Babyscripts
Babyscripts delivers clinically validated virtual maternity care through its myJourney mobile app, remote patient monitoring, and OB-specialized care management services, serving health systems, payers, private practices, and Medicaid populations across the United States.
- Company typePrivate
- Founded2014
- HeadquartersWashington, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Babyscripts does
Babyscripts is a privately held, Washington, DC-headquartered digital health company founded in 2014 that delivers clinically validated virtual maternity care to pregnant and postpartum patients. The platform combines a patient-facing mobile companion app (Babyscripts myJourney) with intelligent remote patient monitoring for blood pressure and weight, and an OB-specialized care management layer staffed by RNs, CNAs, and MAs who support device setup, coaching, education, and high-risk escalation. Hardware components include the myJourney Kit and multiple Bluetooth/Wi-Fi-enabled blood pressure monitors (Withings BPM Connect and BPM Pro 2, A&D, RPM Pro). Configurable, risk-specific screening and monitoring workflows are aligned with ACOG and SMFM guidelines and integrated into EHR systems including Epic (App Orchard), Cerner, eClinicalWorks, Athena, Redox, and Xealth.
The company sells primarily through a B2B enterprise field sales motion targeting three segments: health systems and hospitals, independent OB/GYN and midwifery private practices, and health plans/payers, with an explicit Joint Deployment model engaging both providers and payers. Revenue is generated through subscription/enterprise licensing on multi-year contracts, RPM reimbursement under CMS and commercial payer CPT codes with revenue cycle support, and hardware sales (the myJourney Kit). The company has disclosed more than 200,000 pregnancies managed across 30+ states and a $37M total funding base as of the November 2021 Series B second close, with subsequent enterprise partnerships extending into Medicaid populations and UnitedHealthcare Community Plan members across 22 states.
Distribution is reinforced by a distinctive Strategic Partner Program in which health systems invest in Babyscripts while serving as customers (Banner Health, MemorialCare, WellSpan Health, Froedtert & Medical College of Wisconsin, University Hospitals, CU Healthcare Innovation Fund). Investors and board representation span MemorialCare Innovation Fund, Cigna Ventures, Philips Ventures, Texas Medical Center Venture Fund, and Banner Health, alongside advisors including the President Emeritus of ACOG and a former ONC director. Recognized on the CB Insights Digital Health 150 (2020, 2022) and AVIA Top Remote Monitoring lists (2022, 2023, 2024) and selected for the AWS $60M Health Equity Initiative, Babyscripts operates with a fully remote workforce of 11-50 employees.
Babyscripts firmographics
Firmographics- Name
- Babyscripts
- Legal name
- Babyscripts
- Website
- https://babyscripts.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Babyscripts delivers clinically validated virtual maternity care through its myJourney mobile app, remote patient monitoring, and OB-specialized care management services, serving health systems, payers, private practices, and Medicaid populations across the United States.
- Ownership category
- akta.pro rank
Babyscripts industry classification
Industry- Product category
- Maternity Care Software
- NAICS
- Offices of Physicians (6211), Home Health Care Services (62161)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Maternal, Women’s & Family Virtual Care Programs (Payer-Sponsored) (HLALACAJ)
- akta.pro secondary industries
- Maternal & Neonatal Remote Monitoring Platforms (HLACAFAC), Maternal, Neonatal & Pediatric Remote Monitoring (HLACAPAG), Pregnancy & Prenatal Care Telehealth (OB tele-visits, prenatal monitoring) (HLALAHAC)
Keywords
Where Babyscripts is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Babyscripts business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain, Others
Revenue model
- Subscription/RPM Reimbursement: Revenue generated through CPT codes for remote patient monitoring services (RPM). Structured enrollment process confirms medical necessity for billable codes. Data collection complies with CMS and commercial payer requirements. Includes revenue cycle expertise for claims submission.
- B2B Enterprise Licensing: Licensing fees from health systems, hospitals, private practices, and health plans for access to the Babyscripts platform and care management services.
- myJourney Kit (Hardware): BP monitors shipped to patients as part of the remote monitoring program. Monitors include Withings BPM Connect, Withings BPM Pro 2, A&D BP Monitor, and R.P.M. Pro Blood Pressure Monitor.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise B2B licensing for health systems and payers |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Babyscripts product offering
Product offeringCore offering
Babyscripts operates a virtual maternity care platform that pairs a patient-facing mobile app (myJourney) with connected remote-monitoring devices and a clinician-facing care management workflow. The platform helps OB providers and payers risk-stratify pregnancies, monitor blood pressure and other maternal health metrics remotely, and intervene earlier in complications such as preeclampsia and postpartum depression. The offering is sold to U.S. health systems, hospitals, private OB/GYN practices, and health plans and has been used in over 200,000 pregnancies across 30 states.
