Master Plywood
Master Plywood is an Indonesian plywood and engineered wood panel manufacturer founded in 2011, serving B2B construction, furniture, interior design, and building material distribution customers via direct sales, with operations across Jakarta, Bali, East Java, and emerging export to Somalia.
- Company typePrivate
- Founded2011
- HeadquartersPenjaringan, Indonesia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Master Plywood does
Master Plywood is an Indonesian plywood manufacturer and supplier founded in 2011 and headquartered in Jakarta, with regional offices in Bali and Surabaya, warehousing across the Jakarta–Tangerang corridor, and manufacturing facilities in East Java. The company produces and distributes a broad catalog of engineered wood panels — standard and film-faced plywood (Triplek, including BBCC, Full Meranti, Semi Meranti, Sengon/Albasia, Melamine, and Phenolic Film variants), MDF, HMR (high moisture resistance) boards, particle board, PVC board, blockboard (including teak-faced), and decorative/fancy plywood — manufactured from tropical hardwood species such as Meranti, Albasia, Sengon, and Falcata in standard 1220 × 2440 mm dimensions across thicknesses from 3 mm to 18 mm.
The company serves B2B customers primarily in three segments: construction companies and contractors (requiring formwork, structural panels, concrete casting materials), furniture manufacturers and interior designers (requiring smooth-finished panels for cabinetry, kitchen sets, and decorative applications), and building material distributors and retailers. Distribution is conducted via direct sales through phone and WhatsApp contact channels plus a product catalog and SEO-optimized content marketing on the company's website (masterplywood.com). Revenue is generated through one-time per-sheet transactions priced by product type, thickness, and grade, with documented pricing ranging from Rp 40,000 for budget Sengon 3mm plywood to Rp 343,000 for premium HMR 18mm board.
Master Plywood operates predominantly in the Indonesian domestic market but began exporting in 2023, with two documented shipments to PT. USL in Somalia (3,240 pieces in June 2023 and 4,075 pieces in March 2024). The company is privately held with no disclosed external investors, no reported funding rounds, no public management team roster, and no patents, certifications, or formal awards in the source data. Competitive positioning rests on product breadth, established 14-year operating history, multi-location distribution, and low-cost East Java manufacturing rather than on proprietary technology or branded differentiation.
Master Plywood firmographics
Firmographics- Name
- Master Plywood
- Legal name
- Master Plywood
- Website
- https://masterplywood.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Master Plywood is an Indonesian plywood and engineered wood panel manufacturer founded in 2011, serving B2B construction, furniture, interior design, and building material distribution customers via direct sales, with operations across Jakarta, Bali, East Java, and emerging export to Somalia.
- Ownership category
- akta.pro rank
Master Plywood industry classification
Industry- Product category
- Engineered Wood Products
- NAICS
- Veneer, Plywood, and Engineered Wood Product Manufacturing (3212), Hardwood Veneer and Plywood Manufacturing (321211), Reconstituted Wood Product Manufacturing (321219)
- SIC
- Millwood, Veneer, Plywood, & Structural Wood Members (2430), Lumber & Wood Products (No Furniture) (2400)
- akta.pro primary industry
- Hardwood Plywood & Decorative Panels Manufacturing (IMAMACAB)
- akta.pro secondary industries
- Softwood Plywood Manufacturing (IMAMACAA), Engineered Wood Product Finishing, Coating & Overlay (Film-faced, HPL/LPL) (IMAMACAN), Engineered Wood Product Distribution & Fabrication Services (IMAMACAO)
Keywords
Where Master Plywood is headquartered
LocationHeadquarters
- HQ city
- Penjaringan
- HQ country
- Indonesia
- HQ region
- Asia
Offices3 records
Markets served
Master Plywood business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Plywood Product Sales: Direct sales of various plywood and engineered wood products to construction companies, furniture makers, contractors, and building material retailers. Revenue is generated through one-time transactions for product purchases with pricing based on product type, thickness, grade, and order quantity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Sengon Plywood (Construction Grade) |
| Unit Pricing | Pay-as-you-go | Semi Meranti Plywood (Grade A) |
| Unit Pricing | Pay-as-you-go | Full Meranti / Meranti Asli (Premium Grade) |
| Unit Pricing | Pay-as-you-go | HMR Board (High Moisture Resistance - Green) |
| Unit Pricing | Pay-as-you-go | MDF Board (Medium Density Fiberboard) |
| Unit Pricing | Pay-as-you-go | Phenolic Film Plywood (Construction/Formwork) |
| Unit Pricing | Pay-as-you-go | Melamine Plywood (Furniture Grade) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Master Plywood product offering
Product offeringCore offering
Master Plywood manufactures and distributes a wide range of engineered wood panels—including standard plywood (triplek/multiplex), film-faced/phenolic plywood, MDF, HMR, particle board, PVC board, blockboard, and decorative/fancy plywood—made from wood species such as Meranti, Albasia, Sengon, and Falcata. The company produces these panels in standard Indonesian dimensions (1220 x 2440mm) across multiple thicknesses and grades for construction, furniture, interior, and export applications.
Product overview
Master Plywood is a manufacturer and supplier of plywood and engineered wood products based in Indonesia. The company operates from Jakarta and Surabaya with warehouses in Jakarta and Tangerang areas, and manufactures products in East Java. Their product portfolio includes standard plywood (Triplek), film-faced plywood, MDF boards, HMR boards, particle boards, PVC boards, blockboards, and fancy/decorative plywood. Products are made from various wood types including Meranti hardwood, Albasia/Sengon, and Falcata. The company serves construction, furniture, interior design, and packing industries with both domestic and export sales to international markets like Somalia.
