Our Lady of the Valley

What Our Lady of the Valley does

Our Lady of the Valley is a nonprofit, nondenominational senior living community located at 650 North Jefferson Street in Roanoke, Virginia, operating under the sponsorship of the Catholic Diocese of Richmond and managed by Coordinated Services Management, Inc. (CSM). Founded circa 1990, the community delivers a continuum of senior care on a single campus spanning four core service lines: Assisted Living (including a higher-acuity Intensive Assisted Living Center wing), Memory Care through the Christopher Center featuring the proprietary Reflections Memory Care Program with 15-hour caregiver training, Nursing Care for long-term residents, and short-term Rehabilitation services staffed in partnership with Functional Pathways. Additional ancillary offerings include Respite Stays and private Senior Apartments across studio and suite floor plans ranging from 295 to 563 square feet.

The underlying service platform is built around 24/7 on-site licensed nursing, individualized care plans, an on-site chapel with pastoral counseling, chef-prepared dining supported by a registered dietitian, and a calendar of life-enrichment programming including intergenerational and community engagement activities. Technical infrastructure is conventional for the sector — a website with inquiry and tour-scheduling forms, Facebook community page (LiveAtValley), Constant Contact email newsletters, and a careers portal — with no disclosed proprietary technology, software platform, API, or AI capabilities.

The business model is a subscription-style recurring revenue model: residents pay monthly fees comprising apartment rent plus a level-of-care component that scales with required services, while pricing is quote-based and not publicly disclosed. Go-to-market is sales-led and geographically constrained to the Roanoke, Virginia region, driven by direct inquiries (phone, website form, walk-ins), personal tours, and earned local media coverage supplemented by community events such as the Walk to End Alzheimer's and seasonal holiday open houses. The community recently promoted a "First Month Free" leasing incentive on assisted living studios through July 31, 2026, suggesting active occupancy management. Marketing also operates as a DBA under "Marian Manor Retirement Community," with the Christopher Center operating as a distinct sub-brand within the campus.

Name

Our Lady of the Valley

Legal name

Our Lady of the Valley

Website

https://ourladyofthevalley.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

Our Lady of the Valley is a nonprofit, faith-sponsored senior living community in Roanoke, Virginia, offering assisted living, memory care, nursing, and rehabilitation services on a single campus to older adults and their families in the regional market.

Ownership category

akta.pro rank

Product category

Senior Living / Assisted Living & Skilled Nursing

NAICS

Assisted Living Facilities for the Elderly (623312), Nursing Care Facilities (Skilled Nursing Facilities) (623110)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Assisted Living with Memory Care (Mixed Campus) (HLADABAB)

Keywords

• Senior assisted living
• Memory care services
• Skilled nursing care
• Rehabilitation therapy
• Respite care stays

Headquarters

HQ city

Roanoke

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Senior Living Care Services: Monthly rental and care fees for assisted living, memory care, nursing care, and rehabilitation services. Includes apartment rent plus care level fees based on services required.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Our Lady of the Valley is a nonprofit senior living community offering a continuum of care that includes assisted living (with an Intensive Assisted Living Center wing), specialized memory care through the Christopher Center with the Reflections Memory Care Program, short-term rehabilitation (physical, occupational, and speech therapy), and long-term nursing care. Services are delivered on a single Roanoke, Virginia campus by 24/7 on-site licensed nursing staff, supplemented by respite stays, private senior apartments in multiple floor plans, chef-prepared dining, life enrichment programming, and pastoral/spiritual care.

Product overview

Our Lady of the Valley is a nonprofit, nondenominational senior living community offering a continuum of care through interconnected services. The core offerings include Assisted Living with an Intensive Assisted Living Center wing for higher-support needs, Memory Care through the Christopher Center featuring the Reflections Memory Care Program, Rehabilitation services in partnership with Functional Pathways, and Nursing Care. Additional services include Respite Stays for short-term guests and private Senior Apartments with various floor plans. All services share access to common amenities including dining, life enrichment programming, pastoral care, and on-site nursing staff 24/7.

Differentiator

Problem solved

Functional benefit

Brands

• The Christopher Center: Specialized memory care community within Our Lady of the Valley, featuring private and semi-private apartments designed for residents with memory loss, secure courtyard, sunroom, family-style dining, and activity room.

