APEG Automarkt im Allgäu

What APEG Automarkt im Allgäu does

APEG Automarkt im Allgäu GmbH is a family-owned B2B wholesale dealer specializing in EU-specification new and used vehicles, operating from Kißlegg in the Baden-Württemberg Allgäu region since 2000. The company acquires re-import and EU new vehicles from multiple European supply markets and resells them at wholesale to car dealerships, brokers, workshops, and franchise dealers across the DACH border triangle (Germany, Austria, Switzerland), with stated pricing advantages of up to 30–40% versus German list prices. The core operating model combines physical inventory — approximately 1,000 new vehicles immediately available plus a 7,000+ annual sales volume — with an integrated delivery and customs-disposition service covering domestic Germany (€150–€325 per vehicle) and cross-border destinations. The company monetizes primarily through per-vehicle transaction fees, with a supplementary recurring subscription-style model via the apego dealer partner program.

The business is supported by three proprietary operational assets. First, the EU-Fahrzeugbörse (eu-fahrzeugboerse.de), a B2B dealer portal enabling registered dealers to browse inventory, configure dealer-specific pricing with personal markup, and embed the platform in their own websites with custom branding and automated DENA CO2 efficiency labeling. Second, the apego partner program (founded 2016 as a wholly-owned subsidiary channel), which recruits independent dealerships into a branded network offering territory protection, permanent discounts, shared inventory management, and individualized marketing solutions across 500+ EU new and used vehicles. Third, an in-house disposition and customs operation handling COC papers, EUR.1 certificates, and cross-border logistics coordination. The company maintains a dedicated sales organization with country and language-specialized contacts (German, Swiss, Austrian, French, Spanish, Italian), an internal IT development and support function, and holds trade association memberships in BvfK, EAIVT, VAD, and BfI, alongside annual Creditreform creditworthiness certification.

Name

APEG Automarkt im Allgäu

Legal name

APEG Automarkt im Allgäu GmbH

Website

https://apeg-automarkt.de

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

APEG Automarkt im Allgäu is a family-owned German B2B wholesale dealer of EU-specification new and used vehicles, supplying car dealers across the DACH region with up to 40% savings versus German list prices.

Ownership category

akta.pro rank

Headquarters

HQ city

Kißlegg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. EU New Vehicle Sales (Reimports): Sale of EU-specification new vehicles imported from various European countries. Vehicles sold to car dealers and resellers at wholesale prices with savings of up to 30-40% compared to German list prices. Revenue generated through per-vehicle transaction pricing.
2. Used Vehicle Sales: Sale of used/pre-registered EU import vehicles including day registrations, leasing returns, and rental returns.
3. Delivery/Logistics Services: Nationwide delivery of vehicles from Kißlegg to dealer locations. Pricing varies by postal code zone (€150-€325 net per vehicle). Free delivery for 5+ vehicles.
4. apego Partner Program Fees: Ongoing partnership arrangement with independent dealers providing access to B2B inventory, territory protection, and marketing support.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

APEG Automarkt im Allgäu is a wholesale distributor of EU-specification new vehicles (re-imports) and used cars to registered car dealers and resellers in the Germany-Austria-Switzerland border triangle and other European markets. Approximately 1,000 new vehicles are held in stock across brands such as VW, SEAT, CUPRA, SKODA, HYUNDAI, KIA, VOLVO, AUDI, RENAULT, NISSAN, and FORD, offered at up to 30–40% below German list prices. The wholesale supply is complemented by the proprietary EU-Fahrzeugbörse B2B dealer portal, the apego partner network, nationwide and cross-border delivery services, and disposition/customs clearance handling.

Product overview

APEG Automarkt im Allgäu GmbH operates as a B2B multi-brand wholesale dealer for EU-import vehicles in the Germany-Austria-Switzerland border region. The core offering consists of EU-specification new cars and re-import vehicles available to registered dealers and resellers, with approximately 1,000 new vehicles in stock. The company supports its main vehicle sales business with the apego Partner System (a dealer partnership program founded in 2016), the EU-Fahrzeugbörse white-label vehicle exchange platform, nationwide delivery services, and disposition/customs clearance handling. Founded in 2000, the company sells over 7,000 vehicles annually with savings of up to 30-40% compared to German list prices.

Differentiator

Problem solved

Functional benefit

Brands

• apego: A partner system for independent car dealers, providing access to EU new and used vehicles, professional inventory management, territorial protection, ongoing marketing support, and volume discounts. APEG serves as the apego headquarters.

