The Rock Sports Complex

What The Rock Sports Complex does

The Rock Sports Complex is a multi-use sports and entertainment facility located at 7011 S Ballpark Drive, Franklin, Wisconsin, operated by parent holding company ROC Ventures, LLC as part of the broader Ballpark Commons campus development. Founded in 2012, the complex features six major league baseball replica fields alongside ancillary attractions including The Umbrella Bar (outdoor F&B venue), Rock League Baseball (organized league and tournament programming), and The Hill Has Eyes (entertainment attraction). The venue draws over 125,000 annual visitors through a combination of regional baseball tournaments, local league games, weekly live music performances, and food truck events.

The business operates on a direct-to-consumer model with three primary revenue streams: field rental and tournament hosting fees, food and beverage sales through The Umbrella Bar and food truck programming, and live entertainment event revenue. The venue has no proprietary technology platform, software products, or digital distribution channels — revenue is generated entirely through on-site visitor attendance. Marketing relies on organic social media presence across Instagram, Facebook, Twitter, and YouTube, plus an email newsletter and the visitbpc.com website.

The company serves a diversified customer base including youth and adult baseball league players, regional tournament organizers, families and local community members seeking entertainment, and food/beverage vendors operating on-site. With an 11-50 employee range and no disclosed funding rounds, The Rock Sports Complex functions as a privately-held, regionally-focused entertainment venue integrated into a larger mixed-use campus under ROC Ventures' umbrella.

Name

The Rock Sports Complex

Legal name

The Rock Sports Complex

Website

https://rockcomplex.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

The Rock Sports Complex is a Franklin, Wisconsin-based multi-use sports and entertainment venue featuring six major league baseball replica fields, The Umbrella Bar, and entertainment attractions, serving 125,000+ annual visitors through tournaments, league play, live music, and food truck events under parent ROC Ventures, LLC.

Ownership category

akta.pro rank

Product category

Sports & Entertainment Facilities

NAICS

Fitness and Recreational Sports Centers (713940), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Multi-Sport Complexes & Community Sports Parks (MPAKAEAH)

akta.pro secondary industries

Sports Bars (CRANACAC), Neighborhood & Sports Bars (THAFAEAA)

Keywords

• Sports facility rentals
• Baseball tournament hosting
• Live entertainment venue
• Multi-use sports complex
• Food and beverage service

Headquarters

HQ city

Franklin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Event Hosting and Tournament Operations: The venue generates revenue by hosting regional baseball tournaments and local league games, charging rental fees for field usage and associated event organization services.
2. Food and Beverage Sales: The venue operates food and beverage services including The Umbrella Bar and food truck events, generating sales from food, drinks, and entertainment purchases made by visitors.
3. Live Entertainment and Events: Revenue is generated from weekly live music events and entertainment programming that attracts visitors to the venue.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

The Rock Sports Complex operates a multi-use sports and entertainment facility featuring six major league baseball replica fields and The Umbrella Bar. It hosts weekly live music, food truck events, regional baseball tournaments, and local league games, drawing over 125,000 visitors annually to its Franklin, Wisconsin location.

Product overview

The Rock Sports Complex is a unified sports and entertainment venue offering a portfolio of complementary experiences: the core attraction is the multi-use sports complex with six major league baseball replica fields, supported by The Umbrella Bar for food and beverage service, Rock League Baseball for organized league play and tournaments, and The Hill Has Eyes for additional entertainment. Together these products create a destination venue attracting over 125,000 annual visitors to Franklin, WI.

Differentiator

Problem solved

Functional benefit

Brands

• Rock League Baseball: Baseball league operations at the complex
• The Umbrella Bar
• The Hill Has Eyes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Expansion highlights2 records

Direct peers

• Big League Dreams: Big League Dreams operates multi-field replica MLB sports parks across the U.S. that host tournaments, leagues, and family entertainment — directly comparable to The Rock's six replica fields and tournament-driven model.
• K1 Speed: K1 Speed operates indoor karting and entertainment venues with food and event offerings, similar to The Rock as a destination entertainment venue combining competitive sports with food and beverage service.
• Main Event Entertainment: Main Event operates multi-attraction family entertainment centers anchored by bowling, laser tag, and food & beverage — a comparable multi-experience venue monetizing per-visit spend across attractions.
• Ripken Experience: Ripken Experience runs tournament-focused youth baseball complexes with replica fields and on-site entertainment amenities, mirroring The Rock's strategy of monetizing field rentals alongside food, beverage, and entertainment.
• Cooperstown All Star Village: Cooperstown All Star Village is a destination baseball tournament complex with replica fields and integrated entertainment, closely matching The Rock's youth tournament and recreation positioning.
• Andretti Indoor Karting & Games: Andretti Indoor Karting is a multi-attraction sports entertainment venue with dining and events, comparable in its strategy of pairing multiple recreational activities with on-site F&B to maximize per-guest spend.
• Drive Shack: Drive Shack operates golf-anchored entertainment venues with integrated food, beverage, and event programming, comparable to The Rock's combined sports-and-hospitality destination approach.

Broad incumbents

• Topgolf: Topgolf is a large-scale sports entertainment venue combining gameplay with food, beverage, and event programming; a broader, well-capitalized analog of The Rock's eat-and-play destination model.
• Bowlero: Bowlero is a national bowling and entertainment venue chain combining recreational sports with bars and events; relevant as a larger, established sports-based entertainment operator with a similar F&B-plus-activity model.

Emerging players

• Twin Peaks Restaurant: Twin Peaks is a sports-bar chain that combines casual dining with televised sports viewing; relevant as a comparable operating model for The Umbrella Bar's sports-adjacent beverage and entertainment offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/ballparkcommons
• YouTubeyoutube.com/channel/UC2NXWJp6jr8Y_A50BmJ_-qg/null?app=desktop
• Facebookfacebook.com/BallparkCommonsFranklin
• Instagraminstagram.com/ballparkcommonsfranklin/?hl=en
• LinkedInlinkedin.com/company/the-rock-sports-complex

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Rock Sports Complex