Alster Service Center

What Alster Service Center does

Alster Service Center (legal: ASC-Alster-Service-Center gGmbH) is a Hamburg-based, non-profit (gGmbH) provider of professional cleaning and ward station services to healthcare, disability-assistance, education, and church/community facilities in the Hamburg metropolitan area. Operationally it is a labour-based service business with approximately 180 Mitarbeitenden deployed across roughly 140 facilities, supported by an in-house training programme that combines cleaning-sector know-how with empathetic-interaction skills for working with patients, children, adolescents, seniors, and people with disabilities. There is no proprietary technology platform, no app, and no disclosed AI tooling; competitive differentiation rests entirely on trained personnel and embedded facility relationships.

The service portfolio splits into three lines. The Reinigungsservice line covers maintenance cleaning (Unterhaltsreinigung), school and Kita cleaning, ward cleaning (Stationsreinigung), operating-room cleaning (OP-Reinigung), deep cleaning (Grundreinigung), kitchen cleaning integrated into client HACCP concepts, glass and frame cleaning, and move-out cleaning. The Stationsservice line extends into ward-assistant duties (Stationshilfe), bed-making (Betten-Dienste), meal-tray distribution (Speisenausgabe), and kitchen-helper (Küchenhilfe) tasks. A third line, Ambulante Hilfe, delivers home cleaning for private individuals with a recognized nursing care degree (Pflegegrad 1-5), financed via the statutory Entlastungsbetrag of 131 EUR per month under § 45b SGB XI.

The go-to-market is primarily sales-led, relationship-driven, and consultative, anchored on the Evangelische Stiftung Alsterdorf (Asc's parent foundation and the largest German Diakonie service enterprise in the region) and its network of hospitals, disability-assistance providers, schools, and senior-care operators. A multi-decade operational partnership with Bogdol GmbH (a leading Northern Germany cleaning firm with 3,000+ employees) supplements capacity for maintenance cleaning. Sister-company CareFlex Personaldienstleistungen supplies temp-staff augmentation. Revenue is generated through recurring institutional service contracts and a smaller direct-to-consumer ambulatory line, with public pricing not disclosed for institutional clients and ambulatory services billable to the Pflegekasse after invoice payment.

Name

Alster Service Center

Legal name

ASC-Alster-Service-Center GmbH

Website

https://alster-service-center.de

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

Alster Service Center is a Hamburg-based, non-profit gGmbH subsidiary of Evangelische Stiftung Alsterdorf that provides facility cleaning and ward station services to roughly 140 healthcare, disability, education, and community sites in the Hamburg metropolitan area, supported by ~180 trained staff.

Ownership category

akta.pro rank

Product category

Institutional Cleaning Services

NAICS

Janitorial Services (561720), Facilities Support Services (561210), Administrative and Support Services (561)

SIC

Services-Facilities Support Management Services (8744), Services-To Dwellings & Other Buildings (7340), Services-Help Supply Services (7363)

akta.pro primary industry

Healthcare & Medical Facility Cleaning (Terminal/OR/Isolation) (IMAIADAC)

akta.pro secondary industries

One-Time Interior Surface & Detail Cleaning (Baseboards/Walls/Ceilings/Fans) (HSAEAFAI), Disinfection, Sanitation & Vector-Borne Disease Control Services (IMAIAHAA)

Keywords

• Institutional cleaning services
• Healthcare hygiene services
• Hospital cleaning services
• Ambulatory home cleaning
• Station service support

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Institutional Cleaning Services: Recurring cleaning and station-service contracts with hospitals, nursing homes, assisted-living facilities, schools, kindergartens, churches, community centres, and offices in the Hamburg metropolitan area. Revenue is generated through long-term service agreements, with individual facility-specific concepts and pricing.
2. Ambulatory Home Care Cleaning: Home cleaning services for private individuals with a recognized nursing care degree. Services are financed via the statutory Entlastungsbetrag subsidy (131 EUR/month), which is reimbursed by the long-term care insurance fund after the customer pays the invoice — no upfront application required.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Alster Service Center delivers professional cleaning services and ward (station) support services to healthcare, social, and educational institutions in the Hamburg metropolitan area. Its cleaning portfolio includes maintenance cleaning, school and kindergarten cleaning, ward cleaning, operating-room (OP) cleaning, deep cleaning, kitchen cleaning, glass and frame cleaning, and move-out cleaning. Its station services include ward assistance, bed-making, meal tray distribution, and kitchen helper support. It additionally provides ambulatory home cleaning services to private individuals with a recognized nursing care degree (Pflegegrad 1–5), funded via the statutory Entlastungsbetrag subsidy of 131 EUR/month.

