Engadine Scuol Zernez
Tourismus Engadin Scuol Samnaun Val Müstair AG (TESSVM) is a Swiss regional destination management organization that markets and coordinates tourism across 16 villages in the Unterengadin, serving visitors seeking alpine hiking, skiing, wellness, and cultural experiences in Graubünden.
- Company typePrivate
- Founded2011
- HeadquartersScuol, Switzerland
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Engadine Scuol Zernez does
Engadine Scuol Zernez, operating under the legal name Tourismus Engadin Scuol Samnaun Val Müstair AG (TESSVM), is a Swiss regional destination management organization headquartered in Scuol, canton of Graubünden. Founded in 2011, the company serves as the official tourism marketing and coordination body for 16 villages across the Unterengadin sub-region, including Scuol, Zernez, Guarda, Ardez, Lavin, and Tschlin. Its core function is to promote the region as a year-round alpine destination — covering hiking, mountain biking, skiing, snowboarding, wellness, and cultural tourism — and to coordinate the marketing, visitor information, and booking infrastructure that supports local hospitality providers, restaurants, transport operators, and cultural institutions.
The company's technology platform is a multilingual destination portal (German, English, French) at engadin.com that integrates accommodation booking (shop.engadin.com), event calendars, package deals, experience vouchers, and curated editorial content via the "People and Stories" format. The platform is integrated with third-party systems including Outdooractive for hiking and biking tours, Guidle.com for event data, Mailchimp for newsletter communications, Holidu for accommodation distribution, and payment processors (TWINT, Payyo, Worldline). Analytics and advertising run through Google and Meta platforms. The Gästekarte (guest card) system provides visitors with free public transport via Rhätische Bahn and PostAuto plus complimentary mountain railway access, bundling accommodation value with transport infrastructure.
TESSVM's revenue model is characteristic of a European regional DMO rather than a commercial enterprise: funding derives from a mix of membership fees paid by local hospitality and tourism businesses, municipal contributions from the 16 member villages, and cantonal and Swiss national tourism support. Additional revenue streams include event hosting and sponsorship (Engadin Radmarathon, Nationalpark Bike-Marathon, FIS Snowboard Weltcup), transaction fees on the booking platform, and experience voucher sales. The organization is the first Swiss holiday region to achieve Swisstainable Destination III-leading certification, providing a defensible sustainability positioning alongside Bergsteigerdorf designations and proximity to the Swiss National Park and UNESCO Biosphärenreservat Val Müstair.
Engadine Scuol Zernez firmographics
Firmographics- Name
- Engadine Scuol Zernez
- Legal name
- Tourismus Engadin Scuol Samnaun Val Müstair AG
- Website
- https://engadin.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tourismus Engadin Scuol Samnaun Val Müstair AG (TESSVM) is a Swiss regional destination management organization that markets and coordinates tourism across 16 villages in the Unterengadin, serving visitors seeking alpine hiking, skiing, wellness, and cultural experiences in Graubünden.
- Ownership category
- akta.pro rank
Engadine Scuol Zernez industry classification
Industry- Product category
- Regional Tourism Destination Services
- NAICS
- Nature Parks and Other Similar Institutions (71219), Scenic and Sightseeing Transportation (487), Traveler Accommodation (7211), Skiing Facilities (71392), Tour Operators (561520)
- SIC
- Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Membership Organizations (8600)
- akta.pro primary industry
- Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)
- akta.pro secondary industries
- National Park & Protected Area Tours (THAJAIAA), Campground & Overnight Facilities Operations (Campsites, Cabins, Backcountry Huts) (THAAAGAE), Adventure/Outdoor Base Hostels (Ski/Surf/Trek) (THAGAGAG), Tour & Sightseeing Coach Charters (THAIAIAB), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)
Keywords
Where Engadine Scuol Zernez is headquartered
LocationHeadquarters
- HQ city
- Scuol
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Engadine Scuol Zernez business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Tourism Marketing and Promotion: Regional tourism organization funded through membership fees from local businesses, municipal contributions, and Cantonal/National tourism support. The organization promotes the Engadin Scuol Zernez region as a vacation destination, manages visitor information services, and coordinates regional tourism infrastructure and marketing activities.
- Event Hosting and Sponsorship: Organization hosts and sponsors major athletic events (Engadin Radmarathon, Nationalpark Bike-Marathon) that drive visitor spending in the region. Events generate economic impact through participant registration fees, accommodation bookings, and local spending.