Products and services

• EU-Neuwagen Großhandel (EU New Car Wholesale) B2B wholesale supply of EU-specification new cars (re-imports) to registered car dealers and resellers. APEG holds approximately 1,000 new vehicles in stock across VW, SEAT, CUPRA, SKODA, HYUNDAI, KIA, VOLVO, AUDI, RENAULT, NISSAN, and FORD, offered at savings of up to 30–40% versus German list prices.
• Re-Import Fahrzeuge (Re-import Vehicles) Wholesale supply of re-import vehicles sourced from various European countries at preferential prices, including Hyundai, Kia, Seat, Skoda, VW, and Fiat brands. Vehicles are technically identical to German variants and often better equipped, including complete documentation (COC papers).
• EU-Gebrauchtwagen (EU Used Vehicles) Wholesale sale of used/pre-registered EU import vehicles to dealers and resellers, including day registrations, leasing returns, and rental returns offered alongside new vehicle re-imports.
• apego Partner System Dealer partnership program founded by APEG providing independent car dealerships access to 500+ EU new and used vehicles from APEG's B2B inventory, professional inventory management system, territory protection, permanent discounts, individualized marketing solutions, and ongoing support from the apego Zentrale.
• Bundesweite Lieferung / International Delivery Nationwide vehicle delivery service throughout Germany from €150 net per vehicle by postal code zone, with free delivery for orders of 5+ vehicles, plus international transport to Switzerland (€200 net), Austria, and other European countries including customs documentation handling.
• Disposition & Zollabwicklung (Logistics & Customs Clearance) Internal logistics and customs clearance service handling vehicle handover coordination, appointment scheduling, preparation of customs documents (COC papers, commercial invoices, EUR.1 certificates), and coordination with shipping companies and registration services for dealer orders.

Quantifiable outcome

• Up to 40% price savings on EU vehicles compared to German list price
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• apegocoreChannel Partner/ Reseller/ Distributorapego is a partner program founded by APEG in 2016 for independent car dealerships. Partners gain access to APEG's B2B inventory of 500+ EU new and used vehicles, territory protection, permanent discounts, and marketing support. The partnership enables independent dealers to compete with franchise dealerships while maintaining independence. APEG hosts the apego headquarters.
• Bundesverband Freier Kfz-Händler (BvfK)coreOthersTrade association membership providing APEG with credibility and representation in the independent car dealership sector.
• European Association Of Independent Vehicle Traders (EAIVT)minorOthersEuropean trade association membership for independent vehicle traders.
• Verband der Automobilhändler Deutschlands e.V. (VAD)minorOthersGerman automotive dealer association membership.
• Bundesverband freier Kfz.-Importeure. e. V. (BfI)coreOthersAssociation of independent vehicle importers. APEG is a member, guaranteeing reliable purchasing processes for reimport vehicles.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Auto1 Group: Berlin-based B2B platform for used car wholesale across Europe, connecting dealers with inventory at scale. Operates a B2B dealer model comparable to APEG but with significantly greater scale, technology investment, and venture backing.
• BCA Marketplace: European B2B vehicle remarketing and auction company serving dealers, fleets, and manufacturers. Directly comparable to APEG's wholesale vehicle distribution model, with pan-European reach and a B2B dealer focus.
• MeinAuto.de: German online new car aggregator and configurator connecting consumers with dealers via a B2B partner model. Comparable to APEG in enabling dealer access to new vehicle inventory, with multi-brand configurator capabilities and a similar dealer-network flywheel.

Broad incumbents

• Mobile.de: Germany's leading automotive classifieds platform with a strong dealer customer base. While not a wholesaler, it sits between dealers and consumers and competes for dealer marketing budgets and inventory visibility that APEG also targets.
• AutoScout24: Major European online automotive marketplace serving dealers and consumers across multiple countries. Overlaps with APEG's dealer-facing marketplace and inventory discovery use cases, with much larger scale and consumer reach.
• Sixt Leasing: German fleet leasing and vehicle remarketing business that sells lease returns and used vehicles through B2B channels. Comparable to APEG's used vehicle and leasing return business, with corporate fleet relationships and a broader service portfolio.

Emerging players

• HeyCar: Online used car marketplace backed by Volkswagen, offering dealer inventory to consumers. Comparable to APEG in aggregating dealer supply, but focused on consumer-facing UX and used vehicles only.
• Carwow: Online new car platform operating in Germany and other European markets, allowing consumers to configure vehicles and request dealer offers. Adjacent to APEG's new-car B2B model but more consumer-facing, with growing dealer competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about APEG Automarkt im Allgäu