Arle
Arle GmbH is a family-owned German IT services company in Lower Saxony providing integrated IT infrastructure, VOIP communication, and copy/print solutions to SMB and mid-market businesses in the Hamburg metropolitan region via direct consultative sales and recurring full-service contracts.
- Company typePrivate
- Founded1987
- HeadquartersHorneburg, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Arle does
Arle GmbH – Büro Technologie is a family-owned German IT services company (GmbH) headquartered in Buchholz in der Nordheide, Lower Saxony, with a secondary office in Horneburg. Founded in 1987 by Harald Arle and now operating in its second generation under Managing Directors Nils Arle and Martin Arle, the firm employs approximately 18 people and serves small and medium-sized businesses as well as mid-market enterprises across the Hamburg metropolitan area and Lower Saxony. The company describes itself as a trusted local IT system house providing personal, consultative service with direct access to decision-makers and no call-center queuing.
The core offering is organized around three pillars: IT-Infrastruktur (server and network setup, virtualization via Hyper-V, Microsoft 365 administration with Entra Hybrid migrations, Securepoint firewall management, Server Eye monitoring, Veeam backup, interactive whiteboards, and video surveillance), Kommunikation (Agfeo-based VOIP/cloud telephony migration, video conferencing, and fax), and Kopie- und Drucklösungen (Sharp and Konica Minolta multifunction devices with Follow Me Print, user authentication, cloud integration to Microsoft 365/Dropbox/Google Drive, and document archiving via the Archivio partnership). The stack is a multi-vendor integration play rather than a proprietary platform; Arle explicitly partners with TeamViewer Germany for remote support and with Sharp, Konica Minolta, Agfeo, and Archivio to assemble customer solutions.
Arle's revenue mechanics blend recurring full-service contracts (subscription-style billing covering labor, travel, automatic consumables, and priority response) with one-time hardware sales, fee-based IT consulting and project work (VOIP migrations, Microsoft 365 deployments), and proactive monitoring services. Go-to-market is exclusively direct and consultative, relying on referrals, personal outreach, and a professional website rather than any self-serve or channel-based motion. The customer base is horizontal and regional, with full-service contract clients receiving same-day response commitments and remote support via TeamViewer at no incremental travel cost.
Arle firmographics
Firmographics- Name
- Arle
- Legal name
- Arle GmbH
- Website
- https://arle.de
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Arle GmbH is a family-owned German IT services company in Lower Saxony providing integrated IT infrastructure, VOIP communication, and copy/print solutions to SMB and mid-market businesses in the Hamburg metropolitan region via direct consultative sales and recurring full-service contracts.
- Ownership category
- akta.pro rank
Arle industry classification
Industry- Product category
- Managed IT Services
- NAICS
- Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Telephone Interconnect Systems (7385)
- akta.pro primary industry
- Enterprise Architecture & IT Operating Model (BPAHAEAB)
- akta.pro secondary industries
- AV/Collaboration & Unified Communications Support (VoIP, Video, UCaaS) (BPAAACAJ), Workplace Technology & Smart Office Support (Room Booking Systems, IT/AV Liaison) (IMAIALAK), Enterprise Content Management (ECM) Suites (HDAEAGAB)
Keywords
Where Arle is headquartered
LocationHeadquarters
- HQ city
- Horneburg
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Arle business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Full-Service and Maintenance Contracts: Recurring revenue from full-service contracts covering maintenance, repairs, consumables, travel time, and technician visits. Includes automatic supply of consumables, remote support, and priority response. Billing monthly, quarterly, or semi-annually in advance based on page counts and meter readings.
- Hardware and Device Sales: One-time sales of IT infrastructure (servers, networks), multifunction devices (copiers, printers, scanners), interactive displays, video conferencing systems, and video surveillance equipment.
- IT Consulting and Project Services: Fee-for-service consulting, installation, configuration, migration projects (e.g., VOIP migration, Microsoft 365 migrations), and on-demand technical support billed by effort.
