Petro-Chem Equipment Company

What Petro-Chem Equipment Company does

Petro-Chem Equipment Company, Inc. (PCE) is a privately held, family-owned industrial distributor and manufacturer's representative firm headquartered in Baton Rouge, Louisiana, founded in 1965. The company distributes and represents process instrumentation and measurement equipment — including flow meters, level sensors, pressure and temperature instruments, valves and actuators, analyzers, steam and condensate products, process equipment, chemical transfer pumps, and safety showers — sourced from approximately 23 manufacturer principals, with continuous representation of founding partner Brooks Instrument since inception. PCE stocks over $500,000 of inventory across seven core manufacturer lines and operates in-house repair services for circuit boards, flowmeters, analyzers, and control valves.

PCE sells primarily to enterprise customers in the oil and gas and chemical processing industries, with secondary exposure to general industrial manufacturing, across a six-state Gulf Coast and South-Central US territory (Louisiana, Mississippi, parts of Alabama, Arkansas, Florida, and Texas). The go-to-market is enterprise field sales combined with an inside sales team handling inbound quotes and repair requests; pricing is quote-based with multi-year contract cadence and no e-commerce. The business model is dual-pronged: product distribution (one-time equipment sales plus implicit rep commissions from principals) and professional services revenue from electronic, flowmeter, analyzer, and control valve repair.

The company maintains a small, stable organization of approximately 9-15 staff, including President Kevin Turner (30+ years in measurement and process), Outside Sales Manager Taylor Shaw (East-of-Mississippi territory), Inside Sales Manager Eddie Willis, an Outside Sales rep (Jared Moore), repair/warehouse staff, accounting, and a Webmaster. Marketing channels are limited to the company website (pcebr.com), phone, email ([email protected]), and a modest Facebook/Twitter presence. No funding rounds, acquisitions, AI capabilities, or app/software products are disclosed, and the company carries no parent organization or institutional investors.

Name

Petro-Chem Equipment Company

Legal name

Petro-Chem Equipment Company, Inc.

Website

https://pcebr.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

Petro-Chem Equipment Company is a family-owned Baton Rouge-based industrial distributor and manufacturer's representative, founded in 1965, that stocks and sells process instrumentation and measurement equipment from ~23 manufacturer principals to oil and gas, chemical, and industrial customers across a six-state Gulf Coast territory, with in-house repair services.

Ownership category

akta.pro rank

Headquarters

HQ city

Baton Rouge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product Distribution and Sales: Revenue generated from distributing and selling instrumentation products from manufacturer principals. The company carries over $500,000 in inventory and serves as both distributor and representative firm, stocking products for seven manufacturers.
2. Electronic and Equipment Repairs: Provides repair services including electronic repairs (circuit boards, touchscreens, VFDs), flowmeter repair, analyzer repair, metal hardening services, and control valve re-manufacturing and repairing.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Petro-Chem Equipment Company is a distributor and manufacturer's representative firm that sells industrial process instrumentation and process equipment from multiple manufacturers to oil and gas, chemical processing, and general industrial customers across the Gulf Coast and South-Central US. The company maintains over $500,000 in inventory from seven manufacturers and also offers value-added electronic, flowmeter, analyzer, and control valve repair and re-manufacturing services.

Product overview

Petro-Chem Equipment Company is a manufacturer’s representative firm and distributor for industrial instrumentation and process equipment, serving the petrochemical, oil and gas, and chemical industries across Louisiana, Mississippi, Alabama, Arkansas, Florida, and Texas. The company offers a comprehensive portfolio of flow instrumentation products (thermal mass flow meters, variable area rotameters, electromagnetic meters, vortex meters, ultrasonic meters), level monitoring and control systems (level switches, transmitters, gauges), pressure and temperature instruments (transmitters, gauges, switches, RTDs, thermocouples), valves and accessories (relief valves, actuators, portable powered valve operators), process equipment (pressure vessels, heat exchangers, tanks), steam and condensate products (steam traps, pumps, regulators), analyzers (gas monitoring, pH/ORP, conductivity, combustion optimization), fuel and chemical transfer pumps, safety showers/eyewash stations, and electronic repair services. The company stocks over half a million dollars of inventory from seven manufacturers at all times.