Products and services

• Assisted Living Senior assisted living services providing residents with support for daily living activities, including medication reminders, dressing assistance, and personal care. Delivered in private senior apartments with a licensed nurse on-site 24 hours a day.
• Memory Care (Christopher Center) Specialized memory care community featuring private and semi-private apartments designed for residents with Alzheimer's or other dementia. Includes memory boxes, calming colors, a secure courtyard, and the Reflections Memory Care Program with 15-hour caregiver training.
• Nursing Care

Quantifiable outcome

• 35th anniversary milestone demonstrates sustained service quality
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• LeadingAge VirginiacoreStrategic or Co-development PartnerOur Lady of the Valley is an active member of LeadingAge Virginia (formerly VANHA - Virginia Association of Non-Profit Homes for the Aging). LeadingAge Virginia supports organizations dedicated to quality senior living through advocacy, education, and networking. Our Lady of the Valley participates in association activities and adheres to industry standards.
• Functional PathwayscoreTechnology or IntegrationFunctional Pathways provides rehabilitation therapy services (physical, occupational, and speech therapy) in the Our Lady of the Valley Nursing and Rehab Center. They staff therapists who work with residents recovering from surgery, injury, or illness to help meet personal goals for recovery.
• CVS and Walgreens (Pharmacy Partnership for Long-Term Care Program)minorOthersThrough the CDC's Pharmacy Partnership for Long-Term Care Program, CVS and Walgreens provided on-site COVID-19 vaccination services for residents and staff free of charge. Program handled storage, handling, and administration of vaccines.
• American Health Care AssociationminorStrategic or Co-development PartnerListed as educational resource partner. AHCA provides industry resources, best practices, and advocacy for skilled nursing and assisted living communities.
• National Alzheimer's AssociationcoreStrategic or Co-development PartnerActive community partner supporting the Alzheimer's Association's Walk to End Alzheimer's. Community organizes teams, raises funds, and participates annually in the Roanoke-area walk event.
• Local Healthcare Providers (Physicians, The Basilica of Saint Andrew)minorOthersPartnership with local physicians and healthcare providers for referrals and coordinated care. Transportation provided for residents attending Catholic Mass at The Basilica of Saint Andrew adjacent to the community.
• Opening Minds through Art (OMA)minorStrategic or Co-development PartnerAward-winning intergenerational art program designed specifically for individuals with memory loss. Our Lady of the Valley has integrated OMA into life enrichment programming. Residents with and without memory challenges participate as volunteers.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Atria Senior Living: National senior living company focused on assisted living and memory care in upscale settings. Overlaps with Our Lady of the Valley's assisted living and memory care product lines but at significantly larger scale.
• Life Care Centers of America: National skilled nursing and rehabilitation operator with locations across the U.S. Directly comparable to Our Lady of the Valley's Nursing and Rehab Center offering in clinical model and patient population.
• Brookdale Senior Living: Largest U.S. senior living operator offering independent living, assisted living, memory care, and skilled nursing. Comparable service categories but operates hundreds of communities nationwide rather than a single-campus model.
• Sunrise Senior Living: Large national senior living operator with assisted living and memory care communities across the U.S. Overlaps with Our Lady of the Valley's assisted living and memory care offering but at much larger scale and broader geographic footprint.

Direct peers

• Friendship Health & Rehab Community (Friendship Retirement Community): Roanoke-area nonprofit continuing care community offering assisted living, nursing, and rehabilitation. Competes head-to-head with Our Lady of the Valley for the same local referral network and private-pay residents.
• The Glebe: LifePlan community in Daleville, Virginia (Roanoke MSA) offering independent living, assisted living, memory care, and skilled nursing. Comparable continuum-of-care nonprofit model in the same regional catchment.
• Our Lady of Peace Retirement Community: Sister Catholic-affiliated senior living community in the Diocese of Richmond network, offering a comparable continuum of assisted living, nursing, and rehabilitation services. Direct geographic and operating-model peer to Our Lady of the Valley, and explicitly referenced via shared web infrastructure.
• Pheasant Ridge Senior Living: Roanoke-area assisted living and memory care community offering comparable services (assisted living, memory care, respite). Direct local competitor for private-pay residents and family referrals.
• Brandon Oaks: Continuing care retirement community near Salem/Roanoke, Virginia, offering independent living, assisted living, nursing, and memory care. Directly comparable nonprofit CCRC operating in the same local market.

Regional players

• Commonwealth Senior Living: Virginia-headquartered senior living operator with multiple assisted living and memory care communities across the state. Comparable resident mix and product offering, but operates on a multi-site regional basis rather than a single campus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LiveAtValley

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Our Lady of the Valley