Midwest ENT & Allergy

What Midwest ENT & Allergy does

Midwest ENT & Allergy, operating under the legal entity Midwest Ear, Nose & Throat, is an independent, physician-owned otolaryngology specialty practice founded in August 2003 through a merger of ENT physicians in Sioux Falls, South Dakota. It operates as a direct-to-consumer, referral-free specialty clinic anchored by seven board-certified ENT physicians, three to four advanced practice providers, five audiologists, and a support staff of more than 50 employees across a Sioux Falls headquarters, a Sleep Center location, and satellite clinics in Yankton and Watertown (added in 2023).

The practice delivers a vertically integrated suite of clinical services spanning ear, nose, throat, allergy, sinus, sleep, pediatric, and head and neck cancer care. The product surface is anchored by differentiated device partnerships: exclusive South Dakota rights to Earlens hearing technology (a non-surgical eardrum-vibration device and Time 2020 Top 100 Invention), the TULA System for in-clinic pediatric ear tubes, Balloon Sinus Dilation, ClariFix, Propel and SINUVA sinus implants, VivAER, Inspire, and Airlift sleep devices. Patient acquisition is multi-channel: website content marketing, a Hearing Center Blog, free community hearing screenings, NexHealth-enabled online urgent care scheduling, and a MyMedicalLocker patient portal for ongoing engagement.

Revenue is generated through professional services billing across the specialty service lines plus retail hearing aid and allergy drop sales. CareCredit financing and Balance Collect online bill pay support patient collections. Pricing is not publicly disclosed; patients are directed to contact the office directly for billing inquiries. The practice maintains no parent company, no external investors, and no disclosed ownership changes since founding.

Name

Midwest ENT & Allergy

Legal name

Midwest Ear, Nose & Throat

Website

https://midwestent.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Midwest ENT & Allergy is an independent, physician-owned ENT, allergy, hearing, sinus, sleep, and head/neck cancer specialty practice serving adults and children across the Sioux Falls region and satellite clinics in Yankton and Watertown, South Dakota.

Ownership category

akta.pro rank

Product category

Otolaryngology specialty healthcare services

NAICS

Offices of Other Health Practitioners (6213), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

General Otolaryngology (ENT) (HLAKAMAA)

akta.pro secondary industries

Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI), Otology & Neurotology (Ear/Hearing/Balance) (HLAKAMAC), Allergy & Immunology Clinics (HLAKAAAA), Pediatric Otolaryngology (HLAKAMAB), ENT / Otolaryngology Surgery Centers (HLAFAIAJ)

Keywords

• Otolaryngology medical services
• Allergy testing treatment
• Hearing aid fittings
• Sinus treatment procedures
• Sleep apnea treatment

Headquarters

HQ city

Sioux Falls

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Medical Services Revenue: Revenue generated from comprehensive ENT, allergy, hearing, sinus, sleep, pediatrics, and head and neck cancer treatment services provided to patients at their clinical facilities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Midwest ENT & Allergy is a physician-owned otolaryngology specialty practice that delivers comprehensive ear, nose, throat, allergy, hearing, sinus, sleep, pediatric, and head-and-neck cancer care to children and adults across Sioux Falls, South Dakota and surrounding Midwest communities. The practice offers same-day ENT urgent care without referrals, advanced device-based therapies (Earlens, Tula, Inspire, Airlift, cochlear implants), minimally invasive sinus procedures, allergy testing and immunotherapy, and comprehensive audiology services within its own clinical facilities.

Product overview

Midwest ENT & Allergy is a comprehensive ear, nose, throat, and allergy specialty clinic offering a unified suite of services centered around ENT care. The practice operates as a single integrated offering combining seven ENT physicians, three advanced practice providers, five audiologists, and over 50 support staff. Core service lines include Hearing (featuring Earlens as a flagship exclusive product, plus hearing aids, cochlear implants, and Tula ear tubes), Allergy (with testing, shots, and sublingual drops), Sinus (with balloon dilation, ClariFix, Propel implants, SINUVA, and VivAER), Sleep (with Inspire and Airlift devices), Pediatrics, and Head and Neck Cancer treatment. Same-day urgent care appointments and expanded services in Yankton and Watertown complement the main Sioux Falls location.

