The Alzheimer's Store

What The Alzheimer's Store does

The Alzheimer's Store is a US-based e-commerce retailer specializing in Alzheimer's, dementia, stroke, and memory-loss care products, operated by Healthcare Products LLC out of South Plainfield, NJ. The company sells a curated catalog of roughly 60+ SKUs spanning safety and wandering-prevention devices (GPS tracking watches with locking clasps from Theora Care and Tranquil, door alarms, fire-rated door murals, GPS SmartSole), cognitive aids (day clocks, voice-activated reminder clocks, medical alert bracelets), communication devices (RAZ memory cell phones, SMPL picture phones, teleCalm), pet and doll therapy products (MetaDog, MetaCat, Joy For All, Perfect Petzzz, HUG sensory doll), adaptive clothing, incontinence products (Tranquility brand), mobility aids, and educational resources (Teepa Snow DVDs, Bathing Without a Battle). It is the exclusive North American distributor of FIND adaptive dinnerware and holds authorized retail relationships with Relish, SMPL Technology, Joy For All, GPS SmartSole, Theora Care, and Tranquil.

The storefront is built on a standard e-commerce platform with Olark live chat, GPS tracking hardware/companion apps, and content resources organized by disease stage (Early, Middle, Late). The company runs a content-led GTM strategy anchored on the Ask The Expert program led by Certified Caregiver Bruce Barnet, plus organic social (Facebook, Twitter, Pinterest, YouTube), email newsletter, and earned media (CFN Live, NewsMax). It supplements direct-to-consumer sales with a Trade & Bulk Orders program for memory care facilities and supply contracts with hundreds of VA Chapters across the United States. Pricing is unit-based across a $3 to $2,149 range, with low flat-rate $5 shipping, no out-of-state sales tax, and quantity discounts for institutional buyers. Revenue is generated primarily through one-time hardware sales, with limited recurring exposure from GPS service subscriptions paid directly to manufacturers.

The business is family-owned, privately held, and operates with a 1-10 employee team. No funding rounds, acquisitions, or institutional investors are disclosed. Key risks include concentration on a single founder-led expert brand, dependence on third-party product suppliers (Relish, SMPL, Joy For All, Theora Care, Tranquil) for the majority of the catalog, limited defensibility against large medical supply retailers (e.g., Amazon, medical supply chains) on price, and absence of proprietary technology or AI capabilities in an adjacency where smart-home/AI monitoring is an emerging threat.

Name

The Alzheimer's Store

Legal name

Healthcare Products LLC

Website

https://alzstore.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

The Alzheimer's Store is a US-based e-commerce retailer that sells curated safety, cognitive, and activity products for Alzheimer's, dementia, and memory-loss patients directly to family caregivers, memory care facilities, and VA Chapters via alzstore.com.

Ownership category

akta.pro rank

Product category

Dementia and Alzheimer's Care Products Retail

NAICS

Hobby, Toy, and Game Retailers (45912), Office Supplies, Stationery, and Gift Retailers (4594)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Dementia/Alzheimer’s In-Home Care (Non-Medical) (HLADAGAG)

akta.pro secondary industry

Memory Care Care Management & Navigation (Dementia Care Coordination) (HLADACAJ)

Keywords

• Dementia care products
• Memory care supplies
• Alzheimer's safety devices
• Elderly assistive equipment
• Senior care retail

Headquarters

HQ city

South Plainfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (Retail): Direct-to-consumer e-commerce sales of specialized products for Alzheimer's and dementia care. Products include safety devices, activity supplies, adaptive clothing, medical equipment, GPS trackers, clocks, phones, and therapy items. One-time purchase model with prices ranging from approximately $3 to $2,149.
2. Shipping Fees: Low Flat Rate Shipping at $5 for most products. Additional charges apply for orders over 10 lbs, international addresses, or special delivery requirements.
3. GPS Service Subscriptions: Annual service contracts for GPS tracking watches, activated and paid directly with manufacturers' service centers after purchase.
4. Trade & Bulk Orders: Quantity discounts and bulk ordering programs for memory care facilities, nursing homes, and care agencies. Custom signage available for facilities.
5. Gift Certificates: Digital gift certificates available in configurable amounts with email delivery to recipients. No shipping costs for gift certificate purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

The Alzheimer's Store is a direct-to-consumer e-commerce retailer selling specialized products for individuals with Alzheimer's, dementia, stroke, and memory-related conditions. The catalog spans safety and wandering-prevention devices (GPS watches, door alarms, medical alert bracelets), pet and doll therapy products, cognitive aids (day clocks, reminder clocks, picture phones), music therapy products, sensory and fidget items, puzzles, incontinence supplies, adaptive clothing, and mobility aids. Products are organized by disease stage (Early, Middle, Late) and curated by an in-house Certified Caregiver expert.

