Rexer
Rexer is an Italian digital-first real estate brokerage offering self-service and full-service tiers across 21+ physical agencies, backed by Intesa Sanpaolo, Homepal, and BPER Banca, and serving residential and commercial buyers, sellers, and landlords across Italy.
- Company typePrivate
- Founded2024
- HeadquartersMonza, Italy
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Rexer does
Rexer S.p.A. is an Italian residential and commercial real estate brokerage headquartered in Monza with administrative offices in Milan. The company was formed through the merger of Intesa Sanpaolo Casa and Homepal, and is jointly owned by Intesa Sanpaolo, Homepal, and BPER Banca. It operates a hybrid digital-plus-physical distribution model: customers can self-serve through the rexer.it web platform and iOS/Android mobile apps, or transact in person across 21+ physical agencies covering Italy's primary metropolitan markets.
The platform offers three service tiers: Rexer Basic (free self-service listing with no exclusivity), Rexer Flexible (assisted marketing services with 180-day exclusivity and commission negotiated with the assigned consultant), and Rexer Exclusive (full-service brokerage with 6-month exclusivity and a dedicated on-territory agent). Supporting products include the Confronta & Valuta online property valuation tool, the Camilla AI-powered voice assistant for automated phone and WhatsApp Business interactions, virtual tour and property rendering technology, and the Rexer Business Partner premium consulting sub-brand.
Rexer monetizes primarily through transaction commissions on property sales (€3,000-€4,000 fixed plus 4% above €100K) and rentals (8% of annual rent, minimum €490), supplemented by tiered service fees negotiated for Flexible and Exclusive mandates. The company reports 500,000 registered customers, 35,000 property listings, and 1,200 homes sold in 2025 across all 20 Italian regions. Customer acquisition combines digital marketing, organic social, Trustpilot-driven social proof, banking channel partnerships with Intesa Sanpaolo and BPER Banca, and a 2024 national TV commercial campaign. Technology integrations include Stripe and PayPal for payments, Google Analytics 4 and Firebase for analytics, OneSignal for push notifications, and WhatsApp Business Flows for messaging.
Rexer firmographics
Firmographics- Name
- Rexer
- Legal name
- Rexer S.p.A.
- Website
- https://rexer.it
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Rexer is an Italian digital-first real estate brokerage offering self-service and full-service tiers across 21+ physical agencies, backed by Intesa Sanpaolo, Homepal, and BPER Banca, and serving residential and commercial buyers, sellers, and landlords across Italy.
- Ownership category
- akta.pro rank
Where Rexer is headquartered
LocationHeadquarters
- HQ city
- Monza
- HQ country
- Italy
- HQ region
- Europe
Offices23 records
Markets served
Rexer business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Real Estate Sales Commission: Commission-based revenue from property sales (compravendita). Fees are charged as percentage of property value: €3,000 (+VAT) for properties up to €50,000, €4,000 (+VAT) for €50,000-100,000, 4% (+VAT) for properties over €100,000. Also charges 8% of annual rent (+VAT) for rental transactions with minimum €490.
- Service Tier Subscriptions (Flexible and Exclusive): Premium service tiers (Rexer Flexible and Rexer Exclusive) provide enhanced services including property certification, virtual tours, professional copywriting, republishing on major portals, and dedicated agent support. Commission is agreed with the real estate consultant and may include exclusivity agreements (180 days for Flexible, 6 months for Exclusive).
- Free Listing Service (Basic): Basic self-service tier where users can publish listings independently and manage property viewings. No commission or exclusivity required for sellers under this tier.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Basic - Self-service listing with no commission |
| Transaction based/ take rate | Multi-year contract | Flexible - Enhanced services with 180-day exclusivity |
| Transaction based/ take rate | Multi-year contract | Exclusive - Full-service premium with 6-month exclusivity |
| Transaction based/ take rate | Pay-as-you-go | Sales Commission (Buyers) |
| Transaction based/ take rate | Pay-as-you-go | Rental Commission (Buyers) |
Distribution channels5 records
Marketing channels7 records
Rexer product offering
Product offeringCore offering
Rexer is an Italian real estate brokerage that assists individual clients with buying, selling, and renting residential and commercial properties through a hybrid digital platform and physical agency network. The offering is structured in three service tiers (Basic self-service, Flexible, and Exclusive full-service) supported by an AI-powered virtual assistant (Camilla), a proprietary property valuation tool (Confronta & Valuta), virtual tour technology, and WhatsApp Business integration. Revenue is generated through transaction commissions on sales and rentals, supplemented by premium service subscriptions.
Product overview
Rexer is a next-generation Italian real estate agency operating a multi-tiered digital platform. The offering is structured as three service levels: Rexer Basic (free self-service listing), Rexer Flexible (valorization services with 180-day exclusivity), and Rexer Exclusive (premium full-service with 6-month exclusivity and dedicated agent). Supporting these are the Confronta & Valuta online valuation tool, the Camilla AI virtual assistant for automated phone interactions, a mobile app for iOS and Android, and the Rexer Business Partner premium consulting sub-brand. The company was formed from the merger of Intesa Sanpaolo Casa and Homepal, backed by Intesa Sanpaolo and BPER Banca.
Differentiator
Problem solved
Functional benefit
Brands
- Rexer Basic: Self-service listing option with no exclusivity requirement and no commission upon successful sale.
