TANABANA Design Studio

What TANABANA Design Studio does

TANABANA Design Studio, legally structured as Tana Bana Design Services LLC, is a privately held surface design studio headquartered in Morristown, New Jersey. Founded in 2003, the company creates original, repeatable, handmade and digital artwork for surface design applications across home interior textiles, upholstery, wallcoverings, bedding, curtains, and embroidered products. Its name derives from the Hindi words for warp (Tana) and weft (Bana), reflecting the co-founders' backgrounds in woven design and signaling the studio's positioning at the intersection of traditional textile craft and modern digital production. The studio maintains a catalog of more than 8,460 original designs organized across 705+ pages and more than 20 style categories, including a dedicated Embroideries line.

The studio operates a WooCommerce-based e-commerce platform at tana-bana.com where B2B customers must request login access to view the full catalog and pricing. Designs are licensed or sold to enterprise customers including mass-market retailers (Walmart, Target, Macy's, Belk, JCPenney, Dillard's, TJ Maxx), specialty home goods retailers (Crate & Barrel, Pottery Barn, Pierrefrey), luxury and international brands (Harrods, Carrefour, ETRO, Cottonbox), and performance/decorative textile manufacturers (Milliken, Crypton, Valdese, Culp, Covington, Holden). The company also represents two external design studios, RCD(GX1) and MA(GX), extending its aggregated catalog reach. Distribution is global, with named customers in the US, UK, France, and Turkey.

The business model combines a self-service e-commerce licensing storefront with a sales-led enterprise motion that includes both virtual and in-person meetings and participation in industry trade shows. Pricing is quote-based and not publicly disclosed, with contracts structured on multi-year terms. The company has no disclosed external funding, no parent organization, and no reported M&A activity, indicating organic founder-led operations. Headcount is reported in the 11-50 range with a self-described global team, and there is no evidence of AI/ML capability, patents, or proprietary technology beyond the hybrid handmade-plus-digital design production method.

Name

TANABANA Design Studio

Legal name

Tana Bana Design Services LLC

Website

https://tana-bana.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

TANABANA Design Studio is a Morristown, New Jersey-based surface design studio founded in 2003 that creates original handmade and digital artwork for home interior and embroidered textiles. It licenses more than 8,460 designs via a B2B e-commerce platform to enterprise retailers and textile manufacturers worldwide.

Ownership category

akta.pro rank

Product category

Textile Surface Design

NAICS

Industrial Design Services (54142), Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Industrial/Product & Furniture Design (BPAHAKAM)

Keywords

• Textile surface design
• Vector artwork licensing
• Home interior fabrics
• Embroidery design patterns
• Upholstery fabric designs

Headquarters

HQ city

Morristown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Surface Design Licensing/Artwork Sales: TANA BANA generates revenue through licensing and selling original surface design artwork. With a catalog of 8,460+ products across multiple design categories, customers can browse, select, and purchase designs for their textile and surface design needs. The business operates an e-commerce storefront where designs are available for licensing/purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Tana Bana Design Studio is a B2B surface design studio that creates and sells original, repeatable, handmade and digital artwork (vector surface patterns) for textile and home goods applications. Its core offering is a catalog of 8,460+ designs organized across Home Interior, Seasonal, and Embroidery categories, licensed or sold to enterprise retailers, textile mills, and home goods manufacturers worldwide. The studio also represents two external design studios (RCD(GX1) and MA(GX)) to broaden the portfolio available to buyers.

Product overview

TANA BANA is a surface design studio that operates primarily as an e-commerce platform for original, repeatable, handmade and digital artwork. The company's single core product is its Surface Design Patterns Catalog containing 8,460+ designs across Home Interior and Embroidery categories. Designs are available for purchase online through a WooCommerce-based shop, with customer login and access request functionality. The studio also represents two external design studios (RCD GX1 and MA GX) and sells directly to major retail clients including Belk, Crate & Barrel, Harrods, Macy's, Pottery Barn, Target, Walmart, and others.

Differentiator

Problem solved

Functional benefit

Brands

• Original Digital Handmade: Original, repeatable, handmade and digital artwork for various surface design needs
• RCD(GX1)
• MA(GX)

Products and services

• Surface Design Patterns Catalog A digital catalog of 8,460+ original, repeatable surface design patterns including home interior fabrics, wallpapers, and embroideries, organized across style categories such as Classic, Foliage, Modern, Novelty, Seasonal, Coastal/Nautical, Contemporary, Conversational, Damask, Ethnic, Floral, Geometric/Trellis, Jacobean, Leaves, Medallion, Paisley, Patchworks, Scroll, Juvenile, Textures, and Tropical. Sold/licensed to enterprise retailers, textile mills, and home goods manufacturers through a login-gated B2B shop.
• Home Interior Surface Designs

Named customers21 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• RCD(GX1)coreStrategic or Co-development PartnerRCD(GX1) is a studio that TANA BANA proudly represents. This partnership expands TANA BANA's design offerings and allows them to offer a broader range of surface designs to their clients.
• MA(GX)coreStrategic or Co-development PartnerMA(GX) is a studio represented by TANA BANA. This studio partnership adds additional design expertise and collections to TANA BANA's portfolio, enabling them to serve diverse client needs.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Zoffany: Premium UK fabric and wallpaper brand within Sanderson Design Group producing original, heritage-inspired surface designs for luxury residential and contract interiors — directly comparable to Tana Bana's higher-end decorative pattern work.
• Scalamandre: US luxury textile design house producing original fabrics, trimmings, and wallcoverings for high-end residential and contract interiors — comparable for original artwork licensing into the same home-interior and contract textile customer base.
• Designers Guild: UK-founded textile and wallpaper design house that creates original, branded surface patterns for home interiors and furnishings — directly comparable to Tana Bana's pattern-licensing model serving major retailers and hospitality clients globally.
• Sanderson Design Group: British heritage group encompassing Sanderson, Morris & Co., Harlequin, and Villa Nova, each producing original surface designs for wallpaper, fabric, and home goods — a close analogue to Tana Bana's original-artwork-for-home-interior model.
• Villa Nova: UK contemporary fabric and wallpaper brand (part of Sanderson Design Group) producing original surface designs for home interiors — closely matches Tana Bana's contemporary/classic pattern portfolio across global B2B buyers.
• Windham Fabrics: US-based fabric brand sourcing original surface designs from independent artists and studios for home sewing and home goods — directly comparable licensor-to-manufacturer pipeline of original textile artwork.
• Romo: UK heritage textile brand producing original fabric and wallcovering designs for residential and contract markets. Comparable as a B2B original-artwork licensor serving interior designers and manufacturers globally.
• Marimekko: Finnish design house built around original surface patterns applied to textiles, apparel, and home goods. Comparable as a pattern-licensing and home-textile business with global retail distribution.
• Harlequin: UK fabric, wallpaper, and trim brand known for original, decorative surface patterns used in residential and contract interiors — directly comparable catalog, customer base, and licensing model.

Emerging players

• Spoonflower: Print-on-demand fabric marketplace hosting thousands of independent surface designers. Comparable surface-design output but with a self-service, digital-first, marketplace model rather than enterprise B2B licensing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tanabanadesign
• LinkedInlinkedin.com/company/tanabana-design-services
• Instagraminstagram.com/tanabana_design

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TANABANA Design Studio