ReMax Italia
RE/MAX Italia is the Italian master franchise of the global RE/MAX real estate network, operating 380 agencies and 3,964 agents across Italy. It serves residential buyers, sellers, luxury clients, and commercial property customers through branded brokerage, proprietary valuation technology, and an integrated mortgage subsidiary.
- Company typePrivate
- Founded1996
- HeadquartersMilano, Italy
- Headcount—
- GTM typeB2C
- OfferingServices
What ReMax Italia does
RE/MAX Italia is the Italian master franchise of the global RE/MAX real estate network, founded in 1996 and headquartered in Milan, operating 380 affiliated agencies and 3,964 agents across Italy with 24,237+ active residential listings. The company monetizes through a franchise model: it licenses the RE/MAX brand, technology stack, and operational framework to independent brokerages and agents, captures franchise and royalty fees from affiliate transactions, and earns commission and referral revenue from property sales facilitated through the network. Supplementary revenue is generated by 24MAX, a wholly-owned mortgage and credit brokerage subsidiary that provides financing solutions alongside property transactions.
The technology platform comprises a property search portal (remax.it) with city-specific landing pages, the IAREE (Iterative Algorithm for Real Estate Evaluation) property valuation tool backed by comparable-property data, the MAXimizer CRM for agent productivity, the iConnect platform, the My RE/MAX customer portal, and a Board-powered Business Intelligence platform for affiliate analytics. The offering is segmented into RE/MAX Collection for luxury properties, RE/MAX Commercial for business real estate, and the MAX Match buyer-matching service. The company distributes through radio, out-of-home, and digital marketing; Open House Weekend events (300+ simultaneous viewings); a multi-year FIGC partnership; and a newly announced Zillow Preview listing partnership reaching 235 million monthly users. RE/MAX Italia is led by CEO and Founder Dario Castiglia; the parent RE/MAX Holdings is publicly traded on NYSE under ticker RMAX.
ReMax Italia firmographics
Firmographics- Name
- ReMax Italia
- Legal name
- RE/MAX Italia
- Website
- https://remax.it
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Short description
- RE/MAX Italia is the Italian master franchise of the global RE/MAX real estate network, operating 380 agencies and 3,964 agents across Italy. It serves residential buyers, sellers, luxury clients, and commercial property customers through branded brokerage, proprietary valuation technology, and an integrated mortgage subsidiary.
- Ownership category
- akta.pro rank
ReMax Italia industry classification
Industry- Product category
- Residential Real Estate Brokerage
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate (6500), Mortgage Bankers & Loan Correspondents (6162), Loan Brokers (6163)
- akta.pro primary industry
- Special Purpose & Alternative Asset Brokerage (BPAJABAH)
Keywords
Where ReMax Italia is headquartered
LocationHeadquarters
- HQ city
- Milano
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
ReMax Italia business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Franchise Fees: RE/MAX operates on a franchise model where affiliated agencies and brokers pay fees to join the network and use the RE/MAX brand, technology platforms, and marketing resources. The company recruits new affiliates through its franchise development department.
- Agent Commissions: RE/MAX agents earn commissions on property transactions completed through the network. The network benefits from agent productivity and transaction volumes across its affiliated agencies.
- 24MAX Mortgage Services: RE/MAX offers mortgage and credit services through its 24MAX subsidiary, providing financing solutions for property buyers and generating referral revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Professional real estate consultation services |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
ReMax Italia product offering
Product offeringCore offering
RE/MAX Italia is a real estate brokerage franchise network that connects property buyers and sellers through its affiliated network of 380 agencies and 3,964 agents across Italy. The company operates a property search platform with over 24,000 listings, supported by dedicated luxury (RE/MAX Collection) and commercial (RE/MAX Commercial) divisions, a proprietary property valuation tool (Valutatore powered by the IAREE algorithm), and mortgage services through its 24MAX subsidiary.
Product overview
RE/MAX Italia is a real estate brokerage franchise network operating under the global RE/MAX brand. The offering is a platform-plus-services architecture consisting of the core property search platform (remax.it) with 24,237+ residential listings and 380+ affiliated agencies, supported by specialized divisions: RE/MAX Collection for luxury properties, RE/MAX Commercial for business real estate, and a network of 3,964 agents. Complementary services include the Property Valuator (powered by IAREE algorithm via WikiCasa), MAX Match buyer-matching, the 24MAX mortgage subsidiary, and the Open House event program. The platform also includes a content blog covering market trends and agent topics.
Differentiator
Problem solved
Functional benefit
Brands
- The RE/MAX Collection: Luxury and prestige property division featuring high-end real estate listings worldwide
- RE/MAX Commercial
- MAX Match
- 24MAX
Products and services
- RE/MAX Property Search Platform
Quantifiable outcome
- 96 out of 100 clients express satisfaction with RE/MAX services
- +1 more outcomes
Companies that use ReMax Italia
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
ReMax Italia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
ReMax Italia partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and flagship.
- ZillowcoreRE/MAX joined Zillow Preview as one of the first real estate brands, enabling participating RE/MAX brokerages to gain early exposure to Zillow and Trulia's 235 million monthly users for pre-market listings. The partnership supports consumer transparency and market access by allowing agents to publicly pre-market 'coming soon' type listings before homes officially go on the market.
