MetroZoom

What MetroZoom does

MetroZoom s.r.o. is a Prague-based, privately held Czech limited liability company (IČ: 08291501) that operates as the dedicated advertising sales network for the Prague Metro. The company monetizes a captive commuter audience of up to 1.1 million daily passengers through ten distinct out-of-home advertising formats deployed across 60 of 61 Prague metro stations and inside train cars. The product portfolio spans station inventory (digital CLV screens, static citylight posters, B1 escalator frames, escalator balustrade wraps, transfer tunnel wraps) and in-train inventory (adhesive films on door partitions, square 49×49 cm frames, long 106×19 cm frames, 78×19 cm frames, and B1 frames in front cars). The flagship digital CLV network comprises 210 screens across 53 stations, featuring 10-second video spots with 1x–6x frequency per minute and minimum campaign durations as short as one day. Static formats run on 14-day bi-monthly cycles (1st–15th and 16th–30th).

The company's technology layer centers on BigPlan, a big-data analytics service that uses mobile operator data to measure campaign reach, frequency, and target audience penetration — a differentiation layer that traditional OOH competitors without telecom data partnerships would struggle to replicate. The website carries the BigBoard group logo, indicating MetroZoom is part of a larger Czech outdoor advertising conglomerate, which likely provides back-office, sales, and concession leverage.

Commercially, MetroZoom operates a quote-based direct sales model with no self-service online purchasing; all business comes through email or web-form inquiries handled by a small sales team (1–10 employees) led by Sales Director Michal Tichý. Pricing is not publicly disclosed, campaign terms range from a minimum of 14 days for traditional formats down to 1 day for digital CLV, and multi-year contracts are available. The customer base is B2B advertisers — retailers, consumer goods, financial institutions, telecom providers, and any brand targeting urban Prague commuters — though no specific customer logos are publicly disclosed. The company is GDPR-compliant and operates exclusively within Prague, Czech Republic.

Name

MetroZoom

Legal name

MetroZoom s. r. o.

Website

https://metrozoom.cz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

MetroZoom s.r.o. is the exclusive advertising network for the Prague Metro, selling ten out-of-home advertising formats across 60 of 61 stations to B2B advertisers targeting up to 1.1 million daily commuters, with digital CLV screens and BigPlan mobile-data analytics as key differentiators.

Ownership category

akta.pro rank

Product category

Transit / Outdoor Advertising

NAICS

Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Transit Advertising (Bus, Rail, Subway, Taxi, Airport Transit) (BPAFALAC)

Keywords

• Outdoor advertising network
• Transit media advertising
• Digital citylight displays
• Metro station advertising
• Out-of-home advertising

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Metro Advertising Space Rental: MetroZoom generates revenue by renting out various advertising formats in Prague metro stations and trains to businesses and brands. Formats include digital CLV screens, citylight posters, B1 frames at escalators, tunnel wraps, train decals, and various in-train frame placements. Revenue is primarily rental-based with campaign durations starting from 14 days for traditional formats and 1 day for digital CLV.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

MetroZoom rents advertising space inside the Prague Metro to businesses and brands, operating the only licensed metro advertising network in the city across 60 of 61 stations. The company sells ten distinct out-of-home formats, including a 210-screen Digital CLV video network, static CLV posters, escalator and tunnel wraps, B1 frames at escalators, and several in-train frame formats. Campaigns are sold on flexible short cycles (14 days for traditional formats, 1 day for digital CLV), with performance supported by BigPlan big-data analytics.

