Tula Health

What Tula Health does

LIVE TULA, operating as LIVE TULA LLC (formerly Tula Health, Inc.), is a U.S.-based digital health company headquartered in Farmington, Utah, that delivers a metabolic health management platform for individuals with insulin resistance, prediabetes, and type 2 diabetes, as well as for users of GLP-1 medications. The platform combines human coaching from nurses, dietitians, and HealthCoaches with technology-enabled tracking and behavioral interventions structured around the company's proprietary Behavioral Drivers of Health (BDoH) framework. Members access services primarily through employer-sponsored and health plan-sponsored programs, with eligibility designated by their insurance provider, and engage through the myTULA mobile app and a web portal that integrate with Bluetooth-enabled glucometers, Apple Health, and Google Health Connect to capture real-time health telemetry including glucose, steps, sleep, heart rate, and weight.

The technology stack centers on a HIPAA-compliant, AI-assisted platform that applies predictive analytics, anomaly detection, and a recommendation engine to member-submitted vitals in order to flag health trends and personalize coaching recommendations. A HealthPoints gamification module rewards members for activities such as glucose checks, step tracking, and HealthCoach conversations, redeemable for health-related products, and the company operates a dedicated Behavioral Health Coaching Center staffed with clinical professionals trained in behavior-change coaching for chronic metabolic conditions. AI-powered patient vital monitoring is described as a feature for tracking and analyzing member health metrics.

LIVE TULA's commercial model is B2B2C: the service is currently free to end users, with revenue and sustainability tied to insurance-provider and employer sponsorship arrangements that designate eligible members. The company also generates product revenue through the sale of connected health devices such as glucometers via its web storefront, and has explicitly reserved the right to introduce paid membership tiers and additional optional services in the future. Total disclosed funding across debt and equity rounds between 2019 and 2022 is approximately $37.6 million, led by Springtide Ventures and Sandbox Capital Advisors, with the operating entity now controlled by parent JRE Star Investment Holdings, LLC following a 2025 corporate restructuring.

Name

Tula Health

Legal name

LIVE TULA LLC

Website

https://tula-health.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

LIVE TULA is a U.S. digital health company providing an AI-assisted metabolic health platform that combines human coaching, connected-device monitoring, and a proprietary behavioral framework to manage insulin resistance, prediabetes, type 2 diabetes, and GLP-1 therapy for members sponsored by employers and health plans.

Ownership category

akta.pro rank

Product category

Digital Health Platform

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Chronic Condition Management & Remote Monitoring (e.g., diabetes, HTN) (HLALADAD)

Keywords

• Metabolic health management
• Digital health platform
• Chronic disease coaching
• Diabetes care program
• Behavioral health coaching

Headquarters

HQ city

Kaysville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Health Plan/Insurance Sponsored Membership: Members access the platform through employer-sponsored or health plan-sponsored programs. The company obtains medical claims history, eligibility information, diagnosis codes, and utilization data from the party paying for member access. This B2B2C model involves reimbursement or payment arrangements with insurance providers and employers.
2. Product Sales: Sale of health-related products through the platform, including connected glucometers and other health devices. The Terms of Service references purchasing products from Tula with shipping and return policies.
3. GLP-1 Lifestyle Step Program: Services for individuals exploring, using, or transitioning off GLP-1 medications, potentially offered as an additional program tier or add-on service.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Tula Health operates LIVE TULA, a digital metabolic health management platform that combines AI-powered real-time monitoring with human coaching from nurses, dietitians, and HealthCoaches to support individuals managing insulin resistance, prediabetes, and type 2 diabetes. The platform includes the myTULA mobile app, the proprietary Behavioral Drivers of Health (BDoH) framework, the HealthPoints gamified rewards program, and a GLP-1 Lifestyle Step Program for medication-related support, with members accessing the service through employer-sponsored and health plan-sponsored programs.

Product overview

LIVE TULA is a unified metabolic health management platform designed for individuals with insulin resistance, prediabetes, and type 2 diabetes. The core offering consists of the LIVE TULA platform and myTULA mobile app, which together provide real-time monitoring, personalized behavioral coaching, and educational support. The ecosystem includes the BDoH (Behavioral Drivers of Health) proprietary framework for assessing and addressing individual health behaviors, the HealthPoints rewards program to incentivize engagement, and the GLP-1 Lifestyle Step Program for medication-related support. Members access services through insurance-eligible enrollment, using connected devices and the mobile app to share health data with clinical professionals including nurses, dietitians, and HealthCoaches. The platform integrates with Apple Health, Google Health Connect, and Bluetooth glucometers for continuous health data collection.