- Rexer Flexible
- Rexer Exclusive
- Rexer Business Partner
- Confronta & Valuta
Products and services
- Real Estate Sales Mediation Service End-to-end mediation service for property buyers and sellers, covering property valuation, listing, marketing, viewings, negotiation, and contract closing. Transaction commissions are €3,000 (+VAT) for properties up to €50,000, €4,000 (+VAT) for €50,000–€100,000, and 4% (+VAT) for properties over €100,000.
- Rental Mediation Service Mediation service for landlords and tenants covering property marketing, tenant screening, lease negotiation, and rental agreement management. Commission is 8% of annual rent (+VAT) with minimum €490.
- Confronta & Valuta (Compare & Evaluate) Online property valuation tool that analyzes comparable property prices in the local area and determines price ranges for the user's property using advanced technology algorithms. Available free to property owners through the Rexer website.
- Camilla (AI Virtual Assistant) AI-powered automated phone assistant that uses natural language processing to handle customer calls, route inquiries, provide property information, schedule appointments, and collect evaluation requests. Can transfer calls to human operators upon request.
- Rexer Mobile App Native mobile application available for iOS and Android devices providing access to the Rexer portal, property browsing, favorites, appointment management, and push notifications via OneSignal integration.
- Rexer Business Partner Premium consulting service for real estate asset management targeting high-value property owners seeking dedicated premium consultation for their real estate portfolio.
Quantifiable outcome
- 500,000 registered customers on the platform
- +2 more outcomes
Companies that use Rexer
Customer profileSegments3 records
Ideal customer profiles4 records
Rexer technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability5 records
Feature4 records
Rexer partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- WhatsApp (Meta Platforms)coreWhatsApp Business integration enables messaging and interaction system for customers to receive property information, appointment summaries, reminders, and agent contacts through WhatsApp Flows.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
Rexer competitors and assessment
Company assessmentOthers
- Subito.it: Italy's leading horizontal classifieds platform with a large real estate category. Competes with Rexer's free Basic tier for self-service listing volume and is a common parallel destination for Italian sellers.
- Trovaprezzi.it: Italian price-comparison and listings aggregator. Adjacent competitor for top-of-funnel property search intent and a potential integration/distribution partner for Rexer's inventory.
Broad incumbents
- Casa.it: Major Italian real estate classifieds portal owned by Scout24. Competes head-on with Rexer's Basic self-service listing tier for free/cheap inventory and competes for buyer traffic.
- Engel & Völkers: Global real estate franchise with strong Italian agency network. Comparable in tiered service offering (basic through premium Exclusive-style brokerage) and in serving residential sellers across major Italian cities.
- Immobiliare.it: Italy's leading online real estate listing portal (part of Idealista group). Overlaps Rexer's digital listing/lead-generation layer and is the dominant destination Rexer's Flexible-tier listings republish onto.
- Idealista: Pan-European real estate portal with strong Italian presence. Competes with Rexer for buyer attention and listing supply; Rexer's multi-portal republishing strategy depends on Idealista as a primary distribution channel.
Emerging players
- Compass (Compass Anywhere / digital brokerages): Tech-enabled US real estate brokerage combining digital platform with agent network. Useful as a model peer for Rexer's hybrid digital-plus-physical strategy and tiered service structure, though operating in a different geography.
Direct peers
- RE/MAX Italia: Global franchised real estate network with material Italian footprint. Competes directly with Rexer's Flexible/Exclusive tiers for sellers wanting branded agent-led intermediation in Italian residential markets.
- Gabetti Property Solutions: Long-standing Italian real estate brokerage and services group covering residential, commercial, and brokerage intermediation. Comparable in target customer, geographic focus on Italy, and tiered service offering.
- Tecnocasa: Italy's largest franchised real estate brokerage network with a hybrid physical-franchise model and proprietary listings portal. Directly comparable to Rexer in serving Italian residential buyers/sellers through a multi-tier agent network.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Rexer social profiles
Digital presenceRexer compliance and trust
Trust signalCompliance1 record
Rexer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rexer leadership team
Management profileNumber of profiles
Rexer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rexer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rexer
What does Rexer do?
Rexer is an Italian real estate brokerage that assists individual clients with buying, selling, and renting residential and commercial properties through a hybrid digital platform and physical agency network. The offering is structured in three service tiers (Basic self-service, Flexible, and Exclusive full-service) supported by an AI-powered virtual assistant (Camilla), a proprietary property valuation tool (Confronta & Valuta), virtual tour technology, and WhatsApp Business integration. Revenue is generated through transaction commissions on sales and rentals, supplemented by premium service subscriptions.
Is Rexer a public or private company?
Rexer is a private company. It is classified as corporate owned and is currently operating.
When was Rexer founded?
Rexer was founded in 2024. It employs 51 to 100 people.
Where is Rexer based?
Rexer is headquartered in Monza, Italy, in the Europe region.
How does Rexer make money?
Three revenue lines are on record. Real Estate Sales Commission is the primary driver. The others are service Tier Subscriptions (Flexible and Exclusive) and free Listing Service (Basic).
Who are Rexer's main competitors?
Others on record are Subito.it and Trovaprezzi.it. Broad incumbents are Casa.it, Engel & Völkers, Immobiliare.it and Idealista. Compass (Compass Anywhere / digital brokerages) is listed as an emerging player. Direct peers are RE/MAX Italia, Gabetti Property Solutions and Tecnocasa.
Does Rexer have an API?
No public API is recorded for Rexer.