Product overview
Babyscripts offers a unified virtual maternity care platform consisting of the Babyscripts myJourney mobile app as the patient-facing interface, paired with the myBloodPressure remote patient monitoring module and OB-specialized Care Management services. The platform supports multiple blood pressure monitor hardware options (RPM Pro, Withings BPM Connect, Withings BPM Pro 2, and A&D BP Monitor) that integrate with the app via Bluetooth or Wi-Fi. Together, these components enable configurable screening, real-time risk detection, and coordinated follow-up across prenatal and postpartum care.
Differentiator
Problem solved
Functional benefit
Brands
- Babyscripts myJourney: A virtual maternity care mobile app providing prenatal and postpartum education, remote patient monitoring for blood pressure, weight tracking, and care management services.
Products and services
- Babyscripts Virtual Maternity Care Platform End-to-end virtual maternity care platform sold to U.S. health systems, hospitals, OB/GYN practices, and health plans that risk-stratifies pregnancies, delivers the myJourney patient experience, monitors blood pressure remotely, and provides OB-specialized care management and clinical decision support to providers.
- Babyscripts myJourney App Patient-facing mobile companion app used by pregnant patients enrolled by their provider or health plan, delivering gestational-age-appropriate education, engagement, and integration with connected BP monitors and the care management team.
- myBloodPressure Remote Monitoring Module Remote blood pressure monitoring module that connects cellular/Bluetooth BP monitors to the Babyscripts platform, applies obstetric-specific thresholds, and escalates clinically actionable readings to the care management team.
- Babyscripts Care Management Services Care management services delivered by OB-trained clinicians who triage platform alerts, manage risk-stratified care pathways, conduct postpartum depression screening (e.g., Edinburgh Postnatal Depression Scale), and close gaps for health-system and payer customers.
- myJourney Kit Patient-facing hardware kit containing a connected blood pressure monitor and onboarding materials that pairs with the myJourney app, enabling pregnant patients to participate in the Babyscripts remote-monitoring program from home.
Quantifiable outcome
- 13 day reduction in time to detect preeclampsia
- +6 more outcomes
Companies that use Babyscripts
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles4 records
Babyscripts technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature5 records
Babyscripts partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and flagship.
- Withings Health SolutionscorePartnership to combat leading cause of pregnancy-related death through remote monitoring for hypertensive disorders of pregnancy. Withings provides connected BP monitors (BPM Connect, BPM Pro 2) integrated with Babyscripts platform.
- Lyft HealthcarecoreTransportation partnership to provide free rides for pregnant and postpartum patients facing transportation insecurity. Part of efforts to address social determinants of health and maternity care access.
- AWS Health Equity InitiativeflagshipSelected as part of Amazon Web Services $60M three-year initiative supporting organizations developing health equity solutions. Provides cloud infrastructure and technical support.
- Roche DiagnosticscoreCommercial partnership to develop RPM programs for pregnancy. Combines Roche's diagnostics capabilities with Babyscripts virtual care platform.
- March of DimescoreCollaboration on Self-Measured Blood Pressure Monitoring Toolkit to improve maternal health outcomes through education and monitoring.
- XealthcoreDigital health integration partner enabling digital tool ordering and remote patient monitoring through EHR systems. Multiple health systems deploy Babyscripts via Xealth.
- Memorial HermanncoreMajor health system partnership for virtual maternity care platform deployment across their maternal health services.
- MemorialCarecoreThree-year partnership with significant results in blood pressure risk identification and patient engagement in maternal populations.
- LCMC HealthcoreNew Orleans-based health system partnership celebrating one year of delivering top remote pregnancy care through Babyscripts.
- Mississippi Public Health InstitutecoreMaternal health initiative to reduce systemic racial and ethnic inequities in Mississippi through remote patient monitoring programs offered to OB-GYN practices.
- University HospitalscoreCleveland-based health system providing Babyscripts myJourney app to patients across their OB-GYN and midwifery practices to bridge digital divide and reduce maternal mortality.
- Privia HealthcoreTechnology-driven national physician enablement company sponsoring Babyscripts access for 300+ Privia Women's Health providers to deliver pregnancy care nationwide.
- HOPE CliniccorePartnership to reduce systemic racial and ethnic inequities in maternal and infant outcomes through virtual care access for underserved populations.
- Health New EnglandcorePartnership to bring virtual maternity care to maternal populations served by Health New England health plan.
- UnitedHealthcare Community PlancoreRewards program offering UnitedHealthcare Community Plan members in 22 states access to Babyscripts myJourney app with gift card rewards for completing health tasks.
