Sportpiu Health & Sport Clubs

What Sportpiu Health & Sport Clubs does

Sportpiù Health & Sport Clubs, legally operated through TREND Srl, is a family-owned Italian fitness and wellness operator founded in 1981 by Dario Gamba in Curno, Bergamo province. The company runs six owned club locations across Lombardy, organized under two sub-brands: Sportpiù City (urban fitness clubs in Bergamo, including Baioni City Club and San Bernardino City Club) and Sportpiù Resort (destination wellness clubs in Cenate Sotto, Curno, and the flagship Zingonia-Verdellino complex), plus a women-focused Area Donna facility in Bergamo. Service mix centers on fully equipped fitness rooms with on-floor trainer guidance, group courses (Zumba, Spinning, Pilates, Yoga, Tabata, water fitness), indoor and outdoor swimming pools (including aquatic rehabilitation), a Vitality Area SPA with thalassotherapy, sauna, Turkish bath and hydromassage, tennis, a beauty center, and an on-site restaurant/bar. Operational features include the Più Zone heart-rate monitoring system (chest-strap, real-time display in fitness room and group classrooms) and BIA bioelectrical impedance body-composition testing with trainer support.

The company monetizes through recurring membership subscriptions plus ancillary spend across spa, beauty, personal training and F&B, with a free initial trainer consultation (typical fee €40) used as the primary customer-acquisition lever. Distribution is exclusively direct-to-consumer through the six physical clubs in the Bergamo area; the company has no online-only offering and no third-party distribution. Marketing is largely digital and organic — flagship site centrisportpiu.it plus dedicated sub-brand sites sportpiucityclub.it and sportpiuresort.it, complemented by Facebook and YouTube channels, GDPR-compliant email newsletters, and member testimonials. Customer segments span general fitness enthusiasts, aquatic sports and rehabilitation users, and spa and wellness customers. The corporate structure groups TREND Srl (parent) with ZINGONIA SPORTPIÙ LIFESTYLE CLUB, IMMOBILIARE TENNIS SRL, and CENTRO SPORTPIU' ZINGONIA SPORTIVA DILETTANTISTICA, the last of which is registered with CONI (no. 172302) as an amateur sports association. There is no evidence of external investors, public listing, or funding rounds.

Name

Sportpiu Health & Sport Clubs

Legal name

TREND Srl

Website

https://centrisportpiu.it

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

101–250 employees

Short description

Sportpiù Health & Sport Clubs is a family-owned Italian fitness and wellness operator founded in 1981, running six Sportpiù City and Sportpiù Resort clubs in the Bergamo province offering gyms, pools, spa, tennis, beauty services, and group classes to individual consumer members.

Ownership category

akta.pro rank

Product category

Fitness & Wellness Clubs

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Multi-Sport Complexes & Community Sports Parks (MPAKAEAH)

akta.pro secondary industries

Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash) (MPAKABAF), Sports & Recreation Lessons (Surfing, Skiing, Golf, Tennis) (THAJAKAN)

Keywords

• Fitness club memberships
• Wellness spa services
• Group fitness classes
• Personal training services
• Swimming and tennis

Headquarters

HQ city

Curno

HQ country

Italy

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Fitness and Wellness Memberships: Recurring membership fees for access to fitness facilities, pools, spa, tennis courts, and group classes. Clubs are differentiated into Sportpiù City (urban fitness) and Sportpiù Resort (premium wellness experience) tiers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Sportpiù operates a network of fitness and wellness clubs in the Bergamo province of Italy, offering members access to fully equipped gyms, indoor and outdoor swimming pools, spa and thalassotherapy facilities, tennis courts, beauty treatments, group fitness classes, personal training, and on-site restaurant and bar services. The brand is split into Sportpiù City (urban fitness clubs) and Sportpiù Resort (premium wellness destination clubs), sold primarily as recurring memberships bundled with access to multiple amenities.