Differentiator

Problem solved

Functional benefit

Products and services

• ENT Urgent Care Same-day ENT urgent care appointments for ear infections, earaches, severe sore throat, and other acute ENT conditions, available without requiring a referral.
• Hearing Center Services Comprehensive hearing care including audiologic evaluations, hearing testing, hearing aid fittings, and device-based treatments delivered by audiologists and physicians working together.
• Hearing Aids Traditional and advanced hearing aid technology including Phonak Lyric and other devices, with free sound demonstrations offered to prospective patients.
• Earlens Hearing Technology Earlens is the world's first and only non-surgical hearing solution that uses a custom contact lens to directly vibrate the eardrum, providing broader bandwidth and more natural sound than conventional hearing aids. Midwest ENT & Allergy is the exclusive provider of Earlens in South Dakota.
• Cochlear Implants Surgically implanted electronic devices that provide a sense of sound for individuals with severe to profound hearing loss who do not benefit from traditional hearing aids.
• Tula System Ear Tubes In-office ear tube placement for children six months and older that delivers the benefits of traditional ear tube surgery without hospital surgery or anesthesia, completed in a single clinic visit. Offered exclusively in South Dakota at Midwest ENT & Allergy.
• Allergy Center Services Comprehensive allergy testing, diagnosis, and treatment using skin prick testing (MQT), intradermal testing (IDT), and blood tests, alongside immunotherapy options for pediatric and adult patients.
• Midwest Allergy Drops Sublingual immunotherapy drops offered as an alternative to traditional allergy shots, providing at-home allergy desensitization options for patients.
• Sinus Center Services Comprehensive sinus care including diagnosis and treatment of sinusitis with multiple procedural options, from medical therapy through minimally invasive in-office interventions.
• Balloon Sinus Dilation Minimally invasive in-office sinus procedure using FinESS or XprESS technology that allows patients to return to full activity immediately with shorter recovery times than traditional sinus surgery.
• ClariFix Minimally invasive office-based treatment for chronic rhinitis that uses targeted cooling to interrupt nerve signals causing persistent nasal symptoms.
• Propel Sinus Implants Biodegradable steroid-releasing implants placed during sinus surgery to keep sinus passages open and reduce post-surgical inflammation.
• SINUVA Sinus Implant Office-based treatment for nasal polyps that delivers anti-inflammatory medication directly to the sinuses over time, avoiding repeat surgery in select cases.
• VivAER Minimally invasive procedure using radiofrequency energy to shrink turbinate tissue and improve nasal airflow for patients with chronic nasal obstruction.
• Sinus Surgery State-of-the-art, minimally invasive image-guided sinus surgery along with nasal airway surgery aimed at improving breathing and overall well-being for chronic sinus patients.
• Sleep Center Services Comprehensive sleep disorder diagnosis and treatment for insomnia, snoring, and sleep apnea, including evaluation, device therapy, and surgical options.
• Inspire Sleep Apnea Device Surgically implanted upper airway stimulation device that treats obstructive sleep apnea from inside the body, offering an alternative to CPAP without a mask or hose.
• Airlift Upper airway stimulation system for treating obstructive sleep apnea as an alternative to traditional CPAP therapy.
• Pediatric ENT Services Specialized ENT care for children covering ear infections, tonsils and adenoids, allergies, sinus issues, and pediatric sleep disorders.
• Head and Neck Cancer Services Diagnosis and treatment of head and neck cancers, including those of the oral cavity, salivary glands, paranasal sinuses, nasal cavity, pharynx, larynx, and upper neck lymph nodes.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Five partnerships are on record, tiered minor and core.

• CareCreditminorChannel Partner/ Reseller/ DistributorCareCredit healthcare financing credit card is offered as a payment option for patients to help manage out-of-pocket healthcare expenses not covered by insurance.
• Balance CollectminorChannel Partner/ Reseller/ DistributorProvides secure bill payment portal services for the practice, allowing patients to pay bills online.
• Starkey Hearing - Starkey Cares ProgramminorChannel Partner/ Reseller/ DistributorPatient assistance program through Starkey Hearing, a hearing aid manufacturer. Information provided to patients who may qualify for hearing aid assistance.
• EarlenscoreOEM/ Whitelabel/ Licensing PartnerExclusive provider of Earlens hearing technology in South Dakota. Earlens is the world's first and only non-surgical hearing solution using a custom contact lens to directly vibrate the eardrum for superior sound quality.
• Inspire Medical SystemsminorOEM/ Whitelabel/ Licensing PartnerProvider of Inspire surgically-implanted sleep apnea device, offered as an alternative treatment for sleep apnea sufferers without requiring a mask or hose.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Regional players

• Sanford Health ENT: Sanford Health operates a large multi-specialty ENT and audiology service line headquartered in Sioux Falls, the same primary market as Midwest ENT. Directly comparable as a regional integrated delivery network competitor in ENT, allergy, and hearing services.
• Avera Medical Group ENT: Avera Health runs a multi-specialty ENT practice in Sioux Falls and the broader region, offering overlapping ENT, allergy, and audiology services. Comparable as a regional IDN competitor in the same geography.

Direct peers

• Inspire Medical Systems: Inspire manufactures the hypoglossal nerve stimulation device for obstructive sleep apnea that Midwest ENT implants. While Inspire is primarily a device company, it is a direct operating peer in the OSA treatment pathway and a core technology partner.
• Earlens Corporation: Earlens manufactures the lens-based hearing technology for which Midwest ENT is the exclusive South Dakota provider. Closely aligned as a partner in the differentiated hearing care service line that anchors the practice's premium positioning.

Broad incumbents

• Phonak (Sonova): Phonak is a major hearing aid manufacturer whose Lyric device is offered alongside Earlens at Midwest ENT. Comparable as a supplier/partner shaping the audiology product mix in ENT and audiology specialty practices.
• SENTA (Southern ENT & Allergy): SENTA is a physician-owned and PE-backed multi-site ENT and allergy practice platform in the southeastern U.S. Comparable as a multi-subspecialty ENT/allergy/audiology platform that has scaled beyond a single region.
• Entellus Medical (Stryker): Entellus Medical, acquired by Stryker, commercializes balloon sinus dilation technologies (FinESS, XprESS) — the same device platform used by Midwest ENT. Comparable as a manufacturer/provider-aligned peer in ENT minimally invasive sinus care.
• U.S. ENT Partners: U.S. ENT Partners is a private equity-backed roll-up of ENT and allergy practices across multiple U.S. states. Comparable as a scaled specialty platform pursuing the same consolidation strategy that Midwest ENT represents in the Midwest.
• Connect Hearing / Demant: Demant operates hearing aid retail and audiology service networks across North America. Comparable as a scaled, capital-backed audiology provider competing for the same hearing-loss patient population served by Midwest ENT's Hearing Center.
• Tula Health (Tusker Medical, acquired by Smith+Nephew): Tusker Medical developed the Tula in-office ear tube system used by Midwest ENT and was acquired by Smith+Nephew. Comparable as the manufacturer of a key differentiator technology and as a strategic player in pediatric ENT.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/midwestent
• Facebookfacebook.com/MidwestENTAllergy
• LinkedInlinkedin.com/company/midwest-ear-nose-and-throat

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midwest ENT & Allergy