Differentiator
Problem solved
Functional benefit
Products and services
- Triplek (Plywood/Multiplex) Standard plywood/multiplex boards made from layered wood veneers in various wood species (Meranti, Albasia, Sengon, Falcata) and grades; available in multiple thicknesses (3mm to 18mm) at standard 1220x2440mm dimensions. Used for construction, furniture, interior, and packing applications.
- Film Faced Plywood (Triplek Film / Phenolic Film) Plywood coated with phenolic film layer, made from mixed Meranti and Albizia Falcata hardwood with WBP Glue. Used for construction, concrete casting, formwork, and concrete applications. Produces smooth cast surfaces and can be reused 5-10 times. Available in single face and double face variants.
- MDF, Partikel, PVC & HMR Board Engineered wood products including MDF (Medium Density Fiberboard) made from wood fibers under high pressure and heat; HMR (High Moisture Resistance) green-colored boards for kitchens and bathrooms; particle board made from wood chips and shavings; and PVC boards for moisture-resistant applications. All available in standard thicknesses (3mm to 18mm).
- BlockBoard Board consisting of wood blocks placed end-to-end between two multiplex wood layers, bonded with glue under high pressure. Available in standard and Teak-faced variants. Used for furniture, interior, and exterior grade applications.
- Triplek Fancy (Decorative Plywood) Decorative plywood also known as Luxury/Decorative Plywood, coated with hardwood veneers featuring luxurious wood grain patterns (including Sungkai in straight and flower grain patterns). Suitable for furniture, wardrobes, kitchen cabinets, and interior grade applications requiring natural wood appearance.
Quantifiable outcome
- Phenolic Film plywood can be reused 5-10 times for concrete formwork applications
- +1 more outcomes
Companies that use Master Plywood
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Master Plywood technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Master Plywood partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Master Plywood competitors and assessment
Company assessmentBroad incumbents
- UPM Plywood: Division of UPM-Kymmene, one of Europe's largest forest-products groups producing plywood and engineered wood. Comparable in plywood manufacturing and value-added engineered panels, though at vastly larger scale and with FSC certification.
- Boise Cascade Company: US-based manufacturer of plywood, OSB, and engineered wood products serving construction markets. Comparable in engineered wood panel manufacturing and B2B distribution, though focused on North American softwood.
- Georgia-Pacific Plywood: Major US plywood and OSB manufacturer within Koch Industries. Comparable in plywood production and construction-industry distribution, though operating at much larger scale and serving North American markets.
Emerging players
- Robin Lumber & Supply: US-based building materials distributor and engineered wood supplier to contractors. Comparable as a building-material distribution business, though geographically distinct from Master Plywood's Indonesia/East Africa footprint.
Regional players
- PT Kutai Timber Indonesia: Major Indonesian hardwood plywood manufacturer producing Meranti-based panels for construction and export. Direct geographic and product overlap with Master Plywood across the Indonesian plywood market.
Direct peers
- Asian Plywood Industries: Malaysian manufacturer and exporter of tropical hardwood plywood, MDF, and engineered panels. Directly comparable in product breadth, tropical hardwood sourcing, and B2B distribution.
- Eksons Corporation Berhad: Malaysian tropical plywood and veneer producer serving construction and export markets. Directly comparable in tropical hardwood plywood manufacturing, export orientation, and B2B sales model.
- Samko Timber: Indonesian plywood manufacturer producing tropical hardwood panels and engineered wood products for export. Directly comparable in Indonesian manufacturing base, tropical hardwood product mix, and export-led GTM.
- PT Sumber Mas Indah Plywood: Indonesian plywood producer supplying tropical hardwood and engineered panels to domestic and export markets. Closely comparable in species mix (Meranti), product portfolio, and B2B distribution model.
- PT Wana Hijau Pesaguan: Indonesian integrated plywood and engineered wood manufacturer with export focus. Directly comparable in manufacturing-plus-export business model and tropical hardwood product line.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Master Plywood social profiles
Digital presenceMaster Plywood financial estimates
Financial estimateRevenue estimate
Valuation estimate
Master Plywood leadership team
Management profileNumber of profiles
Master Plywood funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Master Plywood M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Master Plywood
What does Master Plywood do?
Master Plywood manufactures and distributes a wide range of engineered wood panels—including standard plywood (triplek/multiplex), film-faced/phenolic plywood, MDF, HMR, particle board, PVC board, blockboard, and decorative/fancy plywood—made from wood species such as Meranti, Albasia, Sengon, and Falcata. The company produces these panels in standard Indonesian dimensions (1220 x 2440mm) across multiple thicknesses and grades for construction, furniture, interior, and export applications.
Is Master Plywood a public or private company?
Master Plywood is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Master Plywood founded?
Master Plywood was founded in 2011. It employs 11 to 50 people.
Where is Master Plywood based?
Master Plywood is headquartered in Penjaringan, Indonesia, in the Asia region.
How does Master Plywood make money?
One revenue line is on record: plywood Product Sales.
Who are Master Plywood's main competitors?
Broad incumbents on record are UPM Plywood, Boise Cascade Company and Georgia-Pacific Plywood. Robin Lumber & Supply is listed as an emerging player. PT Kutai Timber Indonesia is listed as a regional player. Direct peers are Asian Plywood Industries, Eksons Corporation Berhad, Samko Timber, PT Sumber Mas Indah Plywood and PT Wana Hijau Pesaguan.
Does Master Plywood have an API?
No public API is recorded for Master Plywood.
What industry is Master Plywood in?
Master Plywood's product category is Engineered Wood Products. Its primary akta.pro industry code is IMAMACAB, Hardwood Plywood & Decorative Panels Manufacturing, with a secondary code of IMAMACAA, Softwood Plywood Manufacturing. Its NAICS code is 3212 and its SIC code is 2430.