Game TV

What Game TV does

GameTV (legal entity GAME TV, S.L.) is a privately held Spanish audiovisual production agency headquartered in Alcobendas, Madrid, that has been producing content since at least 2006. The company delivers end-to-end production services spanning concept development, scriptwriting, studio and location filming, 2D and 3D animation, motion graphics, post-production, event coverage, and live streaming. Core technology consists of owned production infrastructure including The Game Room, a multidisciplinary studio facility at the Alcobendas headquarters featuring a video podcast room with live direction capabilities. The company serves enterprise clients across multiple verticals including telecommunications (Telefónica/Movistar, Vodafone), banking (CaixaBank), entertainment and gaming (Bandai, PlayStation/Sony, Blizzard, AXN), retail (Grupo DIA, Clarel), hospitality (NH Hotel Group), and software (Sage, IESA/Aareon), with specialized expertise in gaming and esports content production evidenced by long-running projects such as the Movistar eSports ecosystem since 2017 and annual Bandai campaigns from 2020 to 2023.

The agency operates a project-based professional services revenue model, acquiring clients through direct enterprise relationships, advertising agency partnerships (including Good Rebels, 101, AR Difusión, Ziran Comunicación), and referrals. Pricing is quote-based and project-specific with no publicly disclosed rates or long-term retainer structures. Distribution channels include the company's own portfolio website, client testimonials, Vimeo showcase reels, and active social media presence. The core leadership team is lean — approximately seven senior roles covering Direction, Production, Creative, Content, Project Coordination, Social Media, and Direction — with project teams scaling to 30 or more for major productions like Insert Coin. Ownership is founder/management-controlled with no disclosed external investors, subsidiaries, or M&A activity.

Name

Game TV

Legal name

GAME TV, S.L.

Website

https://gametv.es

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

GameTV is a privately held Spanish audiovisual production agency in Madrid that delivers end-to-end branded content, animation, esports programming, and event coverage for enterprise clients across telecommunications, banking, gaming, retail, and hospitality sectors.

Ownership category

akta.pro rank

Product category

Audiovisual Production Services

NAICS

Broadcasting and Content Providers (516), Arts, Entertainment, and Recreation (71)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Unscripted/Reality TV Production (Live-Action) (MPADABAC)

akta.pro secondary industries

Esports Broadcast & Production (Tournament Streaming, Observers, Remote Production) (MPAFAEAJ), Animated Series Production (TV/Streaming) (MPADACAG), Gaming Video Journalism & Shows (Non-creator, Editorial Video) (MPAFAMAF), Broadcast/Recording for Live Events (OB, Multicam, Livestream Capture) (MPAGAKAI)

Keywords

• Audiovisual production services
• Branded content production
• Esports content production
• Corporate video production
• Animation production services

Headquarters

HQ city

Alcobendas

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Audiovisual Production Services: GameTV generates revenue by producing audiovisual content for corporate clients, including branded content, advertising spots, documentaries, event coverage, animated pieces, and digital content. Revenue is project-based, with clients including major brands, agencies, and media companies in Spain.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

GameTV is a Spanish audiovisual production agency that produces branded content, TV spots, 2D/3D animation, motion graphics, documentaries, event coverage, video podcasts, and digital content for enterprise clients and creative agencies. The company delivers end-to-end services from concept development and scriptwriting through filming, animation, post-production, and multi-platform distribution, including specialized expertise in gaming and esports content.

Product overview

Game TV is a Spanish audiovisual production agency offering a comprehensive portfolio of content production services. The company operates The Game Room, a multidisciplinary studio facility, and produces diverse content types including branded content, TV spots, animation (2D/3D), esports programming, podcasts, event coverage, and graphic pieces. Key service areas include campaigns for Bandai (toy and entertainment products), esports content ecosystems for Telefónica/Movistar, CaixaBank social responsibility programs, IESA property management communications, and corporate branded content. The agency serves clients across sectors including video games, banking, telecommunications, hospitality, and consumer goods, producing content distributed across TV, digital platforms, streaming services, and social media.

