Tabnova

What Tabnova does

Tabnova is a London-headquartered enterprise mobility management (EMM) and mobile device management (MDM) software company founded in 2014. Its core product, NovaEMM, is a cloud-native SaaS platform that supports Android and iOS devices, offering features such as device enrollment, kiosk modes (single app, browser, dashboard, video looper), remote application deployment from Google Play, and a "clientless EMM" implementation that requires no app installation on managed devices. The platform integrates with Samsung KNOX and Widevine Level 1 for digital rights management (DRM) and is certified as an Android for Enterprise partner. The company reports managing over 1 million devices globally, with transportation-fleet blog content citing nearly 3 million devices.

Tabnova serves enterprise customers across multiple verticals including education, healthcare, retail, transportation, hospitality, and media/entertainment. Named enterprise customers include Sonos, Schneider Electric, Telia, Samsung Electronics Belgium (in collaboration with Disney Studio), Patient Line, and Heister-kamp of the Netherlands. The company employs a hybrid go-to-market combining a self-service product-led motion (free trial and self-registration at b2b.novaemm.com with QR-code device enrollment) and direct enterprise sales via [email protected] and +442031294012. Pricing is subscription-based starting at £1 per device per month, billed annually. Geographic footprint includes the UK headquarters plus branch offices in India and Australia, with claimed presence in more than 30 countries.

Beyond core MDM, Tabnova has expanded into adjacent offerings including a transportation/fleet management solution (Tabnova Tracking) with GPS, geo-fencing, and IoT sensor integration, an AI-powered retail analytics product (Tabnova Instore AI) using computer vision and deep learning on edge devices, a healthcare smartwatch (Wear Tech), and a suite of enterprise utilities. Notable partnerships include Android for Enterprise partner status with Samsung and Google, a co-development engagement with Disney Studio for DRM-protected Samsung Kids tablets, and a merchandising partnership with Sonos deploying MDM-managed retail displays across Walmart, Tesco, and Best Buy. The company has no publicly disclosed funding rounds and appears to operate as a privately held, bootstrapped entity with 11-50 employees and one named co-founder (Dijo Xavier). Tabnova maintains GDPR compliance and operates a UK-based data privacy framework.

Name

Tabnova

Legal name

Tabnova

Website

https://tabnova.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Tabnova is a London-based enterprise mobility management SaaS company founded in 2014 that provides cloud-native MDM/EMM solutions for Android and iOS devices, serving hundreds of enterprise and SMB customers across education, healthcare, retail, transportation, hospitality, and media verticals in 30+ countries.

Ownership category

akta.pro rank

Product category

Enterprise Mobility Management (EMM) / Mobile Device Management (MDM)

NAICS

Computer Systems Design and Related Services (5415), Computer Systems Design and Related Services (54151), Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Endpoint & Device Management (UEM/MDM) Services (BPAEABAF)

akta.pro secondary industries

End-User Device Management (UEM/MDM, Desktop/Laptop/Tablet) (BPAEAIAB), Endpoint & Mobile Asset Management (UEM/MDM Asset Controls) (BPAEAOAI), Mobile Device Management & Security for Tablets/Ultrabooks (MDM/UEM, Device Encryption) (HDACAMAN), MDM Platforms (Customer/Product/Supplier/Location) (HDAEADAA), Medical-Grade Device Connectivity & Device Management (MDM) (HLACAFAG)

Keywords

• Enterprise mobility management
• Mobile device management
• Unified endpoint management
• Digital rights management
• Mobile fleet management

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Software Subscriptions: SaaS-based device management subscriptions billed per device per month, starting at £1 per device/month billed annually. Provides ongoing access to EMM/MDM platform features, security updates, and cloud management capabilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Tabnova provides a cloud-native Enterprise Mobility Management (EMM) and Mobile Device Management (MDM) SaaS platform, branded NovaEMM, that lets organizations remotely manage, secure, and deploy applications across Android and iOS devices. Around this core platform it packages vertical-specific MDM solutions for Education, Healthcare, Retail, Transportation, and Hospitality, plus a Digital Rights Management module built on Samsung KNOX and Widevine Level 1, and an AI-powered retail analytics offering (Tabnova Instore AI). Revenue is generated primarily through per-device subscription fees billed annually, with pricing starting at £1 per device per month.

Product overview

Tabnova is an industry-leading Enterprise Solution provider offering a unified platform primarily through its NovaEMM (Enterprise Mobility Management) product. The portfolio includes vertical-specific MDM solutions for Education, Healthcare, Retail, Transportation, and Hospitality, along with specialized modules for Digital Rights Management (DRM) using KNOX and Widevine technology, and AI-powered analytics through Tabnova Instore AI. Additional offerings include a suite of Enterprise Apps, Wear Tech healthcare devices, and the Samsung Classroom Management App partnership. The platform supports Android and iOS devices with various kiosk modes including single app, dashboard, browser, and video looper configurations.

