Regina Leader-Post
Regina Leader-Post is a 1883-founded regional newspaper and digital publishing division of Postmedia Network Inc. serving Saskatchewan with local news, sports, classifieds, ePaper, jobs, and local marketplace services.
- Company typePrivate
- Founded1883
- HeadquartersRegina, Canada
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Regina Leader-Post does
Regina Leader-Post is a regional daily newspaper and digital publishing division headquartered in Regina, Saskatchewan, Canada, founded in 1883 and currently operating as a division of Postmedia Network Inc. (TSX: PN). The publication serves Saskatchewan residents and local businesses, delivering local news, city hall coverage, provincial politics, health, national and world news, and dedicated sports coverage of the Saskatchewan Roughriders (CFL), Regina Pats (WHL), and other regional teams.
The company's product platform is built on a web-based content management and digital publishing system with subscription paywall functionality at leaderpost.com. Beyond the core news site, the property operates an interconnected portfolio of vertical products: a digital subscription (mycheckout.leaderpost.com), an ePaper digital replica of the print edition (epaper.leaderpost.com, content dated to 2026-07-01), a Classifieds platform powered by AdPerfect (classifieds.leaderpost.com), a local business directory and marketplace (shopping.leaderpost.com), a job board via Working.com/Talent.com integration, an obituaries and memorials platform (leaderpost.remembering.ca), email newsletters, and embedded interactive puzzles via Puzzmo.
Regina Leader-Post's revenue model combines recurring subscription revenue (digital and print subscriptions, ePaper) with diversified advertising revenue streams: banner/display advertising, fee-based classifieds transactions, sponsored special sections (e.g., Saskatchewan's Top Employers, Saskatchewan Mining Report, Road to Higher Learning), and direct local business advertising managed through Postmedia's Ad Manager and shared advertising solutions. The publication markets itself through organic SEO content, social channels (Facebook, Twitter/X, YouTube, Instagram), and email newsletters, and the asset operates without proprietary AI/ML capabilities, relying on standard digital publishing infrastructure.
Regina Leader-Post firmographics
Firmographics- Name
- Regina Leader-Post
- Legal name
- Postmedia Network Inc.
- Website
- https://leaderpost.com
- Company type
- Private
- Founded year
- 1883
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Regina Leader-Post is a 1883-founded regional newspaper and digital publishing division of Postmedia Network Inc. serving Saskatchewan with local news, sports, classifieds, ePaper, jobs, and local marketplace services.
- Ownership category
- akta.pro rank
Regina Leader-Post industry classification
Industry- Product category
- Regional Newspaper Publishing
- NAICS
- Newspaper Publishers (513110)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Local & Regional Newspapers (Print & Digital) (MPAJADAB)
- akta.pro secondary industry
- Online Article & Blog Publishing Platforms (MPAJAMAF)
Keywords
Where Regina Leader-Post is headquartered
LocationHeadquarters
- HQ city
- Regina
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Regina Leader-Post business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Digital and Print Subscriptions: Paid subscriptions for full digital and/or print access to news content
- Display Advertising: Banner and display advertisements on the website and digital properties
- Classifieds: Fee-based classified advertisements including real estate, pets, celebrating (announcements), and job postings through the AdPerfect platform
- Special Sections and Branded Content: Sponsored content sections like Saskatchewan Top Employers and special feature packages
- ePaper Digital Edition: Digital replica of the print newspaper available for subscription
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Digital Access Subscription |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels3 records
Regina Leader-Post product offering
Product offeringCore offering
Regina Leader-Post is a daily regional newspaper and digital news publisher serving Regina and Saskatchewan. It delivers local, national, and world news, sports coverage (Regina Pats, Saskatchewan Roughriders), business, opinion, and community content through its website, print edition, and ePaper. It also operates adjacent commerce verticals including classifieds, job listings, obituaries, and a local business directory.
Product overview
Regina Leader-Post is a regional news publisher offering a platform of interconnected content and commerce services. The core offering is its digital news subscription providing access to local, Saskatchewan, national, and world news coverage, complemented by specialized vertical products. The ePaper provides a digital replica of the print edition, while the Classifieds platform (powered by AdPerfect) handles community transactions. Job search functionality is delivered through Working.com integration, and a local business directory (Shopping) supports community commerce. Additional services include newsletters, obituaries/memorials, and entertainment features like puzzles and comics.