Differentiator

Problem solved

Functional benefit

Brands

• The Game Room: A multidisciplinary studio space with a set, video podcast room with live production, and adjacent spaces used for GameTV's productions.

Products and services

• Audiovisual Production Services End-to-end audiovisual production services for enterprise brands and agencies, including branded content, TV spots, documentaries, corporate communications, event coverage, and digital content across TV, digital, and social platforms.
• 2D and 3D Animation Services 2D and 3D animation production for advertising campaigns, product presentations, corporate communications, and educational content. Includes stop-motion animation and videomapping capabilities.
• The Game Room Studio Facility Multidisciplinary production studio facility with a set, video podcast room with live direction capabilities, and adjacent production spaces. Used for GameTV's own productions and available for client projects.
• Video Podcast Production Video podcast production services with live direction capabilities, including content development, recording in The Game Room studio, and post-production.
• Event Coverage and Live Streaming Live event coverage, production, and streaming services for corporate events, esports tournaments, conventions, and product launches.
• Post-Production and Motion Graphics Post-production services including video editing, motion graphics, visual effects, and content adaptation for multiple platforms.
• Esports Content Production Specialized esports content ecosystem production, including digital portals, audiovisual formats for Twitch and YouTube, social media community management, and esports tournament coverage.

Quantifiable outcome

• Insert Coin program ran for over 6 years with more than 250 episodes on AXN
• +3 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered notable and core.

• BCMA SpainnotableStrategic or Co-development Partner · 1 January 2024GameTV collaborated with BCMA Spain (Brand Content & Marketing Association) on 'The BackStage' project - a series of informal discussions exploring how brands approach branded content strategies. The project was led by BCMA's Strategy Commission.
• The Game RoomcoreOthersThe Game Room is a multidisciplinary production space operated by GameTV, featuring a studio, video podcast room with live direction capabilities, and adjacent spaces. This is an owned/operated facility rather than an external partnership, though it is presented as a distinct brand on the website.
• The Game Room (Studio Facility)coreOthersThe Game Room is GameTV's own production facility featuring a studio, video podcast room with live direction capabilities, and adjacent production spaces. Located at their Alcobendas office.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Telson: Spanish audiovisual post-production and content services company serving broadcasters, brands and production companies. Comparable in providing technical and post-production capabilities to enterprise media buyers.
• MEDIAPRO: One of the largest Spanish-language audiovisual production groups, covering TV, film, sports broadcast and esports. A broad incumbent offering overlapping capabilities at much greater scale than GameTV.
• 100 Balas: Spanish production and creative content agency producing audiovisual campaigns and branded entertainment for enterprise clients, with overlapping service offerings to GameTV.
• Atresmedia Studios: Production arm of Atresmedia, producing content for Spanish broadcasters and brands. Overlaps with GameTV in scripted/unscripted production and branded content for major advertisers.
• El Terrat: Spanish production and entertainment company now within the MEDIAPRO group, producing entertainment formats, branded content and corporate communications — overlapping with GameTV's branded content work.
• Gestmusic Endemol Shine Iberica: Major Spanish entertainment production arm of Endemol Shine, producing unscripted TV formats and branded entertainment for broadcasters and brands across Iberia.

Others

• Webedia Spain: European gaming and entertainment digital media group operating Spanish-language gaming/esports properties. Thematically related through gaming/esports content and audience monetization, but not a direct production competitor.

Direct peers

• Brutal Media: Spain-based audiovisual production agency focused on gaming, esports and branded entertainment. Most direct comparable to GameTV given overlapping gaming/esports specialism and shared brand-client profile across Spain.

Emerging players

• LVP - Liga de Videojuegos Profesional: Spain's leading esports league operator, producing tournament content and broadcasts for partner publishers. Adjacent to GameTV's esports content work; both serve the Spanish gaming/esports ecosystem but with different business models.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GameTV
• LinkedInlinkedin.com/company/game-tv

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Game TV