- Baystate HealthcoreLeading pregnancy app partnership providing Babyscripts access to patients in Massachusetts.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Babyscripts competitors and assessment
Company assessmentDirect peers
- Maven Clinic: Maven Clinic is a virtual women's and family health platform covering fertility, pregnancy, postpartum, and pediatric care with care advocates and specialists. It is the closest direct competitor to Babyscripts in digital maternity care, competing for payer and employer-sponsored contracts across the same customers.
- Ovia Health (Labcorp): Ovia Health is a maternity and family benefits platform acquired by Labcorp, offering pregnancy tracking, postpartum support, and mental health tools via employer and health plan channels. It directly overlaps with Babyscripts' myJourney app and competes for payer-sponsored maternity programs.
- Wildflower Health: Wildflower Health is a digital health platform delivering maternity, pediatric, and family care navigation for health plans and providers. Like Babyscripts, it combines a mobile app, care navigation, and payer-sponsored deployment models in the maternal health space.
- Mahmee: Mahmee is a maternal and infant health platform connecting parents with care providers across pregnancy and postpartum, with a strong health-equity focus. It directly competes with Babyscripts in OB-specific virtual care and serves similar Medicaid and safety-net populations.
- Nuvo Group: Nuvo Group offers the INVU remote pregnancy monitoring platform, combining connected hardware and software for OB RPM. It is a direct peer in maternal remote monitoring and is already a known integration partner of Babyscripts.
Emerging players
- Progyny: Progyny is a fertility and family-building benefits provider serving employers and payers. It is an emerging player in adjacent reproductive health benefits and competes for the same payer-sponsored women's health wallet as Babyscripts, especially in preconception and postpartum segments.
- Carrot Fertility: Carrot Fertility provides global fertility, pregnancy, and postpartum benefits for employers and health plans. While strongest in fertility, its pregnancy and postpartum offerings overlap with Babyscripts' payer-sponsored maternity programs.
Broad incumbents
- Health Recovery Solutions (HRS): HRS is a broad remote patient monitoring platform serving health systems across multiple conditions. It is a broader incumbent that competes with Babyscripts in enterprise RPM procurement and could expand into OB-specific workflows.
- Vivify Health: Vivify Health is an enterprise remote patient monitoring and virtual care platform used by major health systems and payers. As a broad incumbent in connected care, it competes with Babyscripts for enterprise RPM contracts and partner channels like Xealth and EHR integrations.
- Philips (Philips HealthSuite / RPM portfolio): Philips is both a strategic investor in Babyscripts via Philips Ventures and a broader incumbent in connected monitoring devices and RPM platforms. Its maternal health and hospital monitoring portfolio overlaps with Babyscripts and represents both a partner and a potential competitive channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Babyscripts social profiles
Digital presenceBabyscripts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Babyscripts leadership team
Management profileNumber of profiles
Profiles10 records
Babyscripts funding detail
Funding detailFunding overview
Funding rounds11 records
Investors28 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Babyscripts M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Babyscripts
What does Babyscripts do?
Babyscripts operates a virtual maternity care platform that pairs a patient-facing mobile app (myJourney) with connected remote-monitoring devices and a clinician-facing care management workflow. The platform helps OB providers and payers risk-stratify pregnancies, monitor blood pressure and other maternal health metrics remotely, and intervene earlier in complications such as preeclampsia and postpartum depression. The offering is sold to U.S. health systems, hospitals, private OB/GYN practices, and health plans and has been used in over 200,000 pregnancies across 30 states.
Is Babyscripts a public or private company?
Babyscripts is a private company. It is classified as venture growth investor backed and is currently operating.
When was Babyscripts founded?
Babyscripts was founded in 2014. It employs 11 to 50 people.
Where is Babyscripts based?
Babyscripts is headquartered in Washington, United States, in the North America region.
How does Babyscripts make money?
Three revenue lines are on record. Subscription/RPM Reimbursement is the primary driver. The others are B2B Enterprise Licensing and myJourney Kit (Hardware).
Who are Babyscripts's main competitors?
Direct peers on record are Maven Clinic, Ovia Health (Labcorp), Wildflower Health, Mahmee and Nuvo Group. Emerging players are Progyny and Carrot Fertility. Broad incumbents are Health Recovery Solutions (HRS), Vivify Health and Philips (Philips HealthSuite / RPM portfolio).
Does Babyscripts have an API?
No public API is recorded for Babyscripts.
What industry is Babyscripts in?
Babyscripts's product category is Maternity Care Software. Its primary akta.pro industry code is HLALACAJ, Maternal, Women’s & Family Virtual Care Programs (Payer-Sponsored), with a secondary code of HLACAFAC, Maternal & Neonatal Remote Monitoring Platforms. Its NAICS code is 6211 and its SIC code is 8011.