IDW

What IDW does

IDW is a privately held software development and web design firm headquartered in Tacna, Peru, founded in 2005. The company delivers custom web applications, mobile apps, e-commerce systems, and business management software, with a primary own-product called Credinnova — a loan management platform built using Design Thinking methodology to help lenders reduce delinquency rates. Its disclosed technology stack is conventional web-development tooling: PHP7, Laravel, HTML5, CSS3, JavaScript, MariaDB, and MySQL. The firm reports 11–50 employees and states that operations also extend to the USA from the industrial free zone for software in Tacna.

The company's business model is professional services: project-based, quote-priced engagements with multi-year contracts, supplemented by an own-product SaaS offering (Credinnova). Go-to-market is sales-led and direct, with referrals, portfolio presentation, and industry association memberships (APESOFT, Cámara de comercio de Tacna, Asociación FinTech Perú) serving as the main channels. Customer segments are primarily SMBs across a deliberately diversified set of verticals — gaming/casinos, financial services, retail, currency exchange, maritime-port logistics, agriculture, and audiovisual production — with a small number of enterprise engagements (notably regulatory/compliance work such as REGAP for casino AML).

IDW positions itself around a Design Thinking methodology and user-first design philosophy. The firm has no disclosed funding rounds, no institutional investors, no M&A activity, and no publicly stated revenue. Its competitive differentiation rests on cross-vertical domain experience and a methodology-driven approach, rather than proprietary technology or AI capability. Geographic expansion to the USA is documented, but post-2019 project activity is absent from available sources, limiting visibility into recent momentum.

Name

IDW

Legal name

IDW

Website

https://idw.com.pe

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

IDW is a privately held Peruvian software development firm based in Tacna that delivers custom web and mobile applications for SMBs across gaming, fintech, retail, logistics, and other verticals, and operates the Credinnova loan management platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Tacna

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software Development Services: Custom software development services including web applications, mobile apps, and business systems. Project-based engagement with clients across various industries, providing comprehensive systems with internet availability and scalability.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

IDW is a software development and web design agency that builds custom web applications, mobile apps, e-commerce systems, and business management platforms for clients across multiple industries. Its service portfolio covers software development, professional web design, and business innovation/digital strategy consulting, delivered via project-based engagements. The company also owns Credinnova, a loan management platform developed using Design Thinking methodology.

Product overview

IDW is a software development company based in Tacna, Perú that offers a portfolio of services including software development, professional web design, and business innovation. Their primary own product is Credinnova, a loan management platform developed using Design Thinking methodology. The company also delivers custom web development projects across various industries including e-commerce, financial services, entertainment, and logistics. The services are offered as distinct but complementary offerings, with software development forming the core capability supplemented by design and business strategy services.

Differentiator

Problem solved

Functional benefit

Products and services

• Software Development Services Comprehensive custom software development service that builds internet-available, scalable business systems, including web applications, mobile apps, e-commerce platforms, and business management systems. Targeted at SMBs and enterprises across multiple industries.
• Professional Web Design Services Customized web design service delivering mobile-adaptive, SEO-optimized websites that solve real business challenges through proper workflow, usability, branding, typography, color, and style. Targeted at businesses needing an online presence or digital storefront.
• Business Innovation Services Digital strategy consulting service that helps clients discover and validate real business needs and develop ideas for technology-based solutions. Combines marketing consulting, design, and strategic planning to address business challenges through digital channels.
• Credinnova Loan management platform that helps companies and organizations providing loans to better manage their customer relationships and reduce delinquency rates through communication innovations. Built by IDW using Design Thinking methodology. Targeted at SMB lenders and financial services organizations.

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• APESOFTminorOthersIndustry membership association for software companies. IDW is recognized by this organization as a member.
• Cámara de comercio, industria y producción de TacnaminorOthersChamber of commerce, industry and production of Tacna. IDW is recognized by this chamber as a member company.
• Asociación FinTech PerúminorOthersFinTech Peru Association. IDW is a member, indicating specialization or interest in financial technology solutions.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Accenture: Accenture is a global IT services and consulting giant that delivers custom software, digital transformation, and systems integration for enterprise clients. It is comparable to IDW as a broad incumbent in the same custom software and systems integration space, with far larger resources and global footprint.
• Globant: Globant is a large LATAM-headquartered IT services and digital transformation company offering custom software, design, and AI engineering at global scale. It is a broad incumbent operating in the same custom software and digital product space as IDW, but at significantly larger scale and broader geographic reach.
• Endava: Endava is a global technology services company delivering custom software, digital products, and platform engineering across multiple verticals. It overlaps with IDW in custom software and web development delivery and shares a similar design-led, agile methodology, but operates at far greater scale.
• Tata Consultancy Services: TCS is one of the world's largest IT services providers, offering custom software development, application management, and digital transformation globally. It overlaps with IDW in custom software services and multi-vertical delivery but operates at massively greater scale.

Direct peers

• Rootstrap: Rootstrap is a US/LATAM custom software development agency that delivers web, mobile and digital products for SMB and enterprise clients. It overlaps with IDW in offering project-based custom development with design-thinking-led discovery and similar SMB-to-mid-market customer focus.
• BairesDev: BairesDev is a LATAM-based nearshore software development company that staffs and delivers custom web and mobile projects for US and global clients. It is directly comparable to IDW in offering custom software development services with similar geographic labor arbitrage, though at significantly greater scale.
• Sofka Technologies: Sofka is a LATAM digital solutions consultancy offering custom software development, cloud, and quality engineering across multiple verticals. It is comparable to IDW in delivery model (consultative, design-led) and customer base (regional enterprise and SMBs needing digital transformation).
• Hexacta: Hexacta is a LATAM software development firm providing custom web, mobile, and cloud solutions with nearshore delivery to North American clients. It mirrors IDW's core service mix (custom dev, web, mobile) and target customer profile of SMB and mid-market companies.

Emerging players

• Peru-based freelance / boutique dev shops (e.g., Laboratoria, Crehana adjacent studios): Laboratoria and similar emerging Peruvian/LATAM tech talent and digital product studios deliver web and software development services to SMB and startup clients. They are comparable to IDW as emerging regional players with similar SMB-focused, design-led delivery and overlapping target markets.

Others

• APESOFT member firms (Peruvian software industry peers): Other member firms of APESOFT, the Peruvian software industry association that IDW belongs to, are the closest ecosystem peers. They are regional Peruvian software services companies with overlapping customer bases in Peru and similar service offerings, making them the most locally comparable competitors to IDW.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/idw_pe
• Facebookfacebook.com/idw.pe

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IDW