CCI Ammunition

What CCI Ammunition does

CCI Ammunition is a U.S.-based, privately held manufacturer of rimfire and handgun ammunition founded in 1951 and headquartered at 2299 Snake River Avenue in Lewiston, Idaho, where it has continuously produced ammunition for over 75 years. The company operates two primary sub-brands — CCI as the premium offering and Blazer as the value-tier line — with an rimfire catalog spanning roughly twenty SKUs including Mini-Mag, Stinger, Clean-22 (polymer-coated for reduced fouling), Suppressor Max and 22 Suppressor (sub-sonic for use with sound suppressors), Segmented Hollow Point (fragmenting varmint round), Uppercut (defense-oriented jacketed hollow point in 22 LR and 22 WMR), Green Tag (competition), and Quiet-22, alongside primers for reloading and a lead-free bismuth shotshell in 10mm Auto for pest control. Underlying differentiation rests on proprietary bullet geometries and coating technology, most notably the Clean-22 polymer bullet coating that reduces lead and copper barrel fouling by 60–80% per the company's claims, segmented hollow-point designs that fragment into three pieces on impact, and CCI priming formulations that the company describes as "legendary" for reliability across semi-automatic platforms.

The business model is straightforward unit-based ammunition sales across two channels: direct-to-consumer e-commerce via cci-ammunition.com (with free shipping above $99), U.S. retail through a store-locator-driven network of authorized dealers, and international distribution through third-party distributors in markets outside the United States. Pricing is per-round/per-box unit pricing ranging from approximately $4.99 for Blazer value rimfire to $155.99 for 1,500-round bulk rimfire packs, with use-case-specific SKUs at premiums (e.g., Uppercut self-defense rounds and Green Tag competition ammunition). Customer segments are horizontal-by-use-case rather than vertical-by-industry, spanning varmint/pest control shooters, small game and recreational shooters, target and plinking shooters, self-defense users, and competition shooters. CCI is a subsidiary of The Kinetic Group, the ammunition-focused strategic operating company, and is not publicly listed. Headcount per firmographic data is 51–100 employees.

Name

CCI Ammunition

Legal name

CCI Ammunition

Website

https://cci-ammunition.com

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

51–100 employees

Short description

CCI Ammunition, founded in 1951 in Lewiston, Idaho, manufactures rimfire and handgun ammunition under the CCI and Blazer sub-brands, serving recreational, varmint, self-defense, and competition shooters via DTC e-commerce, U.S. retail, and international distribution; it is a subsidiary of The Kinetic Group.

Ownership category

akta.pro rank

Product category

Ammunition Manufacturing

NAICS

Small Arms Ammunition Manufacturing (332992), Small Arms, Ordnance, and Ordnance Accessories Manufacturing (332994)

SIC

Ordnance & Accessories, (No Vehicles/Guided Missiles) (3480)

akta.pro primary industry

Ammunition Manufacturing (Small-, Medium- & Large-Caliber) (IMABAHAG)

akta.pro secondary industries

Fuzes, Primers, Detonators & Initiation Systems (IMABAHAJ), Firearms & Ammunition Retail (CRAMAKAA)

Keywords

• Rimfire ammunition
• Centerfire handgun ammunition
• Reloading primers
• Varmint hunting ammunition
• Suppressor-optimized ammunition

Headquarters

HQ city

Anoka

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Ammunition Product Sales: CCI Ammunition generates revenue through the sale of rimfire and handgun ammunition products directly to consumers via their e-commerce platform and through distribution channels including retail stores and international distributors. Products include various calibers of rimfire ammunition (22 LR, 22 Long, 22 WMR, 17 HMR, 17 Mach 2) and handgun ammunition.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

CCI Ammunition manufactures and sells rimfire and centerfire handgun ammunition under the CCI and Blazer sub-brands, plus reloading primers. Its rimfire catalog spans calibers such as 22 LR, 22 Long, 22 WMR, 17 HMR, and 17 Mach 2, with specialized product lines (e.g., Clean-22, Stinger, Suppressor Max, Segmented Hollow Point, Uppercut, Green Tag, Mini-Mag) targeting use cases including varmint control, small game hunting, target shooting, suppressor use, self-defense, and competition.

Product overview

CCI Ammunition is a manufacturer of rimfire and centerfire ammunition products. The company operates two primary sub-brands: CCI (the premium brand) and Blazer (the value-oriented brand). CCI's rimfire portfolio includes specialized product lines targeting different use cases: Mini-Mag for general-purpose shooting with high velocity, Clean-22 for reduced-fouling polymer-coated bullets, Suppressor Max and 22 Suppressor for suppressed firearm applications, Segmented Hollow Point for varmint control with fragmenting bullets, Uppercut for self-defense, Stinger for maximum velocity, Green Tag for competitive shooting, and Standard/Quiet variants for target shooting. The Blazer sub-brand offers budget-friendly rimfire ammunition. Beyond rimfire, CCI also produces primers for reloading, and has recently expanded into lead-free bismuth shotshell ammunition. The company was founded in 1951 and is headquartered in Lewiston, Idaho.

