BMW Infinity Cars
BMW Infinity Cars is an authorized BMW dealership operating since 2007 across five showrooms and service centers in Mumbai and Indore, India. It retails new and certified pre-owned BMW vehicles—sedans, SAVs, M performance, and electric models—to high-net-worth individuals and corporate fleet buyers.
- Company typePrivate
- Founded2007
- HeadquartersMumbai, India
- Headcount101–250
- GTM typeB2C
- OfferingServices
What BMW Infinity Cars does
BMW Infinity Cars is a privately held authorized BMW dealership operating in India since March 2007, legally constituted as BMW Infinity Cars Pvt. Ltd. The firm operates four sales showrooms and two service centers across Mumbai (Worli, Nariman Point, Juinagar/Nerul in Navi Mumbai, and service facilities at Lal Baugh and Turbhe) plus one sales showroom in Indore, making it a top-volume BMW retailer in the Indian market and the country's only BMW dealership nominated for BMW International Awards in Germany.
The business distributes BMW's complete product portfolio in India, spanning the 2/3/5/7 Series sedans, X1/X3/X5/X6/X7 Sports Activity Vehicles, M high-performance models (M2, M340i, M4, M5, M8, XM, Z4), and the i electric lineup (iX, iX1 LWB, i5 M60, i7, i7 M70). Inventory includes vehicles priced from ₹45.80 lakhs (2 Series Gran Coupé) to ₹2.58 crores (i7 M70 xDrive). The technology layer embedded in the product offering includes BMW Operating System 8/8.5 with voice and gesture control, Digital Key Plus (UWB-based smartphone key sharing for up to five users), Over-the-Air Remote Software Upgrade, Parking and Driving Assistant ADAS suites, 31.3-inch 8K Rear Theatre with Amazon Fire TV built-in (i7 family), and Bowers & Wilkins Diamond Surround audio (1,965 watts). Certified pre-owned inventory flows through the BMW Premium Selection program with multi-stage inspection and warranty support.
Revenue is generated through five streams: new vehicle retail (the largest), certified pre-owned sales (Premium Selection), aftersales service including BMW Service Inclusive subscription packages, BMW Financial Services captive financing (loans, leases, BMW 360° Finance Plan, subscription), and accessories/lifestyle. The customer base is segmented across high-net-worth individuals (primary), corporate fleet buyers via the BMW Corporate Advantage Programme, pre-owned vehicle buyers, and EV enthusiasts. Sales is supported by a dedicated mid-market team with location heads per showroom, an AVP of Aftersales, AGM Finance, and a dedicated Business Head for Indore. Customer retention is reinforced through the BMW Excellence Club loyalty platform (bespoke travel, grandstand events, lifestyle privileges) and digital channels spanning website, Facebook, Instagram, YouTube, and X. The dealership operates purely as an authorized franchise under BMW India Private Limited, with no disclosed capital-raise, M&A, or external ownership history.
BMW Infinity Cars firmographics
Firmographics- Name
- BMW Infinity Cars
- Legal name
- BMW Infinity Cars Pvt. Ltd.
- Website
- https://bmw-infinitycars.in
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- BMW Infinity Cars is an authorized BMW dealership operating since 2007 across five showrooms and service centers in Mumbai and Indore, India. It retails new and certified pre-owned BMW vehicles—sedans, SAVs, M performance, and electric models—to high-net-worth individuals and corporate fleet buyers.
- Ownership category
- akta.pro rank
Where BMW Infinity Cars is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices6 records
Markets served
BMW Infinity Cars business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- New BMW Vehicle Sales: Primary revenue stream from sale of new BMW vehicles including petrol, diesel, and electric models across various series (2, 3, 5, 7, M, X, Z, i).
- Pre-Owned BMW Vehicle Sales: Sale of certified pre-owned BMW vehicles under BMW Premium Selection program with service and warranty checks.
- Vehicle Service and Maintenance: Comprehensive aftersales service including maintenance, repairs, and BMW Service Inclusive packages.