Product overview

The Alzheimer's Store is an e-commerce retailer specializing in comfort and safety products for Alzheimer's, Dementia, Stroke, and memory-related conditions. The company offers a comprehensive portfolio organized by disease stage (Early, Middle, Late) and product category. Key product lines include: (1) Safety & Wandering Prevention — GPS tracking watches (Theora Care, Tranquil), door alarms, motion sensors, door murals, and medical alert bracelets; (2) Pet & Doll Therapy — robotic companion pets (MetaDog, MetaCat, Playmate Pets by Joy For All), lifelike Perfect Petzzz, and therapy dolls; (3) Cognitive Aids & Day Clocks — Connected Smart Clock by Idem, Day Connect Clock, ROSIE 2.0 voice-activated reminder clock, and Relish Day Range clocks; (4) Communication Devices — RAZ Memory Cell Phone with picture dialing and GPS, SMPL picture phones, teleCalm call control; (5) Music Therapy — Simple Music Players with one-button radio, Relish Music Player with radio, Tim Harper music collections; (6) Activities & Sensory — Twiddle Activity Muffs, fidget cubes, marble mazes, puzzles, busy boards, coloring books (Aquapaints, Connect with Color), and Life Stations; (7) Games & Cognitive Stimulation — UnGame, Call to Mind conversation game, All About Us board game, Thumball; (8) Safety & Fall Prevention — FireAvert stove shut-off, bed rails (Step2Bed), bath rails (Step2Tub), cabinet locks, wheelchair accessories; (9) Adaptive Clothing & Personal Care — dignity pajamas with Velcro, adult bibs, incontinence products (Tranquility brand); (10) Educational Resources — Teepa Snow training DVDs, Bathing Without a Battle, ambient DVDs; and (11) Mobility & Medical Equipment — wheelchairs, walkers, commodes, medication dispensers (MedReady, MedQ). The store also offers MADEinUSA products, Faith-Related products (hymns, religious books), Books, DVDs, and Gift Certificates. Products are designed to serve both professional caregivers and family caregivers caring for loved ones at home.

Differentiator

Problem solved

Functional benefit

Brands

• Relish: Relish products are everyday wellbeing products designed for seniors and those with dementia. Founded in 2008 when CEO Ben created puzzles for his grandfather with Alzheimer's and developed into a brand offering fun, meaningful activities for people with dementia.
• SMPL Technology

