Custom Sensors
Custom Sensors, Inc. is a privately held Auburn, New York hardware company that designs and sells CCD barcode scanners, fixed-mount OEM scan engines, and USB peripherals directly to SMBs, OEMs, and individual customers through its e-commerce website and phone orders.
- Company typePrivate
- Founded2002
- HeadquartersAuburn, United States
- Headcount11–50
- GTM typeB2B
- Offering—
What Custom Sensors does
Custom Sensors, Inc. is a privately held US hardware company headquartered in Auburn, New York, that designs and sells CCD barcode scanners, fixed-mount OEM scan engines, and a broad line of USB connectivity peripherals. The company's core technology centers on CCD (Charge-Coupled Device) imaging with LED illumination rather than laser-based scanning, reading barcodes through a detector array similar to a digital camera. Product lines span entry-level handheld scanners (e.g., AS8120 at $74) through advanced 2D area imagers (AS9500 at $395), cordless and Bluetooth models (BS-633, AS8020CL), fixed-mount OEM scan engines (RS8110, RS12100, BD12210X), plus complementary USB hubs, KVM switches, and serial/parallel converters.
The company's stated differentiator is its custom design service: the website explicitly notes it designs barcode and photoelectric scanning systems to specific customer requirements, addressing OEM and industrial use cases such as kiosks, vending machines, lottery terminals, and medical instruments. Products support multiple interfaces (USB, RS-232, Keyboard Wedge) with ASCII translation tables that allow drop-in integration into existing applications without software modification.
Custom Sensors operates a direct-to-consumer business model with no disclosed resellers or distributors. Revenue is generated through one-time per-unit hardware sales via its e-commerce storefront (csensors.com), phone orders, and fax-based purchase orders, with UPS shipping across the US market. Pricing is publicly listed and ranges from $4.99 cables to $395 advanced 2D imagers. The company has no disclosed funding, no institutional investors, no M&A activity, and operates from a single Auburn, NY office with 11-50 employees. The company's primary customer segments are SMBs needing point-of-sale and office scanning, OEMs embedding scanning modules into industrial equipment, and individual buyers purchasing entry-level scanners.
Custom Sensors firmographics
Firmographics- Name
- Custom Sensors
- Legal name
- Custom Sensors, Inc.
- Website
- https://csensors.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Custom Sensors, Inc. is a privately held Auburn, New York hardware company that designs and sells CCD barcode scanners, fixed-mount OEM scan engines, and USB peripherals directly to SMBs, OEMs, and individual customers through its e-commerce website and phone orders.
- Ownership category
- akta.pro rank
Custom Sensors industry classification
Industry- Product category
- Barcode Scanning Equipment
- NAICS
- Other Measuring and Controlling Device Manufacturing (334519)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Industrial-Grade Sensors & Transducer Components (Discrete sensing elements, transducers, MEMS sensors) (IMAGAJAO)
Keywords
Where Custom Sensors is headquartered
LocationHeadquarters
- HQ city
- Auburn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Custom Sensors business model
Business model- GTM type
- B2B
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Barcode Scanner Hardware Sales: One-time hardware sales of CCD barcode scanners, fixed beam scanners, decoders, and related products. Products are sold directly to customers via website and phone orders with per-unit pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level CCD Barcode Scanners |
| Unit Pricing | Pay-as-you-go | Standard CCD Barcode Scanners |
| Unit Pricing | Pay-as-you-go | Advanced/Gun-type CCD Scanners |
| Unit Pricing | Pay-as-you-go | Wireless/Bluetooth Scanners |
| Unit Pricing | Pay-as-you-go | 2D Barcode Imagers |
| Unit Pricing | Pay-as-you-go | Fixed Position/Fixed Mount Scanners |
| Unit Pricing | Pay-as-you-go | USB/Computer Peripherals |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Custom Sensors product offering
Product offeringCore offering
Custom Sensors, Inc. designs and sells barcode and photoelectric scanning systems, including CCD handheld barcode scanners (cordless, Bluetooth, and 2D imager models), fixed mount/OEM scan engines, barcode decoders, USB connectivity products (converters, hubs, peripherals), and KVM switches. The company also designs many barcode and photoelectric scanning systems to specific customer requirements, providing custom OEM integration for industrial and embedded applications.
Product overview
Custom Sensors is a technology products company specializing in barcode scanning and connectivity solutions. The product portfolio consists of multiple product categories: CCD barcode scanners (handheld, cordless, wireless/Bluetooth, and 2D imagers), fixed mount OEM scan engines, barcode decoders, USB products (converters, hubs, peripherals, add-in cards, video adapters), KVM switches (2-port and 4-port models with various features), and connectivity converters/extenders. The barcode scanner line includes models like AR3100, AS8210 (2D capable), AS9300 (2D imager), and wireless BS-633 (Bluetooth). The USB product line includes adapters, converters, hubs, and peripherals. KVM switches range from basic 2-port models to advanced 4-port KVMP switches with USB hub functionality. The company also offers fixed beam barcode scanners, barcode decoders, and serial/parallel converters for industrial and OEM applications.