- BMW Financial Services: Financing solutions through BMW India Financial Services including loans, leases, and subscription plans for vehicle purchases.
- BMW Accessories and Lifestyle: Sale of Genuine BMW Accessories, M Performance Parts, and BMW Lifestyle Collection products.
- Corporate Fleet Sales: Dedicated corporate sales program offering fleet solutions with preferential pricing, aftersales support, and dedicated relationship managers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level BMW vehicles (2 Series, X1, iX1) |
| One time/ perpetual license | Pay-as-you-go | Mid-range BMW vehicles (3 Series, 5 Series, X3) |
| One time/ perpetual license | Pay-as-you-go | Luxury BMW vehicles (7 Series, X5, X7, i7) |
| One time/ perpetual license | Pay-as-you-go | High-performance M Series vehicles |
| Subscription | Monthly | BMW Financial Services Financing |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels9 records
BMW Infinity Cars product offering
Product offeringCore offering
BMW Infinity Cars is an authorized BMW dealership operating since March 2007 across Mumbai and Indore, selling new and pre-owned BMW vehicles (including petrol, diesel, and electric i-series models), providing BMW Financial Services for financing, leases and subscriptions, and delivering aftersales service, maintenance and genuine BMW accessories through five showrooms and service centers.
Product overview
BMW Infinity Cars is an authorized BMW dealership offering a comprehensive portfolio of new and pre-owned luxury vehicles. The core offering consists of BMW's full model lineup including 2, 3, 5, 7 Series sedans; X Series Sports Activity Vehicles (X1, X3, X5, X6, X7); M Series high-performance models (M2, M4, M5, M8, XM, Z4); and BMW i electric models (iX1, i5, i7, iX). The dealership provides complementary services including BMW Financial Services for flexible financing, BMW Excellence Club loyalty program, BMW Corporate Advantage Programme for business customers, and comprehensive after-sales service and maintenance. Pre-owned BMW vehicles are available through the BMW Premium Selection program.
Differentiator
Problem solved
Functional benefit
Brands
- BMW Excellence Club: A members-only platform that curates tailored experiences from the world of luxury, travel, lifestyle and sports for BMW owners.
- BMW Premium Selection
Products and services
- BMW 2 Series Gran Coupé
Quantifiable outcome
- Highest BMW sellers in India with national recognition through international award nomination
- +1 more outcomes
Companies that use BMW Infinity Cars
Customer profileSegments4 records
Ideal customer profiles4 records
BMW Infinity Cars technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature8 records
BMW Infinity Cars partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- BMW India Private LimitedcoreBMW Infinity Cars operates as an authorized BMW dealership since March 2007, representing BMW India Private Limited in Mumbai and Indore markets. The partnership provides access to BMW's full vehicle lineup, brand standards, technical support, warranty programs, and manufacturer support for sales and service operations.
- BMW Excellence ClubflagshipExclusive members-only platform curated by BMW offering tailored experiences from luxury, travel, lifestyle and sports. BMW Infinity Cars connects qualified BMW owners to this prestigious program featuring Bespoke Travel, BMW Privileges, Grandstand sporting events access, and Highlife experiences.
- BMW Premium SelectioncoreCertified pre-owned BMW vehicle program offering quality-assured used vehicles through BMW-authorized dealers with comprehensive service and warranty checks.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
BMW Infinity Cars competitors and assessment
Company assessmentDirect peers
- Lexus India dealerships (e.g., Lexus Mumbai): Authorized Lexus dealer(s) in Mumbai offering new luxury vehicles, hybrid powertrains, and service; comparable as a Japanese luxury alternative in the same catchment, competing for HNI buyers who might otherwise buy a BMW.
- Deutsche Motoren: Authorized BMW dealer in Delhi operating multiple showrooms and service centers under the same BMW India franchise agreement; directly comparable in business model, product mix, and HNI/corporate target customer base.
