peers

• ChipSoft: ChipSoft's HiX is the leading Dutch hospital EHR platform. Although focused on hospital (second-line) care, it is the closest domestic peer operating in the same Dutch healthcare IT ecosystem and increasingly competes for perinatal workflows.

Emerging players

• Babyscripts: Babyscripts is a digital maternal health platform providing remote monitoring and patient engagement for pregnancies. Comparable in targeting the prenatal care journey from a digital health angle, but US-focused and emerging.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/onataltweet
• Facebookfacebook.com/onatalpage

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Onatal