Differentiator

Problem solved

Functional benefit

Products and services

• Flow Instrumentation Products Wide variety of flow instrumentation including thermal mass flow meters, variable area rotameters, electromagnetic mag meters, differential pressure V-Cone meters, flow switches, and ultrasonic meters for measuring liquid and gas flow rates in industrial applications.
• Level Monitoring & Control Products Level measurement products including thermal level switches, continuous level sensors, level transmitters, liquid level gauges, armored liquid level gauges, and vacuum breakers for tank and vessel level monitoring.
• Pressure & Temperature Instruments Pressure transmitters, diaphragm seals, low and high pressure regulators, pressure switches, pressure gauges, temperature switches, thermometers, thermowells, RTDs, and thermocouples for accurate process measurement.
• Valves & Accessories Relief valves, actuators, snap acting relays, remote actuation systems, key interlock systems, chain operators, safety lockouts, and portable powered valve operators (electric, gas, and pneumatic) for valve automation and control.
• Process Equipment Pressure vessels, piping/PVC, temperature and pressure regulators, sight glasses, sanitary fittings, sight flow indicators, custom fabricated tanks and vessels, and shell and tube heat exchangers for industrial process applications.
• Steam & Condensate Products Steam traps, condensate pumps, regulators, control valves, liquid drainers, condensate return pumps, instantaneous steam to water heaters, pipeline accessories, and repair kits for steam system management.
• Analyzers Gas monitoring systems, dew point and humidity analyzers, conductivity meters, ORP and pH monitors, chlorine analyzers, dissolved oxygen sensors, suspended solids and turbidity meters, combustion optimization controls, density meters, and viscometers for process quality monitoring.
• Fuel & Chemical Transfer Pumps & Feed Systems High-quality fuel transfer pumps, flow meters, dosing pumps, chemical centrifugal pumps, air-operated double diaphragm pumps, chemical feed systems, and measuring and control equipment for fluid transfer applications.
• Safety Showers / Eyewashes Emergency safety showers, emergency eye/face wash equipment, temperature controlled safety showers, and related accessories for workplace safety compliance.
• Electronic Repairs Repair services for circuit boards, touchscreens, VFDs, flowmeters, analyzers, analyzer packages, metal hardening services, and control valve re-manufacturing.
• Brooks & Other Repairs Repair services for Brooks Instrument products and other equipment including model number, serial number, and process media assessment.

Quantifiable outcome

• 4.8-star Google rating based on customer reviews highlighting quick response times and excellent customer service

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

23 partnerships are on record, tiered core and minor.