- Monitoring and Remote Support: Proactive monitoring services using Server Eye to detect problems before they occur, supplemented by remote support sessions via TeamViewer at no additional travel cost.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Full-Service Maintenance Contracts - customized per customer device and scope |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Arle product offering
Product offeringCore offering
Arle GmbH is a family-run IT system house that sells and services integrated office technology for businesses. Its core offering combines three pillars: IT infrastructure (servers, networks, virtualization, security, video surveillance, interactive displays), communication (VOIP/cloud telephony migration and video conferencing), and copy/print solutions (Sharp and Konica Minolta multifunction devices, scanning, archiving), delivered through consultative sales, installation, and recurring full-service maintenance contracts.
Product overview
Arle GmbH is a family-run IT services company (Büro Technologie) offering an integrated portfolio of IT infrastructure, communication, and document management solutions. The core offering consists of three main pillars: IT-Infrastruktur (covering servers, networks, video surveillance, and interactive displays), Kommunikation (VOIP/Cloud telephony and video conferencing), and Kopie- und Drucklösungen (document processing systems including multifunction devices, scanning, and archiving). Additional specialized services include Microsoft 365 administration with Entra Hybrid migrations, Ubiquiti-based network infrastructure, Securepoint firewall management, Hyper-V virtualization, Server Eye monitoring, and document archiving through the Archivio partnership. The company also provides full-service maintenance contracts with same-day response and remote support via TeamViewer.
Differentiator
Problem solved
Functional benefit
Products and services
- IT-Infrastruktur (IT Infrastructure) Procurement, installation, and managed maintenance of servers, enterprise networks, virtualization, video surveillance, interactive large-format touchscreens, and conference systems for SMB and mid-market customers.
- Kommunikation (Communication) Modern business communication solutions including VOIP/cloud telephony migration away from ISDN, video conference systems with HD cameras and noise suppression, and integrated fax services for SMB and mid-market customers.
- Kopie- und Drucklösungen (Copy and Print Solutions) Consultation, supply, and maintenance of document processing systems including scanners, copiers, printers, and fax machines from Sharp and Konica Minolta, with cloud integration (Microsoft 365, Dropbox, Google Drive), touch displays, user authentication, and Follow Me Print.
- Full-Service Verträge (Full-Service Contracts) Subscription-based service agreements covering rapid troubleshooting, automatic consumable delivery, automatic maintenance request transmission from print systems, and same-day priority emergency response for contracted customers.
- IT-Beratung und Betreuung (IT Consulting and Support) IT consultation including remote support, transparent service descriptions and billing, proactive monitoring to detect issues before they occur, and on-demand technical assistance for SMB and mid-market customers.
Quantifiable outcome
- Same-day fault resolution times for full-service contract clients
- +2 more outcomes
Companies that use Arle
Customer profileSegments2 records
Ideal customer profiles2 records
Arle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Arle partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- AgfeocoreAgfeo is cited as Arle's licensing partner for telephone systems and VOIP solutions. Arle demonstrates, sells, and supports Agfeo phone systems for customers requiring modern telecommunications infrastructure. The partnership enables Arle to offer cloud and hybrid telephone solutions with wireless headsets, computer-integrated calling, and mobile call forwarding.
- SharpcoreSharp is a primary hardware vendor for multifunction copy/print devices. Arle maintains an extensive catalog of Sharp models across the MX and AR series, providing meter reading guides for dozens of Sharp devices on its customer support portal.
- Konica MinoltacoreKonica Minolta is a primary hardware vendor for multifunction copy/print devices. Arle maintains an extensive catalog of Konica Minolta bizhub models, providing meter reading guides for dozens of Konica Minolta devices on its customer support portal.
- TeamViewer Germany GmbHcoreTeamViewer is used as the primary remote support tool enabling Arle technicians to access and resolve customer IT issues remotely without incurring travel costs. Arle provides TeamViewer download links for Windows, OS X, and Linux on its website for customers to initiate support sessions.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Arle competitors and assessment
Company assessmentBroad incumbents
- Allgeier SE: German IT services group covering enterprise IT, managed services, and consulting. Provides a relevant benchmark for the multi-vendor IT system house model in the German-speaking market.