Differentiator

Problem solved

Functional benefit

Products and services

• NovaEMM (Tabnova EMM) Cloud-native Enterprise Mobility Management (EMM) and Mobile Device Management (MDM) SaaS platform providing device management, security, kiosk modes (single app, browser, dashboard, video looper), and analytics for Android and iOS devices. Sold per device per month to organizations ranging from SMBs to Fortune 500.
• MDM for Education Mobile device management software designed for educational institutions, supporting Samsung Neues Lernen for digital education with classroom management, real-time tracking, screen sharing, quizzes, and assignments.
• MDM for Healthcare Healthcare device management solution helping hospitals provide patients with entertainment, healthcare support, call systems, communication tools, feedback, and analytics on managed bedside devices.
• Digital Rights Management (DRM) Enterprise digital rights management software providing end-to-end security and content protection for streaming and downloadable media using KNOX and Widevine Level 1 technology, targeting content owners and device OEMs.
• MDM for Retail Mobile device management software for the retail industry enabling control and security of in-store devices, employee productivity enhancement, and customer experience improvement across retail chains.
• Transportation Management Software (Tabnova Tracking) Fleet management and transportation tracking software providing live vehicle tracking, IoT device integration, geo-fencing, incident reporting, panic-button functionality, and driver management for transport and logistics operators.
• Hospitality Software Solution Hotel in-room entertainment, information, and management solution placing tablet devices in each guest's room, paired with a management console that lets hotel staff deliver services.
• Tabnova Instore AI AI-powered retail analytics solution using deep learning and edge devices to capture visitor insights, demographics, age, gender, footfall data, and dwell time, providing real-time reporting and customer-behavior prediction for in-store optimization.
• Wear Tech (Healthcare Watch) Smartwatch health companion with heart rate monitoring, fall detection, location tracking, emergency calling, and pill reminder features designed for senior citizen care and managed alongside Tabnova's healthcare MDM offering.

Quantifiable outcome

• Cost-effective solutions with pricing starting at £1 per device/month
• +2 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• SamsungcoreTechnology or IntegrationTabnova is an Android for Enterprise partner of Samsung, enabling customers to manage Android devices and deploy apps directly from Google Play with improved security. The partnership also includes Samsung KNOX integration for enhanced device security and Samsung Classroom Management app for education solutions.
• Disney StudioflagshipStrategic or Co-development PartnerSamsung Electronics Belgium collaborated with Disney Studio to launch a Kids tablet featuring Frozen movies and games. Tabnova's cloud-native DRM platform was chosen for end-to-end security of audio and video content using KNOX and Widevine Level 1 technology.
• SonoscoreStrategic or Co-development PartnerTabnova partnered with Sonos to revolutionize retail display units, providing MDM software for retail to streamline merchandising operations across Walmart, Tesco, and Best Buy stores. The partnership addresses display device reliability and customer experience issues.
• GooglecoreTechnology or IntegrationAndroid for Enterprise partnership enabling Tabnova customers to manage all Android devices and deploy apps directly from Google Play with enterprise-grade security features.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jamf: Public EMM/MDM vendor specializing in Apple device management with expansion into Android. Direct competitor to Tabnova in delivering MDM for education, retail, and enterprise device fleets.
• Hexnode: Unified endpoint management vendor offering MDM for Android, iOS, Windows, and macOS with vertical positioning in retail, education, and healthcare. Closely comparable in scope, pricing, and target SMB-to-enterprise segment.
• Scalefusion: MDM/UEM platform with emphasis on Android Enterprise, kiosk lockdown, and vertical solutions for retail, logistics, and education. Direct rival with similar mid-market and per-device pricing model.
• 42Gears: EMM/MDM specialist with strong presence in Android kiosk, rugged device, and vertical use cases (retail, logistics, healthcare). Closely aligned to Tabnova's kiosk-mode and vertical-MDM positioning.
• ManageEngine Endpoint Central: Zoho's MDM/UEM product covering mobile, desktop, and server endpoints. Comparable in multi-OS support and SMB-friendly pricing, though broader as part of Zoho's IT management suite.

Broad incumbents

• Ivanti (MobileIron): PE-backed UEM vendor built around MobileIron's mobile-first MDM heritage. Direct MDM competitor with deeper enterprise penetration and significantly more R&D and sales capacity than Tabnova.
• Omnissa (formerly VMware Workspace ONE): Enterprise UEM platform serving large regulated and global organizations. Tabnova competes for the same EMM budgets but operates at materially smaller scale and broader vertical reach.
• Microsoft Intune: Dominant UEM incumbent bundled with Microsoft 365 E3/E5, offering MDM/PC management to the largest enterprise install base. Competes head-to-head with Tabnova for any Microsoft-shop customer.
• IBM MaaS360: IBM's cloud-based MDM/UEM offering positioned for large enterprises with security and compliance needs. Adjacent competitor in regulated segments such as healthcare and government where Tabnova also plays.

Emerging players

• Esper: Dedicated Android device fleet management vendor for kiosks, digital signage, rugged, and IoT endpoints. Overlaps Tabnova's kiosk, retail-display, and Transportation IoT use cases, with a stronger Android-only specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TabnovaLondon
• YouTubeyoutube.com/channel/UCKFeJifaf0vwJcsRZKXjzaw/videos
• Facebookfacebook.com/TabnovaEnterprise
• LinkedInlinkedin.com/company/tabnova
• Instagraminstagram.com/tabnovaenterprise

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tabnova