• Brooks InstrumentcoreChannel Partner/ Reseller/ DistributorThe company's very first product line partner since founding in 1965. Brooks Instrument manufactures precision instruments including Brooks glass and metal tube rotameters that PCE stocks and distributes.
• ConoflowcoreChannel Partner/ Reseller/ DistributorConoflow provides low pressure regulators, high pressure regulators, actuators, positioners, transducers, and diaphragm seals that PCE distributes in their service territory.
• McCrometercoreChannel Partner/ Reseller/ DistributorMcCrometer offers differential pressure flowmeters, V-Cone, Wafer-Cone, electromagnetic flow meters, and propeller flow meters that PCE stocks and sells.
• Azbil CorporationcoreChannel Partner/ Reseller/ DistributorAzbil provides pressure transmitters, flowmeters (mag, vortex), level transmitters, temperature transmitters, thermal sensors, humidity sensors, analyzers, control valves and actuators, combustion safety and control systems, and switches and sensors.
• Fluid Components International (FCI)coreChannel Partner/ Reseller/ DistributorFCI manufactures thermal mass flow meters, OEM products, flow switches, level switches, and flow conditioners that PCE distributes.
• Badger MetercoreChannel Partner/ Reseller/ DistributorBadger Meter provides ultrasonic meters, differential pressure technology, electromagnetic meters, Coriolis mass flow meters, vortex flow meters, turbine flow meters, and oscillating piston meters.
• Watson McDanielcoreChannel Partner/ Reseller/ DistributorWatson McDaniel manufactures steam specialty and fluid products including steam traps, pumps, regulators, control valves, liquid drainers, instantaneous steam to water heaters, pipeline accessories, and repair kits.
• Tokyo KeisocoreChannel Partner/ Reseller/ DistributorEstablished in 1954 as the first manufacturer of Variable Area Flowmeters in Japan, providing purge meters, metal tube flow meters, and purge sets.
• NivelcominorChannel Partner/ Reseller/ DistributorNivelco manufactures industrial level measurement and control products including level transmitters, level switches, analytical transmitters, temperature measurement, industrial sensors, pressure sensors, signal processing units, software, open channel flow meters.
• ATI (Analytical Technology)minorChannel Partner/ Reseller/ DistributorATI provides toxic gas detection and water quality measurements including gas monitoring and water quality monitors.
• UPC - United Process Controls (Nitrex)minorChannel Partner/ Reseller/ DistributorUPC/Nitrex provides industrial process controls and automation for heat treatment and combustion markets.
• Hughes Safety ShowersminorChannel Partner/ Reseller/ DistributorHughes provides safety showers, eyewash equipment including portable units, self-contained gravity fed eyewash stations, freeze protected and outdoor safety showers, and temperature controlled units.
• ModecminorChannel Partner/ Reseller/ DistributorModec provides portable powered valve operators including electric, gas, and pneumatic portable valve actuators.
• JescominorChannel Partner/ Reseller/ DistributorJesco manufactures dosing equipment including dosing pumps, dry feeders, chemical centrifugal pumps, air operated double diaphragm pumps, disinfection systems, chemical feed systems, and measuring and control equipment.
• GPIminorChannel Partner/ Reseller/ DistributorGPI provides high-quality fuel transfer pumps, flow meters, and industrial instrumentation under GPI, FLOMEC, and GPRO brands serving industrial, commercial and retail customers.
• Kobold USAminorChannel Partner/ Reseller/ DistributorKobold USA develops and manufactures instruments for monitoring including flow sensors, level monitoring and measurement, pressure gauges, transmitters and switches, temperature monitoring and measurement, fittings, and control devices.
• GenerantminorChannel Partner/ Reseller/ DistributorGenerant designs and manufactures pressure and flow controls and instrument tube fittings for liquids and gases.
• +GF+minorChannel Partner/ Reseller/ Distributor+GF+ develops, produces, and markets a comprehensive range of piping systems and components in a variety of materials used worldwide to transport water, gases and aggressive media.
• Dwyer InstrumentsminorChannel Partner/ Reseller/ DistributorDwyer Instruments provides pressure, air velocity, flow, level, temperature, process control, test equipment, valves, miscellaneous instruments, air quality, hazardous rated equipment, and technical references.
• Winters InstrumentsminorChannel Partner/ Reseller/ DistributorWinters Instruments manufactures quality-built instrumentation for pressure and temperature measurement including process pressure gauges, stabilized pressure gauges, economy gauges, differential pressure gauges, pressure transmitters, pressure switches, diaphragm seals, thermometers, RTDs, thermocouples, and thermowells.
• CCS (Custom Control Sensors)minorChannel Partner/ Reseller/ DistributorCCS provides pressure switches, temperature switches, and sensors for industrial applications.
• Alcatraz InterlocksminorChannel Partner/ Reseller/ DistributorAlcatraz Interlocks provides industrial interlocks for petrochemical, oil & gas and tank storage applications with a complete range of mechanical and electro-mechanical interlocks.
• Kennedy TankminorChannel Partner/ Reseller/ DistributorKennedy Tank featured as a manufacturer for pressure vessels and custom fabricated tanks and vessels.

Scale indicators5 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Graybar: Large North American electrical and industrial distribution company with logistics, vendor-managed inventory, and digital procurement tools that overlap with PCE's flow into industrial and process buyers.
• MSC Industrial Direct: Large national industrial MRO distributor with extensive e-commerce and a broad catalog that includes process instrumentation, accessories, and maintenance supplies overlapping with PCE's offering at a much larger scale.
• Applied Industrial Technologies: Major industrial distributor offering fluid power, bearings, power transmission, and process instrumentation products nationwide with formal e-commerce and procurement portal capabilities that compete with PCE for the same end customers.
• WESCO International: Global electrical, communications, and utility distribution platform that also serves industrial MRO and process customers with instrumentation and control products through both catalog and field sales channels.

Direct peers

• Reynolds Company: Texas-based industrial manufacturer's representative and distributor for process instrumentation, valves, and controls serving oil & gas, chemical, and general industrial customers in geographies that overlap with PCE's territory.
• John H. Carter Company: Regional industrial distributor and manufacturer's representative for process instrumentation and control equipment, with comparable Gulf Coast presence and a similar manufacturer-rep model for flow, level, pressure, and valve products serving oil & gas and chemical customers.
• EFC International: Regional industrial manufacturer's representative and distributor offering flow, level, pressure, and temperature instrumentation across the central and southern US, with a multi-principal rep/distribution business model closely matching PCE's.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/petrochemequip
• Facebookfacebook.com/PetroChemEquipment
• LinkedInlinkedin.com/company/petro-chem-equipment

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Petro-Chem Equipment Company