Differentiator
Problem solved
Functional benefit
Products and services
- AR3100/AR3105 Series Barcode Scanner
Companies that use Custom Sensors
Customer profileSegments3 records
Ideal customer profiles2 records
Custom Sensors technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Custom Sensors partnerships and signals
Strategic signalScale indicators2 records
Expansion highlights4 records
Custom Sensors competitors and assessment
Company assessmentDirect peers
- Socket Mobile: Specialty provider of compact and Bluetooth-enabled barcode scanners (S740, DuraScan) targeted at SMB and mobile workflows. Closely comparable on handheld/wireless form factors and direct/SMB sales motion.
- Zebra Technologies: Global market leader in barcode scanners, fixed-mount OEM scan engines, and industrial data capture. Most direct competitor to Custom Sensors across handheld, cordless, and fixed-mount CCD/imager scanner categories serving retail and industrial customers.
- Cognex: Leading machine-vision and industrial image-based barcode reader vendor (DataMan). Competes in industrial fixed-mount and OEM vision-based scanning, representing the imaging/2D trajectory of the same OEM scanner category.
- Datalogic: Specialty barcode reader, fixed-mount OEM scan engine, and industrial automation provider. Direct competitor in OEM scan engines used in kiosks, vending, and manufacturing automation — a core Custom Sensors OEM vertical.
- Code Corporation: Specialty barcode reading and OCR/imaging technology vendor serving healthcare, public safety, and industrial OEM integrations. Comparable as an OEM-focused niche scanner specialist competing against larger players.
- Opticon Sensors: Niche manufacturer of CCD and 2D barcode scanners, fixed-mount OEM scan engines, and photoelectric sensors. Closely mirrors Custom Sensors' combination of handheld CCD scanners and OEM/photoelectric sensing products.
- Honeywell (Sensors & Productivity Solutions): Major manufacturer of handheld and fixed-mount barcode scanners, OEM scan engines, and mobility solutions. Competes across the same CCD/imager handheld and fixed-mount OEM segments Custom Sensors addresses.
Broad incumbents
- IOGEAR: Established connectivity peripherals vendor whose KVM switches, USB hubs, and converters compete directly with Custom Sensors' CS-series KVM and USB adapter lines. Comparable on the non-scanner adjacency products.
Emerging players
- Wasp Barcode Technologies: Provider of barcode scanners, label printers, and inventory-tracking solutions sold directly to small and mid-sized businesses. Comparable in SMB-focused, direct-sales positioning of barcode scanners and peripherals.
- Unitech (Unitech Electronics): Manufacturer of handheld and fixed-mount barcode scanners and mobile data-collection terminals in industrial and retail segments. Comparable product catalog with a similar OEM and SMB go-to-market overlap.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Custom Sensors social profiles
Digital presenceCustom Sensors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Custom Sensors leadership team
Management profileNumber of profiles
Custom Sensors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Custom Sensors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Custom Sensors
What does Custom Sensors do?
Custom Sensors, Inc. designs and sells barcode and photoelectric scanning systems, including CCD handheld barcode scanners (cordless, Bluetooth, and 2D imager models), fixed mount/OEM scan engines, barcode decoders, USB connectivity products (converters, hubs, peripherals), and KVM switches. The company also designs many barcode and photoelectric scanning systems to specific customer requirements, providing custom OEM integration for industrial and embedded applications.
Is Custom Sensors a public or private company?
Custom Sensors is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Custom Sensors founded?
Custom Sensors was founded in 2002. It employs 11 to 50 people.
Where is Custom Sensors based?
Custom Sensors is headquartered in Auburn, United States, in the North America region.
How does Custom Sensors make money?
One revenue line is on record: barcode Scanner Hardware Sales.
Who are Custom Sensors's main competitors?
Direct peers on record are Socket Mobile, Zebra Technologies, Cognex, Datalogic, Code Corporation, Opticon Sensors and Honeywell (Sensors & Productivity Solutions). IOGEAR is listed as a broad incumbent. Emerging players are Wasp Barcode Technologies and Unitech (Unitech Electronics).
Does Custom Sensors have an API?
No public API is recorded for Custom Sensors.
What industry is Custom Sensors in?
Custom Sensors's product category is Barcode Scanning Equipment. Its primary akta.pro industry code is IMAGAJAO, Industrial-Grade Sensors & Transducer Components (Discrete sensing elements, transducers, MEMS sensors). Its NAICS code is 334519 and its SIC code is 3823.