What MAKING OF does

Making Of SPA (doing business as Grupo Making OF, 'the Company') is a privately held Chilean digital marketing agency founded in 2014 and headquartered in Santiago. The Company offers a 360° service portfolio organized into four pillars: Estrategia (Strategy 360, market trends, Business Intelligence), SEO & GEO (SEO 360 strategy, GEO: AI Visibility, linkbuilding, SEO content), Productos Digitales (paid media with ROAS focus, email marketing, content marketing, retail media, social media), and Creatividad y Diseño (web design and development, content production, campaigns and activations). Its core technology stack combines widely adopted marketing tools — Semrush, Ahrefs, Google Analytics, Looker Studio, Screaming Frog, Metricool, Emarketer — layered with generative AI tooling (ChatGPT-4) for SEO content generation and a newly launched GEO (Generative Engine Optimization) service targeting brand visibility in large language models such as ChatGPT and Gemini.

The Company serves enterprise B2B clients across Chile — and selectively abroad — in retail (Falabella, Jumbo, Paris, Tricot, Easy, Activa), food and beverage (Burger King, McDonald's, Starbucks, Juan Valdez, Chantilly, Comfrut), pharmaceutical (Ahumada), manufacturing (Favatex), entertainment (Grupo Coloso), energy (Enel X), consumer goods (Unilever), logistics (Lolocar), technology (Enterstep), and consulting (ECR Group, Lab Lab). Go-to-market is direct, consultative B2B sales with a 'Contáctanos' inbound CTA on the website, and the firm positions itself as a permanent strategic partner rather than a transactional vendor.

The revenue model is professional-services-led: project-based fees, retainer contracts, and performance-linked components for paid media execution. The Company holds no disclosed external funding, has no parent entity, and operates as a self-funded Chilean corporation (Sociedad por Acciones) with a published headcount band of 11–50 employees. Membership in the Cámara de Comercio de Santiago (CCS) and Google Partner credentials supplement the agency's positioning, but no patented technology, proprietary AI model, or recurring SaaS product underpins the offering — the business is fundamentally services-driven.

Name

MAKING OF

Legal name

Making Of SPA

Website

https://mkof.cl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Grupo Making OF (Making Of SPA) is a privately held Chilean digital marketing agency founded in 2014 that delivers 360° B2B services across SEO, paid media, content, web design, and AI-search visibility for enterprise clients in retail, QSR, pharma, energy, consumer goods, and other verticals across Chile and select international markets.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Creative & Brand Campaign Development (BPAFAAAB)

akta.pro secondary industries

Creative Concepting & Campaign Development (BPAFAEAD), Performance Creative & Ad Content Production (for Paid Media) (MPAAACAG), Graphic Design & Visual Content Production (BPAFAIAC)

Keywords

• Digital marketing services
• SEO optimization
• Paid media management
• Content marketing
• Marketing strategy consulting

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Digital Marketing Services: The company generates revenue through providing comprehensive digital marketing services including SEO strategy, paid media campaigns, content marketing, email marketing, social media management, web design and development, and creative campaigns. Revenue is likely derived from project-based fees, retainer contracts, and/or performance-based pricing for media buying services. The focus on ROAS (Return on Ad Spend) suggests performance-linked revenue components.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

MAKING OF is a Chilean digital marketing agency that delivers 360-degree marketing services organized into four pillars: Strategy (digital strategy, market trends, business intelligence), SEO & GEO (SEO 360, AI/LLM visibility, linkbuilding, SEO content), Digital Products (paid media, email marketing, content marketing, retail media, social media), and Creativity & Design (web design/development, content production, campaigns and activations). The firm combines data, AI, and creative execution to provide measurable digital value for enterprise clients.

