Red Apple Law

What Red Apple Law does

Red Apple Law Ltd is a UK-registered (Reg No. 09362463) private limited law firm headquartered in Weston-super-Mare, England, specialising in later-life planning and bereavement services for individual consumers. The company is a member of the Trust Inheritance Group, a diversified group established in 1990. Red Apple Law operates four core service lines: Wills and Trusts (including Protective Property Trust, Disabled Discretionary Trust, Discretionary Trust, and Nil Rate Band Discretionary Trust arrangements), Lasting Powers of Attorney (Property & Financial Affairs and Health & Welfare), the National Funeral Wishes Register integration, and a tiered Bereavement and Probate offering spanning a self-service Executor Toolkit through to Full Estate Administration managed by an SRA-regulated solicitor. Document services are supported by secure storage and automated registration with the National Will Register.

The proprietary technology layer is the Toolboxx® Online platform, which provides 24/7 self-service document creation and management, automated checklists, pre-populated HMRC forms and notification letters, and estate accounts generation. Distribution combines direct-to-consumer channels (online, 0800 telephone line, video consultations) with B2B2C employee benefits partnerships with major UK employers including BT, EE, Aviva, Howden, and Quilter, plus partner-firm coverage in Scotland and Northern Ireland. Pricing is predominantly transactional (one-time fixed fees per Will, LPA, or estate matter), with ancillary recurring revenue from secure document storage. Team credentials include SWW and CILEx affiliations and £2,000,000 of Professional Indemnity Insurance, signalling regulatory and professional accreditation suited to a regulated legal services market.

Name

Red Apple Law

Legal name

Red Apple Law Ltd

Website

https://redapplelaw.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Red Apple Law is a UK law firm providing Wills, Trusts, Lasting Powers of Attorney, and bereavement/probate services to individual consumers through a proprietary Toolboxx® online platform and employee benefits partnerships with major employers.

Ownership category

akta.pro rank

Product category

Estate Planning Legal Services

NAICS

Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Family & Private Client (Trusts & Estates) Law (BPAHAAAK)

Keywords

• Will writing services
• Estate planning
• Probate services
• Lasting power attorney
• Bereavement support

Headquarters

HQ city

Weston-super-mare

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Will Writing Services: Online and assisted Will writing services for individuals and couples, including Trust provisions
2. Lasting Power of Attorney: Property & Financial Affairs and Health & Welfare LPA document preparation and registration services
3. Bereavement & Probate Services: Grant of Probate application service and estate administration, offered at fixed one-time fees. Three tiers: Executor Toolkit (self-service), Simple Estate Administration, and Full Estate Administration with solicitor support
4. Funeral Wishes Register: National Funeral Wishes Register access and recording service
5. Document Storage: Secure storage of legal documents including Wills, LPAs, deeds, and other important documents
6. Trust Services: Various Trust arrangements including Protective Property Trust, Disabled Discretionary Trust, Discretionary Trust, and Nil Rate Band Discretionary Trust

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Red Apple Law provides later life planning and bereavement legal services to UK consumers, including Will writing, Trust arrangements, Lasting Powers of Attorney (Property & Financial Affairs and Health & Welfare), Funeral Wishes registration, and probate/estate administration. Services are delivered through the proprietary Toolboxx online platform, by telephone, or via video consultation with affiliated SRA-regulated solicitors and Society of Will Writers/CILEx professionals.

Product overview

Red Apple Law is a later-life planning and bereavement services provider offering a coordinated suite of document-based legal services. The core offering consists of Wills & Trusts (including various trust types for asset protection and inheritance tax mitigation) and Lasting Powers of Attorney (Property & Financial and Health & Welfare), both available online or via telephone/video appointments. These core services are supported by a National Will Register and National Funeral Wishes Register for documenting and locating important end-of-life documents. The bereavement support tier includes the Bereavement Toolkit for probate administration, with tiered service levels ranging from self-service (Simple Estate Administration) to full solicitor-managed service (Full Estate Administration). Additional offerings include Living Wills/Advance Directives and GriefChat emotional support. Secure document storage for all legal documents is provided as a bundled service.