- Booking Platform Services: Online accommodation booking through shop.engadin.com, package bookings for summer and winter experiences, and voucher sales for experiences and accommodations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Gästekarte Guest Card - complimentary with accommodation |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels10 records
Engadine Scuol Zernez product offering
Product offeringCore offering
Tourismus Engadin Scuol Samnaun Val Müstair AG operates as the official destination marketing and management organization for the Unterengadin (Lower Engadin) region in the Swiss canton of Graubünden. It markets and sells tourism services across 16 villages, including accommodations, seasonal activity packages (hiking, skiing, mountain biking), wellness experiences at Bogn Engiadina, the integrated Gästekarte (guest card), event hosting, and curated multi-day packages such as the Bergsteigerdörfer trail.
Product overview
Engadin Scuol Zernez (Tourismus Engadin Scuol Samnaun Val Müstair AG) operates as a comprehensive tourism destination management platform centered around the Engadin Scuol Zernez website. The core offering consists of the main tourism portal combined with multiple complementary modules: seasonal activity packages (Summer Activities, Winter Activities, Skigebiet Scuol – Motta Naluns), wellness facilities (Bogn Engiadina Scuol), guest services (Gästekarten, Webcams, Gift Vouchers), booking capabilities (Accommodation Booking via shop.engadin.com, Package Deals), experience offerings (Experience Offers, Event Calendar, Restaurants & Gastronomy), support services (Luggage Transport, mia Engiadina Mountain Coworking, Workation), and regional heritage products (Mineral Water & Springs). The multi-day hiking product (Weitwanderung Bergsteigerdörfer) connects with the Outdooractive integration for tour planning. The platform serves as a unified gateway for visitors discovering Unterengadin villages and activities across multiple languages.
Differentiator
Problem solved
Functional benefit
Products and services
- Accommodation Booking Platform
- Travel Package Deals
- Summer Activities
- Winter Activities
Quantifiable outcome
- First sustainable tourism certification achievement in Switzerland
- +2 more outcomes
Companies that use Engadine Scuol Zernez
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
Engadine Scuol Zernez technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
Feature2 records
Engadine Scuol Zernez partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Rhätische BahncorePartnership with Switzerland's scenic mountain railway enables visitor access to the Unterengadin region; Gästekarte integration provides free train travel as a key visitor value proposition
- PostAuto SwitzerlandcoreRegional bus connections serving villages throughout Unterengadin including hourly service to Tschlin; special weather-dependent Ofenpass routes during summer season; free with Gästekarte
- EurotrekcoreSwiss hiking holiday specialist distributes multi-day packages including the Bergsteigerdörfer trail from Guarda through the Engadin to Matsch/South Tyrol; reaches international active travel market
- OutdooractivecoreEurope's largest outdoor platform hosts hiking, biking, and activity tour content for the region; enables search visibility and itinerary planning for active travelers
- Bergbahnen ScuolcoreSki area and mountain railway operator provides access to Motta Naluns ski resort and summer alpine activities; partnership includes safety services led by Chasper Planta (Rescue and Piste Service Manager)
- Swiss National ParkcoreDirect proximity to Switzerland's only national park provides unique nature experience setting; region markets combined outdoor activities with protected wilderness access
- UNESCO Biosphärenreservat Val MüstaircoreAdjacent biosphere reserve enhances region's sustainable tourism positioning and provides access to additional protected alpine landscapes and nature experiences
- Val Müstair TourismuscoreJoint sustainable tourism certification and regional marketing partnership; combined entity represents largest sustainable tourism destination in Switzerland
- Sesvennahütte (Irina Habicher & Georg Messner)minorAlpine hut at 2256m elevation reopened February 2026 after renovation; provides accommodation for hikers, ski tourers, and participants in multi-day experiences including Bergsteigerdörfer trail
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Engadine Scuol Zernez competitors and assessment
Company assessmentBroad incumbents
- Interlaken Tourismus: Swiss regional DMO with comparable year-round product mix (hiking, skiing, adventure experiences) but with a much larger international brand presence and higher inbound visitor volumes. Useful peer for benchmarking destination marketing and event-driven acquisition at scale.
- Switzerland Tourism (Schweiz Tourismus): National Swiss tourism marketing organization providing international brand campaigns, market intelligence, and cooperative marketing funds that flow down to regional DMOs like Engadin Scuol Zernez; comparable as a tourism DMO but operates at country scale.
