What amazi.rw does

amazi.rw is a Kigali-based water purification equipment brand and subsidiary of Water Access Rwanda, launched in 2020 to commercialize rainwater harvesting and filtration systems for residential, educational, and commercial customers in Rwanda and eastern DRC. Its product portfolio spans entry-level point-of-use filters (the Baket sub-micron filter, RF 57,500), standalone multi-stage whole-house filtration units (Amazi TH, TSS, FCL, FUV, FUF, FH priced RF 291,500-696,450), components such as First Flush Diverters and UV systems, replacement cartridges (sediment, GAC, CTO, UV lamps), chemical disinfection via the Aquatabs line, and complete rain-to-tap bundles with tanks (RF 760,040-2,071,775). Technically, the systems combine polypropylene sediment filtration (5 micron), granulated activated carbon, carbon block filtration, UV sterilization (99.99% pathogen kill), and optional automatic chlorine dosing; performance is third-party validated by the Rwanda Standards Board (100% E.Coli removal verified) and CE certified for purifiers and UV sterilizers.

The business model is primarily one-time hardware sales augmented by recurring consumables revenue from replacement cartridges (sediment every 3 months, GAC/CTO every 6 months, UV lamps annually), plus professional installation services performed by in-house trained technicians (RF 142,500 in Kigali, RF 67,400-299,600 outside Kigali). Distribution is direct-to-customer via the e-commerce website and phone-based quotation, supported by an Enterprise Partnership Initiative with the Rwanda Water Resources Board offering 25-50% subsidies to Nyabugogo catchment residents and flexible payment plans of up to 36 months to ease affordability. Documented customers include Stafford Coffee Brewers and Indabo Café in food and beverage, and Kigali Christian School (1,000+ students) and GS St. Jean Bosco (2,226 students) in education, with cumulative reach of approximately 18,400 people served across households, schools, and restaurants.

The broader strategic context is that amazi.rw operates as the rainwater harvesting and filtration arm of Water Access Rwanda, which separately runs the INUMA initiative that supplied over 135 million liters of drinking water at an average $1 per 1,000 liters. The parent/brand structure, combined with alliances to Rwanda Green Fund, Segal Family Foundation, Ireme Invest, Strides for Africa, and Feeding Minds, Feeding Mouths, reflects a hybrid social-enterprise model that pairs impact capital and government partnerships with direct commercial sales across Rwanda and eastern DRC (Bukavu and Goma).

Name

amazi.rw

Legal name

Water Access Rwanda

Website

https://amazi.rw

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

amazi.rw is a Kigali-based brand of Water Access Rwanda that manufactures and installs multi-stage rainwater harvesting and water filtration systems for households, schools, and food and beverage businesses in Rwanda and eastern DRC, with recurring revenue from replacement cartridges and subsidies via the Rwanda Water Resources Board.

Ownership category

akta.pro rank

Product category

Water Treatment and Purification Equipment

NAICS

Pump and Compressor Manufacturing (33391), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)

SIC

Pumps & Pumping Equipment (3561), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Water Systems & Treatment (Pumps/Boilers/Water Heaters/Filtration) (IMAIABAK)

akta.pro secondary industries

Water Softener, Filtration & Treatment System Installation (HSAOAAAH), Disinfection & Remedial Works (Chlorination, Thermal, Shock Treatments) (BPABAJAF), Replacement Filter Cartridges & Consumables (CRAJAJAH)

Keywords

• Water filtration systems
• Rainwater harvesting equipment
• Water purification systems
• UV water sterilization
• Whole house filters

Headquarters

HQ city

Kigali

HQ country

Rwanda

HQ region

Africa

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Water Filtration Equipment Sales: One-time sales of filtration systems including whole house filters, first flush diverters, individual filter cartridges, and rainwater harvesting bundles. Products range from standalone components to complete rain-to-tap systems.
2. Professional Installation Services: Delivery and professional installation by trained technicians. Installation cost is 142,500 RFw free in Kigali, with delivery fees varying by location (67,400-299,600 RFw depending on distance and whether tank is included). Installation takes 1-2 days.
3. Filter Replacement/Consumables: Recurring revenue from replacement filter cartridges. Sediment cartridges replaced every 3 months, GAC/CTO every 6 months, UV lamps annually.
4. Flexible Payment Plans: Up to 36-month payment plans available. 12-month and 6-month installment options allow customers to pay gradually, with average monthly payments around $45 for basic systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

amazi.rw manufactures and sells water purification and filtration equipment, including complete rain-to-tap systems, multi-stage whole house filters (3-stage, 4-stage UV, 4-stage chlorine, and 5-stage), first flush diverters, UV sterilization components, replacement cartridges, and Aquatabs chemical treatments. The company also provides professional installation services and flexible installment payment plans of up to 36 months, with government-backed subsidies of 25-50% available for qualifying households in Rwanda.