Products and services

• GPS Tracking Watches GPS watches specifically designed for dementia patients with locking clasps to ensure they stay on, two-way communication capabilities, and caregiver alert systems for wandering prevention. Includes Theora Care GPS Watch ($419.95) and Tranquil GPS Watch ($945.00). Both require separate annual service contracts paid to manufacturer service centers. For Alzheimer's and dementia patients at risk of wandering.
• GPS SmartSole Tracking Solution Shoe pad with a GPS tracking element inserted in the shoe for discreet location monitoring of dementia patients. Designed for wandering prevention.
• Wander Alert Door Alarm Kits Door alarm monitor with remote portable alarm kit for wandering prevention in Alzheimer's and dementia patients, featuring SMPL motion sensor option and expandable add-on sensors. Available in kit ($49.99) and add-on configurations.
• Door Guardian Confounding Lock Door lock ($27.95) designed to prevent wandering by confusing dementia patients who should not exit. For use in homes and memory care facilities.
• Fire-Rated Door Murals Vinyl door murals (bookcase, bricks & vine designs) that are the first fire-rated door murals approved for commercial facilities, designed to prevent wandering by creating the illusion of a non-exit.
• Stop Sign Banner Stop sign banner serving as a visual deterrent for dementia wandering.
• Emergency Medical Alert Bracelets Fashionable medical alert bracelet with all medical and emergency records, featuring international scanning icon and URL access for first responder data retrieval. For Alzheimer's and dementia patients at risk of becoming lost or unable to communicate.
• SafeWander Bed Alarm Wearable sensor bed alarm ($219.00) that alerts caregivers via mobile device when wandering occurs, allowing immediate response.
• FireAvert Stove Fire Prevention Fire safety device that automatically shuts off the stove to prevent kitchen fires for memory loss, Alzheimer's, dementia, and senior care.
• LED Motion Sensor Light Automatic night light with LED motion sensor for Alzheimer's and dementia patients to ensure safe navigation at night.
• Simple Call Alert Pendant Kit Home-based emergency SOS/help call button pendant kit for seniors and Alzheimer's patients.
• Invisible Cabinet Locks Senior safety cabinet locks to keep cabinets locked and prevent access to dangerous items.
• Refrigerator Latches Refrigerator latches and locks to prevent access to food and medications by dementia patients.
• Electronic Faucet Shut-Off Automatic faucet control to prevent water-related accidents such as overflows for seniors and dementia patients.
• RAZ Memory Cell Phone Senior cell phone featuring photo call buttons, GPS tracking, and speakerphone, unlocked for all carriers. Designed for seniors, elderly, and Alzheimer's patients.
• Memory Picture Phones Memory picture phones with photos and large key pads for seniors, featuring hands-free dialing (hands-free and amplified versions available).
• teleCalm Phone Call Blocker Phone call control device ($139.00) that blocks unwanted scam calls and controls incoming and outgoing calls for elderly with Alzheimer's or seniors with compulsive shopping habits.
• Automatic Pill Dispenser (MedReady) Automatic medication dispenser with lock ($89.95) to prevent accidental double dosing for seniors and dementia patients.
• Electronic Pill Box Dispenser (MedQ) Programmable pill box, organizer, and dispenser all-in-one ($52.00) for medication management for seniors.
• Day Clocks & Smart Reminder Clocks Range of day clocks and smart reminder clocks for Alzheimer's and dementia patients, including the Idem Connected Smart Clock (with companion app for remote reminder delivery), Day Connect Clock, ROSIE 2.0 voice-activated reminder clock, Relish Day Range clocks with Hub, and Premium Day Clock with Reminders in 8", 12", and 15" screens. Designed to reduce confusion about time, day, medication, and appointments.
• Digital Smart Photo Frame Digital photo frame allowing photo sharing directly from a phone via companion app, for dementia and Alzheimer's patients to maintain connections with family.
• Simple Music Players Simple music players designed for dementia patients including Relish Music Player with radio, Little Church Simple Music Box (Christian hymns), Little Birdhouse Simple Music Box (American favorites), and a Simple Music Player with one-button radio and MP3 support.
• 125 Golden Oldies Songs USB Playlist USB flash drive preloaded with 125 golden oldies songs for reminiscence and music therapy for dementia patients.
