North Dallas Urology Associates

What North Dallas Urology Associates does

North Dallas Urology Associates is an independent urology medical practice headquartered at 5300 West Plano Parkway, Suite 200, Plano, Texas, founded in 1985 and operating as a private for-profit entity owned and run by Dr. Mark Allen, MD, a board-certified urologist and robotic surgeon. The practice serves adult and pediatric patients in Plano, Frisco, Richardson, and the greater Dallas area, with surgical cases delivered under operating privileges at four affiliated hospital systems — Medical Center Plano, Methodist Richardson Medical Center, Baylor Medical Center at Frisco, and Baylor Regional Medical Center at Plano.

The clinical offering spans comprehensive urology: da Vinci robotic prostatectomy for prostate cancer, GreenLight Laser Therapy and UroLift for BPH, full-spectrum erectile dysfunction treatment (oral medications, AMS 700/Ambicor/Spectra penile implants, vacuum therapy, injections, suppositories, low-intensity shock wave therapy at $400/treatment), male and female incontinence treatment (artificial urinary sphincter, sling, pessary), kidney stone treatment, no-scalpel vasectomy, pelvic floor reconstruction, prostatitis management, Pro-Pell bio-identical hormone replacement therapy, and adjuncts such as SpaceOAR Hydrogel and the Calypso 4D Radiation System delivered via a partnership with North Dallas Radiation Oncology Center.

The revenue model is fee-for-service professional medical billing, with the practice accepting most major insurance plans (Aetna, Anthem, BCBS, CIGNA, Humana, UnitedHealthCare) and Medicare, plus out-of-pocket pricing for select cash-pay services such as shock wave therapy. Patient acquisition runs through physician referrals, the practice website (northtexasurologist.com), Facebook presence, and patient reviews — a traditional healthcare GTM motion with no disclosed digital or paid marketing investment. Revenue is not publicly disclosed and the practice has no funding rounds, parent company, acquisitions, or known private-equity involvement.

Name

North Dallas Urology Associates

Legal name

North Dallas Urology Associates

Website

https://northtexasurologist.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

North Dallas Urology Associates is an independent Plano, Texas urology practice founded in 1985 and operated by Dr. Mark Allen, MD. It provides adult and pediatric urological care — including robotic prostatectomy, BPH treatment, and ED therapy — serving patients across Plano, Frisco, Richardson, and Dallas.

Ownership category

akta.pro rank

Product category

Urology Medical Services

NAICS

Offices of Physicians (62111), Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

General Urology (HLAKAOAA)

akta.pro secondary industries

Urologic Oncology (HLAKAOAB), Male Reproductive & Sexual Medicine (Andrology) (HLAKAOAD), Female Pelvic Medicine & Reconstructive Surgery (Urogynecology) (HLAKAOAC), Endourology & Minimally Invasive Urologic Surgery (HLAKAOAF), Urogynecology & Pelvic Reconstructive Surgery (Female Pelvic Medicine) (HLAKAJAE)

Keywords

• Urology medical services
• Robotic prostate surgery
• Erectile dysfunction treatment
• Urological cancer care
• Incontinence treatment

Headquarters

HQ city

Plano

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Professional Medical Services: The practice generates revenue through fee-for-service professional medical consultations, diagnostic procedures, and surgical treatments for urological conditions. Services include office visits, diagnostic testing, minimally invasive procedures, robotic surgery, radiation therapy, and implantable devices such as penile prostheses and artificial urinary sphincters. The practice accepts most major insurance plans and Medicare.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

North Dallas Urology Associates is a single-physician urology practice providing adult and pediatric urological care, including diagnosis, minimally invasive and robotic surgery, laser therapy, radiation therapy, and device implantation. Services span prostate cancer treatment (da Vinci robotic prostatectomy), BPH treatment (GreenLight Laser Therapy, UroLift), erectile dysfunction treatment (oral medications, penile implants, shock wave therapy, vacuum therapy), male and female incontinence, kidney stone treatment, no-scalpel vasectomy, pelvic floor reconstruction, and prostatitis. Surgical cases are performed at affiliated Plano, Frisco, Richardson, and Dallas hospitals.

Product overview

North Dallas Urology Associates is a urology practice offering a comprehensive range of diagnostic and treatment services for adult and pediatric urological conditions. The practice operates as a single-provider specialty clinic centered around Dr. Mark Allen, providing both surgical and non-surgical treatments. The core offerings include da Vinci robotic prostatectomy for prostate cancer, erectile dysfunction treatments (spanning medications, penile implants, vacuum therapy, and shock wave therapy), male and female incontinence treatments, enlarged prostate treatments (including GreenLight Laser Therapy and UroLift System), kidney stone treatment, no-scalpel vasectomy, pelvic floor reconstruction, prostatitis treatment, and bio-identical hormone replacement therapy (Pro-Pell). Supporting treatments include SpaceOAR Hydrogel for rectum-sparing radiation therapy, Calypso 4D Radiation System for precise prostate cancer radiation, and various penile implant options (AMS 700, Ambicor, and Spectra). The practice integrates advanced robotic surgical technology with comprehensive urological care across Plano, Frisco, Richardson, and Dallas, Texas.

