Blacktown International Sports Park

What Blacktown International Sports Park does

Blacktown International Sports Park (BISP) is a 60-hectare multi-sport venue located at 81 Eastern Road, Rooty Hill, in Western Sydney, Australia. Originally developed as a major playing and training venue for athletics, baseball, and softball for the 2000 Sydney Olympic Games, BISP is owned by Blacktown City Council and managed by Blacktown Venue Management Ltd. The park comprises six sport-specific facilities — an Athletics Centre, AFL and Cricket Centre, Baseball Centre, Blacktown Football Park, Softball Centre, and the Blacktown Disability Sports Centre — plus the Blacktown Exercise Sports & Technology (BEST) Hub, an integrated research, education, health, and sports technology complex reported to cost approximately $100 million.

BISP operates a direct-to-consumer facility bookings model, charging venue usage fees to a mix of community grassroots users, professional teams (including Western Sydney Wanderers FC), state sporting associations (AFL NSW, Baseball NSW, Cricket NSW, Softball NSW, Blacktown District Soccer Football Association), and education and healthcare partners (Australian Catholic University, WentWest, Sports Medicine Australia). Ancillary food and beverage services are delivered through a channel partnership with Delaware North. The venue serves as both a community participation hub and an Olympic-standard training and competition site, with operational leadership under Director of Region Dr Neil Gibson and a staff of approximately 23 people across venue management, sportsfield operations, events, and bookings functions. No public pricing, revenue, or headcount growth figures are disclosed.

Name

Blacktown International Sports Park

Legal name

Blacktown City Council

Website

https://blacktownsportspark.com.au

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Blacktown International Sports Park is a council-owned, 60-hectare multi-sport venue in Rooty Hill, Western Sydney, serving community participants, professional teams, and NSW sporting associations through facility bookings across athletics, AFL/cricket, baseball, football, softball, and disability sports.

Ownership category

akta.pro rank

Product category

Multi-Sport Venue Facilities

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Multi-Sport Complexes & Community Sports Parks (MPAKAEAH)

Keywords

• Multi-sport venue facilities
• Athletics training center
• Olympic legacy venue
• Community sports facilities
• Sports park management

Headquarters

HQ city

Rooty Hill

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Facility Bookings and Usage Fees: Revenue generated from booking sports facilities including athletics centre, AFL/cricket centre, baseball centre, football park, softball centre, and the Blacktown Disability Sports Centre

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Blacktown International Sports Park (BISP) operates a 60-hectare multi-sport venue in Rooty Hill, Western Sydney, offering bookable sports facilities for athletics, Australian rules football, cricket, baseball, football (soccer), and softball. The park also hosts the Blacktown Exercise Sports & Technology (BEST) Hub and the Blacktown Disability Sports Centre. Revenue is generated primarily through facility bookings and usage fees, serving both community grassroots users and professional/elite sporting organisations.

Product overview

Blacktown International Sports Park (BISP) is a multi-sport and community venue consisting of physical sports facilities rather than software products. The venue includes Athletics Centre, AFL and Cricket Centre, Baseball Centre, Blacktown Football Park, Softball Centre, the Blacktown Exercise Sports & Technology Hub (BEST), and the Blacktown Disability Sports Centre. Originally developed as a major playing and training venue for athletics, baseball and softball for the 2000 Sydney Olympic Games, the venue serves as a community sports hub in western Sydney.

Differentiator

Problem solved

Functional benefit

Brands

• Blacktown Exercise Sports & Technology Hub (BEST): A hub within the Blacktown International Sports Park focused on exercise, sports and technology.

Products and services

• Athletics Centre
• AFL and Cricket Centre
• Baseball Centre
• Blacktown Football Park
• Softball Centre
• Blacktown Exercise Sports & Technology Hub (BEST)
• Blacktown Disability Sports Centre

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• AFL NSWcoreStrategic or Co-development PartnerAFL NSW partners with BISP for use of AFL and cricket centre facilities for training, matches, and community programs
• Baseball NSWcoreStrategic or Co-development PartnerBaseball NSW uses BISP's baseball centre facilities for state-level competitions and community baseball programs
• Cricket NSWcoreStrategic or Co-development PartnerCricket NSW utilizes the AFL and cricket centre for training and competitions at the sports park
• Softball NSWcoreStrategic or Co-development PartnerSoftball NSW operates programs and events at the BISP softball centre
• Western Sydney Wanderers FCcoreStrategic or Co-development PartnerProfessional football club using BISP facilities for training, with Heath Taylor previously caring for their football centre
• Blacktown District Soccer Football AssociationcoreStrategic or Co-development PartnerLocal soccer football association using Blacktown Football Park for community football programs
• Australian Catholic University (ACU)minorStrategic or Co-development PartnerACU partners with BISP for education and research opportunities in sports science and related fields
• WentWestminorStrategic or Co-development PartnerHealthcare organization partner operating within the sports park ecosystem
• Sports Medicine AustraliaminorStrategic or Co-development PartnerSports medicine professional organization providing expertise at the sports park
• Delaware NorthminorChannel Partner/ Reseller/ DistributorHospitality and venue management partner providing eat and drink facilities at the sports park

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Others

• Delaware North (Australia): BISP's on-site hospitality and venue services partner providing food and beverage. Comparable as a global venue hospitality operator with adjacent sports venue ecosystem exposure.

Emerging players

• Aspire Academy (Qatar): International elite-sport and sports science hub integrating athlete development, research, education and technology, with comparable breadth to the BEST Hub concept. Useful international benchmark for BISP's research-driven strategy.
• Loughborough Sport (Loughborough University): University-anchored elite sport and sports science campus in the UK combining training facilities with academic research and athlete support. Directly comparable to the BEST Hub's university-partnership sports science model.

Regional players

• Gold Coast Sports and Recreation Precinct: State-government-owned multi-sport facilities on the Gold Coast supporting community and elite users in Queensland. Operates a similar publicly-funded venue model with comparable community-to-elite positioning.

Broad incumbents

• Singapore Sports Hub: Large-scale integrated sports precinct combining elite training, community recreation, retail and events in a single site. Comparable in integrated multi-use positioning and PPP/operator model, though in a different geography.
• Australian Institute of Sport (AIS): Australia's national elite-sport training and sports science hub in Canberra, offering overlapping elite-athlete training, sports science and performance services. Less of a community/grassroots venue but the dominant national counterpart in the elite sport ecosystem.

Direct peers

• Queensland Sport and Athletics Centre (QSAC): Large multi-sport athletics and community venue in Brisbane owned/operated by the Queensland government. Directly comparable in size, athletics focus, and government-operated model.
• Melbourne Sports Centres (MSAC): State-of-the-art multi-sport and aquatic venue in Melbourne, comparable in scale, government ownership/operation, and multi-discipline offering (swimming, diving, basketball, netball, fitness). Closest capital-city analog to BISP outside NSW.
• Sydney Olympic Park: The other major Sydney 2000 Olympic legacy precinct, also a multi-sport community and elite venue in Greater Sydney, with overlapping tenants (state sporting bodies) and similar facilities (athletics, aquatic, arena). Directly comparable in operating model and Olympic-heritage positioning.
• VenuesLive (NSW Venues): Government-aligned operator of major NSW sporting and entertainment venues (e.g., Bankwest Stadium / CommBank Stadium). Closest comparable venue management organisation in the same state and public-sector context.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/blacktownsportspark
• LinkedInlinkedin.com/company/blacktown-international-sportspark

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blacktown International Sports Park