Softball NSW

What Softball NSW does

Softball NSW is the official state governing body for softball in New South Wales, Australia, founded in 1947 and headquartered at the Blacktown International Sportspark in Rooty Hill. The organization governs the sport statewide through a network of over 50 affiliated clubs and regional associations, organizing State Championships, National Championships, the State League, and the Waratah League. It serves a broad participant base spanning players of all ages and skill levels, coaches, umpires, scorers, volunteers, schools, and high-performance athletes pursuing state and national representative pathways.

The organization's core offerings are governance, competition, and development services rather than commercial products. Its digital infrastructure is built on the Revolutionise platform, comprising an official website, ScoreLive live scoring integration for real-time game tracking, draws and results systems, a club finder tool, and a Square-powered online store for merchandise. Revenue is generated through three streams: recurring membership and club affiliation fees across player, coach, umpire, scorer, and volunteer tiers; transaction-based event and competition entry fees; and government grants from the NSW Office of Sport. The organization markets through its website, Facebook, Instagram, Twitter, email newsletters, event marketing (including the 2026 Umpires' Conference), and its affiliated club network. It maintains partnerships with the NSW Office of Sport and Blacktown City Council as core government/venue partners, alongside commercial sponsors including Sinalli Sports (apparel), Easton (equipment), Schweppes, MySportsTape, The Healthy Body Company, G.A. Millers, Nippon Travel Agency, People + Culture Strategies, and Ozworth Homes.

Name

Softball NSW

Legal name

Softball NSW

Website

https://nsw.softball.org.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Softball NSW is the official state governing body for softball in New South Wales, Australia, serving players, coaches, umpires, scorers, clubs, and schools through statewide competition management, certification, and high-performance development pathways since 1947.

Ownership category

akta.pro rank

Product category

Sports Governance / State Sporting Organization

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYMPAKAFAC

National Governing Bodies (NGBs)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Rights Holders & Governing Bodies (Federations, Associations, Sanctioning Bodies)

SECONDARYMPAKACAD

Amateur Sport Governing Bodies & Federations (National/Regional)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

Keywords

• State sporting organization
• Softball governance
• Competition management
• Athlete development programs
• Official umpiring certification

Headquarters

HQ city

Rooty Hill

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership and Registration Fees: Revenue generated through member registrations, club affiliations, and participant sign-ups across various age groups and competition levels.
2. Event and Competition Fees: Entry fees and registration charges for state championships, national championships, and league competitions including State League and Waratah League.
3. Government Funding and Grants: Support from NSW Office of Sport and other government bodies for sport development, facilities, and programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Softball NSW is the official state governing body for softball in New South Wales, organizing and sanctioning competitions including State Championships, National Championships, State League, Waratah League, and the 2026 International Cup. It delivers certified training programs for coaches, umpires, and scorers, manages individual and club memberships, operates high-performance academies and state representative teams, and runs school-based softball programs. Members access services through the organization website built on the Revolutionise platform, with real-time scoring via ScoreLive.

Product overview

Softball NSW operates primarily as a state sporting governing body rather than a product company. The organization maintains a website platform built on the revolutioniseSPORT system to deliver its core services: managing competitions and events (including State Championships, National Championships, State League, Waratah League), providing participation pathways (club finder, coaching, umpiring, scoring, volunteering programs), and supporting high performance development through state and regional teams and academies. The digital infrastructure includes a ScoreLive scoring integration for real-time game tracking, a draws and results system for competition management, a club finder tool, and an online store powered by Square for merchandise sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Annual Softball NSW Membership Annual membership registration for players, coaches, umpires, scorers, and volunteers participating in sanctioned softball in NSW. Members receive affiliation with Softball Australia, insurance coverage, and access to sanctioned competitions and programs.
• NSW State Championships Annual state championship competitions held across multiple age divisions (U12 Boys'/Mixed, U18 Boys', U18 Girls, 23&U Women's) for affiliated softball clubs and representative teams in NSW.
• State League & Waratah League Recurring club-based league competitions for senior softball teams in NSW, providing regular season play alongside the championship calendar.
• National Championships Coordination Coordination, selection, and management of NSW state representative teams competing at Softball Australia's national championships across age divisions.
• 2026 International Cup International softball tournament hosted by Softball NSW scheduled for 15 July 2026 at Blacktown International Sportspark, featuring national and club teams from Australia, New Zealand, and the United States.
• Coaching Certification Program Accredited coaching education and certification pathways for softball coaches in NSW, supporting coach development at club and representative levels.
• Umpiring Certification Program Accredited umpire training, certification pathways, and continuing professional development for softball umpires in NSW, including the annual Umpires' Conference.
• Scoring Certification Program Accredited scorer training and certification pathways for softball scorers supporting official matches in NSW.
• High Performance Academies and State Teams High-performance development academies and state/regional representative team programs for elite softball athletes in NSW, providing talent pathways to national and international competition.
• Schools Softball Programs (Sporting Schools) School-based softball delivery programs and interschool competitions, including the Sporting Schools partnership, designed to introduce students to softball and identify talent.
• Softball NSW Online Store Online retail store for official Softball NSW merchandise, uniforms, and apparel, supplied in partnership with Sinalli Sports and powered by Square.
• Volunteering Program Volunteer recruitment and coordination program that engages community members to support the delivery of softball competitions, events, and programs across NSW.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core, major and supporting.