Product overview

Amazi.rw is a water purification and filtration equipment manufacturer offering a comprehensive portfolio of rainwater harvesting and water treatment products. The core product line includes complete rain-to-tap systems (Full Rain to Tap bundles with various tank sizes from 5m3 to 10m3) that combine first flush diverters, multi-stage filtration units, and booster pumps. The filtration portfolio spans multiple tiers: entry-level 3-stage systems (Amazi TH, Amazi TSS stainless steel), mid-range 4-stage systems (Amazi FUV with UV, Amazi FCL with chlorine, Amazi FUF stainless steel), and premium 5-stage systems (Amazi FH combining UV and chlorine). Supporting products include replacement consumables (sediment, GAC, CTO cartridges), UV sterilization components, Big Blue filter housings, and chemical treatment solutions (Aquatabs tablets and dispensers). The Baket sub-micron filter provides a standalone point-of-use option. All systems are designed for residential, educational, and commercial applications in Rwanda and Eastern DRC.

Differentiator

Problem solved

Functional benefit

Brands

• Baket: Sub-micron filter product for easy filtration of safe drinking water at home, with storage for 10L/50L and capacity to filter 60 liters per hour.

Products and services

• Full Rain to Tap with Existing Tank (5,000L) Complete rainwater harvesting and filtration system for households with an existing 5,000L tank; includes filter and first flush diverter to deliver safe drinking water from every tap.
• Full Rain to Tap with Existing Tank (10,000L) Rainwater harvesting and filtration system for households with an existing 10,000L tank; includes filter, tank connection, and first flush diverter for safe drinking water.
• 5m3 Home Bundle - Full Rain to Tap with 5m3 Tank Complete rainwater harvesting and filtration bundle including 5,000L tank, filter, first flush diverter, and booster pump for whole-house safe water.
• 10m3 Home Bundle - Full Rain to Tap with 10m3 Tank Complete rainwater harvesting and filtration bundle including 10,000L tank, filter, first flush diverter, booster pump, and 4-stage UV filtration system for whole-house safe water.
• Amazi FFD - First Flush Diverter Roof washer that diverts the first flow of dirty rainwater away from the storage tank, keeping harvested water cleaner by removing initial contaminants from roof runoff.
• Amazi TH - 3-Stage Whole House Filter Three-stage whole house water filtration system using sediment, Granulated Activated Carbon (GAC), and CTO cartridges to remove sediments, taste, odor, chlorine, and chemicals.
• Amazi FUV - 4-Stage UV Filter Four-stage whole house water filtration system with sediment, GAC, CTO cartridges, and UV lamp for killing bacteria and viruses, providing chemical-free safe drinking water at ~30 L/min.
• Amazi FCL - 4-Stage Filter with Chlorine Four-stage whole house filtration with sediment, GAC, CTO cartridges, and automatic chlorine dispenser for killing bacteria without requiring electricity.
• Amazi FH - 5-Stage Whole House Filter Five-stage whole house filter combining sediment, GAC, CTO cartridges, UV lamp, and chlorine dispenser for maximum safety with 99.99% bacteria and virus destruction at ~55 L/min.
• Amazi TSS - 3-Stage Stainless Steel Water Filter Three-stage stainless steel ultra filter with sediment and GAC cartridges, designed for high pressure and temperature operation without electricity.
• Amazi FUF - 4-Stage Stainless Steel Filter Four-stage stainless steel water filtration system requiring no electricity, providing safe water through mechanical and carbon filtration.
• Sediment Filter (PP 5 micron Cartridge) Polypropylene sediment cartridge for removing rust, sand, silt, and algae particles down to 5 microns from water, compatible with most filter housings.
• CTO 5 micron Carbon Block Cartridge Carbon block cartridge for removing unwanted taste, odors, iron, manganese, chlorine, and hydrogen sulfides from drinking water.
• Granulated Activated Carbon (GAC) Cartridge Granular activated carbon cartridge for reducing unwanted taste, odor, chlorine, organic chemicals, and industrial solvents in drinking water applications.
• UV System with Controller Ultraviolet water purification system with controller for killing 99.99% of bacteria, E-Coli, viruses, fungi, algae, and microorganisms including cryptosporidium and giardia.
• Spare UV Lamp for UV System Replacement UV lamp for filter systems using UV technique, available in 30W (30 L/min), 55W (45 L/min), and 165W (140 L/min) variants with 9,000 hour life expectancy.
• Big Blue Filter Housing High-pressure filter housing with thick walls for increased strength, compatible with sediment, GAC, and CTO filters, includes wrench, faucet, and accessories.
• Baket Sub-micron Filter Point-of-use ceramic filter with 10L/50L storage capacity, filtering 60 liters per hour with log 6 cleaning capability removing 99.99% of protozoa, bacteria, parasites, and larger viruses, lasting up to 5 years.
• Aquatabs Flo (Inline Water Disinfection Unit) Patented water disinfection unit using Aquatabs technology to kill microorganisms through water flow; no power or moving parts required, treats up to 180,000L.
• Aquatabs 8.68g Tablets Water disinfection tablets for treating 1,000-2,000L of clear water, achieving 6 log reduction in bacteria, 4 log reduction in viruses, and 3 log reduction in cysts within 30 minutes.
• Aquatabs Inline (Chlorinator) Inline water disinfection system treating 360,000L at 2ppm, automatically dispensing chlorine as water flows through at 60 liters per minute, no electricity needed.
• Professional Installation Service Delivery and professional installation of amazi.rw water systems by trained technicians, typically completed in 1-2 days. Installation cost RF 142,500 free in Kigali; delivery fees RF 67,400-299,600 outside Kigali.

