What Aqua Design Pools & Spas, LLC does

Aqua Design Pools & Spas, LLC is a family-owned pool construction and maintenance company headquartered in Cumming, Georgia, operating since 1999. The firm designs, builds, renovates, and services custom in-ground gunite (shotcrete) pools for affluent residential homeowners across 25+ cities in North Georgia. Its service portfolio spans three integrated pillars: custom pool design (freeform, geometric, and infinity styles), full-service installation including concrete construction and amenities such as waterfalls, lighting, fire effects, cook stations, slides, and hardscapes, and ongoing service, maintenance, and equipment repair. The company's stated technology footprint centers on 3D design modeling for client visualization prior to construction, salt chlorination system upgrades, and energy-efficient variable-speed pump installations.

The business operates a sales-led go-to-market model in which prospects engage via website contact forms, phone inquiries, and in-person consultations, followed by property assessment and personalized 3D design development. Custom pool projects typically start at $100,000 with a standard construction timeline of 12-14 weeks, while renovation projects and equipment installations address existing pool owners. Pricing is project-based and variable depending on design complexity, features, and site conditions. The company offers financing partnerships with HFS Financial and Lyon Financial to extend purchasing power for customers, and backs all equipment installations with a 3-year warranty.

Revenue is generated through one-time construction and renovation projects, recurring maintenance subscriptions, equipment repair and replacement services, and financing-partner-enabled sales. The company markets primarily through organic search with city-specific landing pages, educational blog content, a visual gallery showcasing completed projects, and direct customer engagement channels. It is privately held with no disclosed external investors, parent company, subsidiaries, or public filings.

Name

Aqua Design Pools & Spas, LLC

Legal name

Aqua Design Pools & Spas, LLC

Website

https://aquadesignpools.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Family-owned pool construction and maintenance company serving North Georgia since 1999, specializing in custom gunite pool design, installation, renovation, and ongoing service for affluent residential homeowners across 25+ cities.

Ownership category

akta.pro rank

Product category

Pool Construction Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (238220)

akta.pro primary industry

Water Features Design & Installation (Ponds, Fountains, Waterfalls) (HSAIABAE)

akta.pro secondary industry

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)

Keywords

• Custom pool construction
• Pool maintenance services
• Pool renovation services
• In-ground pool installation
• Pool equipment repair

Headquarters

HQ city

Cumming

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Pool Construction: One-time project revenue from design and installation of custom in-ground gunite pools. Projects typically start at $100,000 and include complete construction from excavation through final landscaping touches. Revenue recognized upon project completion.
2. Pool Renovation Services: One-time and recurring project revenue from pool renovation services including resurfacing, tile work, equipment upgrades, and deck remodeling. Transforms existing pools to meet modern standards.
3. Service and Maintenance: Recurring revenue from pool maintenance services including regular cleaning, chemical balancing, equipment inspections, and repairs. Offers flexible scheduling and customizable maintenance plans for ongoing customer retention.
4. Equipment Repair and Replacement: Revenue from diagnosing and repairing pool equipment including pumps, filters, motors, and salt systems. Includes 3-year warranty on all equipment installations.
5. Financing Services: Partnership revenue model through financing partners HFS Financial and Lyon Financial, providing flexible financing options to customers and enabling higher-value project sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Aqua Design Pools & Spas, LLC designs, builds, and services custom in-ground gunite (shotcrete) pools for residential homeowners in North Georgia, using 3D design visualization to plan projects before construction. Offerings span the full pool lifecycle: custom pool design and installation (freeform, geometric, and infinity styles), renovations (resurfacing, remodeling, transformations), and ongoing service and maintenance (cleaning, equipment repair, salt system upgrades, pump and motor service). Projects typically start at $100,000 and are delivered on-site across 25+ North Georgia cities.

Product overview

Aqua Design Pools & Spas, LLC is a service-based pool construction and maintenance company operating since 1999, offering custom gunite (concrete) pool design, installation, and renovation services. The company's core offerings are organized as three integrated service pillars: Custom Pool Design Services (comprising freeform, geometric, and infinity pool design sub-products), Pool Installation and Construction (including concrete pool installation), and Service & Maintenance (encompassing equipment repair, inspections, routine maintenance, pumps/motors, and salt system upgrades). The portfolio also includes a Pool Features module offering add-ons such as waterfalls, slides, lighting, fire effects, cook stations, and hardscapes; a Renovations module with remodeling, resurfacing, and transformation services; and Types of Pools covering chlorine-free, chlorine, and saltwater systems. All services are delivered by licensed and insured technicians across North Georgia, backed by a 3-year equipment warranty.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Pool Design and Construction Collaborative 3D-modeled design and full construction of custom in-ground gunite (shotcrete) pools, including freeform, geometric, and infinity styles, for residential homeowners in North Georgia. Projects typically start at $100,000 with a standard 12-14 week construction timeline.
• Pool Renovations and Remodeling Renovation services for existing pools including resurfacing, tile work, equipment upgrades, deck remodeling, and full backyard transformations to modernize pool aesthetics and extend equipment life. Targets North Georgia homeowners with existing pools.
• Service and Maintenance Recurring pool care services including routine cleaning, water balancing, equipment inspections, and repairs for existing pools. Includes equipment repair, pumps and motors, salt system upgrades, and pool inspections, with a 3-year warranty on equipment installations.

Quantifiable outcome

• Pool can boost home value by up to 7%
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Anthony & Sylvan Pools: Established custom in-ground pool builder with operations across multiple U.S. regions. Comparable as a long-standing pool construction company offering design, build, renovation, and service with similar premium residential positioning.
• Claffey Pools: Texas-based custom pool builder with full-service offerings. Comparable as a regional residential custom pool construction and renovation specialist with similar operational scale and service model.
• Presidential Pools & Spas: Arizona-based custom pool builder with design, construction, and service offerings. Comparable as a residential custom gunite/concrete pool specialist targeting affluent homeowners in a defined regional market.
• Blue Haven Pools & Spas: National custom pool builder and franchisor with a multi-decade operating history. Directly comparable as a residential custom pool construction and renovation specialist serving multiple U.S. markets.
• Hallmark Pools & Spas: Custom pool builder serving Texas markets with design, construction, and outdoor living offerings. Comparable as a regional premium residential pool contractor with similar scope and target customer profile.
• Cody Pools: Regional custom pool builder serving Texas markets with design, construction, renovation, and service offerings. Comparable as a premium residential pool builder with a similar full-lifecycle service model.
• Premier Pools & Spas: One of the largest custom pool builders in the U.S. with a national franchise network and full-service offerings including design, construction, and service. Directly comparable as a premium custom gunite pool builder serving residential markets.
• California Pools & Landscape: Design-build custom pool and landscape contractor serving Southern California. Comparable as a premium residential pool builder offering integrated design, construction, and outdoor living features.
• River Pools: Custom fiberglass and concrete pool builder with locations across the Mid-Atlantic and Southeast. Comparable as a residential custom pool builder offering design, construction, and renovation services to homeowners.

Broad incumbents

• Pool Corporation: Largest global distributor of swimming pool supplies, equipment, and related products. While not a direct builder competitor, serves as a broad incumbent ecosystem player that pools contractors like Aqua Design rely on for pumps, filters, and equipment procurement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/aqua-design-pools-&-spas-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aqua Design Pools & Spas, LLC