speisekarte.de
speisekarte.de is a German gastronomy portal offering searchable digital menus for 160,000+ restaurants across Germany, Austria, and the Netherlands, monetizing via advertising and a PREMIUM restaurant subscription tier.
- Company typePrivate
- Founded2008
- HeadquartersNuremberg, Germany
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What speisekarte.de does
speisekarte.de is a German gastronomy portal operating as a vertical restaurant guide with searchable menus for more than 160,000 restaurants across Germany, Austria, and the Netherlands. Its core product is a database of digital menus indexed by dish and ingredient, a capability the company describes as unique in the German market, alongside user reviews, a community function called Gaumenfreunde, a blog, and a voucher system. The platform integrates third-party reservation providers (OpenTable, Bookatable, Quandoo), voucher partners (Yovite, PayNowEatLater, Atento, Sovendus), and marketing technology (customer.io, Utiq, highfivve) to extend functionality beyond listings.
The product surface spans a free digital menu offering, a paid PREMIUM menu tier with enhanced features (photo galleries, QR-code distribution), and the GastroManager dashboard for restaurant operators. Distribution is amplified through ownership within the gutefrage.net GmbH portfolio, which provides access to a large German-language Q&A audience and shared marketing infrastructure.
Revenue is generated via a freemium model combining display advertising and subscription revenue from restaurants paying for PREMIUM menu placement and tools. The business is run by a small team of approximately 10 employees operating from Nuremberg under a Munich-based parent, with managing directors Nepomuk Seiler, Mathias Wunder, and Michael Amtmann. The company mediates more than 5 million guest interactions per month from a base of over 4 million monthly active users.
speisekarte.de firmographics
Firmographics- Name
- speisekarte.de
- Legal name
- gutefrage.net GmbH
- Website
- https://speisekarte.de
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- speisekarte.de is a German gastronomy portal offering searchable digital menus for 160,000+ restaurants across Germany, Austria, and the Netherlands, monetizing via advertising and a PREMIUM restaurant subscription tier.
- Ownership category
- akta.pro rank
speisekarte.de industry classification
Industry- Product category
- Online Restaurant Guide
- akta.pro primary industry
- Restaurant Reservations & Dining Booking Platforms (BPAMAIAK)
- akta.pro secondary industry
- Dining Reservations & Restaurant Booking (HSACALAF)
Keywords
Where speisekarte.de is headquartered
LocationHeadquarters
- HQ city
- Nuremberg
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
speisekarte.de business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Advertising Revenue: Display advertising on the platform generates revenue from restaurant listings and general ad placements
- Premium Restaurant Listings: Paid premium features for restaurants including enhanced visibility, custom branding, multi-language menus, and advanced filtering options
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | Standard Listing - Free |
| Subscription | Monthly | PREMIUM - Paid monthly |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
speisekarte.de product offering
Product offeringCore offering
speisekarte.de is an online restaurant guide and digital menu platform operating across Germany and Austria, hosting over 160,000 digitized restaurant menus that can be searched by dish, ingredient, cuisine, or dietary preference. The platform provides restaurants with free and premium tools to publish, host, and distribute their menus online via QR codes, website embeds, and direct links, while connecting diners to restaurants through searchable discovery and table reservation integrations. Revenue is generated through display advertising and premium subscription features for restaurants, including custom branding, multi-language translation (11 languages), allergen and dietary filters, and priority placement.
Product overview
speisekarte.de is a German online restaurant guide and digital menu platform, founded in November 2008 and operated by gutefrage.net GmbH. The platform consists of two interconnected core offerings: (1) a restaurant directory (Restaurantführer) with over 160,000 listed restaurants across Germany and Austria, featuring a unique dish-level search engine that searches within actual digitized menus for specific dishes, ingredients, and dietary preferences; and (2) a Digital Menu (Digitale Speisekarte) tool that restaurants use to create, publish, and distribute their menus online. The Digital Menu is available in a free tier and a PREMIUM paid tier. Additional modules include the GastroManager dashboard for restaurant profile management, a table reservation integration (via Opentable, Bookatable, and Quandoo), a user review and rating system, the Gaumenfreunde registered community, a voucher/gift certificate distribution system (via Yovite, PayNowEatLater, Atento, Sovendus), a restaurant blog, and a QR-code distribution tool. The platform mediates over 4–5 million guests monthly to listed restaurants and is marketed as Germany's only online restaurant guide with a search engine for dishes and ingredients.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Menu (Digitale Speisekarte) A free digital menu tool for restaurants that converts physical menus into fully searchable, online-accessible digital versions. Restaurants upload their menu (PDF, image, Word) and speisekarte.de digitizes it, enabling search by dish, ingredient, price, and dietary filters. The digital menu is accessible via QR code, link, or embedded widget on restaurant websites.
- Restaurant Directory & Search (Restaurantführer) An online restaurant directory covering Germany and Austria with over 160,000 listed restaurants. Users can search by restaurant name, cuisine type, location, or by searching directly within actual digitized menus for specific dishes or ingredients. Features include geo-location-based nearby search, 'Schmeckt mir' (Like) functionality, and personalized restaurant recommendations.
