Eifel Tourism

What Eifel Tourism does

Eifel Tourismus GmbH is the official destination marketing organization for the Eifel region in western Germany, founded on July 3, 2000, and headquartered in Prüm, Germany (registered at Wittlich HRB 32284). It operates as a publicly-funded private limited company (GmbH) serving tourists, regional businesses, and local tourism organizations across ten Eifel districts spanning North Rhine-Westphalia, Rhineland-Palatinate, and the German-speaking community of Belgium. The organization is led by Managing Director Wolfgang Reh and governed by a Supervisory Board chaired by Markus Ramers, Landrat of Kreis Euskirchen.

The company's core product is the multi-language eifel.info destination portal, supplemented by a destination.one-powered Digitaler Reiseführer progressive web app, the deskline booking system, the eifel.teejit.io partner e-learning platform, and the Digitales Eifel-Magazin editorial property. Technology integrations include Outdooractive for route data, booking.com and Regiondo for bookings, Google Analytics/Tag Manager, OpenStreetMap, and reCAPTCHA. The proprietary EIFEL Framework, developed with public funding, anchors the digital platform stack and supports Open Data content distribution. Eifel Tourism is also a project partner in the Tourismus Data Intelligence Initiative NRW (TDII), positioning it within the German tourism AI ecosystem.

Revenue is generated through four principal streams: mandatory recurring marketing contributions from local tourism organizations and regional businesses; EIFEL brand licensing fees across four sub-labels (Arbeitgeber, Gastgeber, Produzent, Energie) managed by Regionalmarke Eifel GmbH; fee-based corporate communications services (Unternehmensreportage at €850, audio podcast at €1,600, video reportage at €6,500); and merchandise/book sales via eifel-shop.com. The company is publicly financed through EU programs (REACT-EU, Interreg V, EFRE) and the states of NRW and Rhineland-Palatinate, with no private equity or venture capital involvement. The protected EUIPO trademark (No. 015237472) underpins the brand licensing economy.

Name

Eifel Tourism

Legal name

Eifel Tourismus GmbH

Website

https://eifel.info

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Eifel Tourismus GmbH is the publicly-funded destination marketing organization for the German Eifel region, operating the eifel.info tourism portal, booking systems, and EIFEL brand licensing program across ten districts in North Rhine-Westphalia, Rhineland-Palatinate, and Belgium.

Ownership category

akta.pro rank

Product category

Tourism Marketing Services

NAICS

Convention and Visitors Bureaus (561591), Travel Agencies (561510), Tour Operators (56152)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Advertising Agencies (7311)

akta.pro primary industry

Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH)

akta.pro secondary industries

Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH), Outdoor Adventure Tour Operators (Hiking, Rafting, Climbing, Safari) (THAAAAAE), Tours, Activities & Experiences Booking (HSACAKAF)

Keywords

• Destination marketing services
• Tourism information platform
• Regional brand licensing
• Outdoor recreation tourism
• Accommodation booking platform

Headquarters

HQ city

Prüm

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Contributions: Marketing fees paid by local tourism organizations and businesses within the Eifel region. These are mandatory contributions from tourism partners and local tourism organizations that fund the marketing activities of Eifel Tourismus GmbH.
2. Brand Licensing (Markennutzung): Licensing fees from businesses and organizations using the EIFEL brand/logo. License fees from brand users (Markennutzer) who pay for the right to use the protected Eifel trademark.
3. Corporate Communications Services: Fee-based services including company reportages, video productions, and podcasts for businesses. Pricing: €850 for text/image package, €1,600 for audio podcast, €6,500 for video reportage.
4. Eifel Shop Sales: Revenue from selling maps, books, and branded merchandise through the eifel-shop.com platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Eifel Tourismus GmbH is the official destination marketing organization for the Eifel region, operating the multi-language eifel.info tourism portal that provides destination information, accommodation search, and experience bookings. The company markets the Eifel as a nature-based destination defined by volcanic landscapes, the Nationalpark Eifel, and the UNESCO Global Geopark. In parallel, it manages the EIFEL brand licensing program, partners with local tourism organizations and the Zukunftsinitiative Eifel network, and sells branded merchandise and corporate communications services.

Product overview

Eifel Tourism GmbH operates a comprehensive multi-platform tourism ecosystem for the Eifel region. The core product is the eifel.info destination platform (www.eifel.info), a multi-language tourism portal offering hiking, cycling, nature experiences, and accommodation bookings. Supporting this are the Digitaler Reiseführer PWA (progressive web app with QR code access), the deskline booking system for reservations, and the eifel.teejit.io e-learning platform for partner training. The company also maintains the Digitales Eifel-Magazin digital magazine, the Eifel-Shop merchandise store, the EIFEL Award recognition program, and the EIFEL Markennutzung brand licensing system. Additional services include corporate reporting (Unternehmensreportage) for business PR and the Pressecenter for media communications. The Qualitätsmanagement Eifel platform supports partner quality standards.

