Base Products

What Base Products does

Base Products Corporation is a privately held, founder-led manufacturer of water-powered backup sump pumps and complementary flood prevention products, headquartered in Kenmore, New York (Buffalo metro area). Founded by Bill Bonifacio in 1999 as Basepump Company and incorporated in its current form in 2002, the company designs and sells the Basepump line (RB750 standard, HB1000 high-performance, and CB1500 commercial models) which uses the Bernoulli Principle (Venturi/Ejector) to convert municipal water pressure into suction power, requiring no electricity or batteries and offering a 25+ year expected lifespan with the industry's longest 5-year warranty.

The company's product portfolio extends beyond sump pumps to include WaterBlock automatic excess water flow shutoff valves, Aquabag instant sandbags, and HygienicAire/HygiClean natural mold and mildew control products. Pricing is unit-based, with core pumps priced $259-$569 and accessories ranging $19-$468. Base Products generates revenue through a hybrid distribution model combining direct-to-consumer e-commerce and phone sales with a multi-channel dealer network of plumbers, plumbing suppliers, hardware stores, and waterproofing contractors across the US, plus a Canadian distributor (ECO Building Resource Ltd.) serving Canada. Customer segments are primarily residential homeowners with basements, supplemented by plumbing and waterproofing trade professionals who install and resell the products.

Base Products operates as a small, profitable niche manufacturer (11-50 employees) with no institutional funding, no M&A activity, and limited disclosed growth initiatives beyond incremental product line expansion (e.g., the Proteus WiFi-connected alarm and the CB1500 commercial model).

Name

Base Products

Legal name

Base Products Corporation

Website

https://basepump.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Base Products Corporation is a privately held New York manufacturer of water-powered backup sump pumps and flood prevention products, using Bernoulli Principle technology to serve residential homeowners and plumbing trade professionals across the US and Canada.

Ownership category

akta.pro rank

Product category

Flood Prevention Equipment

NAICS

Fluid Power Pump and Motor Manufacturing (333996), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)

SIC

Pumps & Pumping Equipment (3561), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Pumps & Plumbing Pump Accessories (Sump, Sewage, Booster) (IMADALAL)

Keywords

• Water-powered sump pumps
• Backup sump pumps
• Flood prevention equipment
• Basement flood protection
• Water management solutions

Headquarters

HQ city

Kenmore

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Water-Powered Backup Sump Pumps: Primary revenue stream from manufacturing and selling water-powered backup sump pumps. Models include RB750 (residential standard), HB1000 (high performance), and CB1500 (commercial). Various configurations with/without backflow prevention devices and with EZ/PRO installation kits. Prices range from $259 to $569 depending on model and configuration. Includes 5-year limited warranty.
2. Water Leak Detection & Prevention Products: Accessory products including WaterBlock automatic excess water flow shutoff valves ($99-$229), washing machine flood prevention hose systems ($119), basement water alarms ($30-$99), sump level alarms ($79), and Proteus WiFi high water alarm ($99).
3. Flood Control Products: Aquabag instant sandbags using super-absorbent polymer technology. Sold in boxes of 30 ($208) or 70 ($468). Expand to 40x original size when soaked in water.
4. Indoor Air Quality Products: HygienicAire (tea tree oil-based air freshener/deodorizer, $54-$103) and HygiClean mold/mildew stain remover ($19-$245). Natural products for controlling odors, mold, mildew, and germs in HVAC systems and living spaces.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Base Products Corporation manufactures and sells Basepump water-powered backup sump pumps that use municipal water pressure (via the Bernoulli Principle / Venturi ejector) to remove sump water during power outages or primary pump failures, eliminating dependence on batteries or generators. The portfolio also includes WaterBlock automatic excess water flow shutoff valves, Aquabag instant inflatable sandbags for flood barriers, and HygienicAire/HygiClean tea tree oil-based mold and air treatment products, sold primarily to homeowners and through a dealer network of plumbers and contractors in the US and Canada.

Product overview

Base Products Corporation offers a comprehensive basement flood prevention product portfolio centered on water-powered backup sump pumps. The core product line includes Basepump models (RB750 standard and EZ versions, HB1000 high-performance, and CB1500 commercial) that use municipal water pressure to operate without electricity during power outages. These are complemented by WaterBlock automatic water shutoff valves for point-of-use flood prevention, Aquabag instant sandbags for emergency flood barriers, and HygienicAire/HygiClean products for mold and mildew control. Water and sump level alarms (BWA, BWA-SW, and Proteus Wi-Fi) provide early warning systems. All Basepump pumps include water alarms as standard equipment and offer optional backflow prevention devices. The company sells directly to homeowners and through a dealer network, with products designed for both DIY installation and professional plumber installation.