Differentiator

Problem solved

Functional benefit

Products and services

• Wills & Trusts Will writing and trust services for UK individuals and couples enabling them to document wishes for distribution of money, property and possessions, including Trust provisions (Protective Property Trust, Disabled Discretionary Trust, Discretionary Trust, Nil Rate Band Discretionary Trust) for asset protection and inheritance tax mitigation. Includes Will storage, updates, and retrieval services.
• Lasting Powers of Attorney (LPA) Preparation and registration of Lasting Power of Attorney legal documents allowing trusted individuals to make financial and health decisions on behalf of the customer if they become unable through accident or illness. Includes Property & Financial Affairs LPA and Health & Welfare LPA.
• National Funeral Wishes Register National database service (via partnership with the National Funeral Wishes Register) allowing customers to record and store funeral wishes, accessible by loved ones when needed. Includes the Funeral Wishes Tool, an online step-by-step recording tool that automatically adds wishes to the register.
• Bereavement & Probate Services Tiered probate and estate administration services for bereaved families and executors, including the Bereavement Toolkit (Executor Toolkit self-service), Simple Estate Administration (assisted with fast track Grant of Probate), and Full Estate Administration (handled by an SRA Regulated Solicitor for taxable estates). Includes automated checklists, HMRC forms, estate accounts preparation, property sale assistance, and the GriefChat emotional support service.
• Secure Document Storage Secure document storage service for legal documents including Wills, LPAs, property deeds, and funeral wishes. Documents are held in a fire-protected vault with secure delivery capability when retrieval is required.
• National Will Register Registration Will registration service ensuring family members know where to find the Will when needed. Wills created with Red Apple Law are automatically registered with the National Will Register at no extra cost to the customer.

Quantifiable outcome

• 60% of UK adults do not have a will - addressing this large underserved market

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Trust Inheritance GroupcoreStrategic or Co-development PartnerParent organisation established in 1990. Red Apple Law is a proud member of this group which provides solicitors for complex cases and an on-hand Bereavement Team.
• Society of Will Writers (SWW)coreOthersTeam advisors are affiliated with the Society of Will Writers, providing professional credentials for will writing services.
• CILEx (Chartered Institute of Legal Executives)coreOthersTeam includes CILEx affiliated legal professionals providing expertise in later-life planning.
• National Will RegisterminorStrategic or Co-development PartnerWills created with Red Apple Law are automatically registered with the National Will Register at no additional cost to customers.
• Scottish and Northern Irish PartnersminorChannel Partner/ Reseller/ DistributorPartnership network extending services to Scotland and Northern Ireland.
• BT GroupminorChannel Partner/ Reseller/ DistributorEmployee benefits partner offering group discounted later life planning services to BT employees.
• EEminorChannel Partner/ Reseller/ DistributorEmployee benefits partner offering group discounted later life planning services to EE employees.
• AvivaminorChannel Partner/ Reseller/ DistributorEmployee benefits partner offering group discounted later life planning services to Aviva employees.
• Legal Partners (TILaw, MacRoberts, McKees, JMW, KeyLogo, ASL)minorStrategic or Co-development PartnerNetwork of legal firms providing additional expertise and support for complex cases.
• HowdenminorChannel Partner/ Reseller/ DistributorEmployee benefits partner offering group discounted later life planning services.
• QuilterminorChannel Partner/ Reseller/ DistributorEmployee benefits partner offering group discounted later life planning services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kings Court Trust: UK specialist in estate administration and probate services. Closely comparable to Red Apple Law's Bereavement Toolkit and full estate administration tiers.
• Farewill: Online-first UK will writing and probate service (now owned by Dignity). Direct competitor on digital/DIY will creation and a key pressure point on Red Apple's self-service Toolboxx® platform.
• Co-op Legal Services: Major UK provider of wills, lasting powers of attorney, probate, and other later-life legal services, distributed through the Co-op consumer brand. Directly competes with Red Apple Law across nearly all service lines.

Broad incumbents

• Irwin Mitchell: Major UK full-service law firm with a private client practice spanning wills, trusts, LPAs, and probate. Competes with Red Apple Law on higher-value estate work but operates at much greater scale and breadth.
• Taylor Rose: UK law firm with a private client division covering wills, probate, and LPAs. Comparable in service mix to Red Apple Law but operates at greater scale and across additional practice areas.
• Slater and Gordon: Large UK law firm with a wills and probate practice alongside broader personal legal services. Comparable as a broad private-client incumbent but offers a much wider portfolio.
• Hugh James: UK law firm offering wills, probate, trusts, and LPAs among broader personal and commercial services. Overlaps with Red Apple Law on later-life planning but does not specialise in the category.

Others

• Citizens Advice: UK charity providing free guidance on wills, LPAs, and probate. Not a commercial competitor but shapes customer awareness of later-life planning and is a common starting point before customers purchase services from firms like Red Apple Law.
• HMCTS Probate Service: UK government service through which Grant of Probate applications are submitted. Adjacent to Red Apple Law's bereavement offering rather than a competitor, but the regulator/counterparty for the firm's core probate workflow.

Emerging players

• Beyond: Online legal services provider focused on later-life planning (wills, LPAs, probate). A digitally native competitor targeting the same self-service segment Red Apple Law addresses with Toolboxx®.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/redapplelaw
• Xx.com/redapplelaw

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Apple Law