Quantifiable outcome

• 58% reduction in water bills for households (one family went from RWF 25,000 to RWF 6,000)
• +7 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and major.

• Rwanda Water Resources Board (RWB)coreStrategic or Co-development PartnerEnterprise Partnership Initiative providing subsidies of 25-50% for rainwater filtration systems to households and institutions in the Nyabugogo catchment. This government partnership enables affordable access to Amazi systems for qualifying residents.
• Rwanda Green FundmajorStrategic or Co-development PartnerEnvironmental funding partner supporting rainwater harvesting and water access initiatives in Rwanda. Listed as partner on website.
• Segal Family FoundationmajorStrategic or Co-development PartnerFoundation partner supporting water access initiatives. Listed as partner on website.
• Ireme InvestmajorStrategic or Co-development PartnerInvestment partner supporting water access and environmental initiatives in Rwanda. Listed as partner on website.
• Strides for AfricacoreStrategic or Co-development PartnerCharitable organization partnering on Amazi for School program to deliver water purification systems to public schools lacking safe water. 2,226 students at GS St. Jean Bosco benefited.
• Feeding Minds, Feeding MouthscoreStrategic or Co-development PartnerEducation-focused organization partnering on Amazi for School program to provide safe water access to schools.
• Rwanda Standards BoardmajorTechnology or IntegrationGovernment standards body that tested and verified Amazi filter performance. Testing confirmed 100% E.Coli removal from 100+ cfu/ml to <1cfu/ml, validating product effectiveness.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Drinkwell Water Systems: Operates water ATMs and purification systems in Bangladesh and East Africa. Comparable shared model: government/community partnerships, modular filtration hardware, recurring consumables revenue, and emerging-market focus.

Direct peers

• LifeStraw (Vestergaard): Household and point-of-use water filtration products widely distributed across Sub-Saharan Africa. Comparable because it sells multi-stage filtration devices (with UV/chemical stages) targeting the same household water-safety use cases amazi.rw addresses.
• WaterHealth International: Decentralized water treatment provider operating in India and Africa. Comparable because it deploys community/institutional water systems with pay-per-use and recurring service models overlapping amazi.rw's school and catchment strategies.
• Sawyer Products: Manufacturer of water filtration systems (hollow-fiber, gravity, point-of-use) heavily distributed in developing markets. Comparable product mechanics (sub-micron filtration for households) and overlapping NGO/government distribution channels.
• Water Access Rwanda (parent / INUMA): Parent entity operating the INUMA initiative (135M liters supplied at ~$1/1,000L). Directly comparable as the umbrella water-access operator from which amazi.rw was launched in 2020.

Others

• WaterAid: International NGO focused on safe water access in Africa and South Asia. Not a competitor but operates in the same catchment/government-partnership ecosystem and influences the same donor and policy landscape.

Broad incumbents

• Grundfos: Global leader in pumps and water solutions including booster pumps used in rain-to-tap and pressure systems. Comparable as a hardware supplier/incumbent in the water-pumping and treatment equipment space amazi.rw operates in.
• EcoWater Systems: Established residential water treatment brand (owned by Marmon/Berkshire Hathaway). Comparable as a whole-house filtration and consumables business targeting households, though primarily in mature markets.
• Kent RO: Major Indian water purifier manufacturer with multi-stage RO/UV/UF product lines and consumables model. Comparable because it sells modular household filtration systems with recurring cartridge replacement revenue and tiered pricing.
• Pureit (Hindustan Unilever): Mass-market household water purifier brand operated by HUL. Comparable multi-stage filtration technology with strong consumer brand, sold in emerging markets — same category but a much larger incumbent with broader distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/amazirw
• Facebookfacebook.com/amazirw
• Instagraminstagram.com/amazirw

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about amazi.rw