Differentiator

Problem solved

Functional benefit

Products and services

• LIVE TULA Platform Core metabolic health management platform combining AI-powered real-time insights with human coaching from nurses, dietitians, and HealthCoaches to support individuals managing insulin resistance, prediabetes, and type 2 diabetes. Accessible via web and mobile app.
• myTULA Mobile App Mobile application (iOS and Android) enabling members to upload data from wearables, track glucose readings, communicate with HealthCoaches, earn HealthPoints, and manage metabolic health. Integrates with Apple Health, Google Health Connect, and Bluetooth glucometers. Access requires eligibility designation by insurance provider.
• BDoH (Behavioral Drivers of Health) Program Proprietary framework assessing five behavioral drivers of health (accountability, habits, lifestyle choices) that influence overall health outcomes. Used to assess individual motivations and develop sustainable personalized health goals.
• HealthPoints Rewards Program Gamification rewards system where members earn HealthPoints by participating in HealthActivities such as checking blood, tracking steps, and talking to HealthCoaches. Points are redeemable for health-related products to incentivize engagement.
• GLP-1 Lifestyle Step Program Program providing lifestyle support and behavioral coaching for individuals exploring, using, or transitioning off GLP-1 medications for weight management or diabetes treatment.
• Behavioral Health Coaching Center Service offering delivering one-on-one live conversations with clinical professionals (nurses, dietitians, HealthCoaches) trained in behavioral coaching, who use real-time member-shared data to provide personalized metabolic health support.

Quantifiable outcome

• Evidence-based approach supporting thousands of members daily in improving metabolic health outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature7 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Virta Health: Virta Health is a direct competitor offering a digital diabetes-reversal and metabolic-health program combining remote clinician coaching, continuous biomarker monitoring, and nutrition therapy — overlapping almost entirely with Tula's chronic-condition coaching + technology model for prediabetes and type 2 diabetes.
• Omada Health: Omada Health delivers employer- and payer-sponsored digital chronic-disease prevention and management programs (diabetes, hypertension, prediabetes) combining connected devices, health coaches, and behavior change — directly mirroring Tula's B2B2C distribution and coaching-plus-tech modality.
• Vida Health: Vida Health provides virtual chronic-condition management (diabetes, hypertension, weight, mental health) via employer and health plan sponsorship, pairing members with health coaches and using connected devices for remote monitoring — a near-1:1 comparable on business model and target population.
• Noom: Noom delivers a behavior-change platform combining psychology-based coaching, GLP-1 support programs, and chronic-condition content (including prediabetes/diabetes) to consumers and through employer benefits — overlapping Tula on coaching methodology, GLP-1 lifestyle support, and B2B2C distribution.
• Hello Heart: Hello Heart is a chronic-condition digital health company focused initially on hypertension and increasingly on cardiometabolic conditions, sold via employer and health-plan channels and combining connected-device monitoring with personalized coaching — a closely adjacent peer in employer-sponsored chronic-condition coaching.
• Lark Health: Lark Health delivers AI-driven chronic-condition prevention and management (prediabetes, diabetes, hypertension) via employer and health-plan sponsorship, using conversational AI coaching — directly comparable to Tula on payer distribution and chronic-condition focus, with a more AI-automated coaching model.

Broad incumbents

• Livongo (Teladoc Health): Livongo, now part of Teladoc Health, is the established incumbent in employer- and payer-sponsored diabetes management with connected glucometers, AI-driven insights, and coaching — competing with Tula across the same payer contracts but at much greater scale and with broader condition coverage.

Emerging players

• WellDoc: WellDoc is a digital therapeutics company focused on type 2 diabetes management via FDA-cleared software, connected devices, and coaching — comparable to Tula's diabetes focus and device-integration approach, though more software-led with less emphasis on live human coaching.
• Glooko: Glooko provides a unified diabetes data platform aggregating readings from hundreds of connected glucometers, pumps, and CGMs for both patients and clinicians — comparable to Tula on device-integration breadth and metabolic-health focus, but oriented as data infrastructure rather than a coaching-driven member program.
• January AI: January AI is a metabolic-health AI company providing continuous glucose monitoring-based predictive insights into individual glucose response and behavior — comparable to Tula on the AI-powered metabolic-health thesis and CGM/device data ingestion, though more consumer/DTC and less coaching-heavy.

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds6 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tula Health