- BoardcoreRE/MAX Italia partnered with Board, a global leader in Enterprise Planning solutions, to design and implement an exclusive Business Intelligence platform for structured analysis of agency data. The platform was developed specifically for the franchise network to optimize decision-making processes for affiliated agencies nationwide, enabling more integrated and performing planning.
- FIGC (Federazione Italiana Giuoco Calcio)flagshipRE/MAX Italia signed a multi-year agreement with the Italian Football Federation (FIGC) to become the Official Partner of all Italian national teams (men's and women's) for international competitions. The partnership is based on shared values of excellence, passion, and teamwork. CEO Dario Castiglia stated the partnership reflects synergy between two entities that build dreams on solid foundations.
- 24MAX (Mutui)core24MAX is RE/MAX Italia's mortgage and credit services partner, providing credit solutions for real estate projects. The service connects property buyers with credit specialists and mortgage solutions, integrated into the RE/MAX property transaction process.
Scale indicators11 records
Recent moves5 records
Expansion highlights5 records
ReMax Italia competitors and assessment
Company assessmentEmerging players
- Immobiliare.it: Italy's leading property listing portal, competing for seller/buyer attention at the top of the funnel. Adjacent rather than head-to-head with RE/MAX Italia's brokerage, but increasingly a substitute for agent-served listings and a potential disintermediation risk.
- eXp Realty: Cloud-based global brokerage with a low-overhead franchise/agent model. Comparable on global franchise economics and technology-enabled agent support, though differentiated by a fully remote, equity-aligned agent model versus RE/MAX Italia's physical-agency footprint.
- Idealista: Major Southern European property portal with strong Italian traffic. Comparable as a listing-discovery channel competing for consumer mindshare; not a franchise peer but a structurally adjacent platform shaping buyer and seller behavior in Italy.
Direct peers
- Century 21 Italy: Italian arm of Century 21, the global residential real estate franchise. Direct franchise competitor with similar brand-license economics and global-to-local referral flows, comparable to RE/MAX's franchise fee and commission model.
- Coldwell Banker Italy: Italian operation of Coldwell Banker global real estate franchise, focused on residential and luxury. Directly comparable franchise model with similar global referral mechanism and premium brand positioning versus RE/MAX Collection.
- Engel & Völkers Italia: European-headquartered premium real estate franchise with strong Italian presence in residential and luxury segments. Comparable on franchise structure, premium positioning (akin to RE/MAX Collection), and European cross-border referrals.
- Gabetti Property Solutions: Historic Italian real estate brokerage group with both franchised agencies and proprietary services. Comparable on Italian residential brokerage and franchise network, with overlapping services in property valuation and credit intermediation.
- Sotheby's International Realty Italy: Luxury-focused international real estate franchise with notable Italian presence. Comparable on high-net-worth segment (overlapping with RE/MAX Collection) and global referral network, though narrower on the mass-residential side.
- Tecnocasa Group: Italy's largest residential real estate franchise network with thousands of affiliated agencies. Directly comparable to RE/MAX Italia on franchise model, residential focus, and Italian geographic footprint — Tecnocasa is the dominant local incumbent.
- Frimm Holding: Italian real estate franchise network offering multi-listing service and brokerage franchise support. Comparable franchise model and Italian footprint, with technology-enabled agent collaboration features overlapping RE/MAX's iConnect and MAXimizer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
ReMax Italia social profiles
Digital presenceReMax Italia financial estimates
Financial estimateRevenue estimate
Valuation estimate
ReMax Italia leadership team
Management profileNumber of profiles
Profiles1 record
ReMax Italia subsidiaries and ownership
Company hierarchySubsidiaries3 records
ReMax Italia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ReMax Italia M&A and investment
M&A and investmentM&A
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ReMax Italia
What does ReMax Italia do?
RE/MAX Italia is a real estate brokerage franchise network that connects property buyers and sellers through its affiliated network of 380 agencies and 3,964 agents across Italy. The company operates a property search platform with over 24,000 listings, supported by dedicated luxury (RE/MAX Collection) and commercial (RE/MAX Commercial) divisions, a proprietary property valuation tool (Valutatore powered by the IAREE algorithm), and mortgage services through its 24MAX subsidiary.
Is ReMax Italia a public or private company?
ReMax Italia is a private company. It is classified as corporate owned and is currently operating.
When was ReMax Italia founded?
ReMax Italia was founded in 1996.
Where is ReMax Italia based?
ReMax Italia is headquartered in Milano, Italy, in the Europe region.
How does ReMax Italia make money?
Three revenue lines are on record. Franchise Fees are the primary driver. The others are agent Commissions and 24MAX Mortgage Services.
Who are ReMax Italia's main competitors?
Emerging players on record are Immobiliare.it, eXp Realty and Idealista. Direct peers are Century 21 Italy, Coldwell Banker Italy, Engel & Völkers Italia, Gabetti Property Solutions, Sotheby's International Realty Italy, Tecnocasa Group and Frimm Holding.
Does ReMax Italia have an API?
No public API is recorded for ReMax Italia.
What industry is ReMax Italia in?
ReMax Italia's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJABAH, Special Purpose & Alternative Asset Brokerage. Its SIC code is 6531.