- Zermatt Tourism: Swiss Alpine destination DMO at significantly larger scale with a globally recognized brand (Matterhorn) and year-round skiing; comparable as a destination marketing organization with similar activity offerings but operates at a much higher international profile and price point.
- Graubünden Ferien: Cantonal DMO for all of Graubünden; the umbrella organization under which Engadin Scuol Zernez operates for international marketing, providing shared branding, cooperative campaigns, and central services that individual sub-regional DMOs cannot replicate alone.
Others
- Outdooractive AG: Europe's largest outdoor and hiking platform; a technology/integration partner rather than a competitor, comparable because Outdooractive is a primary distribution channel for Engadin Scuol Zernez's hiking and biking tour content, and serves adjacent Alpine DMO destinations the same way.
Regional players
- Davos Klosters Mountains: Comparable Swiss Graubünden regional DMO with similar product mix (ski area, summer hiking, events), larger international brand awareness, and similar Bergbahnen/lift operator partnerships. Competes for the same German-speaking winter sport and summer hiking traveler.
- Lenzerheide Marketing und Support AG: Graubünden regional DMO operating the Lenzerheide/Arosa ski and summer destination; comparable in scale, structure (municipality-funded DMO), and product mix, and competes for the same Swiss-German family and active-travel segments within the same canton.
- Engadin St. Moritz Tourismus AG: Regional DMO for the Upper Engadin (Oberengadin), directly comparable as a neighboring Swiss Alpine destination marketing organization with similar product mix (skiing, hiking, wellness) and shared Rhätische Bahn access, but operates in a different sub-region with a more luxury/international brand position.
Direct peers
- Samnaun Tourismus: Direct peer DMO serving the Samnaun valley within the same TESSVM parent organization umbrella; comparable as a small Swiss Alpine destination organization focused on duty-free tourism, skiing, and hiking in the Lower Engadin region.
- Val Müstair Tourismus: Direct peer and partner DMO for the adjacent Val Müstair valley; both organizations jointly achieved the Swisstainable Destination III-leading certification, share the UNESCO Biosphärenreservat positioning, and operate similar small-scale Swiss Alpine destination marketing models.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Engadine Scuol Zernez social profiles
Digital presenceEngadine Scuol Zernez compliance and trust
Trust signalCompliance1 record
Engadine Scuol Zernez financial estimates
Financial estimateRevenue estimate
Valuation estimate
Engadine Scuol Zernez leadership team
Management profileNumber of profiles
Engadine Scuol Zernez funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Engadine Scuol Zernez M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Engadine Scuol Zernez
What does Engadine Scuol Zernez do?
Tourismus Engadin Scuol Samnaun Val Müstair AG operates as the official destination marketing and management organization for the Unterengadin (Lower Engadin) region in the Swiss canton of Graubünden. It markets and sells tourism services across 16 villages, including accommodations, seasonal activity packages (hiking, skiing, mountain biking), wellness experiences at Bogn Engiadina, the integrated Gästekarte (guest card), event hosting, and curated multi-day packages such as the Bergsteigerdörfer trail.
Is Engadine Scuol Zernez a public or private company?
Engadine Scuol Zernez is a private company. It is classified as unknown and is currently operating.
When was Engadine Scuol Zernez founded?
Engadine Scuol Zernez was founded in 2011. It employs 11 to 50 people.
Where is Engadine Scuol Zernez based?
Engadine Scuol Zernez is headquartered in Scuol, Switzerland, in the Europe region.
How does Engadine Scuol Zernez make money?
Three revenue lines are on record. Tourism Marketing and Promotion is the primary driver. The others are event Hosting and Sponsorship and booking Platform Services.
Who are Engadine Scuol Zernez's main competitors?
Broad incumbents on record are Interlaken Tourismus, Switzerland Tourism (Schweiz Tourismus), Zermatt Tourism and Graubünden Ferien. Outdooractive AG is listed as an others. Regional players are Davos Klosters Mountains, Lenzerheide Marketing und Support AG and Engadin St. Moritz Tourismus AG. Direct peers are Samnaun Tourismus and Val Müstair Tourismus.
Does Engadine Scuol Zernez have an API?
No public API is recorded for Engadine Scuol Zernez.
What industry is Engadine Scuol Zernez in?
Engadine Scuol Zernez's product category is Regional Tourism Destination Services. Its primary akta.pro industry code is THAAAGAD, Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers), with a secondary code of THAJAIAA, National Park & Protected Area Tours. Its NAICS code is 71219 and its SIC code is 7900.