Cafe Show

What Cafe Show does

Cafe Show, legally EXPORUM Inc., is a Seoul-headquartered private exhibition organizer (founded 2013) that produces the annual Seoul International Cafe Show at COEX each November. It self-positions as Asia's largest coffee industry business platform and serves global coffee roasters, specialty coffee brands, espresso and roasting equipment manufacturers, tea and beverage companies, bakery and gelato operators, and F&B consulting firms seeking access to the Korean and broader Asian coffee market. The core product is a multi-hall physical trade show (Halls A-D segmented by category such as equipment, beverages, specialty coffee, and roastery cafes) supplemented by a digital layer — the Mocha Port online biz-matching platform and a Naver Online Exhibition collaboration — that connects exhibitors with buyers before, during, and after the event.

The company monetizes the show through a combination of booth rental (Raw Space USD 3,300, Shell Stand USD 3,800, Coffee Alley USD 2,000, plus a USD 800 corner premium), multi-tier sponsorship programs, and à la carte marketing add-ons covering booth location priority (USD 12,000), digital promotion (USD 7,000), seminars, furniture, and translation. Pricing is explicitly structured to drive repeat and multi-year participation through early bird, re-participation, and volume discounts, and all fees carry a 10% Korean VAT. Distribution is multi-channel: a direct exhibitor sales team handles enterprise accounts globally, while ENJOY CAFE partner shops (2,100+ across Korea), ambassadors, media partners, KOTRA export meetings, and Amazon export seminars extend reach into SMB and international buyer segments.

Beyond the main exhibition, the company has built a portfolio of complementary sub-brands and programs: the World Coffee Leaders Forum (education), Seoul Coffee Festival (consumer culture), Cherry's Choice (curated product showcase), Korea Coffee League (barista and latte art competitions), the Excellence Award, and Cafe Show ESG (sustainability). Mocha Port functions as the year-round digital matching backbone, and the ENJOY CAFE shop network plus a separate Cafe Show Vietnam edition indicate active geographic and ecosystem expansion. The company is privately held under CEO Hyundae Shin with no disclosed funding rounds, parent, or financial filings in the available data.

Name

Cafe Show

Legal name

EXPORUM Inc.

Website

https://cafeshow.com

Company type

Private

Founded year

2013

Operating status

Operating

Short description

Cafe Show (EXPORUM Inc.) organizes the annual Seoul International Cafe Show at COEX each November, serving global coffee roasters, equipment manufacturers, tea and beverage brands, and bakery operators seeking access to Asian markets through physical exhibitions and online biz-matching.

Ownership category

akta.pro rank

Product category

Trade Exhibition Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industries

Consumer & Public Shows (B2C) Organizers (THAHABAC), General Consumer Expos & Trade Shows (MPAGAFAA)

Keywords

• Coffee trade show
• B2B exhibition
• Food and beverage events
• Cafe industry expo
• Coffee business platform

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Booth Rental Fees: Exhibitors pay for booth space at the exhibition. Pricing varies by booth type: Raw Space (USD 3,300), Shell Stand (USD 3,800), Coffee Alley (USD 2,000). Additional corner booth fees and various discount programs are available for early bird registration, re-participation, and volume bookings.
2. Custom Marketing Packages: Exhibitors can purchase additional marketing services including booth location priority (USD 12,000), smart choice branding (USD 4,000), new product showcase (USD 5,000), digital promotion (USD 7,000), seminar space (USD 1,500-3,000), furniture rental (USD 300), and translation services (USD 1,000).
3. Sponsorship Programs: Corporate sponsors pay for visibility and promotional benefits at the event. Multiple sponsorship tiers are available with varying levels of brand exposure.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Cafe Show is an annual B2B trade exhibition organized by EXPORUM Inc. that brings together the coffee, tea, bakery, and F&B industry across Asia. The event provides booth space, business matching services, conferences, and competitions held at COEX in Seoul, Korea.

Product overview

Cafe Show Seoul operates as a unified B2B exhibition platform built around its core annual coffee and F&B trade show at COEX, Seoul. The platform integrates multiple complementary products: the main exhibition (Cafe Show Seoul) serves as the primary offering, supported by specialized modules including World Coffee Leaders Forum for education, Seoul Coffee Festival for culture, Cherry's Choice for product discovery, Biz Matching Mocha Port for business networking, Coffee Alley and Korea Coffee League for exhibitor zones and competitions, Excellence Award for recognition, and Cafe Show ESG for sustainability initiatives. The ENJOY CAFE partner network program extends the brand's reach through affiliated cafes across Korea, while the Naver online exhibition collaboration provides digital access to the exhibition.

Differentiator

Problem solved

Functional benefit

Brands

• World Coffee Leaders Forum: Seminar and conference program featuring global coffee industry leaders and experts
• Seoul Coffee Festival
• Cherry's Choice
• Mocha Port
• Enjoy Cafe

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• KOTRAcoreGTM or Marketing Partner · 24 November 2024Korea Trade-Investment Promotion Agency organizes Export Business Meeting during the exhibition, facilitating 1:1 meetings between participants and overseas buyers. Also facilitates video export meetings with online buyers via Zoom.
• AmazoncoreGTM or Marketing Partner · 24 November 2024Amazon Export Seminar program teaches strategies for Korea's coffee and tea brands to expand overseas through Amazon marketplace, covering US, Europe, Japan, and Australia markets.
• NavercoreGTM or Marketing Partner · 6 November 2024Cafe Show Seoul X Naver Online Exhibition collaboration provides online sales channel exploration for participating companies. Includes daily special benefits on first-come basis. Also hosts Naver Project Flower Conference for online business activation strategies.
• International Coffee Organization (ICO)majorStrategic or Co-development PartnerICO is listed as an official supporter of Cafe Show Seoul, lending international credibility and industry authority to the event.
• Ministry of Trade, Industry and Energy (MOTIE) - KoreamajorStrategic or Co-development PartnerKorean government ministry supporting the event as an official supporter, indicating government backing for the coffee and F&B industry.
• Seoul Metropolitan GovernmentmajorStrategic or Co-development PartnerCity government of Seoul supporting the event as an official supporter, providing local government endorsement.
• Media PartnersminorGTM or Marketing PartnerVarious media partners collaborate for event coverage and promotional support.
• Ambassador ProgramminorGTM or Marketing PartnerOfficial ambassadors help promote the Cafe Show and its offerings to their networks.
• ENJOY CAFE Partner ShopscoreChannel Partner/ Reseller/ DistributorOver 2,100 partner coffee shops across Korea participating in the ENJOY CAFE program, serving as official promotional partners that help spread awareness of Cafe Show events.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/theseoulcafeshow
• Facebookfacebook.com/cafeshowseoul.eng
• LinkedInlinkedin.com/showcase/cafeshowseoul
• Instagraminstagram.com/seoulcafeshow

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cafe Show