- GastroManager (Gastronomen-Profil) A restaurant profile management dashboard for Gastronomen (restaurant owners) to update their restaurant listing, manage their online menu, add photos, set opening hours, describe services, respond to reviews, and communicate with members.
Quantifiable outcome
- Over 5 million guests mediated to restaurants monthly
- +2 more outcomes
Companies that use speisekarte.de
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
speisekarte.de technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature4 records
speisekarte.de partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Restaurant Partners (160,000+)coreRestaurants list their menus on the platform in exchange for online visibility and customer discovery. Restaurants receive free basic listings with optional premium upgrades.
- gutefrage.net GmbHcoreParent company of speisekarte.de. speisekarte.de is a product/project of gutefrage.net GmbH, a Q&A and content platform company based in Munich.
Scale indicators5 records
Recent moves7 records
Expansion highlights4 records
speisekarte.de competitors and assessment
Company assessmentDirect peers
- Resy: Restaurant reservation and discovery platform (owned by American Express) operating primarily in the US. Comparable in combining restaurant discovery with table booking, a model speisekarte.de mirrors with its OpenTable/Bookatable/Quandoo integrations.
- OpenTable: Reservation-led restaurant platform that speisekarte.de already integrates with as a partner. Operates in the same restaurant-discovery-plus-booking category, though more dominant in the US/UK than Germany.
- Quandoo: European restaurant reservation and discovery platform also integrated as a partner on speisekarte.de. Direct overlap in restaurant booking and diner acquisition, particularly in DACH.
- Yelp: Global restaurant discovery and review platform with similar two-sided marketplace dynamics (diners searching, restaurants paying for visibility) and ad/subscription monetization. Speisekarte.de is the German-specialist analog with deeper menu-data depth.
- TheFork: European restaurant discovery and reservation platform (owned by Tripadvisor) competing directly with speisekarte.de's directory and reservation integration features across DACH and broader Europe.
Broad incumbents
- Zomato: Global restaurant discovery, reviews, and delivery platform. Comparable on the diner discovery and restaurant monetization side, though heavier on delivery and more dominant in India than in Germany.
- Tripadvisor: Broad travel and restaurant discovery platform with reviews, menus, and reservations. Operates at global scale in Germany as a competing discovery surface, though it does not specialize in dish-level menu search the way speisekarte.de does.
Emerging players
- Restaurant Guru: Menu-focused restaurant discovery platform with similar digital menu presentation and search features. Smaller and less established than speisekarte.de but a direct niche competitor on menu-centric discovery.
Regional players
- Tabelog: Japan's leading restaurant discovery and review platform. Comparable in combining a large restaurant database with diner reviews and reservations, though concentrated in a different geography.
- Lieferando (Just Eat Takeaway): Germany's leading food delivery marketplace; competes for restaurant marketing budgets and diner attention in the same German market. Different core product (delivery vs. menu/discovery) but overlapping end users and restaurant relationships.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
speisekarte.de social profiles
Digital presencespeisekarte.de financial estimates
Financial estimateRevenue estimate
Valuation estimate
speisekarte.de leadership team
Management profileNumber of profiles
Profiles10 records
speisekarte.de funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
speisekarte.de M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about speisekarte.de
What does speisekarte.de do?
speisekarte.de is an online restaurant guide and digital menu platform operating across Germany and Austria, hosting over 160,000 digitized restaurant menus that can be searched by dish, ingredient, cuisine, or dietary preference. The platform provides restaurants with free and premium tools to publish, host, and distribute their menus online via QR codes, website embeds, and direct links, while connecting diners to restaurants through searchable discovery and table reservation integrations. Revenue is generated through display advertising and premium subscription features for restaurants, including custom branding, multi-language translation (11 languages), allergen and dietary filters, and priority placement.
Is speisekarte.de a public or private company?
speisekarte.de is a private company. It is classified as corporate owned and is currently operating.
When was speisekarte.de founded?
speisekarte.de was founded in 2008. It employs 1 to 10 people.
Where is speisekarte.de based?
speisekarte.de is headquartered in Nuremberg, Germany, in the Europe region.
How does speisekarte.de make money?
Two revenue lines are on record. Advertising Revenue is the primary driver. The others are premium Restaurant Listings.
Who are speisekarte.de's main competitors?
Direct peers on record are Resy, OpenTable, Quandoo, Yelp and TheFork. Broad incumbents are Zomato and Tripadvisor. Restaurant Guru is listed as an emerging player. Regional players are Tabelog and Lieferando (Just Eat Takeaway).
Does speisekarte.de have an API?
No public API is recorded for speisekarte.de.
What industry is speisekarte.de in?
speisekarte.de's product category is Online Restaurant Guide. Its primary akta.pro industry code is BPAMAIAK, Restaurant Reservations & Dining Booking Platforms, with a secondary code of HSACALAF, Dining Reservations & Restaurant Booking.