• Robotic Companion Pets Joy For All (Ageless Innovations) animated robotic companion pets including Playmate Pets dogs and cats with realistic movements, plus MetaDog and MetaCat interactive robotic pets that move, bark, meow, and purr. For Alzheimer's, dementia, and PTSD patients.
• Perfect Petzzz Therapy Pets Lifelike therapy pets including golden, chocolate, and black Labrador retrievers that provide comfort for Alzheimer's and dementia patients.
• Robotic & Plush Birds Animatronic Walker Squawker robotic birds that sing and chirp and Audubon 3-Pack plush chirping birds designed for Alzheimer's walker attachments and senior companionship.
• HUG Sensory Doll Sensory doll designed for comforting loved ones with dementia and Alzheimer's through calming and sensory features.
• Fidget & Sensory Activity Products Range of fidget and sensory products including Twiddle Activity Muffs ($55.00), Busy Cube Fidget Toy, Lock Box Activity Cube, Tinkerer's Wooden Lock Box, Marble Mazes, Activity Pillow, Tactile Turn Fidget Pillow, and Fidget & Sensory Activity Pack. Designed for dexterity, anxiety relief, and sensory stimulation for Alzheimer's, dementia, and stroke patients.
• Wooden & Tray Puzzles Hand-crafted wooden puzzles (24-48 pieces), easy tray puzzles (13/35/63 pieces), and 100-piece jigsaw puzzles designed for adults with dementia, Alzheimer's, arthritis, or poor eyesight.
• Coloring Books & Water Sheets Aquapaints reusable paint with water sheets that can be used repeatedly, and Connect with Color adult-oriented coloring book for seniors with dementia.
• Busy Board Activity Activity board with gadgets including laces, switches, clasps, zippers, and locks for dexterity and engagement for Alzheimer's patients.
• Memory Games Collection Collection of conversation and memory games including Shut the Box (12-spot), Shake Loose a Memory Games, UnGame for Seniors, Call to Mind Conversation Game, and Relish 'All About Us' Board Game. Designed for dexterity, memory recall, and social interaction.
• Thumball Memory Activity Balls Memory activity ball for hand-eye coordination and mental stimulation in seniors with dementia.
• Lacing Activity Cards Set of 6 lacing activity cards with captivating images for cognitive therapy in seniors with dementia.
• Memory Box & Memory Cue Box Memory Box and Memory Cue Box for hallway and room identification and personalization to help dementia patients remember their room location.
• Life Stations Interactive life skill stations including Artist Life Station ($2,149.00), Handyman Life Station ($1,458.00), Laundry Life Station ($1,606.00), Gardening Life Station, and Fishing Life Station. Encourages purposeful activity through familiar tasks for memory care residents.
• Step2Bed & Step2Tub Mobility Aids Step2Bed bed hand rail with adjustable height and LED light to help seniors get in and out of bed safely, and Step2Tub bathroom tub and shower hand rail with adjustable step stool for fall prevention.
• Big Button TV Remotes EZclicker big button smart TV remote and SMPL Simple TV Remote, designed for seniors and elderly users with simplified controls.
• JubileeTV Caregiver TV Control Remote caregiver console to monitor and fix common TV issues, controlled from a smartphone.
• Tranquility Incontinence Products Tranquility brand high-absorbency incontinence products including All Through The Night Disposable Briefs ($96.00), Adult Liners ($67.00), Adult Daytime Underwear ($80.00), Adult Overnight Underwear ($90.00), and Booster Pads ($73.00). Exclusively featured by The Alzheimer's Store after side-by-side testing of all major brands.
• Adaptive Clothing & Dignity Pajamas Adaptive clothing with Velcro closures, dignity pajamas, and adult bibs for seniors and dementia patients.
• Non-Slip Placemats Slip-resistant placemats with table setting design to support independent dining for dementia patients.
• Teepa Snow Training DVDs Training DVDs by dementia expert Teepa Snow covering caregiving techniques, progression of dementia, and management strategies for all stages of person-centered care.
• Bathing Without a Battle DVD DVD presenting an individualized, problem-solving approach to bathing and personal care of individuals with dementia.
• Ambient DVDs Ambient DVDs featuring flowers, art, water, kittens, and puppies for visual stimulation and relaxation for dementia patients.
• Gift Certificates Digital gift certificates available in configurable amounts with email delivery to recipients. No shipping costs for gift certificate purchases.