- CANCOM SE: Public German IT services and solution provider offering managed services, cloud, and workplace collaboration. Provides the same kind of multi-vendor IT and communication stack as Arle, but at significantly greater scale.
- Bechtle AG: Largest German IT system house with a similar multi-vendor approach to IT infrastructure, software, and services. Comparable business model at vastly larger scale, including SMB/mid-market managed services, hardware procurement, and consulting — a logical consolidator reference for Arle's category.
Others
- AVM Computersysteme Vertriebs GmbH: German manufacturer of networking and communication equipment (Fritz!Box, Fritz!Fon). Not a direct competitor but a key ecosystem vendor whose products complement Arle's WiFi and telephony stack for SMB customers.
Direct peers
- Medialine AG: German managed service provider delivering IT infrastructure, workplace, and communication services to SMB and mid-market. Comparable in scope (Microsoft 365, networking, security, VOIP) and customer orientation.
- Ratiodata GmbH: Mid-sized German IT services and system house providing managed IT, document/output management, and infrastructure for SMB and mid-market. Directly comparable in print/copy plus IT services bundling and similar customer profile.
- Glück & Kanja Consulting AG: German IT services firm specializing in Microsoft cloud, communications (Teams/UC), and security infrastructure. Directly comparable in its Microsoft 365 and UC/VOIP focus for SMB/mid-market customers.
- Netgo GmbH: German IT managed-service provider focused on SMB and mid-market with similar multi-vendor infrastructure, workplace, and managed services portfolio. Most comparable in size and customer profile to Arle.
- Controlware GmbH: German IT system house and managed service provider focused on datacenter, networking, security, and collaboration. Overlaps with Arle's Microsoft 365, virtualization, firewall, and VOIP/conferencing offerings for the German mid-market.
- SVA System Vertrieb Alexander GmbH: German IT system house delivering multi-vendor IT infrastructure, datacenter, and managed services to mid-market and enterprise. Closely comparable in offering scope (servers, virtualization, storage, networking) and customer profile, though materially larger in headcount.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Arle social profiles
Digital presenceArle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Arle leadership team
Management profileNumber of profiles
Profiles4 records
Arle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Arle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Arle
What does Arle do?
Arle GmbH is a family-run IT system house that sells and services integrated office technology for businesses. Its core offering combines three pillars: IT infrastructure (servers, networks, virtualization, security, video surveillance, interactive displays), communication (VOIP/cloud telephony migration and video conferencing), and copy/print solutions (Sharp and Konica Minolta multifunction devices, scanning, archiving), delivered through consultative sales, installation, and recurring full-service maintenance contracts.
Is Arle a public or private company?
Arle is a private company. It is classified as family owned and is currently operating.
When was Arle founded?
Arle was founded in 1987. It employs 11 to 50 people.
Where is Arle based?
Arle is headquartered in Horneburg, Germany, in the Europe region.
How does Arle make money?
Four revenue lines are on record. Full-Service and Maintenance Contracts are the primary driver. The others are hardware and Device Sales, IT Consulting and Project Services and monitoring and Remote Support.
Who are Arle's main competitors?
Broad incumbents on record are Allgeier SE, CANCOM SE and Bechtle AG. AVM Computersysteme Vertriebs GmbH is listed as an others. Direct peers are Medialine AG, Ratiodata GmbH, Glück & Kanja Consulting AG, Netgo GmbH, Controlware GmbH and SVA System Vertrieb Alexander GmbH.
Does Arle have an API?
No public API is recorded for Arle.
What industry is Arle in?
Arle's product category is Managed IT Services. Its primary akta.pro industry code is BPAHAEAB, Enterprise Architecture & IT Operating Model, with a secondary code of BPAAACAJ, AV/Collaboration & Unified Communications Support (VoIP, Video, UCaaS). Its NAICS code is 541512 and its SIC code is 7373.