Differentiator
Problem solved
Functional benefit
Products and services
- Regina Leader-Post Digital Subscription
Companies that use Regina Leader-Post
Customer profileSegments2 records
Ideal customer profiles2 records
Regina Leader-Post technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Regina Leader-Post partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Postmedia Network Inc.coreThe Regina Leader-Post is a division of Postmedia Network Inc., a major Canadian newspaper publishing company. Postmedia provides corporate infrastructure, advertising solutions, and network-wide content syndication.
- AdPerfectcoreAdPerfect provides the classified advertising platform technology powering classifieds.leaderpost.com, including listings for real estate, pet posts, celebrations, and general classifieds.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Regina Leader-Post competitors and assessment
Company assessmentDirect peers
- Calgary Herald: Postmedia sister paper serving Calgary with print, digital subscription, ePaper, classifieds, and marketplace products. Highly comparable product stack and GTM motion under the same Postmedia infrastructure.
- Vancouver Sun: Postmedia-owned B.C. metropolitan daily with print, digital subscription paywall, ePaper, classifieds, and Postmedia Solutions-backed advertising. Larger scale but operates the identical product and revenue mix.
- Montreal Gazette: Postmedia-owned Quebec daily sharing the same digital subscription, ePaper, and classifieds platform. Directly comparable in product scope and revenue streams.
- Saskatoon StarPhoenix: Also a Postmedia Network-owned daily serving Saskatchewan's other major city. Direct peer because both serve overlapping Saskatchewan audiences with similar product mix (print, digital subscription paywall, ePaper, classifieds, job board) under the same parent.
- Winnipeg Free Press: Independent Canadian prairie-city daily newspaper with print, digital subscription, ePaper, and classifieds. Closely comparable to Regina Leader-Post in market size, regional scope, and revenue model.
- Ottawa Citizen: Postmedia sister daily in the national capital region using the same Postmedia paywall, classifieds (AdPerfect), and ePaper stack as the Regina Leader-Post.
- Edmonton Journal: Postmedia-owned daily serving Edmonton with the same digital subscription, ePaper, classifieds, and local marketplace portfolio. Sister property under Postmedia with directly comparable operating model.
Broad incumbents
- National Post: Postmedia's national flagship English-language newspaper. Wider geographic and topical scope than the Leader-Post, but operates the same subscription, ePaper, and advertising infrastructure — useful as an incumbent benchmark.
- Toronto Star: Canada's largest circulation daily and major digital subscription news brand. Comparable subscription paywall, classifieds, and marketplace strategy, but at much larger scale and as a non-Postmedia incumbent.
- Globe and Mail: National Canadian newspaper with a paid digital subscription model and classifieds business. Larger and national in scope, but operates a directly comparable reader-revenue and advertising model relevant to assessing the Leader-Post's digital ceiling.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights5 records
Customer concentration
Regina Leader-Post social profiles
Digital presenceRegina Leader-Post financial estimates
Financial estimateRevenue estimate
Valuation estimate
Regina Leader-Post leadership team
Management profileNumber of profiles
Regina Leader-Post funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Regina Leader-Post M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Regina Leader-Post
What does Regina Leader-Post do?
Regina Leader-Post is a daily regional newspaper and digital news publisher serving Regina and Saskatchewan. It delivers local, national, and world news, sports coverage (Regina Pats, Saskatchewan Roughriders), business, opinion, and community content through its website, print edition, and ePaper. It also operates adjacent commerce verticals including classifieds, job listings, obituaries, and a local business directory.
Is Regina Leader-Post a public or private company?
Regina Leader-Post is a private company. It is classified as corporate owned and is currently operating.
When was Regina Leader-Post founded?
Regina Leader-Post was founded in 1883. It employs 51 to 100 people.
Where is Regina Leader-Post based?
Regina Leader-Post is headquartered in Regina, Canada, in the North America region.
How does Regina Leader-Post make money?
Five revenue lines are on record. Digital and Print Subscriptions are the primary driver. The others are display Advertising, classifieds, special Sections and Branded Content and ePaper Digital Edition.
Who are Regina Leader-Post's main competitors?
Direct peers on record are Calgary Herald, Vancouver Sun, Montreal Gazette, Saskatoon StarPhoenix, Winnipeg Free Press, Ottawa Citizen and Edmonton Journal. Broad incumbents are National Post, Toronto Star and Globe and Mail.
Does Regina Leader-Post have an API?
No public API is recorded for Regina Leader-Post.
What industry is Regina Leader-Post in?
Regina Leader-Post's product category is Regional Newspaper Publishing. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital), with a secondary code of MPAJAMAF, Online Article & Blog Publishing Platforms. Its NAICS code is 513110 and its SIC code is 2711.