Product overview

Alster Service Center (ASC) is a professional cleaning and support services company serving the Hamburg metropolitan area, operating as a non-profit organization within the Evangelische Stiftung Alsterdorf. ASC's portfolio consists of two interconnected service lines: (1) Reinigungsservice (Cleaning Services) — covering Unterhaltsreinigung (maintenance cleaning), Schul- und Kitareinigung (school and kindergarten cleaning), Stationsreinigung (ward cleaning), OP-Reinigung (operating room cleaning), Grundreinigung (deep cleaning), Küchenreinigung (kitchen cleaning), Glasreinigung (glass cleaning), and Umzugsreinigung (move-out cleaning); and (2) Stationsservice (Station Services) — providing Stationshilfe (ward assistant), Betten-Dienste (bed-making), Speisenausgabe (meal tray service), and Küchenhilfe (kitchen assistance). Additionally, Ambulante Hilfe offers home cleaning for people with care needs financed through the German Entlastungsbetrag subsidy. All services are characterized by staff trained in empathetic interaction with patients, elderly, children, and people with disabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Ambulante Hilfe (Home Cleaning for Care-Need Households) Empathetic home cleaning support for people with care needs (Pflegegrad 1–5) in the Hamburg area, delivered by trained ASC staff and financed through the Entlastungsbetrag (§45b SGB XI) of 131 EUR/month — reimbursement from the Pflegekasse is handled after invoice payment without requiring an advance application.
• Unterhaltsreinigung (Maintenance Cleaning) Recurring maintenance cleaning including disinfecting, floor wiping, vacuuming, polishing, dusting, and toilet/sink cleaning for hospitals, assistance facilities, schools, kindergartens, churches, community centres, and offices in the Hamburg metropolitan area.
• Schul- und Kitareinigung (School and Kindergarten Cleaning) Specialized cleaning for schools and kindergartens covering bathrooms, stairwells, classrooms, group rooms, canteen tables, and floor care including deep cleaning and sealing.
• Stationsreinigung (Ward Cleaning) Cleaning and disinfecting of floors, walls, and entire room furnishings in nursing, treatment, and operating areas of hospitals and care facilities.
• OP-Reinigung (Operating Room Cleaning) High-hygiene cleaning and disinfection of operating rooms, covering floors, walls, ceilings, furnishings, and all objects in the OR area with strict compliance to hospital hygiene standards.
• Grundreinigung (Deep Cleaning) Thorough deep cleaning of all rooms in medical, social, or educational facilities, including carpet cleaning, hard-floor stripping and coating, and parquet treatment.
• Küchenreinigung (Kitchen Cleaning) Professional kitchen cleaning covering floors, cabinets, work surfaces, sinks, tiles, surface disinfection, waste disposal, and dishwasher management, integrated into clients' HACCP concepts.
• Glasreinigung und Rahmenreinigung (Glass and Frame Cleaning) Special cleaning of all glass surfaces including windows and doors, along with frame and reveal cleaning, offered alongside maintenance cleaning and for private households.
• Umzugsreinigung (Move-out Cleaning) Move-out cleaning including wet carpet cleaning, limescale removal in bathrooms, and thorough kitchen cleaning including built-in appliances.
• Stationshilfe (Ward Assistant Service) Ward assistant services supporting hospital and care facility staff by cleaning and disinfecting patient rooms, corridors, treatment rooms, administrative rooms, and service offices.
• Betten-Dienste (Bed-making Services) Bed-making services including proper removal of used linens and fresh bed sheet changes for patient beds in hospitals and care homes.
• Speisenausgabe (Meal Tray Distribution) Meal tray distribution service, providing four meals per day to patients in hospitals or residents in care homes.
• Küchenhilfe (Kitchen Helper Service) Kitchen helper services supporting kitchen staff and cooks with all assigned service tasks in meal preparation.

Quantifiable outcome

• Supports 140 facilities in the Hamburg metropolitan area with a team of ~180 employees
• +1 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered major, core and minor.