Differentiator

Problem solved

Functional benefit

Brands

• Eifel.info: Official tourism portal for the Eifel region offering vacation planning, accommodation search, hiking, cycling, nature experiences, and booking services.
• Eifel-SHop
• Entdecke Eifel
• Eifel-Magazin
• Standort Eifel
• Wirtschaft Eifel

Products and services

• Eifel.info Tourism Platform

Quantifiable outcome

• Over 100 crime novels set in the Eifel region have been published since 1988, creating significant cultural tourism draw
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability2 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• Rheinland-Pfalz TourismuscoreStrategic or Co-development PartnerState tourism organization for Rhineland-Palatinate. Eifel Tourism operates as a partner in regional tourism marketing, with RLP Gold Markenpartner status. Supported by Ministry for Economic Affairs, Transport, Agriculture and Viniculture of Rhineland-Pfalz.
• Tourismus NRW (NRW Tourismus)coreStrategic or Co-development PartnerState tourism organization for North Rhine-Westphalia. Eifel Tourism collaborates on destination marketing and participates in NRW-wide tourism initiatives including the Tourismus Data Intelligence Initiative (TDII).
• Interreg V EMR (European Macroregional)majorStrategic or Co-development PartnerEU Interreg V program for the Eifel-Ardennes region. Eifel Tourism participates in RANDO-M project for cross-border cycling and hiking tourism. Funded projects include Grenzen.los Roermond-Luxembourg and Kaiser.Genuss Aachen-Trier.
• Zukunftsinitiative Eifel (ZIE)coreStrategic or Co-development PartnerUmbrella organization for 10 Eifel districts across NRW and Rhineland-Palatinate plus German-speaking community of Belgium. Dachmarke (umbrella brand) coordinating regional development, culture, tourism, and economic initiatives. Awards EIFEL Award annually.
• Regionalmarke Eifel GmbHcoreStrategic or Co-development PartnerOperates the four-color EIFEL quality brand for certified regional products and services. Founded 2005, funded by license fees from brand users. Manages quality certification for EIFEL Arbeitgeber, EIFEL Energie, EIFEL Gastgeber, and EIFEL Produzent labels.
• LEADER Eifel-ArdennenminorStrategic or Co-development PartnerEU rural development program. LEADER forums and initiatives support local development projects in Eifel Ardennes cross-border region.
• destination.one GmbHcoreTechnology or IntegrationDigital platform provider for the progressive web app (PWA) digital travel guide. Provides digital infrastructure for the discover.eifel.info portal featuring maps, tours, excursion destinations, and gastronomy listings.
• shapefruit AGminorImplementation/ SI/ Consulting PartnerCommunication and advertising agency specializing in tourism. Responsible for technical implementation and design of the tourism.eifel.info website.
• Eifel-Touristik Agentur NRW e.V.minorChannel Partner/ Reseller/ DistributorLocal tourism marketing organization in NRW, with dedicated meeting service support through Eifel Tourismus GmbH.
• EWIV Eifel-Ardennen MarketingminorChannel Partner/ Reseller/ DistributorEuropean Economic Interest Grouping (EEIG) for cross-border Eifel-Ardennes marketing activities.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Allgäu GmbH: Regional DMO for the Allgäu region in southern Germany. Operates comparable destination platform, brand licensing program, and quality certification for regional businesses.
• Tourismusverband Franken e.V. Regional tourism association for Franconia (Franken) in Bavaria. Comparable DMO structure with destination portal, partner network, and quality brand for regional products.
• Schwarzwald Tourismus GmbH: Destination marketing organization for Germany's Black Forest region. Direct DMO peer running destination booking platforms, multi-channel marketing, and partner networks for outdoor tourism.
• Rheinland-Pfalz Tourismus GmbH: State DMO for Rhineland-Palatinate. Direct strategic partner with gold-tier brand partner status; comparable multi-platform destination marketing mandate.
• Tourismus NRW (NRW Tourismus): State-level tourism organization for North Rhine-Westphalia. Listed as a strategic partner of Eifel Tourismus; operates coordinated destination marketing across NRW including TDII initiative.
• Saarland Tourismus (Zentrale für Tourismus): Regional DMO for the Saarland, a German state with similar rural/proximity-to-urban-markets profile. Eifel Tourismus participates in cross-border Eifel-AR-Eifel networking with this region.

Others

• Regiondo GmbH: Booking platform provider used by Eifel Tourismus for experiences and activities bookings (alongside deskline). Comparable booking infrastructure used by many DMOs.
• Outdooractive AG: Outdoor activity platform and database provider integrated with Eifel Tourismus for trail/route content. Functions as technology partner and infrastructure layer for hiking and cycling content.
• destination.one GmbH: Digital platform provider for Eifel Tourismus's discover.eifel.info PWA travel guide. Provides destination portal infrastructure for German tourism organizations.

Broad incumbents

• Tourismus Marketing GmbH Baden-Württemberg: State tourism board for Baden-Württemberg with larger budget and broader portfolio. Comparable DMO function serving a different German state.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/Eifelvideos
• Facebookfacebook.com/eifelfanpage
• Instagraminstagram.com/eifeltourismus
• Pinterestpinterest.de/Eifeltourismus

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eifel Tourism