Product overview

Sportpiù Health & Sport Clubs operates a network of fitness and wellness clubs in Italy, differentiated into two main sub-brands: Sportpiù City (urban fitness clubs) and Sportpiù Resort (resort-style wellness facilities). The portfolio centers on comprehensive health and fitness services including fully equipped gyms (Sala Fitness) with Personal Training and Group Courses (Zumba, Spinning, Yoga, Pilates, etc.), aquatic facilities with indoor/outdoor pools and water fitness programs, a Vitality Area/SPA featuring thalassotherapy, hydromassage, sauna, and Turkish bath, a Beauty Center for aesthetic treatments, Tennis Club, and on-site restaurant services. The clubs also offer specialized features like Più Zone cardio monitoring and BIA body composition testing. Founded in 1981 by martial arts champion Dario Gamba, the company positions itself on providing holistic wellness combining physical fitness with mental wellbeing and nutrition guidance.

Differentiator

Problem solved

Functional benefit

Products and services

• Sala Fitness (Fitness Room) Fully equipped gym with cardio machines, weights, and resistance equipment, supported by trainer guidance and personalized workout plans for members seeking general fitness, toning, strength, or cardiovascular training.
• Piscina (Swimming Pool) Indoor and outdoor swimming facilities offering free swimming, aquatic courses, functional rehabilitation, and recreational water activities for members and aquatic-sport enthusiasts.
• Vitality Area / SPA Wellness spa featuring thalassotherapy pool, hydromassage, Turkish bath, sauna, ice pool, and relaxation area designed to regenerate muscles, accelerate fitness results, and provide recovery and relaxation.
• Beauty Center Aesthetic services center offering beauty treatments, skin care, and body wellness services, marketed as the Beauty Area at the Zingonia club with a downloadable service brochure.
• Tennis Club

Quantifiable outcome

• Free initial trainer consultation (typically valued at €40) offered to first-time visitors

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• McFIT Italia: European low-cost fitness chain with significant Italian presence; comparable to Sportpiù City at the basic fitness level, with broader scale and lower pricing that pressures urban membership economics across the Italian market.
• Basic-Fit: Largest low-cost fitness operator in Europe with growing Italian footprint; broadly comparable membership-based fitness model with a value-positioning that increasingly competes for price-sensitive Italian consumers.

Direct peers

• GetFit: Italian low-cost fitness chain operating multiple urban clubs; comparable to Sportpiù City in targeting mass-market urban fitness consumers, though positioned at a significantly lower price point that pressures Sportpiù's urban tier.
• FitActive: Italian low-cost 24/7 fitness chain with multiple locations; comparable urban fitness positioning and recurring-membership model to Sportpiù City, with aggressive pricing that intensifies competition for entry-level Italian consumers.
• Virgin Active Italia: Premium membership-based fitness and wellness club operator in Italy with multiple urban and resort-style locations; directly comparable to Sportpiù in business model (recurring memberships, group classes, pools, spa) and target customer (middle-to-upper-income Italian consumers).
• Anytime Fitness Italia: 24/7 franchise-based fitness club network with multiple Italian locations; comparable recurring-membership model and urban fitness positioning, representing a competing format for Sportpiù's City customers.
• QC Terme: Italy's leading spa/wellness resort chain with multiple premium locations across Northern Italy; directly comparable to Sportpiù's Resort tier (Vitality Area, thalassotherapy, hydrotherapy, sauna, Turkish bath) and similar premium positioning.

Emerging players

• Wellhub (Gympass): Corporate wellness platform offering employees access to a network of fitness clubs; relevant comparator because corporate wellness partnerships represent a structural threat (or opportunity) to traditional club operators like Sportpiù.

Others

• Forte Village Resort (Wellness & Spa): Premium Italian destination resort with a major wellness/spa and fitness offering; thematically comparable to Sportpiù Resort for high-end wellness consumers, though a hospitality operator rather than a membership club.

Regional players

• CUS (Centro Universitario Sportivo): Italian university-affiliated sports clubs offering fitness, swimming, and racquet sports at subsidized pricing; partial competitor primarily for student/young-adult members within Sportpiù's catchment areas.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCpES2OlxN9kTof70FUOqiPw
• Facebookfacebook.com/sportpiuzingonia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportpiu Health & Sport Clubs