- Sundaram Motors: Authorized Mercedes-Benz India dealer in Chennai and other metros; directly comparable as a luxury single-brand authorized franchisee with new car sales, certified pre-owned, financing, and after-sales service for affluent Indian buyers.
- Bird Automotive: Authorized BMW dealer in Delhi/NCR; shares the same BMW India franchise model as BMW Infinity Cars, selling the full new, pre-owned, M, and i lineup with comparable service and corporate sales programs.
- Audi Mumbai (Audi India dealer network): Authorized Audi dealer(s) in Mumbai competing for the same luxury HNI segment with new, pre-owned, and service offerings; comparable as a German luxury single-brand franchise operating in the same Mumbai catchment.
- Volvo Car India dealerships: Authorized Volvo dealers in India selling new luxury vehicles and EVs (XC40 Recharge, XC60, XC90); comparable as a single-brand luxury franchise with new, pre-owned, and service operations competing for similar affluent urban customers.
- JLR India authorized dealers (e.g., Mumbai): Authorized Jaguar Land Rover dealer in Mumbai; competes directly in the luxury SUV and sedan space (Range Rover, Defender, F-Pace) with comparable single-brand franchise economics, financing support, and HNI customer base.
- Porsche Centre Mumbai: Authorized Porsche dealer operating in Mumbai; competes for the same ultra-HNWI segment on luxury performance vehicles, with a comparable brand-experience-led showroom model and bespoke financing/ownership programs.
- Ferrari India / Lamborghini India (authorized dealers): Authorized ultra-luxury / exotic dealer network in India; compete for the top end of the same HNWI cohort in Mumbai on limited-volume supercars, with a similarly brand-experience-led retail model and bespoke ownership programs.
- Navnit Motors: Authorized BMW dealer serving Bangalore and southern India; competes with BMW Infinity Cars as part of BMW India's franchise network, operating showrooms, service centers, and the same BMW Financial Services / Premium Selection offerings in a different catchment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights7 records
Customer concentration
BMW Infinity Cars social profiles
Digital presenceBMW Infinity Cars compliance and trust
Trust signalCompliance1 record
BMW Infinity Cars financial estimates
Financial estimateRevenue estimate
Valuation estimate
BMW Infinity Cars leadership team
Management profileNumber of profiles
Profiles7 records
BMW Infinity Cars funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BMW Infinity Cars M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BMW Infinity Cars
What does BMW Infinity Cars do?
BMW Infinity Cars is an authorized BMW dealership operating since March 2007 across Mumbai and Indore, selling new and pre-owned BMW vehicles (including petrol, diesel, and electric i-series models), providing BMW Financial Services for financing, leases and subscriptions, and delivering aftersales service, maintenance and genuine BMW accessories through five showrooms and service centers.
Is BMW Infinity Cars a public or private company?
BMW Infinity Cars is a private company. It is classified as unknown and is currently operating.
When was BMW Infinity Cars founded?
BMW Infinity Cars was founded in 2007. It employs 101 to 250 people.
Where is BMW Infinity Cars based?
BMW Infinity Cars is headquartered in Mumbai, India, in the Asia region.
How does BMW Infinity Cars make money?
Six revenue lines are on record. New BMW Vehicle Sales are the primary driver. The others are pre-Owned BMW Vehicle Sales, vehicle Service and Maintenance, BMW Financial Services, BMW Accessories and Lifestyle and corporate Fleet Sales.
Who are BMW Infinity Cars's main competitors?
Direct peers on record are Lexus India dealerships (e.g., Lexus Mumbai), Deutsche Motoren, Sundaram Motors, Bird Automotive, Audi Mumbai (Audi India dealer network), Volvo Car India dealerships, JLR India authorized dealers (e.g., Mumbai), Porsche Centre Mumbai, Ferrari India / Lamborghini India (authorized dealers) and Navnit Motors.
Does BMW Infinity Cars have an API?
No public API is recorded for BMW Infinity Cars.