Differentiator

Problem solved

Functional benefit

Brands

• Basepump: Water-powered backup sump pump product line for basement flood prevention.
• WaterBlock
• Aquabag
• HygienicAire
• HygiClean

Products and services

• Basepump RB750 Residential Water-Powered Backup Sump Pump Standard residential water-powered backup sump pump for homes with 1/2 inch water service, removing 700-900 GPH during power outages or primary pump failures. Available in EZ installation kit configuration for DIY homeowners. Includes 5-year warranty and water alarm.
• Basepump HB1000 High-Performance Water-Powered Backup Sump Pump High-performance residential water-powered backup sump pump for larger homes or higher water inflow situations, requiring 3/4 inch minimum water service and producing 950-1,400 GPH. Available in PRO configuration with push-fit installation fittings.
• Basepump CB1500 Commercial Water-Powered Backup Sump Pump Commercial-grade water-powered backup sump pump removing 1,400-2,000 GPH for hotels, restaurants, apartments, factories, and larger homes with 3/4-1 inch water service. Requires licensed plumber installation and includes commercial sump level alarm.
• WaterBlock Automatic Excess Water Flow Shutoff System

Quantifiable outcome

• Highest pumping rates in industry: RB750 700-900 GPH, HB1000 900-1,400 GPH, CB1500 1,400-2,000 GPH
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

One partnership is on record.

• ECO Building Resource Ltd.coreChannel Partner/ Reseller/ DistributorCanadian distributor handling all Basepump product distribution in Canada. Located in Aurora, Ontario. Manages Canadian sales, shipping, and compliance with Canadian sales taxes and customs requirements.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Pentair: Large diversified water treatment and flow technology company offering residential sump pumps, water filtration, and pressure systems. Provides broader competition across the residential water management category with deeper R&D resources and global distribution.
• Moen (Flo by Moen): Smart water monitoring and automatic shutoff system from a major plumbing fixture brand. Brings brand recognition, retailer relationships, and connected home capabilities that compete with the Proteus Wi-Fi alarm and WaterBlock products in the broader water damage prevention market.
• RIDGID / Emerson: Major tool and plumbing equipment brand offering utility pumps and water management accessories through retail and trade channels. Competes at the retail/DIY level for the same homeowner customer purchasing utility pumps and backup water management products.

Direct peers

• Hydropump / Water Powered Technologies: A water-powered backup sump pump competitor using similar Venturi/Bernoulli principle technology. Closest direct technical competitor in the water-powered sump pump niche, competing for the same alternative-energy backup positioning that differentiates Basepump from battery systems.
• Wayne Water Systems / Scott Fetzer: Major brand of water management products including sump pumps and utility pumps widely sold through retail and home improvement channels. Comparable in product category (sump pumps) and target customer (homeowners), with broader mass-market distribution.
• Liberty Pumps: Manufacturer of sump, effluent, and sewage pumps for residential and commercial applications. Comparable product portfolio in primary sump pumps and battery backup systems, competing for the same plumbing contractor and homeowner customers.
• Zoeller Pump Company: Established US manufacturer of sump, sewage, and effluent pumps including battery backup systems. Direct competitor in residential sump pump category with similar dealer/distribution model, particularly competing against Basepump's primary electric pump + backup configuration.
• FloLogic: Maker of automatic water shutoff systems that monitor whole-home water flow and shut off the main supply when leaks are detected. Competes with WaterBlock in the leak prevention/shutoff category; emerging smart/connected competitor to Base Products' mechanical shutoff products.
• WaterCop: Manufacturer of automatic water shutoff systems designed to prevent flood damage from leaks and appliance failures. Directly comparable to Base Products' WaterBlock product line, competing in the same leak prevention category for residential customers.
• Glentronics / PHCC Pro Series: Manufacturer of battery backup sump pump systems under the PHCC Pro Series and Basement Watchdog brands. Direct competitor in residential sump pump backup category, particularly against Basepump's primary value proposition of replacing battery backup systems.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Basepump
• Facebookfacebook.com/100063581886950
• LinkedInlinkedin.com/company/base-products-corporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Base Products