• Bogdol GmbHmajorStrategic or Co-development PartnerA decades-long, close and trust-based business relationship with Bogdol, one of the leading cleaning service companies in North Germany with over 3,000 employees. Bogdol supports ASC in delivering outstanding quality in maintenance cleaning for its clients.
• Alsterdorf Assistenz OstmajorStrategic or Co-development PartnerA versatile social service provider for people with disabilities, mental illness, or family challenges. Supports approximately 1,200 people with a team of about 900 employees across eastern Hamburg and Lower Saxony. Alsterdorf Assistenz Ost is a major institutional client of ASC.
• Alsterdorf Assistenz West (aawest)coreStrategic or Co-development PartnerA major provider with over 1,000 employees offering ambulatory support and special housing for approximately 1,000 people with assistance needs. The aawest is ASC's largest single client, with 60 locations across western Hamburg. ASC provides comprehensive cleaning and station services at all aawest sites.
• Evangelisches Krankenhaus AlsterdorfmajorStrategic or Co-development PartnerA specialized hospital located on the campus of the Ev. Stiftung Alsterdorf, treating patients with acute and chronic illnesses including epilepsy, mental health conditions, dementia, addiction, and complex disabilities. ASC provides hospital-wide cleaning and hygiene services.
• Heinrich Sengelmann KlinikenmajorStrategic or Co-development PartnerOne of the largest providers in the Hamburg metropolitan region for mental health services, with facilities in Bargfeld-Stegen serving patients from Hamburg, Schleswig-Holstein, and beyond. ASC provides cleaning and station services at these facilities.
• Ev. Stiftung Alsterdorf (parent organisation)coreStrategic or Co-development PartnerThe Ev. Stiftung Alsterdorf is ASC's parent organisation — a modern, diaconal service enterprise with approximately 6,500 employees across more than 180 locations in Hamburg, Schleswig-Holstein, and Lower Saxony. It provides assistance, housing, and education for people with disabilities; medical, psychiatric, and therapeutic care; senior care; and early childhood and vocational education.
• CareFlex Personaldienstleistungen (sister company)minorStrategic or Co-development PartnerA staffing and personnel consultancy within the Ev. Stiftung Alsterdorf verbund, providing temporary staffing and personnel consulting in the fields of nursing, assistance, Kitas, and child and youth welfare. Supports ASC with staffing augmentation across various areas.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• WISAG Facility Service: Major German facility services group delivering hospital, industrial and commercial cleaning plus building management. Comparable breadth of services and target customers to ASC, but at substantially larger scale.
• Kötter Services GmbH & Co. KG: German family-run facility, cleaning and security services group. Operates in hospital, industrial and commercial cleaning segments overlapping with ASC's healthcare and institutional portfolio.
• Stölting Service Group: German provider of cleaning, security and facility services with strong focus on hospitals, healthcare and public-sector clients. Competes directly with ASC for healthcare cleaning contracts in northern Germany.
• Piepenbrock Unternehmensgruppe: One of Germany's largest family-run facility services providers (~27,000 employees) with full portfolio of cleaning, security, building and maintenance services. Competes for the same healthcare, education and institutional cleaning contracts as ASC across Germany.
• Dussmann Group: International facility services provider with a German cleaning and building-services arm serving hospitals, offices and public institutions. A likely competitor on Hamburg-region institutional tenders.
• Gegenbauer Services Group: Large German facility services group offering cleaning, building services and security across healthcare, commercial and public-sector clients nationwide. Overlaps with ASC's institutional cleaning and station-service portfolio, but at significantly larger scale and broader geographic coverage.

Regional players

• Gebrüder Petter Reinigungsservice: Mid-sized Austrian/German cleaning services provider focused on healthcare, hotel and commercial cleaning. Comparable service mix to ASC's OP and station cleaning, but primary footprint outside ASC's Hamburg metro territory.

Direct peers

• Bogdol GmbH: One of the leading cleaning service companies in North Germany (~3,000 employees). Bogdol is explicitly cited by ASC as a decades-long partner for maintenance cleaning and operates in the same institutional-cleaning market across the Hamburg metropolitan area.
• Heinrich Nolte GmbH & Co. KG: North-German cleaning services specialist focused on glass, facade and building cleaning. Comparable mid-size, regionally focused cleaning profile to ASC's Glasreinigung and facade services.

Others

• CareFlex Personaldienstleistungen: ASC's sister staffing company within the Ev. Stiftung Alsterdorf network, supplying temporary nursing and care personnel. Adjacent rather than competitive; provides staffing cross-referrals that support ASC's operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/asc-alster-service-center-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alster Service Center