Product overview

MAKING OF is a digital marketing agency offering a comprehensive 360° service portfolio organized into four main pillars: Estrategia (Strategy), SEO & GEO, Productos Digitales (Digital Products), and Creatividad y Diseño (Creativity and Design). The Estrategia pillar provides strategic planning, market intelligence, and business intelligence services. The SEO & GEO pillar delivers search optimization including technical SEO, AI-powered visibility in language models, linkbuilding, and SEO content creation. The Productos Digitales pillar covers paid media advertising, email marketing, content marketing, retail media, and social media management. The Creatividad y Diseño pillar offers web design and development, content production, and campaign activations. The company integrates AI and data analytics across its service offerings to drive measurable value for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Estrategia 360 Comprehensive digital strategy development including marketing plans, communications, data analysis, trends, and AI integration for enterprise clients seeking holistic digital roadmaps.
• Tendencias de Mercado Market trend analysis and research to inform strategic business decisions for clients.
• Business Intelligence Data analysis and administration services that help clients make efficient, informed business decisions through dashboards and analytics.
• Estrategia SEO 360 Full-spectrum SEO strategy combining technical optimization, content relevance, and authority building for sustainable organic growth.
• GEO: Visibilidad IA AI-powered visibility optimization ensuring brand presence in search engine results and large language models such as ChatGPT and Gemini.
• Linkbuilding External link acquisition and authority-building strategies to improve domain credibility and search rankings.
• Contenido SEO Search-optimized content creation designed to attract qualified traffic and improve organic visibility.
• Paid Media Paid advertising campaigns across digital platforms to accelerate business results and maximize return on advertising spend (ROAS).
• Email Marketing Direct marketing campaigns through email to engage audiences and drive conversions.
• Content Marketing Strategic content creation and distribution to attract and engage target audiences organically.
• Retail Media Retail advertising solutions targeting consumers at point-of-purchase across digital retail networks.
• Social Media Social media management and advertising to build brand presence and engage audiences across platforms.
• Diseño y Desarrollo Web Website design and development creating digital experiences that connect with audiences and build brand value.
• Producción de Contenidos Digital content production for campaigns and brand activations across multiple formats.
• Campañas y Activaciones Campaign development and brand activations that create impactful experiences connecting brands with audiences.

Quantifiable outcome

• Appears in first Google results and in LLM searches (ChatGPT, Gemini)

Named customers22 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• GUT: Independent LatAm-founded creative and digital agency with offices across the Americas; closest regional comparable in terms of independent positioning and integrated brand + performance offering.
• VMLY&R: WPP-owned global creative and digital agency combining brand experience, commerce, and marketing services; comparable in providing 360° brand-and-performance marketing to large enterprise clients.
• Huge: Digital experience agency providing strategy, design, marketing, and technology services to enterprise brands; comparable in offering an integrated digital stack with measurable performance outcomes.
• R/GA: Global digital experience and marketing agency owned by IPG, offering integrated brand strategy, content, media, and technology services to enterprise clients — closely comparable to MKOF's 360° digital marketing model.
• Dept Agency: Global digital agency combining creative, marketing, and technology services for enterprise clients; comparable in scope (full-stack digital services) and enterprise client orientation.
• Wunderman Thompson: WPP-owned digital, creative, and consulting agency with deep SEO, content, and data capabilities; comparable in offering integrated digital strategy and data-driven marketing to enterprise clients.

Broad incumbents

• Havas: Global advertising and communications holding company with established Chilean operations; offers overlapping digital marketing capabilities as part of a much broader portfolio.
• McCann Worldgroup: IPG-owned global advertising network with strong LatAm presence and Chilean operations; serves multinational clients (including some shared with MKOF) with full-service creative and digital capabilities.
• Publicis Groupe: Global advertising holding group operating agencies (Leo Burnett, Saatchi, Digitas) in Chile; competes with MKOF for the same enterprise clients but with vastly greater scale and media-buying leverage.

Regional players

• LLYC: Spanish-language communications and marketing firm with strong LatAm presence; comparable as a regional player serving enterprise Spanish-speaking clients with integrated marketing and communications services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mkof

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAKING OF