Differentiator

Problem solved

Functional benefit

Products and services

• da Vinci Robotic Prostatectomy Minimally invasive robotic-assisted surgical removal of the cancerous prostate gland using the da Vinci Surgical System, offering enhanced precision, smaller incisions, and faster return of urinary continence and sexual function for men with prostate cancer.
• Prostate Cancer Treatment Comprehensive prostate cancer treatment including watchful waiting, robotic prostatectomy, radiation therapy, hormone therapy, and cryosurgery for adult male patients in the North Texas region.
• Enlarged Prostate Treatment (BPH) Medical, minimally invasive, and surgical treatment options for benign prostatic hyperplasia, including medications, laser therapy, and implants to relieve urinary symptoms in adult male patients.
• GreenLight Laser Therapy Laser procedure for enlarged prostate (BPH) combining the effectiveness of traditional TURP with fewer side effects; most patients return home within hours and resume normal activities within days. Over 375,000 patients have been treated worldwide.
• UroLift System FDA-approved minimally invasive BPH treatment using tiny permanent implants to lift and hold enlarged prostate tissue without cutting or heating, providing rapid symptom relief for men with urinary obstruction.
• Erectile Dysfunction Treatment Comprehensive evaluation and treatment of erectile dysfunction in men, including oral medications, penile implants, vacuum therapy, injections, suppositories, shock wave therapy, and hormone replacement.
• Shock Wave Therapy for ED

Quantifiable outcome

• da Vinci robotic prostatectomy enables faster return of urinary continence and sexual function compared to traditional surgery
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core.

• North Dallas Radiation Oncology CentercoreStrategic or Co-development PartnerDr. Mark Allen works with North Dallas Radiation Oncology Center, a private cancer treatment practice in Plano, Frisco, and Dallas, Texas consisting of board-certified physicians and oncologists specializing in urological cancers. The practice provides comprehensive radiation therapy for prostate cancer and other urological malignancies, integrating advanced radiation technology with modern cancer research.
• Medical Center PlanocoreOthersA 427-bed acute-care facility in Plano serving Collin County since 1975 with over 1,300 employees and over 900 physicians on staff. Dr. Allen treats patients at this hospital for urological surgical procedures.
• Methodist Richardson Medical CentercoreOthersA 205-bed acute care hospital in Richardson serving Richardson, Plano, North Dallas, and surrounding communities with over 700 staff physicians. Dr. Allen performs urological surgeries at this facility. Methodist Richardson was the first healthcare facility to receive the Texas Award for Performance Excellence.
• Baylor Medical Center at FriscocoreOthersA hospital in Frisco committed to providing patients with a comfortable, patient-friendly environment with focus on service and hospitality. Dr. Allen treats patients at this facility for urological procedures.
• Baylor Regional Medical Center at PlanocoreOthersA 128-bed hospital in Plano dedicated to personalized care and advanced technology. Notably, Baylor Plano was the first hospital in north Dallas and Collin County to offer minimally invasive robotic surgery for prostate and gynecology procedures through the FDA-approved da Vinci Surgical System. Dr. Allen performs procedures at this facility.
• American Medical Systems (AMS)coreTechnology or IntegrationAmerican Medical Systems is a leading manufacturer of medical devices for erectile restoration. Dr. Allen offers AMS penile implant options including the AMS 700 Series (3-piece inflatable), AMS Ambicor (2-piece inflatable), and AMS Spectra (concealable) penile prostheses. Over 300,000 men have received AMS implants. AMS has been a leading innovator in erectile restoration for over three decades.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Others

• Intuitive Surgical: Manufacturer of the da Vinci Surgical System — the central technology platform for the practice's robotic prostatectomy service line; represents the infrastructure layer upon which the practice's clinical differentiation depends.
• Boston Scientific (Urology & Pelvic Health): Device manufacturer of the GreenLight Laser System, SpaceOAR Hydrogel, and other technologies used by the practice; relevant adjacent player reflecting supplier ecosystem and the device-driven revenue model of advanced urology services.

Broad incumbents

• Chesapeake Urology: Large regional urology platform with multi-physician group practices offering the same robotic surgery, radiation oncology partnership, and broad male/female urology service mix; serves as a comparable specialty-urology operating model at greater scale.
• US Urology Partners: National urology specialty platform aggregating independent practices; representative comparable for specialty urology operating economics and a likely consolidator counterpart for a private single-specialty practice.
• Baylor Scott & White Urology: Hospital-employed urology program at one of the practice's affiliated health systems; represents the integrated delivery model competing for the same hospital-based surgical volumes in Plano and Frisco.
• Methodist Health System Urology: Hospital-affiliated urology service line at another partner institution; comparable specialty offering delivered within a larger integrated delivery network competing for the same patient base.

Direct peers

• Texas Urology Specialists (USMD): Multi-location urology specialty practice serving the Dallas-Fort Worth metroplex, directly overlapping North Dallas Urology Associates in geographic market, service scope (prostate cancer, BPH, ED, incontinence), and hospital affiliation strategy.
• Kansas City Urology Care: Independent specialty urology group with similar multi-subspecialty urology coverage (oncology, robotic surgery, BPH, ED, incontinence) operating from a single regional metro market — analogous community-urology operating model.
• Urology Partners of North Texas: Large independent urology group practice covering the North Texas/Dallas region; competes for the same referral base and patient population with comparable subspecialty coverage and hospital-privilege footprint.
• The Urology Group: Multi-physician urology specialty group offering robotic surgery, BPH, ED, incontinence, and oncology; comparable as a consolidated specialty urology operating model with similar service breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/drmarkallen
• LinkedInlinkedin.com/company/drmarkallenplanourologist

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North Dallas Urology Associates