Encore Construction

What Encore Construction does

Encore Construction, LLC is a privately held custom home and resort-style pool builder founded in 1994 and headquartered at 130 Seaboard Ln Suite A2 in Nashville, Tennessee, operating exclusively in the Middle Tennessee market. The firm executes architect-led luxury custom residences — typified by 10,000-13,000 sq ft estates featuring English Manor or transitional limestone architecture, premium appliance packages (Wolf, Sub-Zero, Miele), wellness wings, wine cellars, and VRF climate systems — alongside complex pool projects including perimeter overflow systems, 360-degree spillover spas, and precision masonry requiring laser-sharp tolerances. Pricing is project-based and quote-only, with no publicly disclosed tiers; the firm intentionally maintains a small annual project slate to deliver senior-level oversight and claims top 1% homebuilding speed (a 13,000 sq ft estate completed in 13 months, roughly 50% faster than industry average).

Encore's go-to-market is direct-to-consumer and referral-driven: 90% of new projects originate from referrals or repeat clients, with President Justin Franks handling initial inquiries via phone and email. The customer base is concentrated in Ultra-High-Net-Worth Individuals in Nashville, Belle Meade, and Green Hills, served by a lean team of approximately 11-50 employees including senior project managers and a Technology Lead. Distribution channels include direct sales through the president, a website inquiry form, an organic social presence on LinkedIn/Instagram/Facebook, and an email newsletter. Strategic partnerships with award-winning architects (notably pool architect Jason Brownlee) underpin the firm's design credibility, while its $200M+ cumulative completed project value, 2025 award-winning pool designs, and record-setting 2026 Willow House sale position it as a leading boutique luxury builder in the Nashville market.

Name

Encore Construction

Legal name

Encore Construction, LLC

Website

https://encoreconstruction.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Encore Construction is a Nashville-based boutique luxury custom home and resort-style pool builder serving Ultra-High-Net-Worth clients in Middle Tennessee through architect-led projects on a deliberately small annual slate, with 90% of work from referrals and repeat clients.

Ownership category

akta.pro rank

Product category

Custom Luxury Home Construction

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115), Residential Building Construction (2361)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Outdoor Kitchens & Built-In BBQ Construction (HSAPALAE)

akta.pro secondary industry

Retaining Walls & Hardscape Structures (HSAPALAH)

Keywords

• Luxury home construction
• Custom pool building
• Resort-style pools
• Residential construction services
• Outdoor living environments

Headquarters

HQ city

Franklin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Home Building: Full-service luxury custom home construction in Middle Tennessee, partnering with award-winning architects and designers. Projects range from 10,000+ sq ft estates with resort amenities to English Manor architecture. Revenue is project-based, earned upon completion of custom home builds.
2. Resort-Style Pool Construction: Custom pool design and construction, including award-winning perimeter overflow pools, spa installations, and outdoor living environments. Projects range from 800-1,500 sq ft with complex waterscape mechanics.
3. Custom Outdoor Living Environments: Patios, landscaping features, and outdoor living spaces coordinated with award-winning architects to complement surrounding natural scenery and architectural ethos.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Encore Construction delivers architect-led custom luxury home and resort-style pool construction services in Middle Tennessee. The firm partners with award-winning architects and designers to execute complex residential estates (10,000+ sq ft) featuring premium finishes such as Wolf & Sub-Zero appliances, Miele systems, VRF HVAC, whole-home automation, custom wine cellars, wellness wings, and precision-built outdoor environments including perimeter overflow pools and 360-degree spillover spas. Services are sold as one-off, custom-quoted projects rather than standardized offerings.

Product overview

Encore Construction operates as a unified luxury custom home and pool building service in Middle Tennessee. The company offers two integrated core offerings: custom luxury home construction (featuring premium appliance packages including Wolf & Sub-Zero, Miele, and VRF systems, plus whole-home automation) and resort-style pool construction (including perimeter overflow pools, Finnish saunas, and wellness features). These services are presented through featured property showcases including Willow House, Villa Fiora, Arbour Flat, and Kawa Residence, each demonstrating the company's capabilities in architect-led execution, high-speed delivery (Top 1% in home-building speed), and meticulous craftsmanship.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Luxury Home Building

Quantifiable outcome

• Delivers 13,000 sq ft luxury estates in 13 months, approximately 50% faster than industry average
• +3 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Jason Brownlee (Pool Architect)coreStrategic or Co-development PartnerAward-winning pool architect who has designed multiple award-winning resort-style pools for Encore Construction clients. Collaborated on Arbour Flat (2025 award-winning pool) and Villa Fiora (2025 award-winning perimeter overflow pool with direct country club frontage).

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Premier Pools & Spas: Large custom pool builder with national franchise presence offering resort-style and high-end residential pool construction. Comparable to Encore's pool business (perimeter overflow, spillover spas, complex waterscape mechanics), though Encore operates as a regional specialist rather than franchised operator.
• Vintage Estate Homes: Luxury custom homebuilder specializing in high-end estates with a focus on architect-led execution and premium craftsmanship in California. Directly comparable to Encore's model of bespoke residential construction for ultra-high-net-worth clients, though operating in a different regional market.
• Cliffside Pools: High-end residential pool builder focused on custom designs and complex pool construction. Comparable to Encore's resort-style pool construction capabilities, including premium finishes and architectural integration.
• Spagna Construction Group: Luxury custom home builder known for architect-led high-end residential projects. Comparable to Encore's model of partnering with award-winning architects to deliver complex, design-forward estates for affluent clients.
• Aqua Design Pools: Custom pool design and construction firm specializing in luxury residential and commercial pools. Directly comparable to Encore's resort-style pool construction capabilities, including advanced waterscape features and architectural pool design.

Broad incumbents

• Toll Brothers: Large publicly traded national homebuilder with a significant luxury segment. Comparable to Encore as a builder of high-end residential properties, though it operates at vastly greater scale and across many markets rather than focusing on bespoke custom estates in a single region.

Regional players

• Matt Adam Builders: Regional luxury custom home builder serving high-net-worth clients in the Pacific Northwest with a focus on architect-collaboration and premium craftsmanship. Comparable to Encore in business model and customer profile, though operating in a different U.S. region.
• John McClain Custom Homes: Custom luxury home builder with a portfolio of high-end residential estates and strong referral-based demand. Comparable to Encore in targeting UHNW clients and delivering premium custom homes, though operating in a different geography.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/encoreconstructionTN
• LinkedInlinkedin.com/company/encore-construction-llc
• Instagraminstagram.com/encoreconstruction

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Encore Construction