Differentiator

Problem solved

Functional benefit

Brands

• CCI: Primary brand offering rimfire ammunition including Mini-Mag, Stinger, Segmented Hollow Point, Suppressor Max, and other product lines.
• Blazer

Products and services

• CCI Mini-Mag HP

Quantifiable outcome

• Clean-22 reduces lead buildup in suppressors by 60 to 80 percent
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Gun Owners CareminorStrategic or Co-development PartnerAn initiative by the National Shooting Sports Foundation providing resources for gun owners and their families about mental health and suicide prevention. CCI supports this industry-wide effort to promote responsible gun ownership and mental health awareness.
• Congressional Sportsmen's FoundationcoreStrategic or Co-development PartnerCCI's parent company Federal is a major sponsor of the Congressional Sportsmen's Foundation, which has advocated for hunters, anglers, and shooters with policymakers since 1989, protecting the outdoor heritage for future generations.
• FIXNICSminorStrategic or Co-development PartnerOrganization advocating for improved record-sharing to the National Instant Criminal Background Check System. CCI supports efforts to increase compliance and records submission to NICS database.
• MidwayUSA FoundationcoreStrategic or Co-development PartnerCCI and Federal partner with the MidwayUSA Foundation to support youth shooting sports programs across the country. The organization provides fundraising and development programs for shooting sports programs nationwide.
• National Rifle Association (NRA)coreStrategic or Co-development PartnerCCI supports NRA's training programs ranging from introductory firearms handling to expert marksmanship. The partnership helps promote firearms education and responsible ownership.
• National Shooting Sports Foundation (NSSF)coreStrategic or Co-development PartnerNSSF works on behalf of CCI and other industry members to ensure the firearms and ammunition business remains healthy and in a positive light. NSSF advocates for the industry with policymakers and promotes responsible firearms ownership.
• NSSF Real SolutionscoreStrategic or Co-development PartnerProgram that works on behalf of Federal and other industry leaders to promote firearm safety and responsible use, storage, and ownership of firearms. Serves as a leading voice in national conversations about responsible gun ownership.
• Operation Secure StoreminorStrategic or Co-development PartnerJoint initiative between NSSF and ATF to help Federal Firearms Licensees make security-related decisions to deter and prevent thefts. Vista Outdoor (CCI's parent) also supports the FFL Protection Act for increased penalties against theft.
• NSSF SHARE CenterminorGTM or Marketing PartnerPlatform developed by NSSF to help amplify collective education efforts about the firearms industry's safety initiatives and responsible ownership programs, keeping mainstream audiences informed.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hornady Manufacturing: Privately held U.S. ammunition manufacturer with rimfire offerings and a strong reputation for precision and varmint rounds. Comparable to CCI in serving premium hunting, varmint, and self-defense shooting segments.
• Remington Ammunition: Major U.S. ammunition brand (Remington Ammunition, Vista-based under new ownership) with rimfire lines such as Golden Bullet and Thunderbolt. Competes head-to-head with CCI at mass retail and shares comparable target customer profiles.
• Winchester Ammunition: Iconic U.S. ammunition manufacturer (Olin Corporation) with a deep rimfire and centerfire portfolio including Super-X, Wildcat, and Varmint HE. Directly competes with CCI across sporting-goods retail and shares the same target shooter segments.
• Federal Premium Ammunition: Sister brand under The Kinetic Group (formerly Vista Outdoor's ammunition segment), manufacturing rimfire and centerfire ammunition. Most directly comparable to CCI given shared manufacturing footprint, shared distribution, and overlapping rimfire product lines.
• Lapua: European rimfire specialist (Nammo) known for premium competition and accuracy-grade 22 LR and centerfire. Comparable to CCI's Green Tag and Pistol Match lines in the precision rimfire and competition shooter segments.
• Magtech Ammunition: Brazil-based ammunition manufacturer with rimfire, handgun, and shotshell offerings distributed widely in the U.S. Comparable to CCI in the value/utility rimfire segment and Blazer-style price-tier competition.
• Eley: UK-based rimfire ammunition specialist, dominant in Olympic and competitive 22 LR. Comparable to CCI's premium competition offering (Green Tag) and to its specialty rimfire technology focus.
• Aguila Ammunition: Mexico-based rimfire and shotshell manufacturer with strong 22 LR presence in the U.S. market. Comparable to CCI as a value-and-volume rimfire competitor with overlapping high-velocity and bulk-pack SKUs.
• Sig Sauer (Ammunition Division): Firearms and ammunition manufacturer with growing Elite Performance and V-Crown lines covering rimfire and centerfire. Comparable to CCI in serving self-defense, hunting, and tactical shooters with branded ammunition lines.

Broad incumbents

• Browning Ammunition: Firearms and accessories leader (Browning/BROWNING-Vista-related distribution) with a smaller ammunition portfolio. Less rimfire-focused than CCI but overlaps in hunting and self-defense segments and shares similar retail channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/cciammunition
• YouTubeyoutube.com/user/CCILeader
• Facebookfacebook.com/CCILeader
• Instagraminstagram.com/cciammunition
• LinkedInlinkedin.com/company/cci-speer-ammunition

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CCI Ammunition