Product overview

MetroZoom operates a comprehensive metro advertising network in Prague with ten different outdoor advertising formats across stations and train cars. The core offerings include Digital CLV (210 digital displays with video capability), CLV static citylights, B1 frames at escalators and in cars, escalator balustrade wraps, transfer tunnel wraps, and various in-vehicle frame formats. The Digital CLV network is segmented into four pre-configured packages (Centrum, Shopping, Max, Max Plus) offering 10 to 50 displays respectively. BigPlan serves as a data analytics add-on that leverages mobile operator big data for targeted campaign planning and performance measurement. The company covers 60 of 61 Prague metro stations, reaching up to 1.1 million daily passengers.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital CLV (Digital Citylight) 210 digital citylight video displays placed across 53 Prague metro stations, showing 10-second advertising spots with a frequency of 1x to 6x per minute. Campaigns can run from as short as 1 day, and the network is segmented into four predefined packages (Centrum, Shopping, Max, Max Plus) targeting different audience compositions and station clusters. Intended for brands seeking high-frequency, dynamic exposure to Prague metro commuters.
• CLV (Citylighty) Static citylight poster format placed throughout Prague metro stations, including city center locations. Sold on 14-day campaign cycles that align with bi-monthly schedules (1st-15th and 16th-30th of each month). Targeted at brands and advertisers seeking traditional station-based poster exposure.
• B1 at Escalators 70 x 100 cm advertising frames positioned along escalators in Prague metro stations, described as the only advertising format in the metro that every passenger must pass. Sold as a network of 50 units. Suited to advertisers needing unavoidable, high-exposure placements along passenger flow paths.
• Escalator Balustrade Wraps Wrapping of balustrade strips on the escalators that connect platforms to vestibules or transfer corridors in Prague metro stations. Sold by sector and used for large-format creative displays on moving surfaces visible to ascending and descending passengers.
• Transfer Tunnel Wraps Wall wraps in the transfer tunnels of Prague's busiest interchange stations (Můstek, Muzeum, and Florenc). Designed for large-scale creative communication that can showcase multiple products or new collections to transferring passengers.
• Adhesive Films 35 x 30 cm Double-sided printed adhesive films mounted on glass partitions next to metro car doors. One network contains 48 units, equivalent to one metro set of 5 cars. Intended for advertisers seeking in-train visibility at boarding and alighting points.
• Square Frames 49 x 49 cm

Quantifiable outcome

• Up to 1.1 million daily passengers reached
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Rencar: Rencar is a Czech outdoor advertising operator offering billboard and transit-adjacent formats in the Czech market. Comparable to MetroZoom as a domestic Czech OOH competitor that bids for the same local advertiser budgets, though its core focus is on roadside billboards rather than metro.
• IGPDecaux: IGPDecaux operates transit and outdoor advertising in Italy with strong metro and airport concessions, jointly affiliated with JCDecaux. Comparable to MetroZoom as a transit-specialist OOH operator with a similar concession-based, multi-format model, though focused on Italy.

Direct peers

• EPAMEDIA: EPAMEDIA is a European OOH advertising group active in the Czech Republic and neighboring markets, operating transit and outdoor formats. Comparable to MetroZoom because it serves advertisers with similar formats (panels, transit) in the same regional Central European market.

Broad incumbents

• BigBoard Group: BigBoard is one of the largest outdoor advertising operators in the Czech Republic and appears to be the parent group of MetroZoom (the website footer carries the 'skupina bigboard' mark). It is directly comparable because it sells transit and outdoor advertising inventory across Czechia, overlapping MetroZoom's customer base and channel.
• JCDecaux: JCDecaux is the global market leader in out-of-home advertising with a major transit (metro, bus, airport) advertising portfolio across Europe. Comparable to MetroZoom because it monetizes captive commuter audiences via exclusive transit concessions and operates both static and digital formats.
• Clear Channel Outdoor (Europe): Clear Channel Outdoor operates one of the largest OOH portfolios globally, including transit and metro advertising across Europe. Comparable to MetroZoom due to its transit concessions, digital billboard/screen rollouts, and data-led campaign planning services.
• Global Outdoor (formerly Exterion Media): Global Outdoor (acquired from Exterion Media) operates transit and outdoor advertising across multiple European countries. Comparable to MetroZoom as a transit-led OOH operator with digital screens and data-driven audience measurement products serving similar B2B advertiser needs.
• Lamar Advertising: Lamar Advertising is a large U.S.-based outdoor advertising company with transit, highway, and airport advertising. Comparable to MetroZoom due to its diversified OOH format portfolio and ongoing investment in digital displays and programmatic capabilities.
• Ströer: Ströer is a leading German outdoor and transit advertising operator with digital out-of-home (DOOH) networks and data-driven planning tools. Comparable to MetroZoom as a multi-format transit OOH operator investing in digital screens and programmatic OOH capabilities in European metro environments.
• Outfront Media: Outfront Media is a major U.S. OOH operator with a strong transit (including subway/metro) advertising business and growing digital/DOOH footprint. Comparable as a multi-format transit advertiser that has invested in digital screens and audience measurement tools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCQARuFbcHeialYzy-3rtQhw
• Facebookfacebook.com/MetroZoom.cz

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MetroZoom