Quantifiable outcome

• Once customers try Tranquility incontinence products, they never buy store brands again (company claim based on repeat purchases)
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Healthcare Products LLCcoreOthersParent company of The Alzheimer's Store brand. Family-owned business operating the e-commerce store. Copyright 2026 Healthcare Products LLC.
• FIND (UK Company)coreTechnology or IntegrationThe Alzheimer's Store is the exclusive distributor of FIND products in North America. FIND is a UK company that designs and produces adaptive safety glassware and dinnerware used in most memory facilities in England. Products include contrasting-color plates and soup bowls designed for patients who can still do rotating spoon motions.
• GPS SmartSoleminorChannel Partner/ Reseller/ DistributorThe store distributes GPS SmartSole tracking solution - a shoe pad with a tracking element for dementia wandering prevention.
• Teepa SnowcoreStrategic or Co-development PartnerTeepa Snow is described as the foremost dementia training specialist worldwide. The store carries her DVDs and books, offers a free ebook, and features her as an authority figure. Her products cover all stages of dementia care with person-centered care approach.
• Relish (UK Brand)minorChannel Partner/ Reseller/ DistributorRelish is a UK brand founded in 2008 by Ben (CEO) for his grandfather with Alzheimer's. Products include puzzles, coloring books, activity games, and music players designed specifically for dementia patients. The store is an authorized retailer.
• SMPL TechnologyminorChannel Partner/ Reseller/ DistributorSMPL Technology creates simple solutions for seniors with cognitive decline. Products include photo phones, music players, and door/motion detectors. The store carries the complete SMPL product line.
• Joy For All (Ageless Innovations)minorChannel Partner/ Reseller/ DistributorJoy For All (formerly Ageless Innovations) produces robotic companion pets including dogs, cats, and birds for seniors with dementia and Alzheimer's. The store carries their Playmate Pets and Walker Squawker product lines.
• Theora CareminorChannel Partner/ Reseller/ DistributorTheora Care produces GPS tracking watches with locking clasps specifically designed for Alzheimer's and dementia patients. The store distributes their products with locking clasp watches featuring two-way communication.
• Tranquil (GPS Tracking)minorChannel Partner/ Reseller/ DistributorTranquil produces GPS tracking watches for elderly and dementia patients. Products feature the best battery life among GPS options and include locking clasps.
• Tranquility (Incontinence Products)minorChannel Partner/ Reseller/ DistributorTranquility brand incontinence products are exclusively featured by The Alzheimer's Store after company testing of all major brands. Products tested side-by-side and determined to be the best value.
• VA Chapters (Veterans Affairs)minorChannel Partner/ Reseller/ DistributorThe store supplies hundreds of VA Chapters across the United States with memory care products for veterans in need.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Carex Health Brands: Established retailer and manufacturer of home medical equipment, mobility aids, bathroom safety, and daily living aids. Competes with AlzStore across mobility, bath safety, and adaptive equipment categories at scale.
• Walgreens: National health and personal care retailer carrying incontinence products, medication management, and basic safety items relevant to dementia caregivers. Overlaps with AlzStore's personal care and medical equipment categories at a broader scale.
• Amazon: Global e-commerce incumbent that sells Alzheimer's/dementia products including GPS watches, incontinence products, day clocks, and therapy toys across multiple categories. Amazon is the primary alternative shopping destination for caregivers and exerts continuous pricing pressure on specialist retailers like AlzStore.

Regional players

• NRS Healthcare: UK-based specialist retailer of daily living aids, mobility products, and dementia care equipment. Comparable product mix and target customer (caregivers and care facilities), but operates primarily in the UK rather than North America.
• Complete Care Shop: UK specialist retailer of mobility, daily living, and disability aids including dementia-specific products. Comparable curation-led model and product overlap, but operates primarily in the UK market.

Direct peers

• ActiveForever: Online retailer specializing in medical supplies, mobility aids, and daily living aids for seniors and people with disabilities. Comparable e-commerce model and product categories related to senior care, including bathroom safety, mobility, and adaptive equipment.
• SMPL Technology: Maker of simplified products for seniors with cognitive decline, including photo phones, music players, and door/motion detectors. AlzStore carries the complete SMPL product line, and the offering directly competes with AlzStore's safety and communication categories.
• Relish: UK-based activity products brand for dementia and seniors, founded in 2008. AlzStore is an authorized retailer of Relish products, and Relish's catalog (puzzles, coloring books, activity games, music players) overlaps directly with AlzStore's activity category.
• FIND (UK): UK manufacturer of adaptive safety glassware and dinnerware used in most memory facilities in England. AlzStore is the exclusive North American distributor, making FIND a direct competitor in the adaptive dining category at the supplier level.
• Joy For All (Ageless Innovations): Companion pet brand offering robotic therapy dogs, cats, and birds for seniors with dementia. AlzStore is a retailer of Joy For All's Playmate Pets and Walker Squawkers, and the brand overlaps directly with AlzStore's pet therapy category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/alzstore
• YouTubeyoutube.com/channel/UCnFygkgdYEk4GbckJt6_H-Q
• Facebookfacebook.com/TheAlzheimersStore
• Pinterestpinterest.com/thealzheimersst

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Alzheimer's Store