• NSW Office of SportcoreOthersGovernment partner providing funding, support, and strategic alignment for sport development across NSW. The Office of Sport is the lead NSW Government agency for sport and active recreation.
• Blacktown City CouncilcoreOthersLocal government partner providing venue access and support for softball at Blacktown International Sportspark, a premier sporting facility.
• Blacktown International SportsparkcoreOthersPremier multi-purpose sporting venue hosting state and national competitions. Primary venue for International Cup and major events.
• Sinalli SportsmajorGTM or Marketing PartnerSports apparel and custom kit supplier. Sinalli provides official uniforms and merchandise for Softball NSW and produces custom apparel including SoftballNSW Kits.
• EastonmajorGTM or Marketing PartnerSports equipment manufacturer providing bats, gloves, and softball equipment for competitions and programs.
• SchweppessupportingGTM or Marketing PartnerBeverage company providing products for events and competitions. Schweppes Australia manufactures soft drinks and mixers.
• MySportsTapesupportingGTM or Marketing PartnerSports tape and medical supplies partner for events and player support.
• The Healthy Body CompanysupportingGTM or Marketing PartnerHealth and wellness products partner supporting player wellbeing and sports health.
• G.A. MillerssupportingGTM or Marketing PartnerEquipment and supplies partner for softball merchandise and gear.
• Nippon Travel AgencysupportingGTM or Marketing PartnerTravel agency partner for international travel arrangements, particularly for touring teams and international competitions.
• People + Culture StrategiessupportingGTM or Marketing PartnerEmployment law and HR consulting firm providing workplace relations advice and support to the organization.
• Ozworth HomessupportingGTM or Marketing PartnerHome builder and construction company supporting events and programs as a community sponsor.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hockey NSW: State governing body for hockey in NSW with similar non-profit structure, government funding reliance, and club-based participation model. Comparable in competition delivery, umpire certification programs, and schools outreach.
• Netball NSW: State governing body for netball in NSW, operating with a similar non-profit association structure, government partnerships, schools programs, and tiered competition pathways. Comparable in scale, headcount, and revenue model mix.
• Softball Queensland: Sister state governing body for softball in Queensland under Softball Australia. Directly comparable in member categories, State Championship structure, and revenue mix from membership fees, event fees, and government grants.
• Basketball NSW: State governing body for basketball in NSW, operating comparable membership, event registration, referee training, and schools programs. Directly comparable as a peer state sporting organization with similar scale and operational scope.
• Softball Victoria: State governing body for softball in Victoria and sister organization to Softball NSW under Softball Australia. Directly comparable in competition structures (State League), membership models, and high-performance pathways.
• Baseball NSW: State governing body for baseball in NSW, operating under the same geographic and structural framework as Softball NSW. Directly comparable in organizational model, government funding access, club affiliation structure, and pathway programs.

Broad incumbents

• Cricket NSW: State governing body for cricket in NSW, sharing the same NSW Office of Sport government relationship and Blacktown-area sporting infrastructure footprint. Comparable in governance model and pathway programs but operates in a significantly larger and more commercialized sport.
• AFL NSW/ACT: State-level governing body for Australian rules football covering NSW and ACT. Comparable in non-profit structure, government funding partnership, schools programs, and tiered competition model, though AFL operates with substantially greater commercial scale.
• Softball Australia: The national governing body for softball in Australia and parent affiliate of Softball NSW. Directly comparable as the apex governing organization overseeing state bodies, with shared mandate of competition governance, pathway development, and high-performance programs.

Regional players

• Little Athletics NSW: NSW state body for grassroots athletics development. Comparable in non-profit structure, volunteer-driven clubs, schools outreach, and government funding reliance, though focused on athletics rather than softball specifically.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SoftballNSW
• Instagraminstagram.com/softball_nsw
• LinkedInlinkedin.com/company/softball-nsw

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Softball NSW